resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Tailor-Made Knee Pain: The Sartorius Muscle
A patient was referred to my office after receiving treatment from various providers with no results. The patient was training for the Olympics as a marathon runner and was unable to run or walk without severe medial knee pain.
When I started to think about what I wanted to do, I toured different schools to choose where to pursue my original chiropractic education.
The 2015 Nobel Prize Shines a Spotlight on TCM Research
Traditional Chinese Medicine continues to make it's presence felt on the world stage as the 2015 Nobel Prize in Physiology or Medicine was jointly awarded to William C. Campbell and Satoshi Omura for their work on combating parasites and YouYou Tu for her discoveries in combating Malaria.
Detoxification Demystified and the Crucifers that Help
"Let food be your medicine and medicine be your food," is a quote often attributed to Hippocrates, a philosopher of the 5th century BC.
F4CP Making a High-Impact Impression
The Foundation for Chiropractic Progress has released details of its 2016 strategy, certain elements of which are already in play. The strategy includes ads, posters and other resources available to all F4CP members.
Diagnose Sprain Injuries in MVA Cases With Dynamic X-Rays (Pt. 1)
Am I the only person to notice hospitals are doing a seemingly insufficient job lately in their initial radiological workup of motor vehicle accident (MVA) victims?
Designing a Fitness Plan (Part 1)
It doesn't matter if you come to my practice for pain relief, weight loss, healthy aging or something else. The formula I talk about for each patient's fitness strategy is pretty much the same.
Yo San University Receives $1 Million Gift
Long-time Yo San University supporter Thomas S. Blount recently gave a $1 million dollar gift to the University, it's largest charitable gift to date. Mr. Blount was a retired naval officer, aerospace consultant and philanthropist.
Born to Energize the Human Spirit: Recollections of Sig Miller
Sig Miller, longtime executive director of the Association of New Jersey Chiropractors (ANJC), passed away on Sept. 17 after a long battle with cancer.
The Concussion-Subluxation Complex
In the Aug. 1, 2014 issue of Dynamic Chiropractic, I reviewed some of the literature demonstrating the role of the chiropractic adjustment in post-concussive care.
Making Sense of an Increasingly Obvious Conclusion
Where's U.S. health care heading? Like it or not, the list of telltale signs is growing to a point that stands out to even the most myopic observer. Consider this list of facts as you look into the future of health care in the United States:
Targeting the Bad Apples in the Bunch
While everyone was focused on the conversion to ICD-10, the Office of Inspector General for Health and Human Services released a new report on chiropractic titled "CMS Should Use Targeted Tactics to Curb Questionable and Inappropriate Payments for Chiropractic Services."
How to Market to the Medical Profession
The world of health care is changing dramatically. When situations occur that cause expenses to increase, it is time for you to develop strategies that maintain and grow revenue.
Breech Baby: A Scientific Approach
You learned a classic cookbook style treatment strategy in college for treating breech baby presentation. I'm sure you've used it. The main ingredient: moxa at Urinary Bladder 67.
Cold and Flu Season: Expanding the Repertoire
As we move into the winter months, it is important for clinicians to have a solid working knowledge of effective herbal protocols for treating and managing clinical cold and flu presentations.
Pro-Con: Swaddling for Newborns
The practice of swaddling has been used for thousands of years and was popular until the 1700s, when it was slowly abandoned by many cultures that considered it old-fashioned or barbaric.
Building Community: A New Way to Socialize Your Practice
Social Media can seem like a slippery slope when, in fact, it is fairly easy to understand. With social media platforms, you can connect with current and potential new clients, build strong customer loyalty and increase brand awareness.
Too Many to Remember: Tips to Revive Your Ortho / Neuro Test Skills
When I was at Palmer in the mid-1980s, we were given a set of notes in one of our diagnostic courses. The notes covered approximately 70 orthopedic and neurological tests for various regions of the body.
Suffering Makes Us Human
It is possible that suffering, instead of being something negative, can be one of the greatest gifts to bring out one's humanity — if we allow it to be.
Are You a Stakeholder?
In today's world many new things are occurring, especially in the world of information technology. With these changes, comes an entire new set of vocabulary words and definitions.
April, 2013, Vol. 13, Issue 04
AMTA Releases Annual Research Results
By Editorial Staff
The American Massage Therapy Association (AMTA) recently released its sixth annual research summary on the state of the massage therapy profession, with mixed results that create a different view of the marketplace.
For example, research found that practicing massage therapists reported working, on average, more hours in 2012, but that fewer consumers actually received massages last year while still strongly believing in the efficacy of massage therapy. Research also found that the health care industry is continuing to offer a variety of employment opportunities for massage therapists.
According to the 2013 Massage Therapy Industry Fact Sheet, the percentage of adult American consumers who received a massage declined to 16 percent in 2012 from 18 percent in 2011 and the average number of massages received went from 4.5 in 2011 to 4.2 in 2012. Approximately 34.5 million people had a total of 145 million massages in 2012, a 15 percent decline from the 170.5 million massages received in the United States by 37.9 million people in 2011.
Perhaps the most promising growth trend, was the increase in the number of referrals from health care professionals as more and more massage therapists branch out into the health care landscape. According to the 2013 Industry Fact Sheet, "more massage therapists received referrals from health care professionals in 2012 than 2011 with particular increases from hospitals and medical offices (51 percent in 2012 verses 46 percent in 2011) and chiropractors and integrated health clinics (67 percent in 2012 verses 63 percent in 2011)."
Health care environments are also offering a variety of employment opportunities. Overall, health care industry employment grew 2 percent higher in 2012 over 2011 by 17 million. "The category of 'outpatient care centers' which includes massage therapists, as defined by the Bureau of Labor Statistics, experienced 5.8 percent growth in the past year. Twenty-seven percent of massage therapists reported working in a health care setting in 2012 (19 percent in a chiropractic office/integrated health care clinic and 8 percent in a hospital/medical office or clinic) slightly less than the 29 percent of therapists working in a health care setting in 2011."
"This research and analysis can be very important for our members and everyone in the profession," said AMTA President Cynthia Ribeiro. "It's invaluable to all of us. Our profession and how massage therapy is accepted by consumers and those in health care keeps changing and evolving. If we massage therapists don't know what is happening in the marketplace, we may be at a real disadvantage in knowing where we can practice successfully."
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