Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
April, 2013, Vol. 13, Issue 04
How Do You Respond to Those "Game Changer" Moments?
By Angie Patrick
If you were around when JFK was shot, no doubt you can share exactly where you were at that moment in time. In the sudden loss of a bright leader, poised to change the face of a nation, you felt the loss when he was taken from us too soon.Perhaps you were of the Elvis era, the same holds true; a powerful and influential person was lost and you felt emotion for someone you did not personally know. Consider the Twin Towers, and how it will forever be etched in the minds of every living soul within earshot of a television or radio. The symbol for U.S. trade and American freedom, these images will remain emblazoned in our memories as being pivotal times that changed who we were, who we thought we were, and helped shaped who we were to become.
I call these moments "Game Changers." And while the examples above are truly bigger than life, and experiences shared my millions, "Game Changers" happen every day on a far smaller scale. An event may be singular, impacting and influencing only you, or it may happen to an affiliated group of people sharing a commonality, be it religious, philosophical, personal or professional. And when these game changers occur, you will never forget where you were and how you felt when they happened.
I recently decided to posit a question on Facebook, and asked my friends to share with me their "Game Changer" moment. I am not sure what I was expecting, but I can tell you it was certainly not what I received. In the responses, the emotions ran the gamut from elation and adoration to apathy and abhorrence. The bare honesty behind the words was what struck me most. People unabashedly shared some of their most private and life altering moments in a somewhat public forum without hesitation. Moments that changed their definitions of themselves and the world they live in forever and in an instant moved them to be different. The stories were remarkable, and I invite you to my page to share in them.
As a community, what will our "Game Changer" be? What will it take to mobilize us, the integrative health care providers who have been sidelined by society and the medical profession? In a world where a cessation of a symptom as a direct result of medication equates to cure, despite the many unsavory side effects the medication has in its carry-on luggage, I really do not mind being considered the alternative to this. However, I must say, I much prefer to be considered a naturalized health care provider. To me, this moniker speaks to the body's natural affinity and ability to help cure itself when provided the proper nutrition, activity, rest and care.
It is no secret health care costs are on the rise. Ideas about health care reforms sit to the left and to the right of the aisle. Even if you are fortunate enough to have coverage and are insured, your out of pocket annually can exceed tens of thousands of dollars for a family of four, and the average cost for a doctor's visit exceeds $150.00. This expense and time-suck sitting in a waiting room for hours to be given approximately three to four actual minutes of conversation discussing your symptoms and how they can be relieved, and then feeling a false sense of wellness as you are receiving your prescription for a drug to help stop that nagging sensation of your body trying to tell you of a larger issue is at a cost we do not even fully realize as yet.
What has to happen before society experiences the game changer and awakens to the notion that drugs to mask an issue and the litany of even more potentially dangerous side effects are not always the answer. I heard someone recently refer to mainstream medicine as "sick care" and what the alternative health care providers do is provide "well care." For me, this was a game changer call, because it rang true with me. And I made changes then and there to create my own path to "well care."
I know my family needs health insurance. Many of you know my circumstance and understand why it is crucial to my family. Medicine does have its miraculous outcomes and my family is the beneficiary of some of these breakthroughs. However, as thankful as I am for these, I can also see where in my own personal health care, medicating the symptom rather than treating the disease has cost me precious time, health and peace of mind. I think this message is one many families across the U.S. can identify with and internalize as speaking to their circumstance as well.
As with everything, there must be balance. There must be integration of health care to not only preserve, but create health. There needs to be a broader understanding that a pill does not cure everything and occasionally, the cost for masking a symptom costs far more than you can imagine. We have to do our part to maintain this miraculous machine we are given to drive and its upkeep is our responsibility. I have been guilty of failing mine, and I have made myself and my family a pledge to better preserve my health by listening to the symptoms and work to find the root cause; not pop a pill and go about my day thinking I am now well, albeit a bit less sharp than I was before.
This is my game changer moment as it pertains to my personal physical being, as well as my career within the health and wellness field. I do not advocate the immediate cessation of all drugs and medicine as we know it. That is not only ludicrous, it is ill advised. What I am advocating is a balance and a broader introduction in mainstream society to the benefits of well care in the forms of massage, chiropractic, acupuncture, Chinese medicine, exercise, diet, movement and adequate rest. If we can find the balance, the place where taking the time and making the investment to preserve your health rather than wait until it leaves you to take action, we can begin to take back control of our lives, our health care costs, our longevity and our vitality.
I am not proposing any political bandwagon, nor am I advocating any public demonstrations. I don't want to Occupy Wall Street, or any other momentary flash in the pan action that had its fifteen minutes of fame. What I envision is greater than that. It is a change of public perspective, and a bit of a crusade. Sharing the benefits of what you do with every person you meet is a place to start. Study the research as it pertains to your work and educate your clients with the outcomes. Tell them why you are doing what you are doing and how it can facilitate positive change within their body. Give them reference points during your care that you can look back upon and see a clear path of improvement. Refer your clients to other facets of the well care gem and encourage them to try adjunct therapies that may enhance your own. Introduce them to the idea of well care, and suggest they share it with their friends. The end game is that of a healthier society, fewer pharma megaliths, a greater awareness and responsibility for our own bodies, and a balance and understanding between the needs for well care and sick care.
It is a swell of understanding that can be a game changer for many, one person at a time.
Click here for more information about Angie Patrick.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.