Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
May, 2013, Vol. 13, Issue 05
Can There Really Be Too Much of a Good Thing? Never!
By Angie Patrick
Convention and conference season is in full swing! So many incredible events are going on all over the country. There is such tremendous opportunity to learn new modalities, gain skills, brush up on techniques, learn about products and network with your colleagues that it's a bit hard to keep up.When you go to an conference or convention, do you sometimes feel like you're drinking from a fire hose with all of the input you receive in a short time period?
I love "show season" because for me, it's an opportunity to meet new people, see dear old friends and learn as much as I can about what is new and exciting going on our industry. I look forward to finding out more regarding the things pertinent to the profession such as research, legislation, regulations and more. I will admit, when I leave a show or an event, I am energized and want to put everything I have learned into practice or use it all at once, but the magnitude of it all can cause a bit of mental paralysis, as I sometimes have no idea where to begin. Here are some tips on how you can organize the data you collect, the connections you make and the education you receive so it's not only useful, but easily referenced.
To begin, lets first talk about people. We are so fortunate to be a part of a health care industry that is people focused. My experience at an event is that of true face-to-face "community" networking. You gain opportunities to meet those you know from social media sites, blogs and online conferences. Additionally, you get to meet suppliers, educators, authors and vendors. Remembering names may be the gift of some rare souls, but for me it is not a gift that comes readily.
When I accept a business card from someone, I like to take a moment and write down a nugget of information about my interaction with them so when I get home and organize, the nugget will jog my memory and I will have a "face" with the name on the card. For example, if I met someone and I learned in the course of the conversation their hobby was poodle breeding, or perhaps we had a common acquaintance, or even if they had an awesome haircut, I will make this little note on the card to jog my memory when I am filing cards for reference later. You will be surprised how effective this quirky habit can be. Often, the nugget helps me recall far more than just the tidbit I wrote down, but much more of the conversation we shared and the information I learned from them.
I organize these cards in a file alphabetically until I have the time to put the information into a personal contact database. This need not be some expensive elaborate software. Mine is simply an excel spreadsheet. I have a column for notes where I put my nugget and suddenly I have a searchable and organized means to connect with those in my profession from which I can gain knowledge, share experiences, gain advice or kindle a friendship.
Next, let's talk about the trade show floor. This is where the paper and catalog gathering goes into full swing. I like to try to visit each booth, whether or not I may be interested in what they are offering right in this moment. I gather their literature and put it into my registration bag. Because time is valuable and there is only so much time available between classes, I make a point to visit those booths for which I have an immediate interest and spend time learning about the product or service. I try to establish a bit of a relationship with the company by better understanding what they offer and discerning how this may help me in my day to day business.
When you take the time to visit each vendor and gather reference data, you are building your reference library. When you get home, you will have a bag filled with information it would take you months to research. Take an hour, maybe two, and do yourself a favor. Create a ring binder and segment it into categories. Segment however you choose and in any way that helps you manage the data. As an example, mine is segmented into the following:
After so many years attending trade shows, my segments are now their own binders. But this is what allows me to have a strong understanding of the market, its available resources and the people that make it work. Truly, in every sense of the word, we are a community. Whether you enjoy being right in the middle of the action or prefer to stay on the edges and watch, knowledge is power. You cannot remember everything you learn and absorb all the data you gather, but you can take this information and build a repository that will help you as you move along your professional career. You will find yourself referring to these lists and books more often than you ever thought you would.
When you need a new table, you have information at your fingertips, direct from the manufacturer and more in depth than what you find online. When you are looking for a new lubricant, you can compare the ingredients side by side and refer to the notes you made about grip, glide, scent and more. When you need CEU credits, insurance or look to join an association, you will have all the information just sitting there, waiting for you to help you chose what is right for you and you will be glad you have taken the time to take the experience of attending a conference, convention or trade show and building a library of your own to use long after the event has ended.
Click here for more information about Angie Patrick.
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