Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
August, 2013, Vol. 13, Issue 08
FSMTA "Ignites the Profession"
75Th Anniversary Celebration Planned For 2014
By Kathryn Feather, Senior Associate Editor
The Florida State Massage Therapy Association (FSMTA) "ignited the profession" at its annual convention at Omni Orlando Resort at Championsgate in late June. With more than 2,500 attendees, 156 total classes offered, the annual banquet, the rubber duck race to raise money for charity, as well as the exhibit hall, participants had a lot of options to choose from.
"The FSMTA convention was an energetic and lively event attended by people with happy, curious, exploring minds. I am always revitalized by spending time with the FSMTA and I hope to have many more opportunities in the future," said Ruth Werner, President of the Massage Therapy Foundation.
One of the highlights of the event came during the annual banquet as charitable donations from the Massage Warehouse Sanctuary were awarded to both the Liddle Kidz Foundation and Dr. Tiffany Field's Touch Research Institute(TRI). The Sanctuary awarded $6,200 to TRI. "We are pleased to support Dr. Tiffany Field in her mission at the Touch Research Institute to demonstrate the important role of therapeutic touch and massage on the growth, development and well-being of people at all stages of live from newborns to the elderly," said Earl DeCarli, President and CEO of Scrip Companies, the parent company of Massage Warehouse.
Massage Warehouse award $5,160 to the Liddle Kidz Foundation. "We are awed by the work of Tina Allen and her team to bring the power of nurturing touch for infants and children across the United States and the word," said DeCarli. "With her vision to make a sustainable and exponential impact on the health and emotional well-being of children, she embodies commitment as she travels the globe conducting educational and certification programs for massage therapists and caregivers to learn the power of nurturing touch for infants and children."
Anna Rodriguez also was recognized with the Performance Health FSMTA Humanitarian Award in recognition of her efforts in improving the welfare of her clients and demonstrating selfless devotion to others. "As the founder of The Florida Coalition Against Human Trafficking, Anna has received numerous recognitions and awards for her passion and dedication to identify, rescue and restore victims lives. We are very proud to add this Humanitarian Award to her long list of accolades and pleased that we had opportunity to present it on her birthday," stated Mr. Bob Poirier, Vice President of Commercial Operations for Performance Health. "Anna tirelessly travels around the country speaking and training law enforcement, community organizations and faith based organizations about human trafficking. Although she is neither a massage therapist nor a member of the Florida State Massage Therapy Association, her value to massage is immense as she continues to help us in our fight to stop unlicensed and illicit activity within the massage profession."
We've found the FSMTA annual conference, over 15 years, to be the reliable leader in massage industry conferences and events; and a worthwhile and well run event," said exhibitor John Gelb from Tools for Touch webinars. "Plus, more fun than ever this year. Thanks and see you next year!"
"Having had the pleasure of assisting the FSMTA with some of their marketing and promotional needs, I wanted to attend their event to learn more about their organization. What I learned was their conference is so welcoming and well organized that it has already been added to my calendar for 2014. Furthermore, I think it's an essential few days of learning and networking for any massage therapist. Congrats on such an amazing event. I am already looking forward to next year," said Jayne Thomas of Massage Promotions.
The 2014 convention will be held at the Marriott Renaissance Sea Word from June 26 to June 29th. Registration begins this month at www.myfsmta.org and there is a convenient monthly payment option available. With 2014 marking the FSMTA's Diamond anniversary and the high attendance this year, the FSMTA board of directors anticipates the convention filling fast and advises anyone thinking about coming to make plans to be there for this important celebration.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.