Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
July, 2013, Vol. 13, Issue 07
NCB Promotes New CEO
Interim CEO Mike Williams recommends promotion of Steve Kirin
By Kathryn Feather, Senior Associate Editor
The National Certification Board for Therapeutic Massage and Bodywork recently announced the promotion of Steve Kirin from Chief Operating Officer to CEO.Interim CEO Mike Williams, who has been with NCBTMB since the fall of 2011, believes his transitional role is nearly complete and recommended Kirin's promotion to the post, saying it was a "natural progression of the changes implemented at NCBTMB over the past twenty months."
In his role as Chief Operating Officer, Kirin was responsible for the overall operational performance of NCBTMB. He has more than 25 years of experience in management, sales and marketing and establishing operational core functions within organizations. Williams brought Kirin to NCBTMB in December 2011, shortly after his own arrival and the two have worked closely through the many changes the group has ushered in over the past several months. According to Williams, those changes include:
During his tenure as interim CEO, Williams certainly shook things up, promising in a May 2012 interview with Massage Today that, "We are totally changing everything we do. In the past, we have over promised and under delivered. With these improvements, at every point where NCB and the profession intersect there will be significant upgrades." At the time, Williams believed the massage industry was at an interesting crossroads with some therapists practicing under stringent standards similar to other health care professions while others were engaging in illegal or fraudulent activity which ultimately undermines the profession. He said at the time that he believed the best way to establish greater credibility for therapists was by raising the standards.
The board certification credential was the perhaps the biggest change NCBTMB implemented and generated the most questions from therapists. The requirements for obtaining the new NCB board certification credential include passing the Board Certification Exam, 750 hours of education, 250 hours of hands-on work experience (25 hours of community service may be credited toward this requirement), successful completion of a criminal background check and a commitment to adhere to the NCB Code of Ethics and Standards of Practice. According to the NCB, additional qualifications for this credential will be determined based on feedback from the profession.
For those therapists that graduated from a program with fewer than 750 hours of education, they will be required to complete continuing education for make up for the difference. These continuing education courses must meet NCB's definition of continuing education and be taken from an NCB assigned school, an NCB approved provider or an accredited college or university. For currently nationally certified massage therapists to achieve board certification, they must meet the board certification eligibility criteria as of their next recertification date and passing the board certification exam will not be required.
Once board certification is achieved, recertification will need to be completed every two years and must be completed within 90 days of the expiration of a therapists certification. According to NCB, in order to retain an active board certification status, therapists must complete 24 hours of continuing education every two years and 100 hours of hands-on work experience or massage-related volunteerism, administration, teaching, curriculum development or writing and publishing of research. For therapists who are unable to meet the recertification requirements due to extenuating circumstances, inactive status is available for up to four years. While in an inactive status, therapists may not identify themselves as a Board Certified Therapist.
In instituting this change, NCB believes that the new credential - by including additional education, hands-on experience and a background check - will ensure that therapists achieving this credential will have the proper foundation to better serve their clients. NCB will also determine additional qualifications for this credential based on feedback from the profession.
"We've succeeded in a complete programmatic transformation of NCBTMB, including realignment of staff and programs and services to ensure an optimal structure supporting the needs of the profession. With the launch of these initiatives, it is now time to name a permanent CEO who will devote his full time and energy to continue the momentum we've created," said Williams. "There is simply no better candidate than Steve Kirin to continue this role."
"Steve has provided constant and critical support during the changes and advancements over the past year and a half," said Board Chair Sue Toscano. "This is now a natural and exciting progression for all of us. On behalf of the Board, we're grateful to Mike to be at this point of transition; and we look forward to Steve's leadership as we continue to evolve."
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