Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
May, 2013, Vol. 13, Issue 05
Can There Really Be Too Much of a Good Thing? Never!
By Angie Patrick
Convention and conference season is in full swing! So many incredible events are going on all over the country. There is such tremendous opportunity to learn new modalities, gain skills, brush up on techniques, learn about products and network with your colleagues that it's a bit hard to keep up.When you go to an conference or convention, do you sometimes feel like you're drinking from a fire hose with all of the input you receive in a short time period?
I love "show season" because for me, it's an opportunity to meet new people, see dear old friends and learn as much as I can about what is new and exciting going on our industry. I look forward to finding out more regarding the things pertinent to the profession such as research, legislation, regulations and more. I will admit, when I leave a show or an event, I am energized and want to put everything I have learned into practice or use it all at once, but the magnitude of it all can cause a bit of mental paralysis, as I sometimes have no idea where to begin. Here are some tips on how you can organize the data you collect, the connections you make and the education you receive so it's not only useful, but easily referenced.
To begin, lets first talk about people. We are so fortunate to be a part of a health care industry that is people focused. My experience at an event is that of true face-to-face "community" networking. You gain opportunities to meet those you know from social media sites, blogs and online conferences. Additionally, you get to meet suppliers, educators, authors and vendors. Remembering names may be the gift of some rare souls, but for me it is not a gift that comes readily.
When I accept a business card from someone, I like to take a moment and write down a nugget of information about my interaction with them so when I get home and organize, the nugget will jog my memory and I will have a "face" with the name on the card. For example, if I met someone and I learned in the course of the conversation their hobby was poodle breeding, or perhaps we had a common acquaintance, or even if they had an awesome haircut, I will make this little note on the card to jog my memory when I am filing cards for reference later. You will be surprised how effective this quirky habit can be. Often, the nugget helps me recall far more than just the tidbit I wrote down, but much more of the conversation we shared and the information I learned from them.
I organize these cards in a file alphabetically until I have the time to put the information into a personal contact database. This need not be some expensive elaborate software. Mine is simply an excel spreadsheet. I have a column for notes where I put my nugget and suddenly I have a searchable and organized means to connect with those in my profession from which I can gain knowledge, share experiences, gain advice or kindle a friendship.
Next, let's talk about the trade show floor. This is where the paper and catalog gathering goes into full swing. I like to try to visit each booth, whether or not I may be interested in what they are offering right in this moment. I gather their literature and put it into my registration bag. Because time is valuable and there is only so much time available between classes, I make a point to visit those booths for which I have an immediate interest and spend time learning about the product or service. I try to establish a bit of a relationship with the company by better understanding what they offer and discerning how this may help me in my day to day business.
When you take the time to visit each vendor and gather reference data, you are building your reference library. When you get home, you will have a bag filled with information it would take you months to research. Take an hour, maybe two, and do yourself a favor. Create a ring binder and segment it into categories. Segment however you choose and in any way that helps you manage the data. As an example, mine is segmented into the following:
After so many years attending trade shows, my segments are now their own binders. But this is what allows me to have a strong understanding of the market, its available resources and the people that make it work. Truly, in every sense of the word, we are a community. Whether you enjoy being right in the middle of the action or prefer to stay on the edges and watch, knowledge is power. You cannot remember everything you learn and absorb all the data you gather, but you can take this information and build a repository that will help you as you move along your professional career. You will find yourself referring to these lists and books more often than you ever thought you would.
When you need a new table, you have information at your fingertips, direct from the manufacturer and more in depth than what you find online. When you are looking for a new lubricant, you can compare the ingredients side by side and refer to the notes you made about grip, glide, scent and more. When you need CEU credits, insurance or look to join an association, you will have all the information just sitting there, waiting for you to help you chose what is right for you and you will be glad you have taken the time to take the experience of attending a conference, convention or trade show and building a library of your own to use long after the event has ended.
Click here for more information about Angie Patrick.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.