resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Low Back Pain in Professional Golf: A Common Muscular Relationship
Every sport creates its own unique demands on the body. Some sports require such a myriad of body positions that assessing pathology is often difficult and unpredictable.
Turning a Blind Eye to History – and Reality
The American Medical Association is taking the Supreme Court's Feb. 25, 2015 decision exactly as it always does – by turning a blind eye to history, legal precedent and reality.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
A View From the ER
The University of Western States has inked an innovative agreement with local nonprofit health system Legacy Health whereby UWS sports-medicine fellows can experience observational clinical rotations in emergency-room settings within the Legacy system.
Term Limits: What's in a Word?
It was the French historian and philosopher Voltaire who once declared the Holy Roman Empire was neither holy nor Roman nor an empire.
Talking to Patients About Lumbar Facet Denervation (Medial Branch Neurotomy)
Lumbar facet denervation, more appropriately termed medial branch neurotomy (MBN), is a procedure that may be considered when patients suffer from recalcitrant non-radicular axial back and/or leg pain.
Optimism = Compassion = Trust
A randomized clinical trial recently published online in JAMA Oncology examined how patients viewed their doctor based upon how the practitioner presented bad news to the patient.
Sleep, Less Sleep or No Sleep?
I had a dream I wasn't getting enough sleep. It was a very realistic dream, even though I was probably slightly awake and not really deep dreaming. Most likely I had been dozing, caught in that twilight of sleep and wakefulness.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Functional Hip Impingement (Part 1)
Every time I sit down to write an article, I realize how much more there is to know about musculoskeletal pain. I also learn something new every time. (I want to give special thanks to Lucy Whyte Ferguson for assisting with this article.)
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Applying the Thin Skull Principle
The "thin skull" principle, also known as the "you take your victim as you find them" principle, is a legal principle that can be summed up by the following statement.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
A House Divided?
The American Chiropractic Association's House of Delegates voted on 30 resolutions at its annual business meeting in Washington D.C., but two in particular took immediate center stage due to their controversial nature.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
April, 2013, Vol. 13, Issue 04
AMTA Releases Annual Research Results
By Editorial Staff
The American Massage Therapy Association (AMTA) recently released its sixth annual research summary on the state of the massage therapy profession, with mixed results that create a different view of the marketplace.
For example, research found that practicing massage therapists reported working, on average, more hours in 2012, but that fewer consumers actually received massages last year while still strongly believing in the efficacy of massage therapy. Research also found that the health care industry is continuing to offer a variety of employment opportunities for massage therapists.
According to the 2013 Massage Therapy Industry Fact Sheet, the percentage of adult American consumers who received a massage declined to 16 percent in 2012 from 18 percent in 2011 and the average number of massages received went from 4.5 in 2011 to 4.2 in 2012. Approximately 34.5 million people had a total of 145 million massages in 2012, a 15 percent decline from the 170.5 million massages received in the United States by 37.9 million people in 2011.
Perhaps the most promising growth trend, was the increase in the number of referrals from health care professionals as more and more massage therapists branch out into the health care landscape. According to the 2013 Industry Fact Sheet, "more massage therapists received referrals from health care professionals in 2012 than 2011 with particular increases from hospitals and medical offices (51 percent in 2012 verses 46 percent in 2011) and chiropractors and integrated health clinics (67 percent in 2012 verses 63 percent in 2011)."
Health care environments are also offering a variety of employment opportunities. Overall, health care industry employment grew 2 percent higher in 2012 over 2011 by 17 million. "The category of 'outpatient care centers' which includes massage therapists, as defined by the Bureau of Labor Statistics, experienced 5.8 percent growth in the past year. Twenty-seven percent of massage therapists reported working in a health care setting in 2012 (19 percent in a chiropractic office/integrated health care clinic and 8 percent in a hospital/medical office or clinic) slightly less than the 29 percent of therapists working in a health care setting in 2011."
"This research and analysis can be very important for our members and everyone in the profession," said AMTA President Cynthia Ribeiro. "It's invaluable to all of us. Our profession and how massage therapy is accepted by consumers and those in health care keeps changing and evolving. If we massage therapists don't know what is happening in the marketplace, we may be at a real disadvantage in knowing where we can practice successfully."
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