Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
July, 2013, Vol. 13, Issue 07
Aging Gracefully: The Timeless Benefits of Massage
By Sharon Puszko, PhD, LMT
Massage therapy as an industry has come a long way since I began my career in the 1980's. Instead of using just the traditional "Swedish" massage, most practitioners now need to learn special techniques to work with different populations such as athletes, infants, pregnant women and seniors.Americans are also indicating they view massage therapy as a vital part of staying healthy. According to the 2013 Massage Therapy Industry Fact Sheet, more than half of those surveyed want insurance companies to cover massage therapy. One group of people who would reap the benefits of this, when it happens, are the elderly.
Massage is a non-invasive, enjoyable way to help alleviate the symptoms of many age-related diseases and improve a person's quality of life. With thousands of baby boomers now retiring every day, learning how to safely work with elderly clients is something every practitioner should consider. Your clients will not only benefit from massage, but you will as well, by making yourself more marketable and reaping the rewards of working with this very special group of people.
Older Americans represent the greatest challenge to massage therapists. When working with this group, you could help prepare a 70-year-old marathoner for the next event, or you could simply hold an exhausted hospice patient. The effectiveness of massage rests in the fact that it impacts the whole body. Not only does massage ease muscle and joint pain, it also reduces stress, which often increases in old age. When using proper geriatric bodywork technique, it is almost impossible to do damage to patients - which sounds much more attractive than what all those warning labels say on medication bottles. These are just some of the reasons why massage is increasingly employed in the care of both the robust and the frail elderly.
In fact, Krista Broshears, a Wellness Director, is charged with doing just that: making sure massage therapy is part of her residents "health care" regiment. Like many retirement centers across the country, Hoosier Village Retirement Center in Indianapolis has changed its model from focusing on illness, to focusing on wellness. As a result, it now has a Wellness Director, responsible for offering programs that address the physical, mental, social, intellectual and emotional needs of clients. Enter Krista, who organizes and oversees activities such as personal training, group exercise, support groups, Bible study, Happy Hour, "Brain-Fit" and massage therapy.
"Massage therapy has been a wonderful addition to the Hoosier Village wellness menu. Residents are using the massage therapy services to compliment their traditional medical services. Residents use massage as a natural way to deal with multiple symptoms caused by chronic ailments. These residents are experiencing a decrease in pain, more energy and an over-all sense of well-being," said Krista. "With much success, our massage therapy participants have sought massage to alleviate problems due to Parkinson's disease, Alzheimer's disease, poor circulation, diabetes and arthritis. Massage therapy is a wonderful benefit to our residents and it has made the facility more marketable to prospective residents."
The positive effects of massage rest on sound science. Even a gentle massage has a proven effect on blood circulation and the nervous system. These two body systems are especially vulnerable to the effects of aging. Geriatric massage stimulates these systems in a natural, pain-free way. Because of this, there are none of the side effects that are present in many medications. This is important for those who are being treated for Parkinson's disease, diabetes, depression and many other conditions requiring regular medications. In many cases, a regular massage (once a week) enables the physician to reduce medications. Proper geriatric massage also helps strengthen muscles weakened by disuse and helps reduce pain and stiffness in the hip, knee and shoulder joints. This is why the professional geriatric massage therapist routinely asks for permission to talk with or get written permission from a physician for an elderly client's massage.
There are many age-related conditions that can be improved with a weekly half-hour massage. Research has shown that even people living with chronic conditions such as Parkinson's disease respond positively to the skilled hands of a geriatric massage therapist.
Definition of Geriatric Massage
Geriatric massage is a form of massage designed to meet the specific needs of the elderly population. It involves using massage hands to manipulate the soft tissues of the body to improve blood circulation, relieve pain and increase range of motion. Active or passive movement of the joints may also be part of geriatric massage.
Elderly people often suffer from a variety of such age-related diseases as Parkinson's, arthritis, diabetes, heart disease or strokes. As a result, they have poor circulation and limited physical capability. Many of them are also anxious, depressed and lonely. Geriatric massage can help them maintain and improve their overall health, as well as regain certain physical functions that have been reduced or lost due to aging. In addition, it can relieve anxiety and depression and provide comfort to touch-deprived elderly patients and improve their quality of life.
Geriatric massage offers the following benefits:
Geriatric massage uses some of the same basic massage techniques as other modalities. It is, however, tailored to the specific health conditions and needs of the elderly population. Geriatric massage has the following characteristics:
Whether you are beginning your career as a massage therapist, or you have been at it for 15 years, if you do not already have training in geriatric massage, you should seriously consider pursing it. Classes specializing in geriatric massage techniques are taught all across the country, throughout the year. If you consider pursuing it as a specialty, please make sure you take classes from a program offering certification in geriatric massage. It is a worthwhile and rewarding way to expand your business, and most importantly, experience the satisfaction of helping amazing senior clients through geriatric massage.
Sharon Puszko is the owner/director/educator for Day-Break Geriatric Massage Institute. She may be contacted at
or through her Web site: www.daybreak-massage.com.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.