Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
April, 2013, Vol. 13, Issue 04
Achieving More Than Just Working on One Person at a Time
By Debbie Roberts, LMT
I invite you to take the time to read this short story on how to help millions of women prevent chronic pain. It begins at a very early age when the mind and the body are the most impressionable. We can do more to fight chronic pain than just working on one body at a time. Learn how you can get involved and why.
What is a Muse journey? It is an opportunity to earn three Girl Scout leadership awards, all of which build foundational leadership skills critical to moving up the Girl Scout ladder of leadership and becoming lifelong leaders themselves. The leadership award has three parts: Reach out, Speak out and Try out. The journey has to do with building self-esteem, which is linked to confidence and other positive benefits for girls such as health, happiness, athletic ability, academic achievement and social skills. The journey takes about a year or more to complete.
So, why should you get involved in something like this? Because through this process of involvement, you, as a massage therapist, can help build self-esteem in young women across the country which can lead to a lifestyle of less chronic pain. Also,, this is a fantastic opportunity to achieve business exposure in your community. Here is some staggering statistics regarding the future of women and pain. Research has shown that more than 10 million Americans will be afflicted with Fibromyalgia and that 75% to 90% of that number will be women.
Pain management centers across the country affirm that the number one thing that can help in managing this kind of chronic pain is lifestyle change. Their recommendations are increasing happiness, movement, being a part of the community, improving health through better nutrition and staying positive about life. Doesn't that resemble what the Girl Scout troops across America are trying to instill in our junior-age girls? The Girl Scouts goal is to help avoid the typical drop in self-esteem during the adolescence years. Research studies have linked low self-esteem with depression. For further information on this research you can visit www.GoodTherapy.org.
Here is how I got involved. A friend of mine became a Girl Scout leader to help out her granddaughter's troop and she told me about the year long journey she was planning with the girls. She explained it was about visiting the women in the community and having the girls experience their roles. Her intention was to work on two badges at once Reach Out and Try Out. Reach Out, as she explained, is about visiting and understanding the many roles women and girls play in the world around them and the leadership skills used to play them. And Try out is all about the juniors having the courage and confidence to try out new roles. So, I reached out and invited them to my facility to try out being a personal trainer, massage therapist, esthetician and business owner.
Earning the Try Out Badge
First, I asked them what they knew about personal training. And they had great answers like: diet, exercise and sweating. This is where I really got to do some education about personal training. I gave them information that a personal trainer actually helps people achieve their goals of not just looking better but feeling better and instilling a sense of well-being. We talked about the difference between fitness and wellness. With the goal always being wellness. Each one of the girls had the opportunity to lead us in movement, calling out the body part they were exercising. This is a great way of teaching them the names of the anatomy and what the function of the anatomy does.
Second, I asked them what they knew about massage therapy. And again great answers like, "it relaxes you" and "feels good." We had hand reflexology charts printed for them to follow and try out on each other. During the reflexology session, one of the girls proclaimed after answering a question I asked, "I must have woke up my brain." The experience also went much further than that day. This girl's grandmother told me while at school the next day she was searching for an answer on a test and remembered that pressing the end of her finger was how you wake up the brain. She did just that and relayed to her grandmother that the answer came to her immediately. She busily told all of her other classmates about the experience and she is happy to report they all are waking up their brains!
We also went over some of the conditions that massage therapy can help from the young to the old. Many of the girls were involved in sports so we talked about different sports injuries massage therapy can help with. They also got to experience the six strokes of massage and were encouraged to give Mom and Dad a massage when they got home. I was told that all of them did just that and they didn't stop talking about their experience for at least two hours after getting home.
Third, I asked them what they knew about facials and skin care. Again they had great answers, like "a muddy face and cucumbers." So, we finished the journey with skin care education and leading them through giving themselves facials. They did miss the mud, but really enjoyed the hot towels.
How You Can Get Involved
Bring Community Awareness
There are other ways you can bring community awareness to what you do. Why not try a falls prevention program at your local church, or a headache prevention workshop for your bank branches. How about carpal tunnel prevention for your medical transcriptionists or even teaching self-stretching to your local Parkinson's group. Pick up a copy of your community calendar at your chamber of commerce or local community meetings and get out there and become an educator. If you hate public speaking, then read the book by Susan Jeffers, PhD, Feel the Fear and Do it Anyway. And to quote the Girl Scouts of America, "Trying on roles and realizing your limitless potential builds confidence!"
Click here for more information about Debbie Roberts, LMT.
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