Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
August, 2013, Vol. 13, Issue 08
FL PIP Case: Where We Are Now and Where We Are Going
By Vivian Madison-Mahoney, LMT
You carry automobile insurance, don't you? You expect it to pay your accidental medical bills, don't you? Sure, we all expect our insurance policies to pay what they are supposed to pay. We also know that more and more they are finding ways to not provide payment for one reason or another.However, we never, ever expect a state governor to control our medical treatment, do we? We never expect a state Office of Insurance Regulation (OIR) to stand up for insurance companies, the very ones they are there to regulate, all the while totally fighting AGAINST the consumer instead of FOR the consumer. We never thought a few short years ago as we were climbing the ladder in the medical arena, that we would be fighting so hard now to save our reputation and income making opportunities.
Strike 1: Massage Therapists Excluded from Medicare
Do you recall when massage therapists were allowed to perform massage therapy on Medicare patients in a doctors office and the doctor could bill Medicare and pay massage therapists as independent contractors or employees? But, then Medicare changed their "incident to" physician services rules. That left massage therapists, hundreds of them across the nation, without a job in doctors offices, hospitals and other medical settings. Medicare recipients were left without medically necessary and prescribed therapy.
Strike 2: Massage Therapists Excluded from Developmentally Disabled
Then, 118 LMTs in Florida lost their jobs and hundreds of developmentally disabled vulnerable recipients were left to sit daily in wheelchairs, left without therapy that helped their circulation and flexibility.
Strike 3: Therapists and Massage Therapy Excluded from FL Auto PIP
Well, you most likely heard by now (if you have been reading Massage Today) or been involved with FL LMT's, that Governor Rick Scott accused massage therapists of insurance fraud. Rick Scott who himself was accused of the largest Medicare Fraud in history with the hospitals he owned (HCA). Google Rick Scott or Dick Scott & HCA for the complete history including a whistle blowers report.
Was there fraud? Is there ongoing fraud? Will there always be fraud? Were massage therapists along with other health care providers involved in some fraudulent cases? YES to all. However, there are built in statutes to handle fraudulent insurance claims. There are reports of millions of dollars lost to fraud in Medicare each year, but they don't kick all the doctors out of the right to treat patients and file claims because of a few who committed fraud. But a massage therapist? YES, we, who work by a written physician's prescription, we, who normally charge the lower end of the fee scale, we, who put more time and effort in to patient treatment, care and concern, we are the ones kicked to the curb. Hundreds of Florida massage therapists claim they have lost their jobs, lost their hope, are unable to pay student loans and so forth since this PIP law went into place by Governor Scott on May 4, 2012.
Well, I personally decided to not take a back seat to this unfair, discriminating law against us. Will you stand up with me and our attorneys and help us fight this before they continue to errode our rights to practice and be reimbursed equally and fairly across the nation?
Stand up for what's right, keep posted and contribute whatever you possibly can and please share with all. Please visit www.flpipdefensefund.com for United Practitioners Organization, Inc.
There is no way on earth that I can ever thank Constitutional Attorney, Luke Lirot and his partner in this journey, Adam S. Levine, M.D.,J.D, for their faith in me, Kevin Johnson, CEO of Advanced Mobile Diagnostic Group and our Plaintiffs to help them stand up for massage therapy, massage therapists and our profession in general by spreading the word and by collecting contributions to pay their expenses, time and effort to fight for justice for all.
In spite of all other attorneys saying it couldn't be done, they have already won in court three times and are prepared to go before the Appellate Court Judge to once again present their oral arguments in our favor to obtain a permanent injunction while the case proceeds.
In my 29 years of dealing with insurance, legal cases and attorneys, including personal situations, I have never been as completely and timely informed of the step by step legal process as I have been while working with Attorneys Luke Lirot and Adam Levine.
Because I know the value of being kept in the loop, I want you to be as well. So herein are some of the documents that you can read if you care to know what has been going on in this case since the beginning of this lawsuit right up to date where the attorneys have filed their latest answer to the State's motion to have the injunction dismissed once and for all. Included you will find Amicus Curiae Briefs filed on behalf of FL State Massage Therapy Association (FSMTA), FL Chiropractic Association (FCA) the FL Acupuncturist Assoc. and the FL State Oriental Medical Association and the FL Justice Association (FJA) who are filing on our side. Against us are associations or organizations representing hundreds of insurance companies for the State of Florida (OIR). All of these documents are available at the above mentioned website.
In the documents, you will see the chronological order from the first time it was filed in State Court, dismissed, filed in Federal Court, back to State Court, hearing set by different Judge and his ruling for temporary injunction while the case proceeds through legal channels. From there, the State of Florida, OIR was allowed an Automatic Stay (invalidating the injunction) because it is a government entity.
However, because under the law if one party can show more harm than the other side, the Judge could then rule to Vacate that Stay, keeping the injunction in place. Attorneys Luke Lirot and Adam Levine once again presented a witness and oral arguments against the State of Florida OIR, the Judge did rule to Vacate the Stay and we were back in business for a few days. Then the state of Florida OIR filed an appeal with the 1st District Court of Appeals thereby putting us on hold again. But the 1st District Court of Appeals ruled that the Circuit Court Judge's ruling stands. So we are back in business once again. But wait! Not so fast. Insurance companies are stating because they were not sued individually instead of the state office that regulates them, they are not required to follow the court order so some are refusing to pay massage therapists and acupuncturists or follow the rest of the court order. State Farm is following the order.
So the case goes on and we fully expect to win for all Florida consumers whose right to utilize the full benefits they pay for are back in place, until their right to choose medical providers and services is back in place and until massage therapists and acupuncturists are back to work and until chiropractors can once again make emergency medical determinations.
See the documents to get the full picture of what has been and is happening. Know we are here for you. I am personally excited for this opportunity to do all I can for the profession and to thank each and every one of you who come from nearly all 50 states who have already donated to our cause. I ask that you stay posted on all that is happening and ask all your friends, co -workers, family, vendors and consumers to donate to make this one of the most successful adventures this profession has ever seen. Check out the corporation set up specifically to fight this law and collect contributions to assist. United Practitioners Organization, Inc. www.flpipdefensefund.com.
Click here for more information about Vivian Madison-Mahoney, LMT.
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