Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
April, 2013, Vol. 13, Issue 04
How Do You Respond to Those "Game Changer" Moments?
By Angie Patrick
If you were around when JFK was shot, no doubt you can share exactly where you were at that moment in time. In the sudden loss of a bright leader, poised to change the face of a nation, you felt the loss when he was taken from us too soon.Perhaps you were of the Elvis era, the same holds true; a powerful and influential person was lost and you felt emotion for someone you did not personally know. Consider the Twin Towers, and how it will forever be etched in the minds of every living soul within earshot of a television or radio. The symbol for U.S. trade and American freedom, these images will remain emblazoned in our memories as being pivotal times that changed who we were, who we thought we were, and helped shaped who we were to become.
I call these moments "Game Changers." And while the examples above are truly bigger than life, and experiences shared my millions, "Game Changers" happen every day on a far smaller scale. An event may be singular, impacting and influencing only you, or it may happen to an affiliated group of people sharing a commonality, be it religious, philosophical, personal or professional. And when these game changers occur, you will never forget where you were and how you felt when they happened.
I recently decided to posit a question on Facebook, and asked my friends to share with me their "Game Changer" moment. I am not sure what I was expecting, but I can tell you it was certainly not what I received. In the responses, the emotions ran the gamut from elation and adoration to apathy and abhorrence. The bare honesty behind the words was what struck me most. People unabashedly shared some of their most private and life altering moments in a somewhat public forum without hesitation. Moments that changed their definitions of themselves and the world they live in forever and in an instant moved them to be different. The stories were remarkable, and I invite you to my page to share in them.
As a community, what will our "Game Changer" be? What will it take to mobilize us, the integrative health care providers who have been sidelined by society and the medical profession? In a world where a cessation of a symptom as a direct result of medication equates to cure, despite the many unsavory side effects the medication has in its carry-on luggage, I really do not mind being considered the alternative to this. However, I must say, I much prefer to be considered a naturalized health care provider. To me, this moniker speaks to the body's natural affinity and ability to help cure itself when provided the proper nutrition, activity, rest and care.
It is no secret health care costs are on the rise. Ideas about health care reforms sit to the left and to the right of the aisle. Even if you are fortunate enough to have coverage and are insured, your out of pocket annually can exceed tens of thousands of dollars for a family of four, and the average cost for a doctor's visit exceeds $150.00. This expense and time-suck sitting in a waiting room for hours to be given approximately three to four actual minutes of conversation discussing your symptoms and how they can be relieved, and then feeling a false sense of wellness as you are receiving your prescription for a drug to help stop that nagging sensation of your body trying to tell you of a larger issue is at a cost we do not even fully realize as yet.
What has to happen before society experiences the game changer and awakens to the notion that drugs to mask an issue and the litany of even more potentially dangerous side effects are not always the answer. I heard someone recently refer to mainstream medicine as "sick care" and what the alternative health care providers do is provide "well care." For me, this was a game changer call, because it rang true with me. And I made changes then and there to create my own path to "well care."
I know my family needs health insurance. Many of you know my circumstance and understand why it is crucial to my family. Medicine does have its miraculous outcomes and my family is the beneficiary of some of these breakthroughs. However, as thankful as I am for these, I can also see where in my own personal health care, medicating the symptom rather than treating the disease has cost me precious time, health and peace of mind. I think this message is one many families across the U.S. can identify with and internalize as speaking to their circumstance as well.
As with everything, there must be balance. There must be integration of health care to not only preserve, but create health. There needs to be a broader understanding that a pill does not cure everything and occasionally, the cost for masking a symptom costs far more than you can imagine. We have to do our part to maintain this miraculous machine we are given to drive and its upkeep is our responsibility. I have been guilty of failing mine, and I have made myself and my family a pledge to better preserve my health by listening to the symptoms and work to find the root cause; not pop a pill and go about my day thinking I am now well, albeit a bit less sharp than I was before.
This is my game changer moment as it pertains to my personal physical being, as well as my career within the health and wellness field. I do not advocate the immediate cessation of all drugs and medicine as we know it. That is not only ludicrous, it is ill advised. What I am advocating is a balance and a broader introduction in mainstream society to the benefits of well care in the forms of massage, chiropractic, acupuncture, Chinese medicine, exercise, diet, movement and adequate rest. If we can find the balance, the place where taking the time and making the investment to preserve your health rather than wait until it leaves you to take action, we can begin to take back control of our lives, our health care costs, our longevity and our vitality.
I am not proposing any political bandwagon, nor am I advocating any public demonstrations. I don't want to Occupy Wall Street, or any other momentary flash in the pan action that had its fifteen minutes of fame. What I envision is greater than that. It is a change of public perspective, and a bit of a crusade. Sharing the benefits of what you do with every person you meet is a place to start. Study the research as it pertains to your work and educate your clients with the outcomes. Tell them why you are doing what you are doing and how it can facilitate positive change within their body. Give them reference points during your care that you can look back upon and see a clear path of improvement. Refer your clients to other facets of the well care gem and encourage them to try adjunct therapies that may enhance your own. Introduce them to the idea of well care, and suggest they share it with their friends. The end game is that of a healthier society, fewer pharma megaliths, a greater awareness and responsibility for our own bodies, and a balance and understanding between the needs for well care and sick care.
It is a swell of understanding that can be a game changer for many, one person at a time.
Click here for more information about Angie Patrick.
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