Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
September, 2013, Vol. 13, Issue 09
The Healing Power of Music
By George Skaroulis
For many of us, music is a vital part of our daily life's soundtrack. It can serve to motivate or relax, and becomes essential for the purpose of massage therapy to set the stage for a peaceful massage experience.
Studies have proven that music can beneficially affect heart rate, blood pressure, respiration rate and shifts in emotions and energy levels. Even more interestingly, the research has proven that the healing power of music goes beyond humans and extends to the animal world. The mood enhancing capability of music has provided tranquil restorations to animals that have been previously abused or neglected. The animals connect with the tones and tempos as a source of relaxation, just as we connect with music in a similar manner.
From a very young age, I can remember my fascination with music. My mom was a classically trained pianist, and around the age of five, I began sitting next to her watching, feeling the vibrations, listening and learning. Eventually we played simple duets together, side by side. I recall that it was not only wonderful bonding time with my mom, but was also therapeutic, even at that young age.
Others around me were keenly aware that music had a profound effect on me as an instant mood enhancer. Soon, I started playing music by ear from songs I heard on the radio as I was drawn to the music of artists such as The Carpenters, John Denver and James Taylor. After school, I would sit at the piano and express my daily experiences through my ivory and black canvas. My parents tell me they could interpret what kind of day I had at school simply by the style and tonality of what I was playing. Nearly 45 years later, music still serves as an outlet for my emotions and experiences, and my passion of music consumes much of my daily focus.
It is proven that music is going to affect the therapy recipient, but I also encourage you to keep in mind that it is just as important for the therapist to keep his/her music play lists fresh and inspiring for their own enjoyment. Do yourself a favor and don't get into a pattern of playing the same list of songs each and every time you perform your craft. I encourage you to shuffle your play list and update your song selections regularly. I know updating your music library might not be at the top of your priority list. However, we all are being forced to think more creatively in ways to both save and earn money.
By offering quality, relaxing and uplifting music to your clients, you are allowing them the opportunity to extend the experience of your session at home, so they can continue to reap the benefits of their sessions with you. By continually adding fresh new music to your library, you can then sell CDs on the spot to your clients, rewarding yourself with the additional income from the sale. In addition, having a few CDs on hand allows you an affordable gift for your very loyal clients on their birthdays or during the holidays.
Adding quality music to your life has several health benefits that extend to your family, friends and even your pets.
The American Music Therapy Association shares that "music has been shown to be an effective and valid treatment option for medical patients with a variety of diagnoses. Research results and clinical experience attest to the viability of music therapy even in those patients resistant to other treatment approaches. Music is a form of sensory stimulation which provokes responses due to the familiarity, predictability and feelings of security associated with it."
Start providing a musical sanctuary for your clients, and watch the positive atmosphere it creates in your practice.
I am grateful that my second nature ability to create music from my heart has become a source of healing and therapy to others. I have always claimed if I was not a musician, I would be a massage therapist. It is not ironic that my largest audience base is the massage therapy community, reflexologists and healers who are "in tune" with the important element of music and its healing power.
George Skaroulis is an award winning pianist and composer known for his ethereal and soothing piano style. His peaceful music is used by therapists and spas around the globe. George has dedicated much of his time toward events that have raised thousands of dollars for massage therapy research, benefiting both the Touch Research Institute and the Massage Therapy Foundation. His latest CD, the George Skaorulis Essential Collection and his 16 CDs are available at www.GeorgeSkaroulis.com, iTunes and Amazon.
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