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Massage Today
July, 2013, Vol. 13, Issue 07

Ask Yourself: Do You Really Need to Learn Another Modality?

By Irene Diamond, RT

Even though I earn a large part of my income from teaching classes and seminars as a CEU provider, I want to offer a word of caution first before you jump in to signing up to learn another technical modality or take another seminar.

As a practice-building coach and mentor, I encourage you to take a moment to find out WHY you want another seminar on a new method or a technique class?

Do you want to take a new class because you think you will:

  • Make more money?
  • Get more clients?
  • It's easier on your body?
  • It will attract a new market?

Those are all good reasons, but also, maybe not needed. I want you to consider this: What would happen if you simply focus on growing your business with the massage methods and modalities you already know? Too often I see therapists chasing the proverbial "next shinny object" because it's easier than doing the work of running a business.

It's also very often used as a good excuse to why someone has not yet met their goals. Does this sound familiar? "I need to know how to do myofascial therapy (or insert YOUR needed modality here) and THEN I will start getting more doctor referrals." Obviously, it's great to learn more, and I would never stand in the way of furthering your education, but I see therapists pinning their hopes of greater success on "just one more class and then it will all come together."

wibb - Copyright – Stock Photo / Register Mark Therapists I've worked with have seen great boosts in revenue and numbers of new clients when they invest the same number of hours it would take to learn the new method into working on the business part of their current business. What if instead of a new class, you took the financial investment and put that toward learning more about running a successful massage business, or improving your marketing material or website?

Don't get me wrong, I'm not saying to never take another modality seminar, I'm merely suggesting you think about it and see if it is the right move for you, at this juncture in your practice.

And for those of you who need CEUs to keep current on your certifications, remember, in addition to modalities, most organizations accept business classes and seminars, too. (Check your association for details.)

To read other posts from our expert panel, visit the WIBB blog at

Irene Diamond, RT, is the founder of the rehabilitation technique, Active Myofascial Therapy ~ The Diamond Method and creator of Successful Massage, the world-wide online resource for massage therapists. Irene is honored to be inducted into the Massage World Hall of Fame in 2013 for recognition of and www.SuccessfulMassageTherapist. Irene's next Active Myofascial Therapy seminar will be held August 2012 and therapists can register at You can also find tips from Irene by visiting the Women In Business Blog at


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