Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
September, 2013, Vol. 13, Issue 09
Principles of Success: The Foundation of a Strong Practice
By Velvete Womack, PhD, LMT, CE, MI
We have previously discussed how fear is the first sign that we may not be aligned with our overall goal or highest aim for ourselves or others. This doesn't mean that fear doesn't have its place, for its design was to keep us safe.But when we become fearful of calling on clients, we are no longer thinking with our rational, higher thinking mind, but now we are thinking and using the primitive mind.
One of the keys or principles to success based on the writings of Napoleon Hill and Raymond Holliwell, is faith. One of the greatest ways to dissolve fear is by having faith in our abilities, talents and gifts, which will also give us the greatest amount of energy to do what we love. When successful people are met with opposition, they dig deep from within and call upon the love they have for their desire. This love provides them with the much needed and abundant energy that will open up a whole new world of opportunities, experiences, partnerships and success.
It is absolutely impossible for fear to exist where there is faith. Where fear closes doors, faith opens them. When fear is filling the mind, the mind is unable to receive intuition, guidance, inspiration and creativity. Just think about it, if a lion is chasing you, your first thoughts aren't going to be focusing on the beautiful vista around you. No, they aren't even going to be about how fast you can run, you'll just naturally run. Your whole mind, body and soul are focusing only on saving yourself from the potential danger of being eaten.
In our business world, sometimes it might feel like we could be eaten alive, but in reality this is just letting us know that we have a little work to do in replacing our fears with faith. Fear, in this example, is simply a state of mind because we know no one is going to eat us. Nevertheless, it's still a real fear in our mind. But, unlike the lion that is real, how is it that fear is created from the mind when dealing with people?
Fear that is created from the mind when dealing with people comes from our own creation of "what if." Many times the things we fear actually never happen or occur in our lives. We spend countless seconds, minutes, hours and days on a fear that has never, nor ever will manifest. All of which is wasted energy on things unseen rather than dealing with what is seen and taking it one step at a time. We don't have to have all the answers, just the ones we need in that moment. Running when a lion is chasing me is the only answer I need in that moment. Telling a client that I have a two o'clock slot open for the day is the answer I need in that moment.
To truly benefit from faith, we need a little more understanding of how to apply it within our own lives when it comes to the principles of success. Some may think that having faith means you throw everything up to the wind and hope for the best, but this would be blind faith. The faith that I write about today that will help you in your growth and success, is the faith in seeing the facts and then doing something about them, taking action rather than throwing caution to the wind. If my checking account is in the negative and I say, "Oh, well I have faith everything will be okay," while continuing to spend money that I don't have then I am acting blindly. If I say, "I don't care that my account is negative," I might find myself caring an awful lot about it as it continues to dwindle. Acting in this way is avoiding the facts, avoiding faith and desire. If I desire to have a successful massage practice, but never take the action which supports such success, then I am wasting the truest wealth of all, my mind and my ability to create what I desire in life.
Faith is the knowing that the sun is going to rise and taking action is getting up to see it to take advantage of what the sunlight has to offer each day. What abilities, gifts and/or talents do you have faith in? You know these things will make you shine, but are you using all of your talents to the best of your ability? Where can you improve upon your gifts, abilities and talents and direct them to your overall goal in life?
Now that you know what abilities, gifts and talents you have that will help you to shine, what steps or actions could you implement and start immediately towards your goal? Do you have a gift in writing? Then what actions could you start today that would move you towards your overall goal of success and financial freedom? Maybe your love of reading could be used to edit a friend's new book or newsletter. Action is endless and full of possibilities when we sit in faith rather than fear.
Each and every day is a new day of possibilities that will help us to shine. But first we must be willing to recognize opportunities, recognize the genius from within, and recognize when we're being inspired and to act upon our intuitiveness. Our taking action proves to the mind that we are willing, ready and able to handle success and we welcome this success gladly.
As defined in a previous article, evolution is any process of growth. Success is defined by www.definitions.net as, "an event that accomplishes its intended purpose, reaching a goal, or accomplishing prosperity." There may be some people unconsciously reaching for a goal of lacking less than they have right now, but most of us usually set goals for higher aspirations, rather than lower. That said, when we set goals we are seeking growth, we are seeking to do and become better and we are looking for ways to expand who we are rather than contracting who we are. Evolution and success go hand-in-hand and you can't have one without the other. This means that as we grow in our field and become more successful, we are encouraging our craft to evolve, thus moving our field and scope of practice into a higher standard of professionalism and recognition. Each therapist participates in this evolutionary process as we set our individual goals, aims and aspirations with the desire in serving others. We will each experience our own growth while also assisting the overall growth of the industry. We will each experience our own financial success and freedom, while assisting the same for the industry. It's a process that can't help but to encourage cooperation.
Take a moment and reflect on the following and be honest with yourself as you make your journey towards success:
As you reflect on the answers to the questions above, put your thoughts into an organized outline to make it easier for you to follow as you move through the process of reaching and being all the success your mind can handle.
Dr. Velvete H. Womack, PhD, LMT, CE, MI, is a published author, inventor, licensed massage therapist and wellness coach. With more than 35 years in corporate American, and in the medical and holistic field of health and wellness, Dr. Womack strives to provide individuals tools that will aid in balance and stress reduction. For more information, visit www.massagebyvelvete.com.
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