Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
September, 2013, Vol. 13, Issue 09
The Healing Power of Music
By George Skaroulis
For many of us, music is a vital part of our daily life's soundtrack. It can serve to motivate or relax, and becomes essential for the purpose of massage therapy to set the stage for a peaceful massage experience.
Studies have proven that music can beneficially affect heart rate, blood pressure, respiration rate and shifts in emotions and energy levels. Even more interestingly, the research has proven that the healing power of music goes beyond humans and extends to the animal world. The mood enhancing capability of music has provided tranquil restorations to animals that have been previously abused or neglected. The animals connect with the tones and tempos as a source of relaxation, just as we connect with music in a similar manner.
From a very young age, I can remember my fascination with music. My mom was a classically trained pianist, and around the age of five, I began sitting next to her watching, feeling the vibrations, listening and learning. Eventually we played simple duets together, side by side. I recall that it was not only wonderful bonding time with my mom, but was also therapeutic, even at that young age.
Others around me were keenly aware that music had a profound effect on me as an instant mood enhancer. Soon, I started playing music by ear from songs I heard on the radio as I was drawn to the music of artists such as The Carpenters, John Denver and James Taylor. After school, I would sit at the piano and express my daily experiences through my ivory and black canvas. My parents tell me they could interpret what kind of day I had at school simply by the style and tonality of what I was playing. Nearly 45 years later, music still serves as an outlet for my emotions and experiences, and my passion of music consumes much of my daily focus.
It is proven that music is going to affect the therapy recipient, but I also encourage you to keep in mind that it is just as important for the therapist to keep his/her music play lists fresh and inspiring for their own enjoyment. Do yourself a favor and don't get into a pattern of playing the same list of songs each and every time you perform your craft. I encourage you to shuffle your play list and update your song selections regularly. I know updating your music library might not be at the top of your priority list. However, we all are being forced to think more creatively in ways to both save and earn money.
By offering quality, relaxing and uplifting music to your clients, you are allowing them the opportunity to extend the experience of your session at home, so they can continue to reap the benefits of their sessions with you. By continually adding fresh new music to your library, you can then sell CDs on the spot to your clients, rewarding yourself with the additional income from the sale. In addition, having a few CDs on hand allows you an affordable gift for your very loyal clients on their birthdays or during the holidays.
Adding quality music to your life has several health benefits that extend to your family, friends and even your pets.
The American Music Therapy Association shares that "music has been shown to be an effective and valid treatment option for medical patients with a variety of diagnoses. Research results and clinical experience attest to the viability of music therapy even in those patients resistant to other treatment approaches. Music is a form of sensory stimulation which provokes responses due to the familiarity, predictability and feelings of security associated with it."
Start providing a musical sanctuary for your clients, and watch the positive atmosphere it creates in your practice.
I am grateful that my second nature ability to create music from my heart has become a source of healing and therapy to others. I have always claimed if I was not a musician, I would be a massage therapist. It is not ironic that my largest audience base is the massage therapy community, reflexologists and healers who are "in tune" with the important element of music and its healing power.
George Skaroulis is an award winning pianist and composer known for his ethereal and soothing piano style. His peaceful music is used by therapists and spas around the globe. George has dedicated much of his time toward events that have raised thousands of dollars for massage therapy research, benefiting both the Touch Research Institute and the Massage Therapy Foundation. His latest CD, the George Skaorulis Essential Collection and his 16 CDs are available at www.GeorgeSkaroulis.com, iTunes and Amazon.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.