Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
August, 2013, Vol. 13, Issue 08
FSMTA "Ignites the Profession"
75Th Anniversary Celebration Planned For 2014
By Kathryn Feather, Senior Associate Editor
The Florida State Massage Therapy Association (FSMTA) "ignited the profession" at its annual convention at Omni Orlando Resort at Championsgate in late June. With more than 2,500 attendees, 156 total classes offered, the annual banquet, the rubber duck race to raise money for charity, as well as the exhibit hall, participants had a lot of options to choose from.
"The FSMTA convention was an energetic and lively event attended by people with happy, curious, exploring minds. I am always revitalized by spending time with the FSMTA and I hope to have many more opportunities in the future," said Ruth Werner, President of the Massage Therapy Foundation.
One of the highlights of the event came during the annual banquet as charitable donations from the Massage Warehouse Sanctuary were awarded to both the Liddle Kidz Foundation and Dr. Tiffany Field's Touch Research Institute(TRI). The Sanctuary awarded $6,200 to TRI. "We are pleased to support Dr. Tiffany Field in her mission at the Touch Research Institute to demonstrate the important role of therapeutic touch and massage on the growth, development and well-being of people at all stages of live from newborns to the elderly," said Earl DeCarli, President and CEO of Scrip Companies, the parent company of Massage Warehouse.
Massage Warehouse award $5,160 to the Liddle Kidz Foundation. "We are awed by the work of Tina Allen and her team to bring the power of nurturing touch for infants and children across the United States and the word," said DeCarli. "With her vision to make a sustainable and exponential impact on the health and emotional well-being of children, she embodies commitment as she travels the globe conducting educational and certification programs for massage therapists and caregivers to learn the power of nurturing touch for infants and children."
Anna Rodriguez also was recognized with the Performance Health FSMTA Humanitarian Award in recognition of her efforts in improving the welfare of her clients and demonstrating selfless devotion to others. "As the founder of The Florida Coalition Against Human Trafficking, Anna has received numerous recognitions and awards for her passion and dedication to identify, rescue and restore victims lives. We are very proud to add this Humanitarian Award to her long list of accolades and pleased that we had opportunity to present it on her birthday," stated Mr. Bob Poirier, Vice President of Commercial Operations for Performance Health. "Anna tirelessly travels around the country speaking and training law enforcement, community organizations and faith based organizations about human trafficking. Although she is neither a massage therapist nor a member of the Florida State Massage Therapy Association, her value to massage is immense as she continues to help us in our fight to stop unlicensed and illicit activity within the massage profession."
We've found the FSMTA annual conference, over 15 years, to be the reliable leader in massage industry conferences and events; and a worthwhile and well run event," said exhibitor John Gelb from Tools for Touch webinars. "Plus, more fun than ever this year. Thanks and see you next year!"
"Having had the pleasure of assisting the FSMTA with some of their marketing and promotional needs, I wanted to attend their event to learn more about their organization. What I learned was their conference is so welcoming and well organized that it has already been added to my calendar for 2014. Furthermore, I think it's an essential few days of learning and networking for any massage therapist. Congrats on such an amazing event. I am already looking forward to next year," said Jayne Thomas of Massage Promotions.
The 2014 convention will be held at the Marriott Renaissance Sea Word from June 26 to June 29th. Registration begins this month at www.myfsmta.org and there is a convenient monthly payment option available. With 2014 marking the FSMTA's Diamond anniversary and the high attendance this year, the FSMTA board of directors anticipates the convention filling fast and advises anyone thinking about coming to make plans to be there for this important celebration.
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