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Assessing Core Stability and ROM: 5 Basic Checks
One of the first steps in addressing core stability is assessing static posture, ranges of motion, and motion of the pelvic bones, sacrum, femurs, lumbar spine and thoracic spine.
Southwest Acupuncture College Brings It to Division 1 Athletes
When Michael Phelps' photograph with the distinctive round marks left by cupping went viral, the Division 1 student athletes treated through the Dal Ward Athletic Center at the University of Colorado (CU) could relate.
All Fiber Is Not Created Equal
Sometimes the best place to start is at the end. So, the conclusion of this article is that all fiber is good ... but some fiber is better. Let's break it down. There are two main types of fiber: soluble fiber and insoluble fiber.
What We Can Learn From Spine Surgery
Patients with lumbar stenosis presumably present for conservative care to improve their quality of life and avoid surgery. However, providing clear guidance to these patients can be difficult for a number of reasons.
News in Brief
New President / CEO Takes Office at Yo San University. Electroacupuncture for Constipation?
Overuse Injuries in Young Athletes (Pt. 2)
Most overuse injuries are benign, but there are some high-risk injuries that, if unrecognized or inappropriately treated, can result in significant loss in time from the sport or even require leaving the sport.
End of an Era Looms at NYCC
New York Chiropractic College recently announced that Dr. Frank Nicchi will retire in August 2017 after 36 years with the college, the past 17 as president.
Another Chance to Make a Difference
Just a few months ago, "the worst natural disaster to strike the United States since Hurricane Sandy" hit Louisiana. During this storm, one area experienced 31 inches of rain in 15 hours as almost 7 trillion gallons of water rained down in just one week across the state.
A First for the Profession: CCE Accredits First Chiropractic Residencies
The Council on Chiropractic Education (CCE) has awarded accreditation to all five chiropractic residency programs currently administered at Veterans Administration facilities, "the first residency programs in the nation ever to be awarded this distinction, a significant advancement in the evolution of chiropractic education," according to a VA press release announcing the milestone.
A Letter to the Profession from the New President at AAAOM
Volunteering for a national, nonprofit organization brings with it such highs, lows, and accomplishments, as well as a steep learning curve.
6 Steps to Make 2017 Your Best Year Yet
People often ask me what defines success. Success, for me, is simple: doing exactly what you want to do in life. Whether it's the kind of practice you run, your life at home, your hobbies or something else, it's achieving anything you put your mind to.
Molecular Motors: Tiny Machines Behind the Rhythm of Life
In the clinic, we aim to restore healthy patterns of movement for qi that has gotten trapped or misdirected, or may have even collapsed. We may be focused on freeing stagnation, releasing heat or redirecting counterflow qi, but it often comes down to helping re-establish a flow of sorts.
A Q & A About Updated Codes
Yes, indeed there was an update to ICD-10 on Oct.1, 2016. This is a regular update to the diagnosis coding system and this type of update will occur every Oct. 1, just as it did when the ICD-9 system was in place.
Little Sticker, Big Impact
It's the end of an election year. Hilary Clinton and Donald Trump were the subject of conversation for everyone, everywhere for the entire 2016 calendar year. I don't think any of us can deny that this election affected us all very deeply on a personal level.
Branding: Set Your Practice Apart
Dr. Brad started his practice seven years ago on a shoestring budget. He created his generic logo in five minutes using a website because he didn't have the time to figure out how to make something special.
2016: A Year in the Life of Acupuncture
Happy Holidays, may you, your family and friends have peace, joy and blessings throughout this special time of year. As 2016 comes to a close, we can look back and celebrate the many events and accomplishments for the profession of acupuncture.
Herbs for Digestion: The Power of Bitter
Many cultures (and indeed herbal clinicians) around the world have long respected the role of bitter herbs and foods for promoting digestion. For example, aperitifs – drinks consumed before a meal to stimulate appetite and digestion – were originally derived from bitter herbs.
Dedicated to Defending Chiropractic
Whether you're a veteran DC or a first-trimester student, the name George McAndrews should be part and parcel of your professional vernacular, as familiar as the word chiropractic.
Can a Multivitamin Reduce Breast Cancer Recurrence?
There is a great deal of controversy regarding the value of multivitamin supplements in cancer prevention. However, with respect to preventing breast cancer recurrence, an important study was published in the Journal of Breast Cancer Research and Treatment in 2011 by Kwan ML, et al.
Meshing TCM With Environmental Pediatrics: Where's the Overlap?
Pediatrics has a long history within Chinese medicine dating back to the late Han dynasty (i.e., the late 200s CE), with the two primary areas of emphasis being herbal medicine and xiao er tui na (pediatric massage).
A Simple Protocol for Holiday Stress
It's winter, a time when we should be deep in reflection, eating warming foods and sleeping long hours. Following nature's rhythms, we restore our bodies and minds in preparation for the renewal of spring.
Chiro School Reunion: Whatever Happened to...?
I opened the door to the closet slowly, carefully, since I knew it contained a large number of precariously stacked file boxes. It also held numerous outdated gizmos with electrical cords of various lengths that could trip or strangle a person.
April, 2013, Vol. 13, Issue 04
Learning to Create a Need for Your Clients
By Velvete Womack, PhD, LMT, CE, MI
Last month we discussed just how important it is to be professional when it comes in our industry of massage, and some ways to enhance the practice of massage to become even more valuable to clients.In the world of business, there is a very old saying that goes like this, "Help people see that they need something that they didn't even know they needed." What this means is simply this, create a need.
As I was shopping for my holiday goodies, I noticed that my local grocery store had put together isles of ideas. They put together a display of green beans, dried onions, cream of mushroom soup and even a dish to put it all in. Isn't that genius? They made me want to buy all those ingredients because they invoked a spark in me that reminded me I "needed" a green bean casserole for my holiday dinner. I really didn't need it, but I wanted it after seeing the display.
When clients come to us, we can simply let them tell us what they need and be very limited, or we can let them know the added benefits of a hot paraffin hand and foot dip and add it to their current session. As therapists, it is our job to inform folks of other services we provide that they might need.
There are many clients that receive massage therapy because of arthritis pain. If we have a client that is having pain in their fingers or toes, then additional therapy would not only be good for them, but also good for you because you are now servicing a need they didn't know they had. As we evolve as professionals, we need to arm ourselves with knowledge and awareness. It's our responsibility to always be on the lookout for what the client might need that they didn't even know they needed.
Have you ever noticed your physician bill when you are checking out? Before they started using computers, the form had these little boxes that would indicate a particular diagnoses, then under the main heading it would have a list of subcategories that would go along with the diagnoses. This would allow the physician or nurse to check additional services, tests or revisits to ensure that all the patient's needs had been covered and/or billed.
In our profession, creating a system of what a client might need or want while making it very visible to the client will enhance not only the level of professionalism that we stand for, but it will also increase our bottom line, just like the green bean casserole display! Let's play and put it all together.
The reason I do additional services and then one for conditions, is because some clients will want these services just because they are available. It's genius really. And the more conditions you have that are reasonable on your service menu, the more professional, caring and knowledgeable you will not only appear but will become.
If I have a lot of golfers coming into my clinic or this is a target market for me, I'm going to make sure I have something specific for them on my board. And don't limit yourself with thinking that this means you can only provide additional services in-house. I make sure that my out call clients have the same experience and benefits as if they were walking into my clinic. Of course, I'm probably not going to be providing hot wax sessions, but I can do stones. There have been a number of clients that have benefited from hot stones during an out call. Using a small crock pot and having some medium size stones work perfectly. It's a way for me to upgrade the session or just provide an additional service at no charge.
Each client is a treasure chest full of ideas and new ways to assist and help others. Listen to your clients and what they complain about then solve a need for them. Together we grow and expand. Evolution takes partnerships. We can't evolve alone we need each other in order to grow.
Dr. Velvete H. Womack, PhD, LMT, CE, MI, is a published author, inventor, licensed massage therapist and wellness coach. With more than 35 years in corporate American, and in the medical and holistic field of health and wellness, Dr. Womack strives to provide individuals tools that will aid in balance and stress reduction. For more information, visit www.massagebyvelvete.com.
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