Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
April, 2013, Vol. 13, Issue 04
Achieving More Than Just Working on One Person at a Time
By Debbie Roberts, LMT
I invite you to take the time to read this short story on how to help millions of women prevent chronic pain. It begins at a very early age when the mind and the body are the most impressionable. We can do more to fight chronic pain than just working on one body at a time. Learn how you can get involved and why.
What is a Muse journey? It is an opportunity to earn three Girl Scout leadership awards, all of which build foundational leadership skills critical to moving up the Girl Scout ladder of leadership and becoming lifelong leaders themselves. The leadership award has three parts: Reach out, Speak out and Try out. The journey has to do with building self-esteem, which is linked to confidence and other positive benefits for girls such as health, happiness, athletic ability, academic achievement and social skills. The journey takes about a year or more to complete.
So, why should you get involved in something like this? Because through this process of involvement, you, as a massage therapist, can help build self-esteem in young women across the country which can lead to a lifestyle of less chronic pain. Also,, this is a fantastic opportunity to achieve business exposure in your community. Here is some staggering statistics regarding the future of women and pain. Research has shown that more than 10 million Americans will be afflicted with Fibromyalgia and that 75% to 90% of that number will be women.
Pain management centers across the country affirm that the number one thing that can help in managing this kind of chronic pain is lifestyle change. Their recommendations are increasing happiness, movement, being a part of the community, improving health through better nutrition and staying positive about life. Doesn't that resemble what the Girl Scout troops across America are trying to instill in our junior-age girls? The Girl Scouts goal is to help avoid the typical drop in self-esteem during the adolescence years. Research studies have linked low self-esteem with depression. For further information on this research you can visit www.GoodTherapy.org.
Here is how I got involved. A friend of mine became a Girl Scout leader to help out her granddaughter's troop and she told me about the year long journey she was planning with the girls. She explained it was about visiting the women in the community and having the girls experience their roles. Her intention was to work on two badges at once Reach Out and Try Out. Reach Out, as she explained, is about visiting and understanding the many roles women and girls play in the world around them and the leadership skills used to play them. And Try out is all about the juniors having the courage and confidence to try out new roles. So, I reached out and invited them to my facility to try out being a personal trainer, massage therapist, esthetician and business owner.
Earning the Try Out Badge
First, I asked them what they knew about personal training. And they had great answers like: diet, exercise and sweating. This is where I really got to do some education about personal training. I gave them information that a personal trainer actually helps people achieve their goals of not just looking better but feeling better and instilling a sense of well-being. We talked about the difference between fitness and wellness. With the goal always being wellness. Each one of the girls had the opportunity to lead us in movement, calling out the body part they were exercising. This is a great way of teaching them the names of the anatomy and what the function of the anatomy does.
Second, I asked them what they knew about massage therapy. And again great answers like, "it relaxes you" and "feels good." We had hand reflexology charts printed for them to follow and try out on each other. During the reflexology session, one of the girls proclaimed after answering a question I asked, "I must have woke up my brain." The experience also went much further than that day. This girl's grandmother told me while at school the next day she was searching for an answer on a test and remembered that pressing the end of her finger was how you wake up the brain. She did just that and relayed to her grandmother that the answer came to her immediately. She busily told all of her other classmates about the experience and she is happy to report they all are waking up their brains!
We also went over some of the conditions that massage therapy can help from the young to the old. Many of the girls were involved in sports so we talked about different sports injuries massage therapy can help with. They also got to experience the six strokes of massage and were encouraged to give Mom and Dad a massage when they got home. I was told that all of them did just that and they didn't stop talking about their experience for at least two hours after getting home.
Third, I asked them what they knew about facials and skin care. Again they had great answers, like "a muddy face and cucumbers." So, we finished the journey with skin care education and leading them through giving themselves facials. They did miss the mud, but really enjoyed the hot towels.
How You Can Get Involved
Bring Community Awareness
There are other ways you can bring community awareness to what you do. Why not try a falls prevention program at your local church, or a headache prevention workshop for your bank branches. How about carpal tunnel prevention for your medical transcriptionists or even teaching self-stretching to your local Parkinson's group. Pick up a copy of your community calendar at your chamber of commerce or local community meetings and get out there and become an educator. If you hate public speaking, then read the book by Susan Jeffers, PhD, Feel the Fear and Do it Anyway. And to quote the Girl Scouts of America, "Trying on roles and realizing your limitless potential builds confidence!"
Click here for more information about Debbie Roberts, LMT.
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