resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
What's New in Phytonutrition: Mangifera Indica, "The King of Fruits"
One hundred percent pure Indian green mango fruit (mangifera indica), harvested at a special degree of ripeness for efficacy and taste, can now be concentrated as a phytonutrient nutraceutical powder.
Beating the Odds: Interview With Para-Powerlifter Adeline Dumapong-Ancheta
Since October 2015, the FICS Foundation, the charitable organization affiliated with the International Federation of Sports Chiropractic (FICS), has been supporting disabled athletes internationally.
An MD Who Understands the Opioid Epidemic
Doctors of chiropractic have an important role to play in ending the opioid epidemic and dealing with chronic pain by conservative means (see our top story in this issue) – but who's to blame for opioid dependence and abuse in the first place?
Sit or Stand? Analyzing a Mixed Message
I'm more than a bit confused. At my age, that seems to be a rather common occurrence. However, today more than ever, I'm getting a mixed message.
The Pertinent Negative
We all have to perform evaluations on patients. Most of us don't like doing it – exams take time, and worse it takes even more time after the evaluation to put together a narrative summary of the findings. Sometimes, this process becomes downright tedious.
Chronic Pain: Become Part of the Solution
I have lectured to more than 7,000 chiropractic physicians over the past five years regarding the chronic pain and opioid epidemic in this country.
Tai Chi Documentary Premier
First Run Features recently announced the world theatrical premiere of Barry Strugatz's documentary The Professor: Tai Chi's Journey West, which premiered last month at the Laemmle Music Hall in Los Angeles.
Three Tips to Help You Analyze the Acupuncture Case Studies of the NCCAOM Exam
Confirm the answer quickly by the elimination method. Case study:
After two treatments for back pain, a patient presents for a third
session complaining of rapid breathing and wheezing that is made worse
during cold weather.
Multivitamin Supplement May Reduce Breast Cancer Recurrence
There is a great deal of controversy regarding the value of multiple vitamin supplements in cancer prevention.
A Long-Overdue Win for Oregon Medicaid Patients - and the Implications for Other States
Beginning July 1, 2016, Oregon Medicaid patients with spinal pain (cervical, thoracic, lumbar, pelvic) who are determined to be low risk based on a biopsychosocial assessment tool (STarT Back – Keele University) can receive four chiropractic visits per episode.
Adventures with the San Jiao
Those of us who have been in practice for several decades relish the way meridians and points reveal new diagnostic clues and new insights. I love to encourage my students to see this as an adventure that goes way beyond the textbooks.
Introducing the Acupuncture Today Digital Edition
In response to the changing habits of our readers, Acupuncture Today will introduce a digital edition of the publication (in addition to our print edition) beginning with the August 2016 issue.
What You Say Isn't Always What Patients Hear
A few years ago, my aunt Edna (name changed for the purpose of this story) suffered a stroke. After a short hospital stay, she was transferred to a nursing home for rehabilitation. When she arrived at the nursing home, Edna requested a private room.
Acupuncture Muscle Trigger Point and Oriental Medicine Sports Therapy
It is difficult to ascertain the internal condition of professional basketball player Lebron James during game one of the 2014 NBA finals, in which he developed debilitating muscle cramps that led to his premature removal from the game.
Acupuncture's Impact on the World
For several years, I have been hearing about the town of Rothenburg, Germany. It seemed just a dot on a map until I arrived. It is the home of the TCM Kongress which began in 1968. It has been held annually for 47 years and it has only missed one year.
Kansas Achieves Licensing Law
Kansas Governor Sam Brownback signed House Bill 2615 into law on Friday, May 13, 2016. HB2615 includes provisions for the licensure of acupuncturists in the state of Kansas.
Believe it or not, an estimated one-third of your patients have eaten some form of fast food within 24 hours of their appointment with you.
Insuring Quality Control in Herb Importation: An Interview with Wilson Lau
Wilson Lau is the vice president of Nuherbs, a Chinese herb importation company based in San Leandro, California. Before joining Nuherbs, he trained as a lawyer specializing in FDA law.
AOM Hospital-Based Practice: A Future Reality?
The natural evolution of health care on the planet is integrative health. We may have some challenges ahead, but based on my research, all indicators are pointing in a positive direction. There seems to be an evolving consciousness among our patient population that is "getting it."
Increasing the Value of Spine Care: CMS Approves New Low Back Pain Registry
The Centers for Medicare and Medicaid Services has approved the Spine IQ Low Back Pain Registry as a qualified clinical data registry for the Physician Quality Reporting System (PQRS) in 2016.
How to Stay Sane During the Elections: Understanding Through the Lens of Chinese Medicine
In Chinese Medicine philosophy, everything consists of Yin and Yang. The law of polar opposites – one cannot exist without its opposite.
An Emerging Partnership Model
Maryland University of Integrative Health (MUIH) has educated integrative health and wellness practitioners for the last 40 years, originally as an acupuncture clinic and school. The institution's transformative, relationship-centered programs integrate traditional wisdom with contemporary science
Treating Hip & Groin Pain With Abdominal Release of Upper Lumbar Nerve Impingements
Have you encountered patients with groin and hip pain you can't seem to solve? You know it's not a worn-out hip; you suspect the pain is somehow connected to the spine. But somehow, you just can't help them break through.
July, 2013, Vol. 13, Issue 07
The Difference Between You and an Expert
By Stephanie Beck
Imagine if you had an opportunity to sit in a room for four days with the most successful massage business owners who gave you all their secrets to their business: the steps to take; what tools they used and how they built their successful practices.One of the biggest challenges after these events is how to process all the information and go back to your business plan to figure out how best to incorporate the new ideas without creating chaos.
We each have to invest in our profession and continue to expand our knowledge so that we can continue to grow. We both can appreciate the value gained by spending time with experts. It is one of the things that inspires us to achieve results for hundreds of clients each year.
Sometimes we get so busy focusing on the tasks, scheduling appointments, customer service issues, and the daily grind of the business that we forget to give ourselves permission to be creatively planning our next growth cycle for our business. Even if you have no idea where to start or if you tried marketing plans in the past with no results, that is why it is helpful to interact with experts and make the time to engage with others in our field and share our ideas, problems and experiences, so that your massage practice doesn't become stagnate. Have you ever fallen into the state of working in your practice instead of on your practice? Or become so discouraged that you feel like quitting?
One of the many things I have learned from my mentor and coach, Jack Mize, is "every millionaire marketer I've ever met was just a newbie that didn't quit." Although Jack was referring to a different profession, I think the same can be applied to our massage profession. Those experts who you visualize as the leaders of the profession, wrote the textbooks you used to learn massage or created modalities you love to use or built massage franchises and successful massage practices. What makes them different from you? It's not that they had special powers. They had the same opportunities, struggles, challenges, wins and losses; the difference was that they didn't quit.
There are many reasons why small businesses fail each year, competition, money issues, or poor management to list few. The biggest concern I hear when interviewing potential clients is not having enough consistent clients on the tables. We've helped healthcare practitioners in a variety of situations, some with social marketing, others with online marketing, and certain others with marketing planning and mindset. Today I'm sharing questions to use for your own massage practice to help you if you are stuck or perhaps looking for a way to organize your marketing or change your mindset.
Start by writing on a piece of paper or your computer for your planning strategies. First, list where your massage practice is today: how many clients you have, where you work, how many hours a week, etc. Second, list where you want to be and be specific about it. Marketing expert Ted McGrath breaks them into sections: personal, professional and financial, which I like and use as well. Obviously, you had aspirations when you started in massage and perhaps those have changed. Give yourself permission to think outside the box. Be as creative as you can and where you want to be one year from now.
Third, imagine it is one year from today you and I are having this conversation, and it has been the best year ever. Please list out what must have happened personally, professionally and financially to have made this the best year ever. Again, feel free to be as specific as possible. Then, answer this next question: How would you feel to complete just one of these goals? You can continue listing out for each of the goals how you would feel to complete them. What it means to you to achieve them.
Fourth, ask yourself, what is the main challenge keeping me from achieving the goal? If you have more than one challenge, continue listing out the challenges until you have them all in front of you. Finally, review the list of challenges and identify the possible solutions for these challenges. Start to separate them into categories identifying them as things you can do, things you should be doing, and things for someone else to do. Evaluate each challenge and solution against achieving your goal. In other words, there may be solutions that you "can" do yourself, however, you need to evaluate if that is the best use of your time management or money and how quickly you want to achieve you goal.
Ask yourself if the solution could be performed quicker by someone else who knows and understands it better? If you find you have everything on the list as items you should do, you probably are going to run into time management issues. Look for ways to automate some of the solutions. Or perhaps you don't know what some of the solutions are for the challenges. You might need training or consulting to help you find solutions. Start by making a plan of action to solve just one challenge and to achieve the solution you listed. If you don't know the solution, what steps are going to take to find the solution and remember to always give yourself a deadline. We are all human and although some are better than others at getting things done, every one of us needs a deadline to finish a project, otherwise life has a tendency to get in the way.
Continue to address each challenge until you have a plan of action for each one. Now, prioritize them by way of how each will help you make next year the best year ever. Which items do you need to do first in order to achieve you goal? When you have completed this you should have a great plan in front of you. You know where you are and where you want to be, the challenges you are facing that keep you from achieving your goal(s), solutions for each of the challenges, listed in priority and deadlines of when you are going to achieve them. You can now repeat this process, but this time imagine it is three years from now.
This should give you a clear plan of action for your massage practice. Success is not by accident. Each expert whether it be in the massage profession, Internet marketing, or any other business had to have a clear plan with goals and deadlines. I'm sure you are familiar with the saying, "When you fail to plan you plan to fail." I would be surprised if the experts you admire and follow have completed something similar to this.
Here is a little nugget of what to do after attending live seminars, online trainings, conferences, etc., and you get new ideas and inspirations that you want to incorporate. As inspiring as they might be, it is important you stay focused because there is such a thing I call "shiny object syndrome" where the next new item can distract you from achieving your goals. When you attend functions go with an agenda and purpose. Keep in mind what you are working towards and what your end result will be for your massage practice.
After the event, when you are filled with excitement and new ideas, go to your action plan and see if this new item (tool, modality, class, service, product, etc.) can be incorporated into your current plan. If it does, then figure out the best way to implement it, but if it doesn't, give yourself permission to set the idea aside for now. You aren't saying no to the opportunity, you are simply completing one project before starting another. You have every intension of implementing once you have met your goal. This can keep you from spreading yourself too thin and sometimes that can make you feel like quitting. Remember, the only difference between and the expert are they were a newbie that never quit!
Click here for more information about Stephanie Beck.
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