Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
September, 2013, Vol. 13, Issue 09
Don't Dismiss the Importance of Massage for Massage Therapists
By Sharon Puszko, PhD, LMT
I recently returned from a massage therapy convention in which several area practices had set up demonstration booths. I noticed how many attendees were signing up to receive the free 10 minute massages, myself included.As I waited for my appointed time, I reflected upon the fact that at all of the conventions I had attended over the past few years, practitioners were eagerly awaiting their turn in the demonstration booths. This reminded me of an article I wrote several years ago addressing the importance of practitioners receiving massage for themselves. At that time, I was shocked to find out the majority of my students indicated they received a massage less than once per month.
For whatever reason - better education, stronger economy, changing attitudes towards health - I have noticed that my students and fellow practitioners seem to be receiving massage more often. While this is encouraging, I still believe there is room for improvement in terms of practitioners regularly incorporating massage into their lives. Inspired by my observations at recent conventions, I felt it was time to re-visit this topic, as a gentle reminder of how important it is to receive that which we give out every day.
Remember all the reasons massage is valuable for your clients? You share with them how massage can help to alleviate joint and back pain, speed recovery from injury, increase blood circulation and manage stress. Well, all these reasons apply to you as well. Below are some common reasons I still overhear for why practitioners resist receiving a massage. I address them once again, since they are important as always.
I still respect this response. While I feel like our industry is on the rebound, many are still experiencing a decline in business. It is always a good idea to manage one's finances judiciously. If you do not feel comfortable spending money on a massage, please consider trading with someone. Probably the most common person to trade with would be another massage therapist. However, if that is not an option for the therapist you like – he/she only accepts cash - perhaps another form of trade would free up some money to get a massage from the person you prefer. For example, maybe you could trade a massage for a haircut, yard work, babysitting, marketing opportunities or something else. By not spending money on these things, you would be able to put aside the money needed for a massage.
I Haven't Found A Therapist To Trade Services With
The Internet is a wonderful tool for finding people with similar interests. Searching for massage therapists in your area through blogs, listserves, chat rooms or Craigslist is a good way to start. Or, for the more entrepreneurial spirits, start your own massage therapy blog or post an ad on Craigslist. Visiting your area massage schools is another way to connect with fellow practitioners. Check the free daily papers for events related to massage or postings from local massage therapists. Word of mouth also goes a long way, so the more people you talk to, the better chance you have to meet other therapists. Once you start finding people, it is simply a matter of trial and error until you find a practitioner whose work you enjoy and with whom you can arrange a form of payment.
I Don't Have The Time
Really? I believe we all have time for what is a priority to us. Yes, we are all busy, especially those of us who are caretakers of young children, aging parents or other family members. What rings more true to me is to say, "I do not believe receiving a massage is a priority in my busy life right now." I urge you to reconsider, for all the reasons discussed above. Every massage therapist can find one hour (one and a half, including travel time) each week, or every other week, for something that is a priority. Your challenge, therefore, is to re-categorize massage as a priority in your life.
As I said before, we cannot be an effective massage therapist if we do not take good care of ourselves. It would behoove us to take the time to practice what we preach!
Sharon Puszko is the owner/director/educator for Day-Break Geriatric Massage Institute. She may be contacted at
or through her Web site: www.daybreak-massage.com.
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