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Primary Lateral Sclerosis: A Condition With a Chiropractic Connection
Primary lateral sclerosis (PLS) is a slowly progressive, adult degenerative disease of the upper motor neurons characterized by progressive spasticity or stiffness. It is a clinical diagnosis that has been avoided because it is (largely) a diagnosis of exclusion.
Healing With Simple, Healthy Food
When it comes to your health, there is no better way to take control and create positive outcomes than by focusing on diet and lifestyle. As chiropractors, you know the power that regular self-care has for your patients.
Looking Back: Abstracts From Chiropractic History
D.D. Palmer's Technique for the Posterior Apical Prominence; An Early Attempt to Achieve Consensus on Subluxation; Chiropractic Subject Headings: Past, Present and Future; Mabel Palmer: A History of Chiropractic That Almost Wasn't.
Talking to Skeptical MDs: "Just the Facts, Ma'am"
The first lesson in public speaking is to know your audience. This is particularly applicable when talking to skeptical medical doctors about chiropractic. You have to understand where they are coming from and speak the language they understand.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Offline Marketing Techniques: Opportunities to Help Grow Your Business
In a world becoming increasingly dominated by connected devices, when we think of marketing, we often think of online and social media marketing. Considerable attention is given to Facebook and Twitter, as well as CPC [cost-per-click] advertising.
Post-Concussion Patient Care: Relevance of the Chiropractic Adjustment
There is a widespread understanding within the profession of the general guidelines for care of the concussion patient. These include guidelines for physical and cognitive rest, return to normal activities and so forth.
Advice for Young Doctors
When I began practice, I was just shy of my 25th birthday. I was young and I looked it. I had been told this would be a problem when starting a practice – and it was. Older patients often paused when they entered for care.
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
Not Another Typical Drug Company Lawsuit
It's becoming more common to see drug manufacturers negotiate "false claims" settlements for millions and billions of dollars.1-2 Most of these settlements have to do with violations in the marketing of the drugs they produce and sell.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Resolving Medial Arch Suspicions: The Navicular Drop Test
Healthy feet have three distinct arches: medial longitudinal, lateral longitudinal and anterior transverse.
Super Bowl Chiropractor
With opening night of the 2014 National Football League season only a month away, what better time to talk to Dr. Jim Kurtz, team chiropractor for the defending Super Bowl champion Seattle Seahawks?
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Getting Athletes Back in the Game: Low-Level Laser Therapy for Sports Injuries
Sports injury rehabilitation is all about getting back in the game quickly and with optimal health. A relatively new tool for the treatment of sports injuries is finding global success, and it is doing so in a fast, efficient way.
F4CP: New Campaign to Promote Chiropractic as a Career
The F4CP has announced a "targeted cooperative campaign" that will engage doctors of chiropractic and chiropractic students, as well as chiropractic colleges, chiropractic media, state associations and vendors, to encourage DCs to recommend a chiropractic career to patients, family and friends.
The Gluteal-Knee Connection
The underlying causes of knee pain and dysfunction are rarely isolated to the knee. The knee is a relatively stable joint with limited intrinsic ability to adapt to aberrant motion.
July, 2013, Vol. 13, Issue 07
The ABC's of Meeting with Physicians, Part 2: The Meeting
By David Kent, LMT, NCTMB
You only need one minute to introduce yourself to a doctor and ask for patient referrals. You must function with confidence and surgical precision. Doctors frequently meet with pharmaceutical and medical equipment representatives that deliver professional and informative presentations.Some pharmaceutical representatives' stop by 60 doctor offices a week; 12 a day, five days a week. They know their product, which patients benefit and the best practices for the doctor to follow when prescribing. The first article of this series covered setting goals, performing research, compiling lists, attire and common questions. This article will focus on the details of the meeting and how to prepare.
Practice Makes Perfect
So how do you practice? The answer is simple, get dressed like your going to a physician meeting, walk into every business in town, except a doctor, introduce yourself, explain who you are and the type of patients that benefit from your treatment. People will ask the same questions as a doctor, for example, what are your fees and do you accept insurance? How do your treatments help? Practice makes perfect and you will quickly get comfortable speaking with people about your practice. This process will refine the delivery of your answers and help with the integration of visual aids.
Doctors and the general public know that pain can be caused from myofascial trigger points. A picture is worth a thousand words and a powerful educational tool. Know your visuals and common pain patterns, muscles like the upper trapezius can create head pain and the glutues minimus can create iliosacral and lower extremity pain.
Doctors are trained, from the first day of medical school, to make a quick assessment based on a combination of variables including: visual observation, subjective reporting and objective findings. During the meeting, the doctor is assessing how you are dressed and the delivery of your presentation. They are asking themselves a few questions: Is this person knowledgeable? Do I have confidence in their abilities? Could this person help my patients? Will patients be safe or could they be harmed, causing legal exposure?
Keep it Simple
It's important to stick to the basics. Here's a script I use: "Hello doctor, I'm David Kent with Kent Health Systems and I'm here today asking you to consider referring patients suffering from myofascial pain to my clinic for treatment. I would like to show you a few common patterns patients subjectively report that could have a myofascial component. I am located in Justin Square on Deltona Blvd. I do not accept insurance. Here is my Prescription/Letter of Referral, with a map on the back with directions to the clinic. Thank you for you time. If you have any questions please contact me."
Now that you have a plan and a few examples of how I implement my meetings, get out there a start practicing. The next article in this series will address how to conduct proper follow-up after this initial meeting.
Click here for more information about David Kent, LMT, NCTMB.
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