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The Effectiveness of Chinese Medicine in Treating Infertility in the Philippines
Infertility is defined as the inability to achieve a successful pregnancy after 12 months or more of regular unprotected intercourse.
Introducing the Dynamic Chiropractic Digital Edition
In response to the changing habits of our readers, Dynamic Chiropractic is proud to introduce a digital edition of the publication beginning with the July 2016 issue.
Diet, Nutrition and the Context of Risk (Part 2): Food Poisoning
Other than the morbidity and mortality linked to eating too much food, "all-natural" organisms that contaminate our food cause more illness, more hospitalizations and more death than food contaminated by heavy metals, plastics, preservatives, artificial colors, emulsifiers, artificial sweeteners and pesticides combined.
Chiropractic Needs a Lesson in Education
The American Chiropractic Association has launched a campaign, The National Medicare Equality Petition, to enact federal legislation that would achieve full physician status for DCs in Medicare.
The Eight Extraordinary Confluent Points
The eight extraordinary confluent points are a very popular set of acupuncture points in the modern practice of acupuncture. They are also called the intersection, meeting, command, opening, master, and the flowing and pooling points of the eight extraordinary vessels.
2016 Trudy McAlister Foundation AOM Scholars
This year, the Trudy McAlister Foundation (TMF) received a record number of excellent applications for the 2016 scholarship awards and has awarded five scholarships for $2000 each. More information is available on our website: AOMScholarship.org
Herbal Medicine Continues to Evolve
Product manufacturers, industry partners, distributors and practitioners work as a collective Traditional Chinese Herbal Medicine (TCHM) community to produce high quality TCHM prescriptions that bring low-risk healthcare to thousands of patients everyday.
Day in the Life of an Advanced- Practice DC (Pt. 2)
Let's continue our Q&A with Stephen Perlstein, DC, APC, chair of the New Mexico Chiropractic Association PAC and president of the American Academy of Chiropractic Physicians. Part 1 of this interview appeared in the May 1 issue.
What Should You Call Your Patients (and What Should They Call You)?
When I walked into the exam room, the new patient looked uneasy, fumbling with his cellphone. He was a huge Polynesian man, probably in his 40s, with unrecognizable island tattoos.
The Good, the Bad and the Successful in Social Marketing
You might be thinking, "social marketing, don't you mean social media?" No, I mean social marketing. Every day, I keep reading, hearing and learning more and more about the changes happening in social media.
F4CP Campaign Addresses Public Misperceptions of Chiropractic
In late 2015, results of the Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic were published. The report found that 33.6 million U.S. adults (14 percent) had utilized chiropractic care within the previous 12 months.
Who is Your Ideal Patient?
Being in a healthcare practice requires you to think critically about many things including your equipment, techniques, documentation, financial goals, and the retention of clients and staff.
Case Studies and Answer Analysis for NCCAOM Exam in Foundation of Oriental Medicine
Case studies are very common for acupuncture school students, either in class exams or during taking the national board exam. Most test takers feel they have no idea where they should start and how they should start to analyze those complicated cases.
Treatment of Type 1 Diabetes Mellitus: The Latest Breakthroughs
There are now more than 29 million diabetics in the U.S. and 10% of them have Type 1. The incidence has been increasing in recent years at an epidemic rate.
Acupuncture at a Pain Clinic
Introduction: Pain is the most comprehensive human experience. The experience of pain is associated with the somatic, emotional and social impact. Pain has not only somatic symptoms, but also psycho-social dimension, especially in case of chronic pain.
Bring on the Bitters
Out of all the possible flavor choices with foods, such as sweet, sour, salty, and umami (deliciousness), which would you choose first? Bitter, though not as enjoyable, is also a flavor.
We Get Letters & Email
Another Slap in the Face for DCs; I Know Where to Find the Missing Chiropractic Patients; Clarification on Vitamin D Study.
Shoulder Rehab: The Gait Connection
Shoulder problems can be difficult to rehab completely for several reasons. The shoulder is made up of several joints that must function together smoothly to provide the extreme mobility that is possible and necessary for many activities.
Are Herbs Useful for Chronic Pain?
The human nervous system is what makes us special, but our greatest strength also makes us vulnerable: witness the growing incidence of chronic addictions, anxiety, depression, sleep disorders and chronic pain syndromes.
The Liver: The Official of Planning
The Liver, with its paired Official, the Gall Bladder, belongs to the Element Wood within us. Wood grants us the power of birth – new beginnings, growth, breaking through boundaries and surging forward. It is the vigorous, exuberant energy of the spring season.
Does Anyone Know You're a Good Chiropractor?
If you had a chance to read the recent article in Time magazine (April 6), you know it provided some good information about the efficacy of chiropractic to the magazine's substantial consumer audience.
How to Bill Evaluation and Management Codes
Q: I am in need for guidance on how to bill evaluation and management (E&M) codes in addition to acupuncture the same date of service, I have never been paid for an exam when done with acupuncture and I believe I am doing it wrong.
Time for World-Wide Growth
Acupuncture is the organically growing around the world. The legislative body in Quatar has said acupuncture is "okay." The United States has five states to go to have every state recognized and regulated.
Five-Element Reaches Out to Serve the Community
In 2006, a student at the Institute of Taoist Education and Acupuncture (ITEA) approached the administration about an idea for his senior project.
May, 2013, Vol. 13, Issue 05
Marketing Your Practice: A Lesson in Press Release Writing 101
By Cary Bayer
There are certain things to bear in mind when creating a press release. At the top left, indicate who is sending out the release; in other words, the name and contact information (email address, phone number) of the person who will be in charge of receiving any phone calls from inquiring press members.Also, indicate the date that the release is being sent out. This enables members of the press to know how timely the release is should they not happen to attend to it for some weeks.
Underneath the contact information at the top of the press release is the headline. This is an important part of the release for the press because it summarizes the gist of the story. It does so in just a few bold-faced words in capital letters, and in a larger font size than the body of the press release — say 18 point versus 14 point. If the story concerns a licensing of a new massage therapist in Florida, for example, a sample headline might read:
Notice the use of all capital letters for the first part of the headline, and upper and lower letters for the second part, which is called the subhead and which explains the kind of work she'll focus on and where she'll practice. Notice also the use of a skipped line (return) between the headline and the subhead, to make it easier for a reporter to read. After that, to the left, will follow the dateline (see below), and then the body of the release. This text will explain the who, what, where, when and why of the release, and will do so as quickly as possible. As a former journalist, I can tell you with absolute certainty that members of the press never have enough time to do all the things that they are required to do. As a result, they hate when their time is wasted by PR people or people who know little about PR who are attempting to perform that function for a business. Consequently, they want to be able to quickly get the essence of a story. The first paragraph — or the second at most — should convey all the highlights of the story. (See sample press release below.)
A sample press release about the addition of a new therapist at an existing massage office follows below.
Press Release Post-Game Report
Let's take a moment to analyze the sample press release that I wrote above. If you study it carefully, you'll discover that, in 10 words, the headline tells the reporter instantly the name of the new therapist and the name of the office that she'll be joining. The sub-head indicates where the office is based, the modality the new therapist is noted for and how that modality complements the two other modalities of that office. It does all this in just 11 words. To paraphrase a well-known aphorism, brevity is the soul of headline writing.
Then the press releases first paragraph (known in the trade as the lead) tells the journalist the name of the new therapist, her age, where she's joining from and the kind of modality that she's noted for practicing, reinforcing a point made in the subhead. In some cases, this is all that the publication may report on. Depending on the nature of the publication in question, it may also have room for the contents of the second paragraph which quotes the owner of the company that the therapist is joining and also fleshes out, in a succinct manner, how Ms. Doe's addition rounds out the massage business's offerings.
The third graph is pretty superfluous, but the quotation might be picked up by monthly wellness publications; the free weekly community newspaper that reports on the Las Olas neighborhood and Florida's two statewide newsletters, one of which is a bimonthly (every two months), and the other comes out three times a year. The fourth graph is also quite unnecessary for most reporters, but could also be picked up by the state newsletters, as well as the community paper.
The -30- at the end that finishes off the press release is trade talk that lets the reporter know that the release has come to an end. It will also let the reporter know that you know what you're doing. Even if you really don't know that much about what you're doing, the -30- will make the journalist think that you do.
Click here for more information about Cary Bayer.
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