Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
July, 2013, Vol. 13, Issue 07
Aging Gracefully: The Timeless Benefits of Massage
By Sharon Puszko, PhD, LMT
Massage therapy as an industry has come a long way since I began my career in the 1980's. Instead of using just the traditional "Swedish" massage, most practitioners now need to learn special techniques to work with different populations such as athletes, infants, pregnant women and seniors.Americans are also indicating they view massage therapy as a vital part of staying healthy. According to the 2013 Massage Therapy Industry Fact Sheet, more than half of those surveyed want insurance companies to cover massage therapy. One group of people who would reap the benefits of this, when it happens, are the elderly.
Massage is a non-invasive, enjoyable way to help alleviate the symptoms of many age-related diseases and improve a person's quality of life. With thousands of baby boomers now retiring every day, learning how to safely work with elderly clients is something every practitioner should consider. Your clients will not only benefit from massage, but you will as well, by making yourself more marketable and reaping the rewards of working with this very special group of people.
Older Americans represent the greatest challenge to massage therapists. When working with this group, you could help prepare a 70-year-old marathoner for the next event, or you could simply hold an exhausted hospice patient. The effectiveness of massage rests in the fact that it impacts the whole body. Not only does massage ease muscle and joint pain, it also reduces stress, which often increases in old age. When using proper geriatric bodywork technique, it is almost impossible to do damage to patients - which sounds much more attractive than what all those warning labels say on medication bottles. These are just some of the reasons why massage is increasingly employed in the care of both the robust and the frail elderly.
In fact, Krista Broshears, a Wellness Director, is charged with doing just that: making sure massage therapy is part of her residents "health care" regiment. Like many retirement centers across the country, Hoosier Village Retirement Center in Indianapolis has changed its model from focusing on illness, to focusing on wellness. As a result, it now has a Wellness Director, responsible for offering programs that address the physical, mental, social, intellectual and emotional needs of clients. Enter Krista, who organizes and oversees activities such as personal training, group exercise, support groups, Bible study, Happy Hour, "Brain-Fit" and massage therapy.
"Massage therapy has been a wonderful addition to the Hoosier Village wellness menu. Residents are using the massage therapy services to compliment their traditional medical services. Residents use massage as a natural way to deal with multiple symptoms caused by chronic ailments. These residents are experiencing a decrease in pain, more energy and an over-all sense of well-being," said Krista. "With much success, our massage therapy participants have sought massage to alleviate problems due to Parkinson's disease, Alzheimer's disease, poor circulation, diabetes and arthritis. Massage therapy is a wonderful benefit to our residents and it has made the facility more marketable to prospective residents."
The positive effects of massage rest on sound science. Even a gentle massage has a proven effect on blood circulation and the nervous system. These two body systems are especially vulnerable to the effects of aging. Geriatric massage stimulates these systems in a natural, pain-free way. Because of this, there are none of the side effects that are present in many medications. This is important for those who are being treated for Parkinson's disease, diabetes, depression and many other conditions requiring regular medications. In many cases, a regular massage (once a week) enables the physician to reduce medications. Proper geriatric massage also helps strengthen muscles weakened by disuse and helps reduce pain and stiffness in the hip, knee and shoulder joints. This is why the professional geriatric massage therapist routinely asks for permission to talk with or get written permission from a physician for an elderly client's massage.
There are many age-related conditions that can be improved with a weekly half-hour massage. Research has shown that even people living with chronic conditions such as Parkinson's disease respond positively to the skilled hands of a geriatric massage therapist.
Definition of Geriatric Massage
Geriatric massage is a form of massage designed to meet the specific needs of the elderly population. It involves using massage hands to manipulate the soft tissues of the body to improve blood circulation, relieve pain and increase range of motion. Active or passive movement of the joints may also be part of geriatric massage.
Elderly people often suffer from a variety of such age-related diseases as Parkinson's, arthritis, diabetes, heart disease or strokes. As a result, they have poor circulation and limited physical capability. Many of them are also anxious, depressed and lonely. Geriatric massage can help them maintain and improve their overall health, as well as regain certain physical functions that have been reduced or lost due to aging. In addition, it can relieve anxiety and depression and provide comfort to touch-deprived elderly patients and improve their quality of life.
Geriatric massage offers the following benefits:
Geriatric massage uses some of the same basic massage techniques as other modalities. It is, however, tailored to the specific health conditions and needs of the elderly population. Geriatric massage has the following characteristics:
Whether you are beginning your career as a massage therapist, or you have been at it for 15 years, if you do not already have training in geriatric massage, you should seriously consider pursing it. Classes specializing in geriatric massage techniques are taught all across the country, throughout the year. If you consider pursuing it as a specialty, please make sure you take classes from a program offering certification in geriatric massage. It is a worthwhile and rewarding way to expand your business, and most importantly, experience the satisfaction of helping amazing senior clients through geriatric massage.
Sharon Puszko is the owner/director/educator for Day-Break Geriatric Massage Institute. She may be contacted at
or through her Web site: www.daybreak-massage.com.
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