resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Creating Good Business Buzz
What do patients really think about working with you? Rarely do you hear the whole truth. Those who improve may be candid in their gratitude.
News in Brief
ACA Adopts New Governance Model; ACA 2017 Awards; CCA Helps Calif. DCs "Share the Love"; $1 Million to Help Advance the Profession; D'Youville Raises the Bar on Anatomy Education; ErRatum.
An Integrated Approach to Chronic Pain
Findings from a unique Medicaid pilot project in Rhode Island involving high-use Medicaid recipients from two health plans were recently presented to the state's Department of Health, demonstrating stellar outcomes with regard to medication use, ER visits, health care costs and patient satisfaction.
Give Yourself the Digital Advantage
When you see this article in the print version of this issue and swear you read it already, don't be alarmed: you probably did. That's because by that time, the May issue will have been available online in digital format for three weeks.
Eczema & Acupuncture: A Sound Solution (Part 1)
Eczema affects approximately 3.5 percent of the global population and is one of the most common skin complaints seen by dermatologists.
An Unexpected Diagnosis: The Result of Lacking Communication
A couple years ago I had a case that showed me the importance of open communication between health practitioners. We need to show up with less fear, and let go of our judgments so we can do better for the patient.
A Daily Strategy for Heavy-Metal Detox
In modern society, we are constantly exposed to heavy metals such as cadmium, lead and mercury. These heavy metals have no essential biochemical roles in our body, and conversely, can cause us a great deal of harm if they build up to toxic levels.
Why I Quit Doing House Calls
My father was a chiropractor who did house calls, so when I became a DC, I figured doing house calls was part of the job. My March article recalled my experience as a small boy, accompanying my dad while he went to patients' homes to treat them.
Raditation & Your Smartphone: Is it Worth the Risk?
If radial arteries could talk (and in my experience they can to some extent), they would say, "Step away from the smartphone." At least that is the message I am receiving loud and clear as I feel the pulses of many patients.
Is the New Medicare Reporting Exemption Right for You?
What you've heard is not a rumor – there will be exemptions for providers of Medicare patients, with no penalties assessed for offices that do not do Quality Payment Program (EHR, PQRS, MACRA and MIPS) reporting.
A Major Role in Back Pain: The Multifidus
Back pain affects roughly 80 percent of the population at one time or another and is one of the leading causes of doctor visits.
Is It Time to Rethink Mental Illness? (Pt. 1)
Invariably, patients will ask their chiropractor about depression or various mental illnesses. Some practitioners will reflexively offer a cervical adjustment, suggest St. John's wort or contemplate a referral to a specialist.
Clearing Blocks: A Way to Improve Cosmetic Acupuncture
As a Five Element acupuncturist who teaches facial acupuncture classes nationally, I was surprised to learn that one of the basic principles I was taught in school is unfamiliar to most acupuncturists.
New Relationships, Old Trauma: AOM & Other Healing Strategies
Being in love is one the most beautiful and enjoyable experiences. Most of us are willing to pay almost any price to have that experience, and still often find it elusive or fleeting. Navigating the ups and downs of loving relationships are often challenging — even for the most psychologically balanced among us.
Balancing Spring Challenges
As the winter months come to a close and warmer spring weather appears, patients may begin to present with new challenging pattern presentations.
Taking the Chiropractic Message to the Press
"There is no better place on earth to have a news event," the National Press Club boasts, and it's easy to understand why: Every year, the 108-year-old Washington, D.C.-based organization hosts countless press conferences on the hottest topics impacting America and often the world.
Women's Hormones: A Western & Eastern Perspective
Sometimes it may seem that you require a degree in medicine to understand hormones and how they function.
The Visual Error Scoring System: A Concussion Tool
Postural stability and oculomotor function are the most easily recognized physical indicators of neurologic motor dysfunction associated with concussions.
Universal Design: Principles & Practice
In many respects, universal design serves as the core of ergonomics. It's also a good tool to use when designing a return-to-work program for injured and/or ill patients. Let's take a closer look at universal design and why it should matter to you and your patients.
April, 2013, Vol. 13, Issue 04
AMTA Releases Annual Research Results
By Editorial Staff
The American Massage Therapy Association (AMTA) recently released its sixth annual research summary on the state of the massage therapy profession, with mixed results that create a different view of the marketplace.
For example, research found that practicing massage therapists reported working, on average, more hours in 2012, but that fewer consumers actually received massages last year while still strongly believing in the efficacy of massage therapy. Research also found that the health care industry is continuing to offer a variety of employment opportunities for massage therapists.
According to the 2013 Massage Therapy Industry Fact Sheet, the percentage of adult American consumers who received a massage declined to 16 percent in 2012 from 18 percent in 2011 and the average number of massages received went from 4.5 in 2011 to 4.2 in 2012. Approximately 34.5 million people had a total of 145 million massages in 2012, a 15 percent decline from the 170.5 million massages received in the United States by 37.9 million people in 2011.
Perhaps the most promising growth trend, was the increase in the number of referrals from health care professionals as more and more massage therapists branch out into the health care landscape. According to the 2013 Industry Fact Sheet, "more massage therapists received referrals from health care professionals in 2012 than 2011 with particular increases from hospitals and medical offices (51 percent in 2012 verses 46 percent in 2011) and chiropractors and integrated health clinics (67 percent in 2012 verses 63 percent in 2011)."
Health care environments are also offering a variety of employment opportunities. Overall, health care industry employment grew 2 percent higher in 2012 over 2011 by 17 million. "The category of 'outpatient care centers' which includes massage therapists, as defined by the Bureau of Labor Statistics, experienced 5.8 percent growth in the past year. Twenty-seven percent of massage therapists reported working in a health care setting in 2012 (19 percent in a chiropractic office/integrated health care clinic and 8 percent in a hospital/medical office or clinic) slightly less than the 29 percent of therapists working in a health care setting in 2011."
"This research and analysis can be very important for our members and everyone in the profession," said AMTA President Cynthia Ribeiro. "It's invaluable to all of us. Our profession and how massage therapy is accepted by consumers and those in health care keeps changing and evolving. If we massage therapists don't know what is happening in the marketplace, we may be at a real disadvantage in knowing where we can practice successfully."
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