Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
June, 2013, Vol. 13, Issue 06
The Massage Profession Must Continue to Evolve
By Velvete Womack, PhD, LMT, CE, MI
Evolution is defined as any process of formation or growth, development, as well as a process of gradual, peaceful, progressive change or development by Dictionary.com. If we look back through the years of massage therapy, we might see where this evolution has occurred and where it might have stopped.Looking at the time line, we can witness that when there was fear imposed on this beautiful gift we can see that massage took a backseat in the world of health and well-being. To continue our growth and process of evolution we must be willing to look at our own fears.
Fear is the first sign that something is off from within and the Universe can only do what we believe it can do. If all parts of yourself are in alignment, then you'll see a supportive and loving practice growing with ease. When you are clear anything and everything is possible. And when we have this level of clarity we are free to attract whatever it is we can imagine.
Evolution is gradual and peaceful. When we are having thoughts that are stressful and/or painful, we are preventing our very own evolution, not only as a therapist, but as a person as well. Many of us carry these thoughts around each and every day and never question where those thoughts may have originated or whether they are even true. When we are clear on our beliefs, we are clear to receive.
It is my pleasure to help people free themselves from their limiting and destructive beliefs/thoughts. What I believe about myself will always manifest in my external reality. With this said, I would like to provide you with a tool that I use in my own practice that allows for total transformation.
Do you have what you want right now? Just think about something that you want to have, do, or be right now. If the answer is no, then there is a belief that is running in the background of your mind blocking you from becoming clear. Now when I say clear, you may actually discover you really don't want to have, do or be what you thought. This process allows you to become crystal clear with what you to want to have, do or be.
Next, write on a piece of paper why you don't want to have, do or be. Let's say for instance I think I want 40 clients per week but I don't have that right now. I can ask myself why I DON'T want 40 clients per week and discover a lot of fears about myself.
Next, write on this same piece of paper why I DO want 40 clients per week. Now you'll begin to see some hidden fears or beliefs that you might not have enough money to cover expenses unless you have 40 clients coming in. Well guess what, you could have 40 clients coming in all day long and still not make the money you need to cover expenses because your beliefs are the cause, not your business or life situations.
Next, take one fear or obstacle in each don't and do category and reflect on what that underlying thought is that is attached to it. For example, in your don't category you might write out, "I don't want 40 clients per week because I'm afraid that my schedule will be limited and not provide me with the freedom I want in life." This is a good fear and one worth looking into. Simply write them down at this point.
Look over your list and pick the one fear that causes you the most stress. Once you have the fear isolated ask yourself, "Is this true?" You'll soon discover that this false belief is limiting you in other areas in your life as well, even financially.
Next, find at least three ways that this is not true. You might just discover how exciting it is to have 40 clients per week.
Repeat steps 4, 5 and 6, but now do them for your "DO" category.
With each do and don't, flip it around. Let's say for instance you said, "I don't want 40 clients per week because I'm afraid I won't have enough free time." The flip would become, "I have so much free time with 40 clients per week."
Now, take that flip statement, your positive statement and feel it, really sit with it and see it. Then write down at least three ways that this is true. An example would be, "I have so much free time with 40 clients per week because now I can afford an assistant to be at the office when there is a school function," or, " I have so much free time with 40 clients per week because now I can afford to take my vacations." Write down at least three ways that having 40 clients per week would provide you with more freedom.
The last step of this process is critical because this is where we are truly able to actualize our real goal and we become clear with what is really real and true for us. Now, let me give you a full blown example so you can see how I have applied this in my own practice and have had the results appear instantly. I will give them to you in the steps mentioned previously.
I want to expand my practice so that my clients are more comfortable in their rooms. (I had small 8x10 rooms.) This is a stressful thought because I'm not comfortable in the tight fitting rooms.
I don't want to expand my practice (Step 4) because I'm afraid it will cost me too much money.
I do want to expand my practice because (Step 4) I love comfort and ease.
Actually step 5, I'm afraid it will cost me too much money, is that true? This is either yes or no; don't try to explain it, just yes or no. The answer is yes, that I'm afraid that it will cost me too much money. After sitting in this belief, I can see how this fear is preventing me from having more clients, how it's preventing me from moving forward on my own plans at home and how I am not acting out of fear that I'm not going to have enough money to operate my own practice.
It is not true that it will cost me too much money. Now I list at least three ways this is true. a) Well I can charge the supplies to do the expansion, b) I can ask my husband to help me do the work ourselves, and c) I have extra furniture and fixtures around the house that I can use. (Wow, I realized then that it was truer that I could do the project instead of not doing it. Once this happened the clinic was expanded and the cost was almost mind blowing low.) I'm already feeling better!
"I do want to expand the clinic because I love comfort and ease" Is that true, YES! Well if this makes me feel good and I know it's true why isn't it happening? So what will happen if I expand the clinic? Wow, I'll be come busier and won't have time to do anything else, I will be working harder and I'll have to hire someone to help me.
Have to hire someone to help me is more stressful to my mind so now I must be willing to ask myself why would I not want to hire another person. A) They won't do things the way I would; B) I'll have to pay them, C) because I like working alone. Now I can flip it around to find what is real and truer about the situation,
"I want to hire someone to help me."
Three ways this is true for me that I want to hire someone to help me. First, it would provide me the time to really care for more clients. Second, it would free me up to do the things I really love to do. And third, they would help me take care of my clients by booking them, taking the money and organizing the clinic so that I am free to allow the creative juices to flow.
Now I am able to see what my blocks were, the limiting beliefs that I held on to that were preventing me from having what I really wanted. I could see that hiring someone else was an issue and a belief about money was an issue. Once both of these were discovered and I saw what the truth was, the clinic expansion was completed in less than three days later. And yes, it included hiring a person which has been the greatest blessing in my life.
In order to evolve, we must be willing to questions our thinking, to know where our thoughts come from and to ask is it true. What we think we become is not just an understatement. There are many beliefs that are attached to massage therapy, but as we take on those beliefs one day at a time we will find ourselves more successful, more professional and more prosperous imaginable.
Dr. Velvete H. Womack, PhD, LMT, CE, MI, is a published author, inventor, licensed massage therapist and wellness coach. With more than 35 years in corporate American, and in the medical and holistic field of health and wellness, Dr. Womack strives to provide individuals tools that will aid in balance and stress reduction. For more information, visit www.massagebyvelvete.com.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.