Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
April, 2013, Vol. 13, Issue 04
The Current Emphasis on Clinical Research and Essential Oils
By Shellie Enteen, RA, BA, LMBT
The use of essential oils to benefit body, mind and spirit greatly predates the modern era, the term "aromatherapy" and the current emphasis on clinical research. Empirical evidence and information passed down through generations and occasionally recorded in books was the norm.Despite the advent of the microscope and aromatherapy research pioneers such as Rene Maurice Gattefosse, scientific investigation into the affect of essential oil components was not common. And of course, the recipients of essential oil blends responded in a positive way, even before the chemical components were identified and classified.
But as we massage therapists know, today it is important to have evidence backed up by scientific studies to create agreed upon facts and practices. Those branches of the healing arts that are given the Complementary and Alternative Medicine (CAM) designation are working hard to present these facts. For aromatherapists, especially when they are hoping to teach this modality to other health professionals, the need to produce verification through research is paramount. The scientific community just won't respect this field without evidence that meets their criteria.
In the aromatherapy community, the idea of research and even the emphasis on the chemistry of essential oils has produced widely divergent points of view. Just as it would seem odd to have to prove the soothing effect of gentle effleurage, to some aromatherapists the historical evidence for the relaxing affect of lavender is enough. Some even fear that going the scientific route is an attack on the basic human element which is so important in both the selection and blending of essential oils. Some are in favor of the clinical case study as a middle ground for proving the reliability of their art. But, there is a growing movement in the aromatherapy community to investigate the chemicals on their own and find personal justification and acceptance through studies proving effects.
Salvatore Battaglia tells us that while research can help create clients who need this proof and that it can also provide recognition and legislation in favor of essential oils there are some basic problems when approaching research in this field. In my opinion, the most important is this: "The essential oils are complex pharmacologically active chemicals. The whole essential oil will have different properties from that of any single constituent alone. Most pharmacological studies involve the use of individual chemical constituents." (The Complete Guide to Aromatherapy, 2nd Edition, 2003.)
A principle that describes this is called the "quenching affect," wherein the presence of all chemical components may reduce the potential intensity of one component. An example would be the chemical limonene. Considered a strong skin irritant, limonene is present in many citrus and citrus note oils where it is brought to a manageable level due to its amount relative to the other chemicals present. However, the focus on the effect of limonene on its own has resulted in legislation in Europe that leaves perfumers with the great problem of no longer being able to use the essential oil of lemon (Citrus limon) in their formulas because it contains limonene. Many of these perfumes have been worn for hundreds of years without ill effect.
Another issue for research in the field of aromatherapy was simply lack of funds. Much of what we knew about physiological and skin care properties of essential oils came from research conducted for the cosmetic and food industries, where the funds and the need for specific research on affects have been vital to ensure public safety. But, as the need for more effective methods of treating chronic pain, anti-biotic resistant bacteria and other health related problems has grown, more research has been going into the relevant properties of essential oils.
If there is a need to find research regarding essential oils, there are some online resources that will yield results. PubMed is one: www.ncbi.nlm.nih.gov/pubmed. And there are good texts that provide research information as well. These include the Aromatherapy Practitioner Reference Manual by Sylla Sheppard-Hanger, Natural Aromatic Materials – Odours and Origins by Tony Burfield, Essential Oils 2008-2011 by Dr. Brian Lawrence. Aromatherapist Jane Buckle, PhD, RN teaches clinically based aromatherapy and has two books, Clinical Aromatherapy and Clinical Aromatherapy for Nurses. She has also authored an article on how to conduct clinical research for aromatherapy that can be found in a special e-book, published in 2012 by the National Association for Holistic Aromatherapy on the topic of research and essential oils.
On a happy research note, it can be said that the scientific conclusions about the dangers of lavender oil used by young boys has now been disproven. The New England Journal of Medicine had run an article some years ago concluding that the development of breast tissue in two pre-pubescent boys (gynecomastia) residing in the same town (not in the same family) was a result of minute amounts of lavender and tea tree essential oils in personal care products from the health food store. This prestigious scientific magazine was unwilling to publish letters from well known aromatherapists refuting this notion. Robert Tisserand, one of our foremost colleagues, posted a link on Facebook this week with the note, "Nice to know that Lavender oil is conclusively not estrogenic." (This hormone like effect was said to be the cause of the gynecomastia.) Read the whole story here: http://roberttisserand.com/2013/02/lavender-oil-is-not-estrogenic.
Click here for more information about Shellie Enteen, RA, BA, LMBT.
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