Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
April, 2013, Vol. 13, Issue 04
How Do You Respond to Those "Game Changer" Moments?
By Angie Patrick
If you were around when JFK was shot, no doubt you can share exactly where you were at that moment in time. In the sudden loss of a bright leader, poised to change the face of a nation, you felt the loss when he was taken from us too soon.Perhaps you were of the Elvis era, the same holds true; a powerful and influential person was lost and you felt emotion for someone you did not personally know. Consider the Twin Towers, and how it will forever be etched in the minds of every living soul within earshot of a television or radio. The symbol for U.S. trade and American freedom, these images will remain emblazoned in our memories as being pivotal times that changed who we were, who we thought we were, and helped shaped who we were to become.
I call these moments "Game Changers." And while the examples above are truly bigger than life, and experiences shared my millions, "Game Changers" happen every day on a far smaller scale. An event may be singular, impacting and influencing only you, or it may happen to an affiliated group of people sharing a commonality, be it religious, philosophical, personal or professional. And when these game changers occur, you will never forget where you were and how you felt when they happened.
I recently decided to posit a question on Facebook, and asked my friends to share with me their "Game Changer" moment. I am not sure what I was expecting, but I can tell you it was certainly not what I received. In the responses, the emotions ran the gamut from elation and adoration to apathy and abhorrence. The bare honesty behind the words was what struck me most. People unabashedly shared some of their most private and life altering moments in a somewhat public forum without hesitation. Moments that changed their definitions of themselves and the world they live in forever and in an instant moved them to be different. The stories were remarkable, and I invite you to my page to share in them.
As a community, what will our "Game Changer" be? What will it take to mobilize us, the integrative health care providers who have been sidelined by society and the medical profession? In a world where a cessation of a symptom as a direct result of medication equates to cure, despite the many unsavory side effects the medication has in its carry-on luggage, I really do not mind being considered the alternative to this. However, I must say, I much prefer to be considered a naturalized health care provider. To me, this moniker speaks to the body's natural affinity and ability to help cure itself when provided the proper nutrition, activity, rest and care.
It is no secret health care costs are on the rise. Ideas about health care reforms sit to the left and to the right of the aisle. Even if you are fortunate enough to have coverage and are insured, your out of pocket annually can exceed tens of thousands of dollars for a family of four, and the average cost for a doctor's visit exceeds $150.00. This expense and time-suck sitting in a waiting room for hours to be given approximately three to four actual minutes of conversation discussing your symptoms and how they can be relieved, and then feeling a false sense of wellness as you are receiving your prescription for a drug to help stop that nagging sensation of your body trying to tell you of a larger issue is at a cost we do not even fully realize as yet.
What has to happen before society experiences the game changer and awakens to the notion that drugs to mask an issue and the litany of even more potentially dangerous side effects are not always the answer. I heard someone recently refer to mainstream medicine as "sick care" and what the alternative health care providers do is provide "well care." For me, this was a game changer call, because it rang true with me. And I made changes then and there to create my own path to "well care."
I know my family needs health insurance. Many of you know my circumstance and understand why it is crucial to my family. Medicine does have its miraculous outcomes and my family is the beneficiary of some of these breakthroughs. However, as thankful as I am for these, I can also see where in my own personal health care, medicating the symptom rather than treating the disease has cost me precious time, health and peace of mind. I think this message is one many families across the U.S. can identify with and internalize as speaking to their circumstance as well.
As with everything, there must be balance. There must be integration of health care to not only preserve, but create health. There needs to be a broader understanding that a pill does not cure everything and occasionally, the cost for masking a symptom costs far more than you can imagine. We have to do our part to maintain this miraculous machine we are given to drive and its upkeep is our responsibility. I have been guilty of failing mine, and I have made myself and my family a pledge to better preserve my health by listening to the symptoms and work to find the root cause; not pop a pill and go about my day thinking I am now well, albeit a bit less sharp than I was before.
This is my game changer moment as it pertains to my personal physical being, as well as my career within the health and wellness field. I do not advocate the immediate cessation of all drugs and medicine as we know it. That is not only ludicrous, it is ill advised. What I am advocating is a balance and a broader introduction in mainstream society to the benefits of well care in the forms of massage, chiropractic, acupuncture, Chinese medicine, exercise, diet, movement and adequate rest. If we can find the balance, the place where taking the time and making the investment to preserve your health rather than wait until it leaves you to take action, we can begin to take back control of our lives, our health care costs, our longevity and our vitality.
I am not proposing any political bandwagon, nor am I advocating any public demonstrations. I don't want to Occupy Wall Street, or any other momentary flash in the pan action that had its fifteen minutes of fame. What I envision is greater than that. It is a change of public perspective, and a bit of a crusade. Sharing the benefits of what you do with every person you meet is a place to start. Study the research as it pertains to your work and educate your clients with the outcomes. Tell them why you are doing what you are doing and how it can facilitate positive change within their body. Give them reference points during your care that you can look back upon and see a clear path of improvement. Refer your clients to other facets of the well care gem and encourage them to try adjunct therapies that may enhance your own. Introduce them to the idea of well care, and suggest they share it with their friends. The end game is that of a healthier society, fewer pharma megaliths, a greater awareness and responsibility for our own bodies, and a balance and understanding between the needs for well care and sick care.
It is a swell of understanding that can be a game changer for many, one person at a time.
Click here for more information about Angie Patrick.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.