Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
July, 2013, Vol. 13, Issue 07
NCB Promotes New CEO
Interim CEO Mike Williams recommends promotion of Steve Kirin
By Kathryn Feather, Senior Associate Editor
The National Certification Board for Therapeutic Massage and Bodywork recently announced the promotion of Steve Kirin from Chief Operating Officer to CEO.Interim CEO Mike Williams, who has been with NCBTMB since the fall of 2011, believes his transitional role is nearly complete and recommended Kirin's promotion to the post, saying it was a "natural progression of the changes implemented at NCBTMB over the past twenty months."
In his role as Chief Operating Officer, Kirin was responsible for the overall operational performance of NCBTMB. He has more than 25 years of experience in management, sales and marketing and establishing operational core functions within organizations. Williams brought Kirin to NCBTMB in December 2011, shortly after his own arrival and the two have worked closely through the many changes the group has ushered in over the past several months. According to Williams, those changes include:
During his tenure as interim CEO, Williams certainly shook things up, promising in a May 2012 interview with Massage Today that, "We are totally changing everything we do. In the past, we have over promised and under delivered. With these improvements, at every point where NCB and the profession intersect there will be significant upgrades." At the time, Williams believed the massage industry was at an interesting crossroads with some therapists practicing under stringent standards similar to other health care professions while others were engaging in illegal or fraudulent activity which ultimately undermines the profession. He said at the time that he believed the best way to establish greater credibility for therapists was by raising the standards.
The board certification credential was the perhaps the biggest change NCBTMB implemented and generated the most questions from therapists. The requirements for obtaining the new NCB board certification credential include passing the Board Certification Exam, 750 hours of education, 250 hours of hands-on work experience (25 hours of community service may be credited toward this requirement), successful completion of a criminal background check and a commitment to adhere to the NCB Code of Ethics and Standards of Practice. According to the NCB, additional qualifications for this credential will be determined based on feedback from the profession.
For those therapists that graduated from a program with fewer than 750 hours of education, they will be required to complete continuing education for make up for the difference. These continuing education courses must meet NCB's definition of continuing education and be taken from an NCB assigned school, an NCB approved provider or an accredited college or university. For currently nationally certified massage therapists to achieve board certification, they must meet the board certification eligibility criteria as of their next recertification date and passing the board certification exam will not be required.
Once board certification is achieved, recertification will need to be completed every two years and must be completed within 90 days of the expiration of a therapists certification. According to NCB, in order to retain an active board certification status, therapists must complete 24 hours of continuing education every two years and 100 hours of hands-on work experience or massage-related volunteerism, administration, teaching, curriculum development or writing and publishing of research. For therapists who are unable to meet the recertification requirements due to extenuating circumstances, inactive status is available for up to four years. While in an inactive status, therapists may not identify themselves as a Board Certified Therapist.
In instituting this change, NCB believes that the new credential - by including additional education, hands-on experience and a background check - will ensure that therapists achieving this credential will have the proper foundation to better serve their clients. NCB will also determine additional qualifications for this credential based on feedback from the profession.
"We've succeeded in a complete programmatic transformation of NCBTMB, including realignment of staff and programs and services to ensure an optimal structure supporting the needs of the profession. With the launch of these initiatives, it is now time to name a permanent CEO who will devote his full time and energy to continue the momentum we've created," said Williams. "There is simply no better candidate than Steve Kirin to continue this role."
"Steve has provided constant and critical support during the changes and advancements over the past year and a half," said Board Chair Sue Toscano. "This is now a natural and exciting progression for all of us. On behalf of the Board, we're grateful to Mike to be at this point of transition; and we look forward to Steve's leadership as we continue to evolve."
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