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Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Billing for Same-Visit Extraspinal and Spinal Manipulation
Q: I have always been under the premise that when billing 98943, extraspinal chiropractic manipulation, on the same visit as spinal manipulation, 98940-98942, that the extraspinal manipulation requires modifier 51.
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
Are Your Work Orders in Order?
There are times when a patient's occupational duties will delay or prevent them from recovering. These circumstances create the need for the doctor to recommend modified duty or remove the patient from work.
The Art of Day-to-Day Assessment and Treatment: Clinical Pearls
Let's focus on the day-to-day process of assessing and treating the patient. I am proposing a particular attitude; a way of looking at the patient. This often evolves over a few treatments and then changes as you figure out what is significant.
Overcoming Barriers to Exercise Compliance
One of the most common questions other practitioners ask me is, "How do I get patients to do their exercises?" I am not frustrated by my patient compliance, as many doctors are; in fact, I am actually happy with my patients' involvement and commitment.
Image Is Everything: The Power of Branding
Successful businesses use color and design to attract people to their service. They understand how important image is and hire experts to create an attractive package. Starbucks works hard to create an atmosphere that is warm and inviting.
A Dream Come True for Chiropractic: Funding Prevention and Public Health
Back in 2005, Sen. Tom Harkin (D-Iowa) said: "Let's face it, in America today we don't have a health care system, we have a sick care system.
News in Brief
Major Organizations Announce Joint Conference; Fighting for Section 2706; New Vice President of Chiro. Program at Parker; Two Families, One Chiropractic Dynasty.
The Wisdom of the Second Office Location (SOL)
There are some things I never want to do again, like riding a motorcycle 100 mph. I call these things my "negative bucket list." Other things I have on that list include water skiing, riding a roller coaster and eating habanero peppers.
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
A Chinese Medicine Story: An Interview with Mazin Al-Khafaji
Mazin Al-Khafaji's work has interested me for years. In February 2014, we invited him for the second time to speak at the Southwest Symposium in Austin, Texas.
State by State: Comparing Chiropractic Scope of Practice
"The issue of 'scope of practice' has been a bugaboo ever since our early quests for legal recognition for chiropractic," according to Dr. Claire Johnson, editor in chief of JMPT and National's other two chiropractic journals.
Love a Nurse – and They'll Love You Back
According to various sources, there are about 3 million registered nurses in the U.S., and according to the American Nurses Association, they are under serious pressure in today's health care reality.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
We Get Letters & E-Mail
Not All Evidence Is Equal; An Abundance of Misinformation; A Well-Researched Decision; Far Too Dangerous.
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
Defending With Vitamin D: Helps Prevent Progression to Diabetes
A 2014 clinical trial published in the American Journal of Clinical Nutrition provides additional evidence that optimal vitamin D nutritional status may be important in preventing the progression of prediabetes to diabetes in prediabetic adults.
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
Is the EHR Ship Setting Sail Without Us?
The numbers are in: As of July 2014, 10,253 doctors of chiropractic have received $123,059,868 in EHR stimulus funds – and yet that represents less than 15 percent of our profession.
Women's Health: Herbal Formulas to Help Patients With Dysmenorrhea
Chiropractors have long treated women for menstrual pain (dysmenorrhea). Since roughly 60 percent of all chiropractic patients are women and 30-50 percent of women have a history of menstrual cramps, the vast majority of doctors of chiropractic will inevitably see patients with dysmenorrhea.
April, 2013, Vol. 13, Issue 04
Raising the Quality of Massage Education
By Stan Dawson, Vice President, Board of Directors for the Alliance for Massage Therapy Education
When the leadership team that started the Alliance for Massage Therapy Education (AFMTE) discussed the mission and goals of the Alliance, the primary focus was on improving the quality of massage therapy education. The next logical question was: How? There are a few obvious possible answers.
Schools could be required to be nationally accredited. The education standards in the state massage regulations could be increased above the current levels, which tend to be at the 500 clock hour level. Curriculum standards could be implemented that make massage education more consistent from state to state. A Model Practice Act could be created that implements most, if not all, of the possible solutions to improving the quality of massage education. Teachers could be required to become more than content experts by learning more about how to teach. All of these possible solutions have been discussed for years.
National accreditation has been endorsed as an ultimate goal for the profession by the American Massage Therapy Association (AMTA), the Associated Bodywork and Massage Professionals (ABMP), the Commission On Massage Therapy Accreditation (COMTA) and many leaders in the massage world. School owners have expressed resistance to the idea. Regulators tend not to back proposed legislation that has a significant opposition from a group that can make a legitimate claim that the new law would cause them potential harm, even to the point of putting small schools out of business. Consequently, even though it is a goal, accreditation is not widely regarded as a practical step to attempt in our current political atmosphere. That is a real pity.
The Entry Level Analysis Project (ELAP) could potentially lead to raising the education standards. It is a fairly long-term process, but a worthy one. COMTA, the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB) and the Federation of State Massage Therapy Boards (FSMTB) have all done job task analyses (JTAs) that could help with this project. COMTA has a set of competencies that are required for their accredited schools. The Massage Therapy Body of Knowledge (MTBOK) could help, but version one was not widely accepted and the Alliance's version two has not received much exposure. Nevertheless, the MTBOK can contribute to the sense of what competencies should be required for entry level practice in massage therapy. The task force charged with ELAP is using all of these. Setting standards for entry level practice will lead to the need for curriculum standards and eventually rewriting the state massage laws to establish a new sense of our education standards.
A common criticism of massage education is the lack of consistency from school to school in terms of curriculum. Massage schools do not have a common set of competencies. COMTA's set of competencies is one that could be used, but is not being applied across the massage education sector. The MTBOK project was thought to potentially lead to a consensus that could be used to develop curriculum standards. The Alliance undertook the development of a second version of the MTBOK not just to solve the issues left from version one, but also to help in the development of a basis for curriculum standards. The stewards who oversaw the MTBOK did not see fit to follow through on making sure that version one was useful to the profession and fulfill its promise. The ELAP process may yet correct that short-sightedness.
Raising the quality of massage education is widely regarded as being crucial to the quality of massage that the public receives. Improving the quality of the teachers who teach massage is a common sense way to improve the quality of both massages received by the public and massage education in general. The Alliance surveyed the profession in 2010, and got widespread acceptance of the notion that raising teacher standards could make a significant difference and should be attempted. In late 2010, under the direction of the Alliance's professional standards committee chaired by Dr. Rebecca Birch Blessing, they outlined five phases for a Teacher Education Standards Project (TESP).
Those five phases are:
The entire TESP process will take 5 to 10 years, depending on the commitment of the massage profession to raising the level of massage education. The AFMTE will be working hard to see this process through with the belief that it will make a difference for the quality and the image of massage nationally.
In the spirit of fostering a culture that supports raising the standards of excellence in massage education, and highlighting the TESP Core Competencies for Massage Therapy Teacher, the AFMTE is pleased to announce the establishment of the Educators of the Year Award. In partnership with Biofreeze and BonVital, two educators (one teacher in a school setting and one continuing education provider) will be recognized for their excellence in massage education. The recipients will be chosen based on their experience, teacher training taken, and how well they meet the core competency standards.
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