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Massage Today
July, 2013, Vol. 13, Issue 07

The ABC's of Meeting with Physicians, Part 2: The Meeting

By David Kent, LMT, NCTMB

You only need one minute to introduce yourself to a doctor and ask for patient referrals. You must function with confidence and surgical precision. Doctors frequently meet with pharmaceutical and medical equipment representatives that deliver professional and informative presentations.

Some pharmaceutical representatives' stop by 60 doctor offices a week; 12 a day, five days a week. They know their product, which patients benefit and the best practices for the doctor to follow when prescribing. The first article of this series covered setting goals, performing research, compiling lists, attire and common questions. This article will focus on the details of the meeting and how to prepare.

Practice Makes Perfect

So how do you practice? The answer is simple, get dressed like your going to a physician meeting, walk into every business in town, except a doctor, introduce yourself, explain who you are and the type of patients that benefit from your treatment. People will ask the same questions as a doctor, for example, what are your fees and do you accept insurance? How do your treatments help? Practice makes perfect and you will quickly get comfortable speaking with people about your practice. This process will refine the delivery of your answers and help with the integration of visual aids.

meeting with physicians - Copyright – Stock Photo / Register Mark Picture Perfect

Doctors and the general public know that pain can be caused from myofascial trigger points. A picture is worth a thousand words and a powerful educational tool. Know your visuals and common pain patterns, muscles like the upper trapezius can create head pain and the glutues minimus can create iliosacral and lower extremity pain.

Doctors are trained, from the first day of medical school, to make a quick assessment based on a combination of variables including: visual observation, subjective reporting and objective findings. During the meeting, the doctor is assessing how you are dressed and the delivery of your presentation. They are asking themselves a few questions: Is this person knowledgeable? Do I have confidence in their abilities? Could this person help my patients? Will patients be safe or could they be harmed, causing legal exposure?

Keep it Simple

It's important to stick to the basics. Here's a script I use: "Hello doctor, I'm David Kent with Kent Health Systems and I'm here today asking you to consider referring patients suffering from myofascial pain to my clinic for treatment. I would like to show you a few common patterns patients subjectively report that could have a myofascial component. I am located in Justin Square on Deltona Blvd. I do not accept insurance. Here is my Prescription/Letter of Referral, with a map on the back with directions to the clinic. Thank you for you time. If you have any questions please contact me."

Now that you have a plan and a few examples of how I implement my meetings, get out there a start practicing. The next article in this series will address how to conduct proper follow-up after this initial meeting.

Click here for previous articles by David Kent, LMT, NCTMB.


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