Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
September, 2013, Vol. 13, Issue 09
Don't Dismiss the Importance of Massage for Massage Therapists
By Sharon Puszko, PhD, LMT
I recently returned from a massage therapy convention in which several area practices had set up demonstration booths. I noticed how many attendees were signing up to receive the free 10 minute massages, myself included.As I waited for my appointed time, I reflected upon the fact that at all of the conventions I had attended over the past few years, practitioners were eagerly awaiting their turn in the demonstration booths. This reminded me of an article I wrote several years ago addressing the importance of practitioners receiving massage for themselves. At that time, I was shocked to find out the majority of my students indicated they received a massage less than once per month.
For whatever reason - better education, stronger economy, changing attitudes towards health - I have noticed that my students and fellow practitioners seem to be receiving massage more often. While this is encouraging, I still believe there is room for improvement in terms of practitioners regularly incorporating massage into their lives. Inspired by my observations at recent conventions, I felt it was time to re-visit this topic, as a gentle reminder of how important it is to receive that which we give out every day.
Remember all the reasons massage is valuable for your clients? You share with them how massage can help to alleviate joint and back pain, speed recovery from injury, increase blood circulation and manage stress. Well, all these reasons apply to you as well. Below are some common reasons I still overhear for why practitioners resist receiving a massage. I address them once again, since they are important as always.
I still respect this response. While I feel like our industry is on the rebound, many are still experiencing a decline in business. It is always a good idea to manage one's finances judiciously. If you do not feel comfortable spending money on a massage, please consider trading with someone. Probably the most common person to trade with would be another massage therapist. However, if that is not an option for the therapist you like – he/she only accepts cash - perhaps another form of trade would free up some money to get a massage from the person you prefer. For example, maybe you could trade a massage for a haircut, yard work, babysitting, marketing opportunities or something else. By not spending money on these things, you would be able to put aside the money needed for a massage.
I Haven't Found A Therapist To Trade Services With
The Internet is a wonderful tool for finding people with similar interests. Searching for massage therapists in your area through blogs, listserves, chat rooms or Craigslist is a good way to start. Or, for the more entrepreneurial spirits, start your own massage therapy blog or post an ad on Craigslist. Visiting your area massage schools is another way to connect with fellow practitioners. Check the free daily papers for events related to massage or postings from local massage therapists. Word of mouth also goes a long way, so the more people you talk to, the better chance you have to meet other therapists. Once you start finding people, it is simply a matter of trial and error until you find a practitioner whose work you enjoy and with whom you can arrange a form of payment.
I Don't Have The Time
Really? I believe we all have time for what is a priority to us. Yes, we are all busy, especially those of us who are caretakers of young children, aging parents or other family members. What rings more true to me is to say, "I do not believe receiving a massage is a priority in my busy life right now." I urge you to reconsider, for all the reasons discussed above. Every massage therapist can find one hour (one and a half, including travel time) each week, or every other week, for something that is a priority. Your challenge, therefore, is to re-categorize massage as a priority in your life.
As I said before, we cannot be an effective massage therapist if we do not take good care of ourselves. It would behoove us to take the time to practice what we preach!
Sharon Puszko is the owner/director/educator for Day-Break Geriatric Massage Institute. She may be contacted at
or through her Web site: www.daybreak-massage.com.
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