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Is It Time for a Popeye Moment? The Flaw in Recommending Chiropractic as a Career.
Step by Step: Long-Term Treatment of Soft-Tissue Injuries Combines Skill and Care
Treating soft-tissue injuries with long-lasting results starts the moment an individual enters the office. When it comes to pain, the only thing that matters to the patient is relief.
Chronic heightened emotional states create a perfect breeding ground for illness. Through my practice I noted the increasingly obvious relationship between one's mental focus on negative thinking, emotions, resistance to experiencing feelings and disease.
Five Element Acupuncture Can Enhance Your Practice
For eight years I have been teaching and supervising TCM students at an acupuncture college in Colorado, in Five Element acupuncture.
Treating Chronic Depression with Acupressure
In Traditional Chinese Medicine there already exists a comprehensive theory linking the body and mind.
The Acupuncture Now Foundation: What Our Profession Needs
Although acupuncture is growing in popularity it continues to be underutilized due to misunderstandings about its true potential. Only a fraction of those who could be helped by acupuncture know enough to seek it out.
Are You Ready for the 2016 Patient?
In October, Apple released its iOS 8 operating system for the iPhone and iPad. The new system includes Health, a new app that will interface with an ever-growing number of other apps.
Peer Points: Promoting TCM Knowledge
When Elaine Wolf Komarow, LAc, received her first acupuncture treatment in 1989, she said it changed her life. "I felt more aware, calmer, and happier. I was so fascinated by the changes that I began to learn everything I could about the underlying philosophy of Chinese medicine," said Komarow.
It Pays to be a Foodie
If there is an inner foodie in you, just waiting to burst out—this article is for you! Do you want to know how I know? I'm that girl. My middle name might as well be "Foodie." I love food! And if my patients are any indication, many of them do as well.
Foundation for Chiropractic Progress Announces First Group Member
The Michigan Association of Chiropractors has joined the Foundation for Chiropractic Progress as its first group member.
Treating Menopausal Women in Your Practice
I love what I do for a living. It's a great way to trade health for bread. And no topic of health, with the right bedside manner, is taboo.
Meat in the Middle
Have you ever wondered what's the truth about meat? Is it really as bad as many people think?
Avoiding "Just a Pop Doc" Syndrome
Yes, it's harsh. Patients don't like to admit it. They have an unspoken plan when they first visit you: to come one time, get rid of their pain and then get rid of you. They know it's unrealistic, but they'd like to pay nothing for this service.
News in Brief
Life to Open Branch Campus in Italy; Northwestern Research Arm Benefits From Big Donation.
Capturing the Essence of Tai Chi
Over the last 12 years, I have been working on one of the few documentaries about Tai Chi. It's called The Professor: Tai Chi's Journey West and it's about Cheng Man-Ching who moved to New York in the 1960s.
Acupuncture Detox as Part of Drug Rehabilitation
In the U.S., more than 2,000 alcohol and drug rehabilitation programs have added ear acupuncture to their practice. The development of the protocol was determined by Lincoln Hospital as it delivered 100 acupuncture treatments daily.
Chinese Medicine: The Natural Way to Children's Wellness
As a child, I did not like going to the doctor. For the most part, when I had to go I wasn't feeling good to begin with, and I was heading into a sterile environment to be awkwardly probed by a man in a white coat for a very short, impersonal period of time.
Inspire Your Patients to Make Healthy Choices
Have you tried to get your patients to change their eating habits or their diet and couldn't get them to succeed? Were they confused and unsure of what the right thing was to eat? You are not alone!
Why Drugs and Supplements Can't Cure Disease
Chronic diseases are the outcome of disease-promoting, goal-oriented behaviors. So, the notion that diseases can be cured with drugs or supplements should be abandoned. Hypertension is the best example of this.
Home Safety: Help Families Avoid Common Injury Hazards at Home
These days, many parents childproof their homes before a baby is even mobile. You will see an array of electrical outlet covers, bumpers on the corners of the coffee table and safety latches on the cupboards.
Following the Thinking of the Classics
I have heard about the "best time of day" to carry out certain examinations or therapies. For example, I remember making a note years ago that early morning is the best time to take someone's pulses.
Solving the Pain Puzzle
Legendary former New York Yankees baseball player Yogi Berra once said, "You can observe a lot just by watching." He would have been a great chiropractor. We are trained to become experts with our hands: palpation, adjusting, soft-tissue release, etc.
The Death of the Travel Card
As long as I have been in practice, the travel card has stood as the primary style of documentation for chiropractic. It is quick, simple and direct. Unfortunately, the rules have changed.
Treating Acute and Chronic Neck Pain With Ischemic Compression and Exercise
There are many reasons not to manipulate the neck with cavitation: the patient is too old, their neck is too tight, etc. But the most common reason is that plenty of patients are afraid of "the crack," mostly because of the bad publicity about that procedure.
Micro-Needle Dermal Roller Use in the Treatment Room
Recently micro-needle dermal rollers have been getting a lot of media attention. As a practitioner who specializes in acupuncture facial rejuvenation, I know that skin needling with a dermal roller (also known as collagen induction therapy), promotes the natural reproduction of collagen and elastin, making the skin feel smoother and tighter.
Are You Ignoring the 10,000-Hour Rule?
Having trained interns and mentored new practitioners, it has been my observation that their No. 1 clinical concern is adjusting skills. Their second clinical concern is their ability to read X-rays. Physical diagnostic skills are a distant third.
The Power of Mu Xiang to Treat Irritable Bowel Disease
Bloating and gas pain is something that everyone has had to deal with at one point or another; however, that's usually reserved for holiday dinners and other large gatherings.
Introduce Your Patients to Collagen Induction Therapy
Cutaneous (skin) aging generally occurs from either intrinsic or extrinsic processes. Intrinsic aging results from natural skin tissue damage and degeneration.
Implications of Section 2706: The Non-Discrimination Provision Survey
In late April 2014, NCCAOM diplomates received an email survey with the subject line: "End discrimination against acupuncturists" polling CAM practitioners for a Request for Information from the Department of Health and Human Services, released in mid-March.
Make Low-Level Laser Therapy Part of Your Evidence-Based Practice
Low-level laser therapy (LLLT), also referred to as photobiomodulation, has been increasingly utilized in the clinical setting over the past decade.
June, 2013, Vol. 13, Issue 06
Creating Lucrative Private Retreats that Heal You and Your Clients
By Sharon Desjarlais, CC and Michele McGrew
Imagine that you've just wrapped up your most profitable day ever, leaving your treatment room with a check in hand for $1,500. How many clients would you have to see to earn that much in a day? Fifteen at $100 a session? Ten at $150? Six at $250? Now, imagine you earned that same $1,500, but this time it was from a single client who had one hour-long hands-on session the entire day. And she experienced a profound breakthrough in the pain that had her trapped in poor health for months, even years.
That's the transformation Michelle Noble experienced when she took one of her favorite clients through a one-day private retreat. "It was so rich having a whole day to work with the challenges that tend to surface with bodywork," she said. "We don't have time to address them in a single session. But in a full day together, we've got a broad canvas to play with. So I can bring in a lot of other tools that help them come to a higher level of awareness."
That's just a hint of the empowerment that comes with offering high-end private retreats. For your clients who've been stitching their health together a session at a time, a full day can move them past a plateau. And it can catapult you past the income restrictions you face when you only offer individual sessions. So, what is a private retreat? It's an immersion experience where you devote a focused amount of time – typically one day – to help individuals overcome specific challenges. Everything you do that day is designed to create breakthroughs around a problem they're struggling to overcome. If you are ready to design your first private retreat, just follow these seven simple steps.
Private retreats work well when they're focused on a single issue or outcome that's important to your client. To find the focus of your private retreat, ask yourself these three questions:
Step 2: Draw From Your Signature System
In our last column, we taught you how to use your signature system to craft a high-end private program ("Six Steps to Help You Establish a Six-Figure Practice"). Now you're going to draw from that same signature system to design your private retreat. After helping therapists design their signature systems for years, we've noticed a trend: the first one or two steps of every system almost always create a foundation for their clients to experience the deeper healing that comes through the rest of the system. And that's good news for you, because it's easy to offer one or two foundational steps in a private retreat. It also makes your retreat the perfect stepping stone to a longer private program.
Step 3: Design Your Day
Retreat days break down nicely into five segments or sessions. Here's an easy template to follow:
Total Time: 6 Hours
Step 4: Choose Creative Activities
Here's where you get to bring in all those juicy activities you always wished your clients had time for. Things like guided meditations, journaling or automatic writing, role-playing or dialoguing, affirmations, meridian tapping or stretching exercises. As you come up with your list of ideas, consider addressing a variety of learning styles. For highly visual clients, you may ask them to create a piece of artwork or a meaningful mandala. For those who are more auditory, weave in some soothing music or spoken affirmations. By bringing in exercises that appeal to all the senses, you give your clients a more holistic experience that transcends one-on-one bodywork.
Step 5: Add Some Healthy Bonuses
Once you've got your basic day designed, it's time to add in some extra bonuses that make your client feel highly valued. You don't need too many, just enough to complement your focus without overwhelming your client. Here are a few of our favorites: checklists, recipes, herbal teas, candles, floral essences, essential oils, books, catered lunch, dark chocolate, healthy snacks, journals, recorded meditations and, our personal favorite, car service to and from the airport. With a private retreat like the one you're creating, clients will want to fly in to see you!
Step 6: Give Your Retreat an Attractive Name
If you've read our last couple columns, chances are you noticed a theme: you always want to name your programs and retreats for the outcomes they offer, not the processes they include. Michelle Noble's ideal client is a woman who's learning to claim her voice through the healing process. Her retreat day is called, "Noble Steps: Speak Your Peace to Wellness." Isn't that beautiful?
Step 7: Price Your Retreat for a Breakthrough
When you're pricing your private retreat, remember this: money can be a powerful force for healing. Clients who make a healthy investment will stretch themselves to reach the outcomes they want. And there's nothing more inspiring than a highly committed client, is there?
Using our seven step system, therapists are routinely receiving $1,000 to $2,000 a day for their immersion experiences. At $1,000 a day, by adding just three retreats every month to your schedule, you'll generate an additional $36,000 a year. Now, imagine what kind of impact that would have on your practice and your life.
Michelle is already seeing the results in her income and in her client. "It couldn't have gone more perfectly. When I checked in with my client two days later, she said she was noticing how differently she's communicating with people. When she'd normally go into an automatic reactive response, now she's able to step back and recognize, 'I'm me. You're you. And I am not responsible for your feelings, your responses, or for taking care of you.' I can't wait to do another half dozen retreat days!"
Click here for more information about Sharon Desjarlais, CC.
Click here for more information about Michele McGrew.
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