resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Ancient Chinese Medicine Meets Modern Anatomy Dissection
Have you ever thought it would be beneficial to explore under the skin and examine qi deficiencies in every system of the body? Would you like to see traditional Chinese medicine diagnosis patterns as they relate to western biomedical symptoms and conditions?
Behavior as Symptoms of Energetic Imbalance
Karen and Josh said they wanted me to help them fix their marriage. That is why they were sitting on the couch in front of me, complaining about each other. She was too domineering, he said, overly controlling and bossy.
"Turn, Turn, Turn"
Many people are credited with saying, "If you remember the '60s, you really weren't there." Given the fact I didn't become a teenager until 1970, I actually do remember the '60s (or at least part of it). And as a child of the '60s, I was, of course, influenced by the music.
Giving Chiropractic Some Much-Needed PR
Public relations has not always been the chiropractic profession's strong suit, a shortcoming that has subjected the profession to countless attacks on its legitimacy and seemingly perpetual confusion among the public and the health care world as to the skills and services doctors of chiropractic provide.
Yo San University Celebrates, Supports Community Clinic
Yo San University of Traditional Chinese Medicine recently celebrated 25 years of teaching excellence and serving its community by awarding actor Pierce Brosnan the Robert Graham Visionary Award and raising money for its popular community clinic.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
News in Brief
Foundation for Chiropractic Progress Enrolls Second Group Member; Focus on Chiropractic Education at WFC-ACC Conference in Miami; Are You Ready for Another "Have-a-Heart" Campaign?
The Bottom Line ... From a Surgeon Who Knows
Regardless of individual relationships between providers, there continues to be a type of Hatfield-McCoy feud between the philosophies of medicine and chiropractic, particularly when it comes to musculoskeletal ailments.
Alcohol Consumption Strongly Linked to Risk of Colorectal Cancer
Alcohol intake is one of the primary risk factors for many human cancers, and is strongly associated with cancers of the oral cavity, pharynx, larynx, esophagus, liver, breast, and notably, the colon and rectum.
The Power of Positioning
During the evening, I like to relax while either reading a book or watching television. One of my shows, NCIS, has the main character always drinking coffee. Everyone knows it is a Venti from Starbucks because of its distinctive color and style.
What TCM Never Had to Deal With
You probably started getting a sense of it when you were in school. The professors would talk about diabetes as "wasting-and-thirsting disease" and you had a thought that you didn't know anyone who was wasting away in any way, shape or form.
The McGill Approach to the Lower Back (Part 1)
Stuart McGill, PhD, brings a unique combination of tools to the table. He is a scientist who also functions as a clinician. He describes himself as a medical consultant who is referred challenging patients. He is both evidence based and practical.
Cultivating Our National Strength
The time has come to seriously look at the state of this profession and its influence in the U.S. Where are we? What has happened? Where do we go from here?
Eight Ways to Help Manage Your Content
You have just completed your last session for the day, checked your voice mail and emailed a new patient about their appointment, but something it gnawing at you, something you just can't quite put your finger it on.
Hon Lee: Scholar, Warrior, Spy, Teacher and Healer
It was fun. Growing up in New York's Chinatown was like living in a Chinese village that had been transplanted to a five square block area in southern Manhattan. The thing I liked most about the city, and still do, is it's rich cultural diversity.
The Power of Vitamin K
You may have heard rumblings in recent years that vitamin K helps reduce the risk of osteoporosis and cardiovascular disease, and is administered intravenously by some integrative medical doctors who combine it with high-dose vitamin C in cancer treatment.
Correcting Dysfunctional Movement Patterns – Is Local Treatment Enough?
It is widely believed that mechanical, non-traumatic back pain is largely related to dysfunctional or compensatory movement patterns the body has adopted over time.
Drug War Rages in Wisconsin
Based on its actions over the past 15 years (review the sidebar in the app version of this article), controversy and the Wisconsin Chiropractic Association seem to go hand in hand.
Treating Our Veterans with PTSD
As July 4th, Memorial Day and Veterans Day continue to pass year in and year out, we honor our veterans from past wars with parades, BBQs and a day off from work, but our veterans live daily with the spiritual scars of war.
MUIH Launches Doctoral Degree Programs
Maryland University of Integrative Health recently announce it will now offer doctoral degrees.
The Art of Observation
How many of us spend time just watching our clients walk, climb in and out of cars, rise from a chair or navigate a flight of stairs? Spontaneity is the key. Along with a subtle ability to observe without the client knowing or being made to feel like a lab rat.
April, 2013, Vol. 13, Issue 04
Learning to Create a Need for Your Clients
By Velvete Womack, PhD, LMT, CE, MI
Last month we discussed just how important it is to be professional when it comes in our industry of massage, and some ways to enhance the practice of massage to become even more valuable to clients.In the world of business, there is a very old saying that goes like this, "Help people see that they need something that they didn't even know they needed." What this means is simply this, create a need.
As I was shopping for my holiday goodies, I noticed that my local grocery store had put together isles of ideas. They put together a display of green beans, dried onions, cream of mushroom soup and even a dish to put it all in. Isn't that genius? They made me want to buy all those ingredients because they invoked a spark in me that reminded me I "needed" a green bean casserole for my holiday dinner. I really didn't need it, but I wanted it after seeing the display.
When clients come to us, we can simply let them tell us what they need and be very limited, or we can let them know the added benefits of a hot paraffin hand and foot dip and add it to their current session. As therapists, it is our job to inform folks of other services we provide that they might need.
There are many clients that receive massage therapy because of arthritis pain. If we have a client that is having pain in their fingers or toes, then additional therapy would not only be good for them, but also good for you because you are now servicing a need they didn't know they had. As we evolve as professionals, we need to arm ourselves with knowledge and awareness. It's our responsibility to always be on the lookout for what the client might need that they didn't even know they needed.
Have you ever noticed your physician bill when you are checking out? Before they started using computers, the form had these little boxes that would indicate a particular diagnoses, then under the main heading it would have a list of subcategories that would go along with the diagnoses. This would allow the physician or nurse to check additional services, tests or revisits to ensure that all the patient's needs had been covered and/or billed.
In our profession, creating a system of what a client might need or want while making it very visible to the client will enhance not only the level of professionalism that we stand for, but it will also increase our bottom line, just like the green bean casserole display! Let's play and put it all together.
The reason I do additional services and then one for conditions, is because some clients will want these services just because they are available. It's genius really. And the more conditions you have that are reasonable on your service menu, the more professional, caring and knowledgeable you will not only appear but will become.
If I have a lot of golfers coming into my clinic or this is a target market for me, I'm going to make sure I have something specific for them on my board. And don't limit yourself with thinking that this means you can only provide additional services in-house. I make sure that my out call clients have the same experience and benefits as if they were walking into my clinic. Of course, I'm probably not going to be providing hot wax sessions, but I can do stones. There have been a number of clients that have benefited from hot stones during an out call. Using a small crock pot and having some medium size stones work perfectly. It's a way for me to upgrade the session or just provide an additional service at no charge.
Each client is a treasure chest full of ideas and new ways to assist and help others. Listen to your clients and what they complain about then solve a need for them. Together we grow and expand. Evolution takes partnerships. We can't evolve alone we need each other in order to grow.
Dr. Velvete H. Womack, PhD, LMT, CE, MI, is a published author, inventor, licensed massage therapist and wellness coach. With more than 35 years in corporate American, and in the medical and holistic field of health and wellness, Dr. Womack strives to provide individuals tools that will aid in balance and stress reduction. For more information, visit www.massagebyvelvete.com.
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