Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
September, 2013, Vol. 13, Issue 09
Alliance Strives for Teaching Excellence
By Kathryn Feather, Senior Associate Editor
The Alliance for Massage Therapy Education (AFMTE) recently held its fourth annual conference in St. Charles, Missouri, in the hopes of "Creating a Culture of Teaching Excellence" and bringing together the leading educators in the massage profession.In addition to discussing AFMTME's Teacher Education Standards Project (TESP), there were keynotes and additional teacher training sessions. More than 130 educators participated in what has arguably become the most well attended education conference in the massage therapy profession.
The conference tackled some tough topics including opportunities and responsibilities of the profession to participate in the Affordable Care Act, unified core competencies, uniform teacher standards and brainstorming on the future of massage therapy education. Long-time Massage Today columnist Whitney Lowe shared his insights into "Creating the 21st Century Teacher," and how massage teachers can utilize technology to better reach the students of today. And Janet Kahn discussed the potential behind the profession's involvement in the Affordable Care Act. Several workshop sessions were also offered including Instructional Strategies to Motivate Your Students by Whitney Lowe and Coming to Agreement on Core Curriculum by Kate Zulaski and Dr. Tony Mirando. Sue Toscano and Donna Sarvello from The National Certification Board for Therapeutic Massage and Bodywork (NCBTMB), also presented an update to continuing education providers.
At few conferences will Winona Bontrager, President of AMTA, Ruth Werner, President of the Massage Therapy Foundation, Karen Armstrong, VP of the FSMTB, Sue Toscano, Chair of the NCBTMB, Anne Williams, Director of Education for ABMP, and Kate Zulaski, Executive Director of COMTA, come together in the same room and entertain questions from the audience. With education as the common denominator, groups that otherwise seem to be opposed to each other, come together to discuss common concerns and goals.
The AFMTE is a relatively new organization, with a mission to champion the education sector of the massage profession. With this fourth conference, the AFMTE has established a forum for broad discussion of massage education. The AFMTE explains its rationale as standing "for the interests of the education sector" and "taking its place among other stakeholder groups that comprise the massage therapy field." After a slightly rocky start, the organization has moved forward with several initiatives, has more than 300 members and put itself in respectable financial shape by proclaiming themselves debt free during the business portion of the conference.
The AFMTE sets itself apart from other groups through the following goals:
With its emphasis on strengthening and improving massage therapy education, the AFMTE launched its Teacher Education Standards Project with a five phase approach, recognizing this process could take five to ten years to compile the necessary feedback from all stakeholder groups and complete the final standards.
A first draft of the Core Competencies for Massage Therapy Teachers was sent to AFMTE members for review in advance of the 2011 Annual Massage Conference in Charleston, SC. At this meeting, discussion forums were held to receive feedback from the education community on the proposed standards. The Committee then reviewed both verbal and submitted written comments, and a second draft was presented at this year's conference for public comment by the massage therapy field. This last round of input will be considered as the final document is prepared for adoption.
Once the standards are defined in the competencies document, a model teacher training curriculum will be created as a recommended template, which leads to the next phase of identifying and developing teacher training resources. The next step will be to create a voluntary certification program as a vehicle for teachers to demonstrate they have, in fact, achieved the core competencies that have been established. The final, and largest goal of the TESP, is to work with national accrediting commissions and state regulatory agencies to incorporate these teacher education standards.
Currently, the AFMTE has completed Phase 1 of the TESP and has published the Core Competencies for Massage Therapy Teachers. According to the AFMTE, this document, "is the first of its kind in the massage therapy field and describes the foundational knowledge, skills and attitudes (KSAs) needed for teachers to produce successful and consistent outcomes with adult learners in a variety of educational settings."
A variety of attendees from massage school directors, teachers, CE providers and representatives of the primary stakeholder organizations participated in sessions providing input on the initial versions of the competencies. A preliminary draft was also sent to members for comment and any feedback received will be used by the committee in the development of the final document. Following a public comment period of 60 days, the committee will review all the feedback submitted and make needed revisions to complete the Core Competencies document.
In a post conference statement to Massage Today, the Board said, "We feel it was one of the most successful conferences yet. It was very rewarding to have feedback from Continuing Education Providers, School owners and teachers that were implementing the Core Competencies. We also received tremendous feedback from attendees on how to move the Core Competencies forward. We believe we surpassed our goal for creating a culture of teaching excellence by creating a core of collaboration and unity from all organizations. It was great to have all sectors represented and coming together at the table to discuss and share with a common goal. Organizations represented were: Associated Bodywork & Massage Professionals, American Massage Therapy Association, Federation of State Massage Therapy Board, Commission on Massage Therapy Accreditation, National Accrediting Commission of Career Arts & Sciences, Massage Therapy Foundation, and National Certification Board Therapeutic Massage and Bodywork."
To view the presenter info from the 2012 AFMTE conference or to learn more about the AFMTE Teacher Education Standards Project and comment on the Core Competencies, visit the AFMTE website at www.afmte.org.
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