Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
April, 2013, Vol. 13, Issue 04
The Danger of Hidden Toxins
By Ann Brown, LMT
As a massage therapist, your job is hands-on wellness. Every client that comes to your massage table wants to feel better, and as a massage therapist, you are trained to use your time with that client to their benefit. If you do your job well, that client will want to come back, but there is always competition ready to turn your client's head. You have to be different – better in a memorable way – than your competition.
As you consider how you develop your brand and what you are known for in your client's mind, think about how the wellness service you offer can go beyond the massage table. Think about how your focus on holistic, natural health can help your client to lead a life of wellness. Sharing knowledge of how to lead a cleaner, non-polluted life at home will give added benefit to your client and may be the differentiator you need to build even tighter guest loyalty and more repeat business.
When the client comes to the massage table, you connect with the guest through the skin, the body's largest organ. The strokes and techniques you apply may provide immediate relief and lingering benefits, but what happens after the massage session is over? Do you ask your client about what is coming into contact with his or her skin? Many hidden toxins linger in everyday products. By educating yourself on research and risks, you can share valuable information on how to avoid toxicity with your clients who seek a higher level of wellness.
The quality of drinking water is a common concern, and you may already be using a filter to eliminate pathogens or contaminants. Your bathing water, however, may also have a negative impact on your health. A chemical commonly used to disinfect public water supply, chlorine reduces the level of pathogenic bacteria in the water we drink, but it may also damage beneficial bacteria in our bodies. Several studies connect chlorinated drinking water with toxicity issues. According to Chris Kresser, an internationally known integrative medicine practitioner, chlorine in your water supply can combine with organic matter to form compounds called trihalomethanes (THMs), also known as disinfectant byproducts. A common THM, chloroform is a known carcinogen. THMs are toxic when consumed, inhaled, or applied to the skin.
Several studies of communities with chlorinated drinking water show concerning results, such as increased risk of bladder, kidney and rectal problems, poor birth outcomes, spontaneous abortion, birth defects and low birth weight, among others. More studies are needed to provide substantial research, but Kresser argues that it is reasonable to assume a harmful relationship between chlorinated water and beneficial intestinal flora. For example, a strong connection exists between asthma, acne, autoimmune disorders and the health of our intestinal flora.
While you may try to protect yourself with filtered water, your daily shower or bath may be allowing the chlorinated water to adversely affect your body's systems via skin absorption. Kresser cites studies from Rutgers University and Kyungpook National University in South Korea to provide supporting evidence that the health risks of chlorine may be related to dermal and inhalation exposure. A single, 10-minute shower equates on average to ingesting two liters of water. Chlorine-filtering shower heads and bath filters will remover chlorine from your water, but be aware that another toxin, chloramine, may not completely be removed by such a filter. Very potentially damaging to the lungs, chloramine may also release ammonia. Whole house water filters address chlorine, chloramine and other toxins, or look for a Vitamin C shower filter – an effective and inexpensive way to remove up to 99 percent of the chlorine and chloramine in your water.
Educating Your Clients
Suggest that your clients check with their local water supply company and ask about the disinfecting agents used in the community water supply. Advise them to pay attention to the toxins that may be entering their bodies via skin absorption and to limit their chlorine and chloramine exposure.
Laundry detergent is also another very common and hidden source of toxicity for many households. A 2008 University of Washington study found that 99 percent of laundry detergents released cancer-causing chemicals – substances deemed as hazardous and toxic by the Environmental Protection Agency. Among the most damaging of these chemicals, nonylphenol ethoxylate is also used as an ingredient in pesticides and, through your skin, can enter your blood stream and cause serious damage to heart and muscle function.
Formaldehyde is also a cancer-causing ingredient found in many detergents and those pleasant fragrances many consumers enjoy are phthalates, which can build up in your skin and body. According to the U.S. Centers for Disease Control and Prevention, phthalates are linked to liver cancer. In addition, the chemicals in laundry detergents may damage your reproductive systems and interfere with your hormones.
You can find simple recipes for homemade laundry detergents on the web (check out www.motherearthliving.com, for example). Making your own detergent saves money, the environment and your health. Make up a batch and give small packets of the powder to your clients as a gift, reinforcing your dedication to their health and your expertise as a wellness provider.
More studies are needed on the subject of toxins in our water and common household products, but based on what we do know, it is wise to protect ourselves from toxicity risks as much as possible. Share your own passion for natural, toxic-free living with your clients and solidify your position as a true wellness provider in their minds.
Ann Brown, a licensed massage therapist, is a member of the International Spa Association's board of directors and serves as spa director at Spa Shiki at The Lodge of Four Seasons in Lake Ozark, Mo. She also provides management consulting services through Spa Insight Consulting.
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