Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
August, 2013, Vol. 13, Issue 08
The Most Important Piece of the Nutrition Puzzle
By Christopher Mohr, PhD, RD
I was sitting in an airplane in Newark, New Jersey, awaiting take off for an 18-hour international flight to Singapore. Aside from the obvious need for a personal massage therapist to help me recover from my trip across the world, there was something else that stood out to me on that particular flight.
It had nothing to do with flying itself, but rather with something the flight attendant said during the safety speech before we took off. "In the unlikely event of an emergency, if you're traveling with an infant or someone who needs assistance, please put on your oxygen mask first, before helping them." The last part — "put on your oxygen mask first" — resonated with me.
When I think about massage therapists, this message can't be overstated. Your job is to make people feel better. Too often, you are so busy giving to others, you put yourself on the back burner and forget to take of yourself. We could go on about different ways of taking care of yourself, from regular exercise to eating well, getting enough sleep to benefiting from massages yourself. But there's another piece to this "health" puzzle that is often forgotten.
More specific than the blanket message of "eating well," is focusing on the quality of the foods you eat. People often demonize whole categories of foods saying, "carbohydrates are bad," or, "fats are bad." It's important to look at the unique qualities of individual foods, rather than categorize an entire food group as "good" or "bad." After all, soda is a carbohydrate. So are apples and broccoli. Shortening is fat. So are olive oil and fish oil. You get the point.
There are certainly big differences among all of them. The quality of the foods you eat is the most important piece to the eating puzzle. So let's focus on some details that will shed some more light on this topic. More specifically, let's put the focus on fat, a macro-nutrient that certainly has taken its fair share of hits.
A Primer on Fat
There are many different types of fats in the diet, so it's first important to provide a quick overview:
Let's start at the beginning. How much should we eat? Currently, the Institute of Medicine recommends eating 20% to 35% of total calories from fat, which means around 40 to 70 total grams for the "average" 2000 calorie-a-day diet that often is recommended. To boil that down even further, here is a short list of common sources of fat in the diet and how much a serving provides:
Looking at that chart, you'll notice the servings of food range from 8 grams of fat up to 14 grams of fat. Of course, other foods may provide more or less. With this particular example though, it doesn't mean since cheese is lower in fat than salmon or olive oil, it's "better." In fact, quite the opposite is true. While I think cheese is fantastic, salmon and olive oil are healthier sources of fat. Salmon, in particular, has a unique type of fat that may just very well make you feel better, think more clearly and be better at your job by lubricating your joints and keeping inflammation under control. Again, you're giving massages all day, so you need to keep those joints lubricated and hands and muscles feeling great. More on that in a bit.
Different Types of Fat
Saturated Fat (SFA): Saturated fats are easy to identify because they are solid at room temperature (butter, shortening, animal fats, coconut, coconut oil, etc.). Not all saturated fats are created equal. In general, it's good to keep your intake to about one-third of your total fat intake.
Monounsaturated fat (MUFA) (mono, meaning one): Monounsaturated fats are liquid at room temperature (olive oil, canola oil, avocado, nuts, etc.). These types of fats get a lot of attention because they're closely tied to health, particularly heart health. The Mediterranean Diet is high in monounsaturated fats, which is one reason most studies give it so much positive support. Like saturated fat, intake should be around one-third of total intake.
Polyunsaturated fat (PUFA) (poly, meaning many): Polyunsaturated fats are also liquid at room temperature (fish oil, fish, flax oil/seed, nuts, etc.). These foods contain omega-3 and omega-6 fats, known as essential fatty acids or essential fats. They are called "essential" because our bodies need them for optimal health. Because our bodies cannot make them, we must get them from the diet. To round out the three sources listed, total intake should be around one-third of polyunsaturated fat calories as well.
Essential Fatty Acids
I'd like to focus on the essential fats — omega 3s in particular. You'll want to pay close attention here, because as a massage therapist, including more omega-3 fats in your diet can certainly help you feel and move better. Remember, both omega-3 fats and omega-6 fats are essential. The best sources of omega-3 fats are from fish and a quality fish oil supplement. Omega-6 fats are in vegetable oils, like soybean and corn oil, and in most of the processed foods we eat.
Notice the difference. Though both omega-3 and omega-6 fats are essential, we typically get plenty of the latter (processed foods and vegetable oils), yet not enough omega-3s (fish and/or quality fish oil). This causes an imbalance between the two, which can lead to inflammation. Inflammation can affect your joints, your skin and your overall health in a significant way. The question then, is how to change this unhealthy balance of omega-3 fats and omega-6 fats?
The answer lies within the foods you eat each day. To simplify the question of what to eat, I created a basic table.
Time for An Oil Change
In addition to knowing what to eat, it's important to understand why. Feeling better and having better mobility with your joints and hands, which is, of course a necessary part of your job and lifestyle, are just the beginning. There are many other benefits to "changing your oil."
Can Omega-3s Boost Fat Loss?
A study published in the American Journal of Clinical Nutrition, showed that when adding a daily omega-3 dietary supplement to an aerobic activity based weight-loss program, there was an improvement in health outcomes and fat loss. This is certainly an important consideration.
Will Omega-3s Help My Joints Feel Better?
Researchers at the Institute of Human Nutrition in the United Kingdom showed that the anti-inflammatory actions of omega-3 fatty acids might actually be therapeutic in conditions with an acute or chronic inflammatory component. Thinking about your chosen profession, massage therapy requires a lot of strength, flexibility and mobility in your joints. Of course, exercise is important for these benefits, too, but complementing the health benefits of exercise with essential omega-3 fats, may work together for optimal health and keep inflammation under control.
List of Benefits
Much of the benefit from eating omega-3 fats appears to be in reducing inflammation in the body. This can directly impact you, your recovery from your job and your overall health. Though there are currently 19,546 studies (and counting) to date about omega-3 fats, focusing on just a few of the benefits is important to highlight just how "essential" essential fats really are.
What Can You Do?
The American Heart Association's recommendations are to eat 12 ounces of fatty fish (salmon, tuna, sardines, etc.) each week. In addition, there are certainly plenty of data, governing bodies and experts that support supplementing fish intake with the purest omega-3 fish oil available.
Remembering what the flight attendant shared with us on the plane, "In the unlikely event of an emergency, if you're traveling with an infant or someone who needs assistance, please put on your oxygen mask first, before helping them." You need to make sure you take care of YOU, so you can better help your clients take care of themselves.
Dr. Christopher Mohr, PhD, RD, is a nutrition spokesperson and consultant to a number of media outlets. He is also the Sports Nutritionist for Under Armour's TNP Training Council. His weekly health segment can be heard on WHAS radio in Louisville and he often appears on television as a nutritional guest expert. He is a sought out nutrition expert who has written more than 500 articles for consumer publications such as Men's Fitness, Weight Watchers, Men's Health and Fitness, to name a few. Dr. Mohr serves on the Nordic Naturals Board of Advisors.
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