Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
May, 2013, Vol. 13, Issue 05
Can There Really Be Too Much of a Good Thing? Never!
By Angie Patrick
Convention and conference season is in full swing! So many incredible events are going on all over the country. There is such tremendous opportunity to learn new modalities, gain skills, brush up on techniques, learn about products and network with your colleagues that it's a bit hard to keep up.When you go to an conference or convention, do you sometimes feel like you're drinking from a fire hose with all of the input you receive in a short time period?
I love "show season" because for me, it's an opportunity to meet new people, see dear old friends and learn as much as I can about what is new and exciting going on our industry. I look forward to finding out more regarding the things pertinent to the profession such as research, legislation, regulations and more. I will admit, when I leave a show or an event, I am energized and want to put everything I have learned into practice or use it all at once, but the magnitude of it all can cause a bit of mental paralysis, as I sometimes have no idea where to begin. Here are some tips on how you can organize the data you collect, the connections you make and the education you receive so it's not only useful, but easily referenced.
To begin, lets first talk about people. We are so fortunate to be a part of a health care industry that is people focused. My experience at an event is that of true face-to-face "community" networking. You gain opportunities to meet those you know from social media sites, blogs and online conferences. Additionally, you get to meet suppliers, educators, authors and vendors. Remembering names may be the gift of some rare souls, but for me it is not a gift that comes readily.
When I accept a business card from someone, I like to take a moment and write down a nugget of information about my interaction with them so when I get home and organize, the nugget will jog my memory and I will have a "face" with the name on the card. For example, if I met someone and I learned in the course of the conversation their hobby was poodle breeding, or perhaps we had a common acquaintance, or even if they had an awesome haircut, I will make this little note on the card to jog my memory when I am filing cards for reference later. You will be surprised how effective this quirky habit can be. Often, the nugget helps me recall far more than just the tidbit I wrote down, but much more of the conversation we shared and the information I learned from them.
I organize these cards in a file alphabetically until I have the time to put the information into a personal contact database. This need not be some expensive elaborate software. Mine is simply an excel spreadsheet. I have a column for notes where I put my nugget and suddenly I have a searchable and organized means to connect with those in my profession from which I can gain knowledge, share experiences, gain advice or kindle a friendship.
Next, let's talk about the trade show floor. This is where the paper and catalog gathering goes into full swing. I like to try to visit each booth, whether or not I may be interested in what they are offering right in this moment. I gather their literature and put it into my registration bag. Because time is valuable and there is only so much time available between classes, I make a point to visit those booths for which I have an immediate interest and spend time learning about the product or service. I try to establish a bit of a relationship with the company by better understanding what they offer and discerning how this may help me in my day to day business.
When you take the time to visit each vendor and gather reference data, you are building your reference library. When you get home, you will have a bag filled with information it would take you months to research. Take an hour, maybe two, and do yourself a favor. Create a ring binder and segment it into categories. Segment however you choose and in any way that helps you manage the data. As an example, mine is segmented into the following:
After so many years attending trade shows, my segments are now their own binders. But this is what allows me to have a strong understanding of the market, its available resources and the people that make it work. Truly, in every sense of the word, we are a community. Whether you enjoy being right in the middle of the action or prefer to stay on the edges and watch, knowledge is power. You cannot remember everything you learn and absorb all the data you gather, but you can take this information and build a repository that will help you as you move along your professional career. You will find yourself referring to these lists and books more often than you ever thought you would.
When you need a new table, you have information at your fingertips, direct from the manufacturer and more in depth than what you find online. When you are looking for a new lubricant, you can compare the ingredients side by side and refer to the notes you made about grip, glide, scent and more. When you need CEU credits, insurance or look to join an association, you will have all the information just sitting there, waiting for you to help you chose what is right for you and you will be glad you have taken the time to take the experience of attending a conference, convention or trade show and building a library of your own to use long after the event has ended.
Click here for more information about Angie Patrick.
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