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How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
Spine Surgery: A Tale of Greed and Corruption
All too often, where there's substantial money to be made, greed and corruption inevitably follow.
Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
From Antiquity to Modernity: Huang Qin Tang at Yale Medical School, Part 1
Traditional Chinese medicine is a coherent medical system with several unique characteristics: it originated almost 3,000 years ago; in its area of origin, it has been practiced without interruption since its inception.
Preventing ACL Injuries in Female Athletes
For female athletes, the key to optimal athletic health lies in preventing ACL injuries. In medical terms, the anterior cruciate ligament (ACL) is the primary restraint to the anterior displacement of the tibia on the femur at all angles of the knee flexor.
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
The MRI: When and Why to Order One
As I lecture around the country to both chiropractors and medical specialists, it's clear one of the main disconnects between the two professions is that of an accurate diagnosis.
The Roots of Insomnia
One of the most common clinical presentations is insomnia. Next to digestive disorders, sleep disorders are one of the most common complaints the clinician will encounter in daily practice.
The Future of Functional Neurology
Functional is the hot buzzword in health care these days; witness the rising popularity of functional medicine, functional testing and yes, functional neurology.
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
Do You Teach Patients How to Breathe Properly?
Spinal manipulation often produces quick results in terms of pain alleviation and improved range of motion. Unfortunately, once the patient is no longer in pain, they may discontinue therapy, only to be plagued by the same complaint at a future date.
Top 10 Fitness Trends for 2016
The American College of Sports Medicine (ACSM) published its annual fitness trend forecast in the November / December 2015 issue of ACSM's Health & Fitness Journal.
The Amazing Clinical Versatility of Milk Thistle (Part 1)
Most of us know that the standardized extract from the seeds of milk thistle (Silybum marianum) is probably the best-proven herb for protecting the liver from chemical and inflammatory damage.
Sell Out: Using Research for the Wrong Reasons
The above chorus is from the ska band Reel Big Fish's 1997 hit song, "Sell Out," from their album, "Turn the Radio Off." In the song, the singer sarcastically relates the plight of a musician who is tired of "flipping burgers" and is willing to get "lots of money" by playing "what they want you to hear" in order to get a recording contract.
Elevated Shoulder? Check the QL
As you know, posture reveals a great deal about the body. Posture is a unique mental and physical landscape revealing compensations and adaptations to life. It's a classic mind-and-body story.
Osteoporosis Isn't Always the Case
What is your diagnosis? The patient is a 58-year-old female with back pain. I am sure all of you see the compression fracture at L2; however, there are some findings that suggest this is not a compression fracture due to osteoporosis.
Asking the Insurance Rep the Right Questions
One of the first or last questions a potential patient often asks is: "Do you take insurance?" An ill-informed or optimistic, "yes" can result in delayed or non-payment. Instead, just say: "Let me check if you are eligible first."
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
Changing the Cultural View of Medicine
Many hospitals in the U.S. are incorporating integrative clinics that include Traditional Chinese Medicine. Cleveland Clinic has led the charge for adding a traditional Chinese herbal medicine clinic to their existing acupuncture program.
Ethics: The Glue That Holds Us Together
Kudos to the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) for creating a code of ethics for the nationwide profession and for deciding to make courses in ethics a requirement for certification renewal.
News in Brief
A Winner in and Out of the Office; Ready for the "Have-A-Heart" Campaign? New Integrative Medicine Journal.
Window of the Sky Points
The acupuncture points known as Window of the Sky are a modern creation. There is no reference in Chinese medical texts for an acupuncture point category called Window of the Sky.
East Meets West
Gung Hay Fat Choi. Welcome to the year of the Monkey. There will be fireworks for both January and February this year. What great celebrations.
We Get Letters & Email
In the Dec. 1, 2015 issue, we have Donald Petersen reporting on "the adapting chiropractic practice," which includes multidisciplinary practice as an option; a ChiroPoll indicating 59 percent of DCs are seeing at least 21 patients per day and 27 percent are seeing more than 40.
Billing and Coding for Moxibustion
Q: I am trying to locate a code for cupping and moxibustion, and have had various fellow acupuncturists indicate that they bill using the existing codes for heat, 97010 hot packs or 97026 infra-red for moxa and 97016 vasopneumatic device for cupping.
April, 2013, Vol. 13, Issue 04
How Do You Respond to Those "Game Changer" Moments?
By Angie Patrick
If you were around when JFK was shot, no doubt you can share exactly where you were at that moment in time. In the sudden loss of a bright leader, poised to change the face of a nation, you felt the loss when he was taken from us too soon.Perhaps you were of the Elvis era, the same holds true; a powerful and influential person was lost and you felt emotion for someone you did not personally know. Consider the Twin Towers, and how it will forever be etched in the minds of every living soul within earshot of a television or radio. The symbol for U.S. trade and American freedom, these images will remain emblazoned in our memories as being pivotal times that changed who we were, who we thought we were, and helped shaped who we were to become.
I call these moments "Game Changers." And while the examples above are truly bigger than life, and experiences shared my millions, "Game Changers" happen every day on a far smaller scale. An event may be singular, impacting and influencing only you, or it may happen to an affiliated group of people sharing a commonality, be it religious, philosophical, personal or professional. And when these game changers occur, you will never forget where you were and how you felt when they happened.
I recently decided to posit a question on Facebook, and asked my friends to share with me their "Game Changer" moment. I am not sure what I was expecting, but I can tell you it was certainly not what I received. In the responses, the emotions ran the gamut from elation and adoration to apathy and abhorrence. The bare honesty behind the words was what struck me most. People unabashedly shared some of their most private and life altering moments in a somewhat public forum without hesitation. Moments that changed their definitions of themselves and the world they live in forever and in an instant moved them to be different. The stories were remarkable, and I invite you to my page to share in them.
As a community, what will our "Game Changer" be? What will it take to mobilize us, the integrative health care providers who have been sidelined by society and the medical profession? In a world where a cessation of a symptom as a direct result of medication equates to cure, despite the many unsavory side effects the medication has in its carry-on luggage, I really do not mind being considered the alternative to this. However, I must say, I much prefer to be considered a naturalized health care provider. To me, this moniker speaks to the body's natural affinity and ability to help cure itself when provided the proper nutrition, activity, rest and care.
It is no secret health care costs are on the rise. Ideas about health care reforms sit to the left and to the right of the aisle. Even if you are fortunate enough to have coverage and are insured, your out of pocket annually can exceed tens of thousands of dollars for a family of four, and the average cost for a doctor's visit exceeds $150.00. This expense and time-suck sitting in a waiting room for hours to be given approximately three to four actual minutes of conversation discussing your symptoms and how they can be relieved, and then feeling a false sense of wellness as you are receiving your prescription for a drug to help stop that nagging sensation of your body trying to tell you of a larger issue is at a cost we do not even fully realize as yet.
What has to happen before society experiences the game changer and awakens to the notion that drugs to mask an issue and the litany of even more potentially dangerous side effects are not always the answer. I heard someone recently refer to mainstream medicine as "sick care" and what the alternative health care providers do is provide "well care." For me, this was a game changer call, because it rang true with me. And I made changes then and there to create my own path to "well care."
I know my family needs health insurance. Many of you know my circumstance and understand why it is crucial to my family. Medicine does have its miraculous outcomes and my family is the beneficiary of some of these breakthroughs. However, as thankful as I am for these, I can also see where in my own personal health care, medicating the symptom rather than treating the disease has cost me precious time, health and peace of mind. I think this message is one many families across the U.S. can identify with and internalize as speaking to their circumstance as well.
As with everything, there must be balance. There must be integration of health care to not only preserve, but create health. There needs to be a broader understanding that a pill does not cure everything and occasionally, the cost for masking a symptom costs far more than you can imagine. We have to do our part to maintain this miraculous machine we are given to drive and its upkeep is our responsibility. I have been guilty of failing mine, and I have made myself and my family a pledge to better preserve my health by listening to the symptoms and work to find the root cause; not pop a pill and go about my day thinking I am now well, albeit a bit less sharp than I was before.
This is my game changer moment as it pertains to my personal physical being, as well as my career within the health and wellness field. I do not advocate the immediate cessation of all drugs and medicine as we know it. That is not only ludicrous, it is ill advised. What I am advocating is a balance and a broader introduction in mainstream society to the benefits of well care in the forms of massage, chiropractic, acupuncture, Chinese medicine, exercise, diet, movement and adequate rest. If we can find the balance, the place where taking the time and making the investment to preserve your health rather than wait until it leaves you to take action, we can begin to take back control of our lives, our health care costs, our longevity and our vitality.
I am not proposing any political bandwagon, nor am I advocating any public demonstrations. I don't want to Occupy Wall Street, or any other momentary flash in the pan action that had its fifteen minutes of fame. What I envision is greater than that. It is a change of public perspective, and a bit of a crusade. Sharing the benefits of what you do with every person you meet is a place to start. Study the research as it pertains to your work and educate your clients with the outcomes. Tell them why you are doing what you are doing and how it can facilitate positive change within their body. Give them reference points during your care that you can look back upon and see a clear path of improvement. Refer your clients to other facets of the well care gem and encourage them to try adjunct therapies that may enhance your own. Introduce them to the idea of well care, and suggest they share it with their friends. The end game is that of a healthier society, fewer pharma megaliths, a greater awareness and responsibility for our own bodies, and a balance and understanding between the needs for well care and sick care.
It is a swell of understanding that can be a game changer for many, one person at a time.
Click here for more information about Angie Patrick.
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