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Offline Marketing Techniques: Opportunities to Help Grow Your Business
In a world becoming increasingly dominated by connected devices, when we think of marketing, we often think of online and social media marketing. Considerable attention is given to Facebook and Twitter, as well as CPC [cost-per-click] advertising.
Advice for Young Doctors
When I began practice, I was just shy of my 25th birthday. I was young and I looked it. I had been told this would be a problem when starting a practice – and it was. Older patients often paused when they entered for care.
The Gluteal-Knee Connection
The underlying causes of knee pain and dysfunction are rarely isolated to the knee. The knee is a relatively stable joint with limited intrinsic ability to adapt to aberrant motion.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
Talking to Skeptical MDs: "Just the Facts, Ma'am"
The first lesson in public speaking is to know your audience. This is particularly applicable when talking to skeptical medical doctors about chiropractic. You have to understand where they are coming from and speak the language they understand.
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
Looking Back: Abstracts From Chiropractic History
D.D. Palmer's Technique for the Posterior Apical Prominence; An Early Attempt to Achieve Consensus on Subluxation; Chiropractic Subject Headings: Past, Present and Future; Mabel Palmer: A History of Chiropractic That Almost Wasn't.
Primary Lateral Sclerosis: A Condition With a Chiropractic Connection
Primary lateral sclerosis (PLS) is a slowly progressive, adult degenerative disease of the upper motor neurons characterized by progressive spasticity or stiffness. It is a clinical diagnosis that has been avoided because it is (largely) a diagnosis of exclusion.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
F4CP: New Campaign to Promote Chiropractic as a Career
The F4CP has announced a "targeted cooperative campaign" that will engage doctors of chiropractic and chiropractic students, as well as chiropractic colleges, chiropractic media, state associations and vendors, to encourage DCs to recommend a chiropractic career to patients, family and friends.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Post-Concussion Patient Care: Relevance of the Chiropractic Adjustment
There is a widespread understanding within the profession of the general guidelines for care of the concussion patient. These include guidelines for physical and cognitive rest, return to normal activities and so forth.
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
Resolving Medial Arch Suspicions: The Navicular Drop Test
Healthy feet have three distinct arches: medial longitudinal, lateral longitudinal and anterior transverse.
Super Bowl Chiropractor
With opening night of the 2014 National Football League season only a month away, what better time to talk to Dr. Jim Kurtz, team chiropractor for the defending Super Bowl champion Seattle Seahawks?
Not Another Typical Drug Company Lawsuit
It's becoming more common to see drug manufacturers negotiate "false claims" settlements for millions and billions of dollars.1-2 Most of these settlements have to do with violations in the marketing of the drugs they produce and sell.
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
Healing With Simple, Healthy Food
When it comes to your health, there is no better way to take control and create positive outcomes than by focusing on diet and lifestyle. As chiropractors, you know the power that regular self-care has for your patients.
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Getting Athletes Back in the Game: Low-Level Laser Therapy for Sports Injuries
Sports injury rehabilitation is all about getting back in the game quickly and with optimal health. A relatively new tool for the treatment of sports injuries is finding global success, and it is doing so in a fast, efficient way.
April, 2013, Vol. 13, Issue 04
Achieving More Than Just Working on One Person at a Time
By Debbie Roberts, LMT
I invite you to take the time to read this short story on how to help millions of women prevent chronic pain. It begins at a very early age when the mind and the body are the most impressionable. We can do more to fight chronic pain than just working on one body at a time. Learn how you can get involved and why.
What is a Muse journey? It is an opportunity to earn three Girl Scout leadership awards, all of which build foundational leadership skills critical to moving up the Girl Scout ladder of leadership and becoming lifelong leaders themselves. The leadership award has three parts: Reach out, Speak out and Try out. The journey has to do with building self-esteem, which is linked to confidence and other positive benefits for girls such as health, happiness, athletic ability, academic achievement and social skills. The journey takes about a year or more to complete.
So, why should you get involved in something like this? Because through this process of involvement, you, as a massage therapist, can help build self-esteem in young women across the country which can lead to a lifestyle of less chronic pain. Also,, this is a fantastic opportunity to achieve business exposure in your community. Here is some staggering statistics regarding the future of women and pain. Research has shown that more than 10 million Americans will be afflicted with Fibromyalgia and that 75% to 90% of that number will be women.
Pain management centers across the country affirm that the number one thing that can help in managing this kind of chronic pain is lifestyle change. Their recommendations are increasing happiness, movement, being a part of the community, improving health through better nutrition and staying positive about life. Doesn't that resemble what the Girl Scout troops across America are trying to instill in our junior-age girls? The Girl Scouts goal is to help avoid the typical drop in self-esteem during the adolescence years. Research studies have linked low self-esteem with depression. For further information on this research you can visit www.GoodTherapy.org.
Here is how I got involved. A friend of mine became a Girl Scout leader to help out her granddaughter's troop and she told me about the year long journey she was planning with the girls. She explained it was about visiting the women in the community and having the girls experience their roles. Her intention was to work on two badges at once Reach Out and Try Out. Reach Out, as she explained, is about visiting and understanding the many roles women and girls play in the world around them and the leadership skills used to play them. And Try out is all about the juniors having the courage and confidence to try out new roles. So, I reached out and invited them to my facility to try out being a personal trainer, massage therapist, esthetician and business owner.
Earning the Try Out Badge
First, I asked them what they knew about personal training. And they had great answers like: diet, exercise and sweating. This is where I really got to do some education about personal training. I gave them information that a personal trainer actually helps people achieve their goals of not just looking better but feeling better and instilling a sense of well-being. We talked about the difference between fitness and wellness. With the goal always being wellness. Each one of the girls had the opportunity to lead us in movement, calling out the body part they were exercising. This is a great way of teaching them the names of the anatomy and what the function of the anatomy does.
Second, I asked them what they knew about massage therapy. And again great answers like, "it relaxes you" and "feels good." We had hand reflexology charts printed for them to follow and try out on each other. During the reflexology session, one of the girls proclaimed after answering a question I asked, "I must have woke up my brain." The experience also went much further than that day. This girl's grandmother told me while at school the next day she was searching for an answer on a test and remembered that pressing the end of her finger was how you wake up the brain. She did just that and relayed to her grandmother that the answer came to her immediately. She busily told all of her other classmates about the experience and she is happy to report they all are waking up their brains!
We also went over some of the conditions that massage therapy can help from the young to the old. Many of the girls were involved in sports so we talked about different sports injuries massage therapy can help with. They also got to experience the six strokes of massage and were encouraged to give Mom and Dad a massage when they got home. I was told that all of them did just that and they didn't stop talking about their experience for at least two hours after getting home.
Third, I asked them what they knew about facials and skin care. Again they had great answers, like "a muddy face and cucumbers." So, we finished the journey with skin care education and leading them through giving themselves facials. They did miss the mud, but really enjoyed the hot towels.
How You Can Get Involved
Bring Community Awareness
There are other ways you can bring community awareness to what you do. Why not try a falls prevention program at your local church, or a headache prevention workshop for your bank branches. How about carpal tunnel prevention for your medical transcriptionists or even teaching self-stretching to your local Parkinson's group. Pick up a copy of your community calendar at your chamber of commerce or local community meetings and get out there and become an educator. If you hate public speaking, then read the book by Susan Jeffers, PhD, Feel the Fear and Do it Anyway. And to quote the Girl Scouts of America, "Trying on roles and realizing your limitless potential builds confidence!"
Click here for more information about Debbie Roberts, LMT.
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