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Syncretism: Acupuncture and Public Health in Cuba
"Syncretism" is defined as a union of diverse tenets or practices. On a recent trip to Cuba designed to demonstrate the integration of Traditional Medicine and biomedicine, our group witnessed this union firsthand.
Omega-3 Fish Oil: An Underappreciated Element of Men's Health
As a clinician with many male patients -- and as a man myself -- I am all too aware of the fact that we like to convince ourselves that we are doing great, when that may be the farthest thing from the truth.
It's Time to Review
It is amazing to see the changes that are occurring in the acupuncture profession. Let's look at some of the news and events that have contributed to this growth and awareness.
Footsteps of the Sages: An Apprenticeship with Dr. Kezhan Zhang
When I met Dr. Kezhen Zhang in May 2013, I was his translator and the integrity, creativity, and passion he demonstrated as a practitioner and advocate of the medicine convinced me to travel to Beijing to study with him.
Tailor-Made Knee Pain: The Sartorius Muscle
A patient was referred to my office after receiving treatment from various providers with no results. The patient was training for the Olympics as a marathon runner and was unable to run or walk without severe medial knee pain.
Pro-Con: Swaddling for Newborns
The practice of swaddling has been used for thousands of years and was popular until the 1700s, when it was slowly abandoned by many cultures that considered it old-fashioned or barbaric.
Designing a Fitness Plan (Part 1)
It doesn't matter if you come to my practice for pain relief, weight loss, healthy aging or something else. The formula I talk about for each patient's fitness strategy is pretty much the same.
North Carolina Acupuncture Board Files Dry Needling Lawsuit
In early September, the NCALB filed a complaint against the North Carolina Board of Physical Therapy Examiners over the issue of dry needling, a form of acupuncture that uses solid needles to puncture the skin and muscle tissue to relieve pain.
The Modern Application of Ancient Mei Rong
Chinese Medical Cosmetology (Mei Rong) has a well-documented and venerated history dating back to the Qin (221-206 BC) Dynasty.
The Concussion-Subluxation Complex
In the Aug. 1, 2014 issue of Dynamic Chiropractic, I reviewed some of the literature demonstrating the role of the chiropractic adjustment in post-concussive care.
One Size Does Not Fit All: Exercise and Nutrition According to Your Yin/Yang Body Type
There are countless new exercise and nutrition plans out there, emphasizing the latest ground-breaking research and claiming to revolutionize the way we view health.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 2
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Too Many to Remember: Tips to Revive Your Ortho / Neuro Test Skills
When I was at Palmer in the mid-1980s, we were given a set of notes in one of our diagnostic courses. The notes covered approximately 70 orthopedic and neurological tests for various regions of the body.
Diagnose Sprain Injuries in MVA Cases With Dynamic X-Rays (Pt. 1)
Am I the only person to notice hospitals are doing a seemingly insufficient job lately in their initial radiological workup of motor vehicle accident (MVA) victims?
Acupuncture and Oriental Medicine in the West
We know acupuncture and Oriental medicine as the indigenous medicine of East Asia; in particular China, Korea and Japan are the countries of origin of this wonderful healing system.
Your Billing Questions Answered
I hear a lot of the following questions: I am afraid I may doing something illegal. I have heard I cannot have different fees for the same service.
Targeting the Bad Apples in the Bunch
While everyone was focused on the conversion to ICD-10, the Office of Inspector General for Health and Human Services released a new report on chiropractic titled "CMS Should Use Targeted Tactics to Curb Questionable and Inappropriate Payments for Chiropractic Services."
Born to Energize the Human Spirit: Recollections of Sig Miller
Sig Miller, longtime executive director of the Association of New Jersey Chiropractors (ANJC), passed away on Sept. 17 after a long battle with cancer.
Dietary Fat and Prostate Cancer: An Important Update
K.M. Di Sebastiano and M. Mourtzakis published a review paper examining the role of dietary fat on prostate cancer development and progression late last year that does a stellar job of summarizing the available data on fat and prostate cancer.
Making Sense of an Increasingly Obvious Conclusion
Where's U.S. health care heading? Like it or not, the list of telltale signs is growing to a point that stands out to even the most myopic observer. Consider this list of facts as you look into the future of health care in the United States:
F4CP Making a High-Impact Impression
The Foundation for Chiropractic Progress has released details of its 2016 strategy, certain elements of which are already in play. The strategy includes ads, posters and other resources available to all F4CP members.
Chinese Herbs and Pulmonary Fibrosis: A Case Study
"Mary M."* recently celebrated her 90th birthday. Even the former sheriff dropped by to kiss the hand of this diminutive retired teacher, to honor the years she interpreted for him during interviews with Latinas and Latinos.
Which Way is the Energy Going? Are You Burning Yourself Out?
One of the simple methods that I use to define Yin/Yang theory to patients is to ask the question, "Which way is your energy going?"
Mechanism: Experimental Approaches to Understanding Acupuncture, Part 1
The clinical benefits of acupuncture are difficult to ignore, but also can be difficult to explain to a Western audience. For nearly 50 years, relentlessly inquisitive scientists and physicians have been working toward a conceptual model to explain acupuncture.
June, 2013, Vol. 13, Issue 06
Creating Lucrative Private Retreats that Heal You and Your Clients
By Sharon Desjarlais, CC and Michele McGrew
Imagine that you've just wrapped up your most profitable day ever, leaving your treatment room with a check in hand for $1,500. How many clients would you have to see to earn that much in a day? Fifteen at $100 a session? Ten at $150? Six at $250? Now, imagine you earned that same $1,500, but this time it was from a single client who had one hour-long hands-on session the entire day. And she experienced a profound breakthrough in the pain that had her trapped in poor health for months, even years.
That's the transformation Michelle Noble experienced when she took one of her favorite clients through a one-day private retreat. "It was so rich having a whole day to work with the challenges that tend to surface with bodywork," she said. "We don't have time to address them in a single session. But in a full day together, we've got a broad canvas to play with. So I can bring in a lot of other tools that help them come to a higher level of awareness."
That's just a hint of the empowerment that comes with offering high-end private retreats. For your clients who've been stitching their health together a session at a time, a full day can move them past a plateau. And it can catapult you past the income restrictions you face when you only offer individual sessions. So, what is a private retreat? It's an immersion experience where you devote a focused amount of time – typically one day – to help individuals overcome specific challenges. Everything you do that day is designed to create breakthroughs around a problem they're struggling to overcome. If you are ready to design your first private retreat, just follow these seven simple steps.
Private retreats work well when they're focused on a single issue or outcome that's important to your client. To find the focus of your private retreat, ask yourself these three questions:
Step 2: Draw From Your Signature System
In our last column, we taught you how to use your signature system to craft a high-end private program ("Six Steps to Help You Establish a Six-Figure Practice"). Now you're going to draw from that same signature system to design your private retreat. After helping therapists design their signature systems for years, we've noticed a trend: the first one or two steps of every system almost always create a foundation for their clients to experience the deeper healing that comes through the rest of the system. And that's good news for you, because it's easy to offer one or two foundational steps in a private retreat. It also makes your retreat the perfect stepping stone to a longer private program.
Step 3: Design Your Day
Retreat days break down nicely into five segments or sessions. Here's an easy template to follow:
Total Time: 6 Hours
Step 4: Choose Creative Activities
Here's where you get to bring in all those juicy activities you always wished your clients had time for. Things like guided meditations, journaling or automatic writing, role-playing or dialoguing, affirmations, meridian tapping or stretching exercises. As you come up with your list of ideas, consider addressing a variety of learning styles. For highly visual clients, you may ask them to create a piece of artwork or a meaningful mandala. For those who are more auditory, weave in some soothing music or spoken affirmations. By bringing in exercises that appeal to all the senses, you give your clients a more holistic experience that transcends one-on-one bodywork.
Step 5: Add Some Healthy Bonuses
Once you've got your basic day designed, it's time to add in some extra bonuses that make your client feel highly valued. You don't need too many, just enough to complement your focus without overwhelming your client. Here are a few of our favorites: checklists, recipes, herbal teas, candles, floral essences, essential oils, books, catered lunch, dark chocolate, healthy snacks, journals, recorded meditations and, our personal favorite, car service to and from the airport. With a private retreat like the one you're creating, clients will want to fly in to see you!
Step 6: Give Your Retreat an Attractive Name
If you've read our last couple columns, chances are you noticed a theme: you always want to name your programs and retreats for the outcomes they offer, not the processes they include. Michelle Noble's ideal client is a woman who's learning to claim her voice through the healing process. Her retreat day is called, "Noble Steps: Speak Your Peace to Wellness." Isn't that beautiful?
Step 7: Price Your Retreat for a Breakthrough
When you're pricing your private retreat, remember this: money can be a powerful force for healing. Clients who make a healthy investment will stretch themselves to reach the outcomes they want. And there's nothing more inspiring than a highly committed client, is there?
Using our seven step system, therapists are routinely receiving $1,000 to $2,000 a day for their immersion experiences. At $1,000 a day, by adding just three retreats every month to your schedule, you'll generate an additional $36,000 a year. Now, imagine what kind of impact that would have on your practice and your life.
Michelle is already seeing the results in her income and in her client. "It couldn't have gone more perfectly. When I checked in with my client two days later, she said she was noticing how differently she's communicating with people. When she'd normally go into an automatic reactive response, now she's able to step back and recognize, 'I'm me. You're you. And I am not responsible for your feelings, your responses, or for taking care of you.' I can't wait to do another half dozen retreat days!"
Click here for more information about Sharon Desjarlais, CC.
Click here for more information about Michele McGrew.
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