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How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
From Antiquity to Modernity: Huang Qin Tang at Yale Medical School, Part 1
Traditional Chinese medicine is a coherent medical system with several unique characteristics: it originated almost 3,000 years ago; in its area of origin, it has been practiced without interruption since its inception.
Is There a Neurological Basis and Correction for Macular Degeneration?
Macular degeneration, aka AMD (age-related macular degeneration), is a common eye disease and a leading cause of blindness in people age 50 years and older, according to the National Institutes of Health National Eye Institute.
Changing the Cultural View of Medicine
Many hospitals in the U.S. are incorporating integrative clinics that include Traditional Chinese Medicine. Cleveland Clinic has led the charge for adding a traditional Chinese herbal medicine clinic to their existing acupuncture program.
Chiropractic Around the World: WFC Country Reports December 2015
The following country updates are reprinted with permission from the December 2015 World Federation of Chiropractic (WFC) Quarterly World Report. Information is excepted for space and edited to DC-specific style guidelines.
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
Enhancing Performance in Cross-Fit Athletes
Cross-fitness centers are expanding in number and increasing in popularity. To remain relevant to this growing portion of society, practitioners need to learn about the exercises and injuries common to this group.
Asking the Insurance Rep the Right Questions
One of the first or last questions a potential patient often asks is: "Do you take insurance?" An ill-informed or optimistic, "yes" can result in delayed or non-payment. Instead, just say: "Let me check if you are eligible first."
The MRI: What to Do With the Results
As I wrote in my previous article on this topic, it is my goal for you, the doctor, to be an expert in interpreting MRI images yourself; and to be able to independently make decisions based upon a combination of clinical presentations and findings, followed by the MRI images.
East Meets West
Gung Hay Fat Choi. Welcome to the year of the Monkey. There will be fireworks for both January and February this year. What great celebrations.
Ethics: The Glue That Holds Us Together
Kudos to the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) for creating a code of ethics for the nationwide profession and for deciding to make courses in ethics a requirement for certification renewal.
Window of the Sky Points
The acupuncture points known as Window of the Sky are a modern creation. There is no reference in Chinese medical texts for an acupuncture point category called Window of the Sky.
Yo San University Helps Make LA Communities Healthier
An element of healthcare training often overlooked is the residual benefit to communities served by Acupuncture and Oriental Medicine (AOM) schools nationwide.
Lab Rats (Roaming the Streets)
The title of this article is an accurate description of American consumers (regardless of age) in the modern era.
Treating Pain: The Hypermobile Coccyx
When I write about the coccyx, I recognize that I am talking about a relatively small subset of patients. When I write for Dynamic Chiropractic, I am trying to reach 60,000 chiropractors.
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
Do Doctors Lie to Patients? (Do You Lie to Yours?)
In a previous column ["When Patients Lie (Bribe or Flatter)," Oct. 1, 2015], I discussed the issue of patients lying to doctors, and the many reasons why this can occur.
Diet, Nutrition and the Context of Risk (Part 1)
Food and supplement safety is a topic that often comes up when I speak to chiropractors for CE relicensing, even when it is not the advertised subject.
The Roots of Insomnia
One of the most common clinical presentations is insomnia. Next to digestive disorders, sleep disorders are one of the most common complaints the clinician will encounter in daily practice.
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
Billing and Coding for Moxibustion
Q: I am trying to locate a code for cupping and moxibustion, and have had various fellow acupuncturists indicate that they bill using the existing codes for heat, 97010 hot packs or 97026 infra-red for moxa and 97016 vasopneumatic device for cupping.
The Clinical Versatility of Milk Thistle (Part 2)
Evidence is growing that the silymarin complex of flavonolignans from milk thistle can impact serum ferritin and iron overload in various clinical circumstances.
Taking Another Step Toward a Secure Future
In 2008, the Council on Chiropractic Guidelines and Practice Parameters (CCGPP) released a literature review on chiropractic care for low back disorders.
Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
RAND Study Recruiting DCs
Dr. Ian Coulter, RAND / Samueli chair for integrative medicine and senior health policy researcher for the RAND Corporation, has issued a call for participation, recruiting doctors of chiropractic for a practice-based research study that will examine "the impact of evidence, outcomes, costs and patient preferences on the choice of treatment for chronic low back pain and neck pain."
May, 2013, Vol. 13, Issue 05
Can There Really Be Too Much of a Good Thing? Never!
By Angie Patrick
Convention and conference season is in full swing! So many incredible events are going on all over the country. There is such tremendous opportunity to learn new modalities, gain skills, brush up on techniques, learn about products and network with your colleagues that it's a bit hard to keep up.When you go to an conference or convention, do you sometimes feel like you're drinking from a fire hose with all of the input you receive in a short time period?
I love "show season" because for me, it's an opportunity to meet new people, see dear old friends and learn as much as I can about what is new and exciting going on our industry. I look forward to finding out more regarding the things pertinent to the profession such as research, legislation, regulations and more. I will admit, when I leave a show or an event, I am energized and want to put everything I have learned into practice or use it all at once, but the magnitude of it all can cause a bit of mental paralysis, as I sometimes have no idea where to begin. Here are some tips on how you can organize the data you collect, the connections you make and the education you receive so it's not only useful, but easily referenced.
To begin, lets first talk about people. We are so fortunate to be a part of a health care industry that is people focused. My experience at an event is that of true face-to-face "community" networking. You gain opportunities to meet those you know from social media sites, blogs and online conferences. Additionally, you get to meet suppliers, educators, authors and vendors. Remembering names may be the gift of some rare souls, but for me it is not a gift that comes readily.
When I accept a business card from someone, I like to take a moment and write down a nugget of information about my interaction with them so when I get home and organize, the nugget will jog my memory and I will have a "face" with the name on the card. For example, if I met someone and I learned in the course of the conversation their hobby was poodle breeding, or perhaps we had a common acquaintance, or even if they had an awesome haircut, I will make this little note on the card to jog my memory when I am filing cards for reference later. You will be surprised how effective this quirky habit can be. Often, the nugget helps me recall far more than just the tidbit I wrote down, but much more of the conversation we shared and the information I learned from them.
I organize these cards in a file alphabetically until I have the time to put the information into a personal contact database. This need not be some expensive elaborate software. Mine is simply an excel spreadsheet. I have a column for notes where I put my nugget and suddenly I have a searchable and organized means to connect with those in my profession from which I can gain knowledge, share experiences, gain advice or kindle a friendship.
Next, let's talk about the trade show floor. This is where the paper and catalog gathering goes into full swing. I like to try to visit each booth, whether or not I may be interested in what they are offering right in this moment. I gather their literature and put it into my registration bag. Because time is valuable and there is only so much time available between classes, I make a point to visit those booths for which I have an immediate interest and spend time learning about the product or service. I try to establish a bit of a relationship with the company by better understanding what they offer and discerning how this may help me in my day to day business.
When you take the time to visit each vendor and gather reference data, you are building your reference library. When you get home, you will have a bag filled with information it would take you months to research. Take an hour, maybe two, and do yourself a favor. Create a ring binder and segment it into categories. Segment however you choose and in any way that helps you manage the data. As an example, mine is segmented into the following:
After so many years attending trade shows, my segments are now their own binders. But this is what allows me to have a strong understanding of the market, its available resources and the people that make it work. Truly, in every sense of the word, we are a community. Whether you enjoy being right in the middle of the action or prefer to stay on the edges and watch, knowledge is power. You cannot remember everything you learn and absorb all the data you gather, but you can take this information and build a repository that will help you as you move along your professional career. You will find yourself referring to these lists and books more often than you ever thought you would.
When you need a new table, you have information at your fingertips, direct from the manufacturer and more in depth than what you find online. When you are looking for a new lubricant, you can compare the ingredients side by side and refer to the notes you made about grip, glide, scent and more. When you need CEU credits, insurance or look to join an association, you will have all the information just sitting there, waiting for you to help you chose what is right for you and you will be glad you have taken the time to take the experience of attending a conference, convention or trade show and building a library of your own to use long after the event has ended.
Click here for more information about Angie Patrick.
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