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Scope of Chiropractic Practice: Why Now Is the Time to Expand
In my January article, "Scope of Chiropractic Practice: Is It Time for Change?" I discussed the use of the term primary spine care practitioner, the loss of privileges to diagnose in Texas, and the fact that the definition of "chiropractic" varied from state to state.
Good Works at the Canandaigua VA
Faculty and students of the Finger Lakes School of Acupuncture and Oriental Medicine (FLSAOM) of the New York Chiropractic College have provided acupuncture to veterans at the Veterans' Administration Medical Center (VAMC) in Canandaigua, New York since September of 2007.
Toxicity & Kids: The Importance of Environmental Intake
The old adage is true that children are not little adults. Traditional Chinese medicine (TCM) has long known that the physiology of children is unique, as are the diseases that plague them.
Chiropractic: A Great Fit for the White House
Dr. Eric Kaplan is a New York Chiropractic College alumnus; a No. 1 best-selling author whose books include Awaken the Wellness Within and The 5 Minute Motivator; a chiropractor for professional sports teams and elite athletes; and even served as an advisor under the Clinton Administration to the President's Council on Sports & Physical Fitness.
News In Brief
A "Modern" Business Model. Acupuncturists may have a new professional atmosphere to consider, as a new concept is on the horizon - at least for one business.
Waist Circumference: A Conversation Starter (Part 2)
Now let's discuss the clinical approach to reducing WC and implementation in today's chiropractic practice. The primary intervention centers around dietary modification and lifestyle habits aimed to reduce adiposity, improve insulin sensitivity and ultimately, diminish systemic metabolic dysfunction.
Treating LBP the Right Way: Think Natural
An updated clinical practice guideline from the American College of Physicians (ACP) recommends spinal manipulation and other non-invasive, non-drug therapies as first options for acute, subacute and chronic low back pain, rather than pain medications, as stipulated in the original 2007 guideline.
Insomnia Treatment Based on the Yu Theory
In recent years, acupuncture has risen in popularity as a form of alternative or supplemental medicine for the treatment of many different types of disorders.
What's Bugging You? Probiotics and Your Health
An estimated 100 trillion microorganisms representing more than 500 different species inhabit every normal, healthy bowel. Gut-dwelling bacteria keep pathogens in check, aid digestion and nutrient absorption, and contribute to immune function.
Making Sense of Liver Regulation
In Chinese medicine, the liver has the function of moving and storing qi and blood. In its moving function, the liver smoothly distributes qi and blood to the tendons, muscles and flesh through microcirculation.
Shedding Light on the Benefits of Heliotherapy
I can't imagine anyone not feeling good strolling in the sun on a beautiful spring day. The sun is responsible for all life on earth and is best illustrated along the equator touting the richest biodiversity on the planet, in stark contrast to the Arctic Circle and South Pole.
Integrative Cardiology: The Heart of TCM & Western Medicine
Patient centered therapy is a growing trend in hospitals that are expanding to boutique services.
5 Ways to Enhance Your Family Practice
Every practice has a personality style. A practice that caters to athletes, PI cases or adults, for example, projects differently to patients than a family wellness practice.
The Chiropractor's Guide to CRISPR
Science magazine's "Breakthrough of the Year" award for 2015 was described as "the gene-editing tool called CRISPR." CRISPR stands for "clustered regularly interspaced short palindromic repeats."
Give Your Patients the Ergonomic Advantage
Prolonged sitting contributes to low back pain and is a health risk. When I discuss my POLITE technique practice recommendations with patients, ergonomics may be last, but not least!
Treating the Terrain of Chronic Sinus Infections
Chronic sinus infections can be stubborn to treat, but the therapeutic path forward can be simplified when utilizing three distinct treatment principles which take into account the terrain of the body, and the way in which microbes grow.
NSAIDs No Better Than Placebo for Spine Pain
A meta-analysis of randomized, placebo-controlled trials comparing the efficacy and safety of NSAIDs with placebo for spinal pain concludes that among 6,065 spine pain patients, "NSAIDs reduced pain and disability, but provided clinically unimportant effects over placebo."
How to Correct a Cuboid Subluxation
Cuboid subluxation is a poorly recognized condition, even though it is not uncommon. It has been described in the literature under various names: cuboid subluxation, cuboid syndrome, locked cuboid, dropped cuboid, cuboid fault syndrome or peroneal cuboid syndrome.
The Qi Focus: A Guide to Managing Stress
Stress, are you experiencing heightened stress levels? Your own, and your clients? Is Trumpitis getting to you? I recently polled a cluster of acupuncturists, Asian Bodywork Therapists (ABT) and psychotherapy colleagues on the issue.
The First (Only) Choice for Spinal Pain
The study on NSAIDs for spinal pain summarized on the front page of this issue is intriguing on a number of levels, the most obvious being the conclusion that "compared with placebo, NSAIDs do not provide a clinically important effect on spinal pain, and six patients must be treated with NSAIDs for one patient to achieve a clinically important benefit in the short-term."
Caring for Refugees in Greece
At the beginning of 2016 I had no idea what was in store for me, but I was looking forward to a personal retreat on the Greek island of Paros; a graduation gift to myself after 22 years of motherhood, and four-plus years of Chinese medicine school.
April, 2013, Vol. 13, Issue 04
Learning to Create a Need for Your Clients
By Velvete Womack, PhD, LMT, CE, MI
Last month we discussed just how important it is to be professional when it comes in our industry of massage, and some ways to enhance the practice of massage to become even more valuable to clients.In the world of business, there is a very old saying that goes like this, "Help people see that they need something that they didn't even know they needed." What this means is simply this, create a need.
As I was shopping for my holiday goodies, I noticed that my local grocery store had put together isles of ideas. They put together a display of green beans, dried onions, cream of mushroom soup and even a dish to put it all in. Isn't that genius? They made me want to buy all those ingredients because they invoked a spark in me that reminded me I "needed" a green bean casserole for my holiday dinner. I really didn't need it, but I wanted it after seeing the display.
When clients come to us, we can simply let them tell us what they need and be very limited, or we can let them know the added benefits of a hot paraffin hand and foot dip and add it to their current session. As therapists, it is our job to inform folks of other services we provide that they might need.
There are many clients that receive massage therapy because of arthritis pain. If we have a client that is having pain in their fingers or toes, then additional therapy would not only be good for them, but also good for you because you are now servicing a need they didn't know they had. As we evolve as professionals, we need to arm ourselves with knowledge and awareness. It's our responsibility to always be on the lookout for what the client might need that they didn't even know they needed.
Have you ever noticed your physician bill when you are checking out? Before they started using computers, the form had these little boxes that would indicate a particular diagnoses, then under the main heading it would have a list of subcategories that would go along with the diagnoses. This would allow the physician or nurse to check additional services, tests or revisits to ensure that all the patient's needs had been covered and/or billed.
In our profession, creating a system of what a client might need or want while making it very visible to the client will enhance not only the level of professionalism that we stand for, but it will also increase our bottom line, just like the green bean casserole display! Let's play and put it all together.
The reason I do additional services and then one for conditions, is because some clients will want these services just because they are available. It's genius really. And the more conditions you have that are reasonable on your service menu, the more professional, caring and knowledgeable you will not only appear but will become.
If I have a lot of golfers coming into my clinic or this is a target market for me, I'm going to make sure I have something specific for them on my board. And don't limit yourself with thinking that this means you can only provide additional services in-house. I make sure that my out call clients have the same experience and benefits as if they were walking into my clinic. Of course, I'm probably not going to be providing hot wax sessions, but I can do stones. There have been a number of clients that have benefited from hot stones during an out call. Using a small crock pot and having some medium size stones work perfectly. It's a way for me to upgrade the session or just provide an additional service at no charge.
Each client is a treasure chest full of ideas and new ways to assist and help others. Listen to your clients and what they complain about then solve a need for them. Together we grow and expand. Evolution takes partnerships. We can't evolve alone we need each other in order to grow.
Dr. Velvete H. Womack, PhD, LMT, CE, MI, is a published author, inventor, licensed massage therapist and wellness coach. With more than 35 years in corporate American, and in the medical and holistic field of health and wellness, Dr. Womack strives to provide individuals tools that will aid in balance and stress reduction. For more information, visit www.massagebyvelvete.com.
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