resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
The Science of Stretching
In 1986, Rob DeCastella set a course record by running the Boston Marathon in 2:07:51, just 39 seconds off the world record.
By the Numbers: 3 Common Financial Mistakes With Major Consequences
Warren Buffett is on record for sharing the hidden art of becoming wealthy and making it simple enough for anyone to grasp.
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
Why You Should Include the Single-Leg Stance Test in Every Patient Assessment
The single-leg stance (SLS) test, also known as the single-limb stance test, unipedal stance test or one-legged stance / balance test, is often used in the geriatric population to assess static postural and balance control.
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
Remembering Clarence Gonstead and 50 Years of the Gonstead Clinic
Dr. Clarence Selmer Gonstead (1898-1978) took chiropractic practice from back-alley bone setting to an understandable biomechanical science. His life was dedicated to clinical competency.
A Chinese Medicine Story: An Interview with Mazin Al-Khafaji
Mazin Al-Khafaji's work has interested me for years. In February 2014, we invited him for the second time to speak at the Southwest Symposium in Austin, Texas.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
Physical Exam 101: The Hands
I am sure you are familiar with the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Curbing Label Overwhelm
For the average consumer, reading a food package can be overwhelming: natural, organic, non-GMO, gluten free, free range ... you get the picture.
Are You a Bad Chiropractic Patient?
My father was a great DC. In fact, as you might expect, he was the doctor of chiropractic I measured all other doctors against. Sadly, he died at age 61 when I was in my early 30s.
Knee Pain From the Kinetic Chain
As practitioners of manual medicine, chiropractors often treat patients suffering from knee pain.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
Immunizations by Colorado DCs: Really?
You probably didn't hear about it, but back on Nov. 21, 2013, the Board of Directors of the Colorado Chiropractic Association (CCA) adopted "immunization authority" for Colorado DCs as its No. 2 legislative goal.
Fibromyalgia: Put the Pain in Its Place
While some fibromyalgia patients respond favorably to regular chiropractic care, others experience minimal relief. Unfortunately, many of these patients must rely on pharmacological management to relieve their constant pain.
Coding for the Subluxation: ICD-9 vs. ICD-10
When I attended chiropractic school, I was taught that chiropractors approach health care differently than the traditional medical establishment.
June, 2013, Vol. 13, Issue 06
Creating Lucrative Private Retreats that Heal You and Your Clients
By Sharon Desjarlais, CC and Michele McGrew
Imagine that you've just wrapped up your most profitable day ever, leaving your treatment room with a check in hand for $1,500. How many clients would you have to see to earn that much in a day? Fifteen at $100 a session? Ten at $150? Six at $250? Now, imagine you earned that same $1,500, but this time it was from a single client who had one hour-long hands-on session the entire day. And she experienced a profound breakthrough in the pain that had her trapped in poor health for months, even years.
That's the transformation Michelle Noble experienced when she took one of her favorite clients through a one-day private retreat. "It was so rich having a whole day to work with the challenges that tend to surface with bodywork," she said. "We don't have time to address them in a single session. But in a full day together, we've got a broad canvas to play with. So I can bring in a lot of other tools that help them come to a higher level of awareness."
That's just a hint of the empowerment that comes with offering high-end private retreats. For your clients who've been stitching their health together a session at a time, a full day can move them past a plateau. And it can catapult you past the income restrictions you face when you only offer individual sessions. So, what is a private retreat? It's an immersion experience where you devote a focused amount of time – typically one day – to help individuals overcome specific challenges. Everything you do that day is designed to create breakthroughs around a problem they're struggling to overcome. If you are ready to design your first private retreat, just follow these seven simple steps.
Private retreats work well when they're focused on a single issue or outcome that's important to your client. To find the focus of your private retreat, ask yourself these three questions:
Step 2: Draw From Your Signature System
In our last column, we taught you how to use your signature system to craft a high-end private program ("Six Steps to Help You Establish a Six-Figure Practice"). Now you're going to draw from that same signature system to design your private retreat. After helping therapists design their signature systems for years, we've noticed a trend: the first one or two steps of every system almost always create a foundation for their clients to experience the deeper healing that comes through the rest of the system. And that's good news for you, because it's easy to offer one or two foundational steps in a private retreat. It also makes your retreat the perfect stepping stone to a longer private program.
Step 3: Design Your Day
Retreat days break down nicely into five segments or sessions. Here's an easy template to follow:
Total Time: 6 Hours
Step 4: Choose Creative Activities
Here's where you get to bring in all those juicy activities you always wished your clients had time for. Things like guided meditations, journaling or automatic writing, role-playing or dialoguing, affirmations, meridian tapping or stretching exercises. As you come up with your list of ideas, consider addressing a variety of learning styles. For highly visual clients, you may ask them to create a piece of artwork or a meaningful mandala. For those who are more auditory, weave in some soothing music or spoken affirmations. By bringing in exercises that appeal to all the senses, you give your clients a more holistic experience that transcends one-on-one bodywork.
Step 5: Add Some Healthy Bonuses
Once you've got your basic day designed, it's time to add in some extra bonuses that make your client feel highly valued. You don't need too many, just enough to complement your focus without overwhelming your client. Here are a few of our favorites: checklists, recipes, herbal teas, candles, floral essences, essential oils, books, catered lunch, dark chocolate, healthy snacks, journals, recorded meditations and, our personal favorite, car service to and from the airport. With a private retreat like the one you're creating, clients will want to fly in to see you!
Step 6: Give Your Retreat an Attractive Name
If you've read our last couple columns, chances are you noticed a theme: you always want to name your programs and retreats for the outcomes they offer, not the processes they include. Michelle Noble's ideal client is a woman who's learning to claim her voice through the healing process. Her retreat day is called, "Noble Steps: Speak Your Peace to Wellness." Isn't that beautiful?
Step 7: Price Your Retreat for a Breakthrough
When you're pricing your private retreat, remember this: money can be a powerful force for healing. Clients who make a healthy investment will stretch themselves to reach the outcomes they want. And there's nothing more inspiring than a highly committed client, is there?
Using our seven step system, therapists are routinely receiving $1,000 to $2,000 a day for their immersion experiences. At $1,000 a day, by adding just three retreats every month to your schedule, you'll generate an additional $36,000 a year. Now, imagine what kind of impact that would have on your practice and your life.
Michelle is already seeing the results in her income and in her client. "It couldn't have gone more perfectly. When I checked in with my client two days later, she said she was noticing how differently she's communicating with people. When she'd normally go into an automatic reactive response, now she's able to step back and recognize, 'I'm me. You're you. And I am not responsible for your feelings, your responses, or for taking care of you.' I can't wait to do another half dozen retreat days!"
Click here for more information about Sharon Desjarlais, CC.
Click here for more information about Michele McGrew.
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