resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
International Congress on Integrative Medicine
"Bridging Research, Clinical Care, Education and Policy" was the theme for the International Congress on Integrative Medicine and Health 2016 (ICIMH).
Time to Fight for Your Medicare Right
I have heard a lot of noise and a lot of debate about what is going on with Medicare. As an ACA delegate, I often get asked: 'What is the ACA even doing?'
What are the Meridians?
The meridian and collateral system (jing luo, hereinafter referred to as "Meridians") is comprised of the main meridian channels (jing mai) and the collateral vessels (luo mai). Jing takes from meaning of the Chinese word pathway (also jing) and are the main branches of the system.
Chiropractic in the Eyes of the Public: 2nd Gallup-Palmer Poll
The second Gallup / Palmer College poll has been completed, yielding significant additional data regarding Americans' experiences with and perceptions of chiropractic care.
The Professional and Practice Benefits of Political Activism
Welcome to election season, a vital part of our American culture. Every two years, without fail, we are bombarded with TV, print materials and phone messages seeking our vote.
The National Institutes of Health (NIH) lists more than 80 common autoimmune diseases including asthma, Crohn's disease, Guillain-Barré syndrome, multiple sclerosis, myasthenia gravis, psoriasis, rheumatoid arthritis, and lupus.
Don't Ignore the Lower Half of the Pelvis (Part 1)
When your patient complains of lower back or pelvic pain, but your usual treatments are not getting the job done, what do you examine and treat? You may be missing important structures in the lower half of the pelvis.
Illuminating the Hidden, Freeing the Source
Amongst the Primary Channels, from a classical point of view, the small intestine is perhaps the most important channel to understand. It is one of the least used acupuncture channels in modern acupuncture, yet it within it can be found a wealth of theories from the Ling Shu.
Guidelines for the Use of Modifier -52
Modifier -52 identifies that a service or procedure has been partially reduced or eliminated at the physician's discretion. This is to indicate the basic service described by the procedure code has been performed, but not all aspects of the service have been performed.
Overuse Injuries in Young Athletes (Part 1)
More than 45 million children ages 6-18 participate in some form of organized athletics, and 75 percent of American families with school-aged children have at least one child participating in organized sports.
Adventures with the Pericardium
My previous column on the San Jiao deserves equal time for SJ's loving partner, the pericardium. I nicknamed SJ the travel meridian – but pericardium can also play a crucial role in air travel.
A Study of Relationships
Sa-Ahm's five element acupuncture method is known to be one of the most effective acupuncture techniques in Korea because it gives an instant response at the time of treatment and has a high success rate in resolving chronic problems.
MPA Media Wins More Publishing Awards
The American Society of Business Publication Editors (ASBPE) has honored Dynamic Chiropractic with a national award and two regional awards for editorial excellence, and sister publication DC Practice Insights with two regional awards for graphic design excellence.
Know Your Research: Tips for Evaluating Literature Reviews
Clinical and experimental studies are not the only types of published research we might encounter as we look for evidence to inform our practices. One of the most useful types is the literature review, which summarizes a group of studies.
Traditional Chinese Herbal Medicine in Taiwan Hospitals
This spring, a team of Western medical doctors and TCM practitioners from Cleveland Clinic traveled to Taiwan to visit Kaiser Pharmaceutical Co. (KP), and China Medical University (CMU), Taiwan's leading integrative medicine hospital.
What's New in the NCCIH Strategic Plan
The NIH National Center for Complementary and Integrative Health (NCCIH) released its draft strategic plan 2016-2021 for public comment in early spring of 2016.
Are Probiotics Doing More Harm Than Good?
Considerable controversy exists concerning the efficacy of probiotic supplements. Very few human studies show any real positive impact on the microbiome or health. The "promise" of probiotics is based on the few animal studies that suggest a positive effect.
Lessons from Functional Neurology
Chiropractic neurology, also known as clinical neuroscience or functional neurology, is moving the chiropractic profession forward by leaps and bounds.
Less Time Than Required
Q: When is it appropriate to use a modifier -52? Can I use it for a timed service when I do less than the time required by the code?
Work Stress and Musculoskeletal Health: Do Your Patients Get the Connection?
Most people underestimate the impact their job has on their health, especially if that job isn't particularly physically demanding. Big mistake.
Let's Talk About Biceps Injuries at the Elbow
While most muscles cross over only one joint, the biceps crosses two joints: the elbow and the shoulder. Injuries to the lower biceps cause considerable elbow pain. Here's how to assess and treat an injury to this area conservatively.
June, 2013, Vol. 13, Issue 06
Creating Lucrative Private Retreats that Heal You and Your Clients
By Sharon Desjarlais, CC and Michele McGrew
Imagine that you've just wrapped up your most profitable day ever, leaving your treatment room with a check in hand for $1,500. How many clients would you have to see to earn that much in a day? Fifteen at $100 a session? Ten at $150? Six at $250? Now, imagine you earned that same $1,500, but this time it was from a single client who had one hour-long hands-on session the entire day. And she experienced a profound breakthrough in the pain that had her trapped in poor health for months, even years.
That's the transformation Michelle Noble experienced when she took one of her favorite clients through a one-day private retreat. "It was so rich having a whole day to work with the challenges that tend to surface with bodywork," she said. "We don't have time to address them in a single session. But in a full day together, we've got a broad canvas to play with. So I can bring in a lot of other tools that help them come to a higher level of awareness."
That's just a hint of the empowerment that comes with offering high-end private retreats. For your clients who've been stitching their health together a session at a time, a full day can move them past a plateau. And it can catapult you past the income restrictions you face when you only offer individual sessions. So, what is a private retreat? It's an immersion experience where you devote a focused amount of time – typically one day – to help individuals overcome specific challenges. Everything you do that day is designed to create breakthroughs around a problem they're struggling to overcome. If you are ready to design your first private retreat, just follow these seven simple steps.
Private retreats work well when they're focused on a single issue or outcome that's important to your client. To find the focus of your private retreat, ask yourself these three questions:
Step 2: Draw From Your Signature System
In our last column, we taught you how to use your signature system to craft a high-end private program ("Six Steps to Help You Establish a Six-Figure Practice"). Now you're going to draw from that same signature system to design your private retreat. After helping therapists design their signature systems for years, we've noticed a trend: the first one or two steps of every system almost always create a foundation for their clients to experience the deeper healing that comes through the rest of the system. And that's good news for you, because it's easy to offer one or two foundational steps in a private retreat. It also makes your retreat the perfect stepping stone to a longer private program.
Step 3: Design Your Day
Retreat days break down nicely into five segments or sessions. Here's an easy template to follow:
Total Time: 6 Hours
Step 4: Choose Creative Activities
Here's where you get to bring in all those juicy activities you always wished your clients had time for. Things like guided meditations, journaling or automatic writing, role-playing or dialoguing, affirmations, meridian tapping or stretching exercises. As you come up with your list of ideas, consider addressing a variety of learning styles. For highly visual clients, you may ask them to create a piece of artwork or a meaningful mandala. For those who are more auditory, weave in some soothing music or spoken affirmations. By bringing in exercises that appeal to all the senses, you give your clients a more holistic experience that transcends one-on-one bodywork.
Step 5: Add Some Healthy Bonuses
Once you've got your basic day designed, it's time to add in some extra bonuses that make your client feel highly valued. You don't need too many, just enough to complement your focus without overwhelming your client. Here are a few of our favorites: checklists, recipes, herbal teas, candles, floral essences, essential oils, books, catered lunch, dark chocolate, healthy snacks, journals, recorded meditations and, our personal favorite, car service to and from the airport. With a private retreat like the one you're creating, clients will want to fly in to see you!
Step 6: Give Your Retreat an Attractive Name
If you've read our last couple columns, chances are you noticed a theme: you always want to name your programs and retreats for the outcomes they offer, not the processes they include. Michelle Noble's ideal client is a woman who's learning to claim her voice through the healing process. Her retreat day is called, "Noble Steps: Speak Your Peace to Wellness." Isn't that beautiful?
Step 7: Price Your Retreat for a Breakthrough
When you're pricing your private retreat, remember this: money can be a powerful force for healing. Clients who make a healthy investment will stretch themselves to reach the outcomes they want. And there's nothing more inspiring than a highly committed client, is there?
Using our seven step system, therapists are routinely receiving $1,000 to $2,000 a day for their immersion experiences. At $1,000 a day, by adding just three retreats every month to your schedule, you'll generate an additional $36,000 a year. Now, imagine what kind of impact that would have on your practice and your life.
Michelle is already seeing the results in her income and in her client. "It couldn't have gone more perfectly. When I checked in with my client two days later, she said she was noticing how differently she's communicating with people. When she'd normally go into an automatic reactive response, now she's able to step back and recognize, 'I'm me. You're you. And I am not responsible for your feelings, your responses, or for taking care of you.' I can't wait to do another half dozen retreat days!"
Click here for more information about Sharon Desjarlais, CC.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.