Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
March, 2013, Vol. 13, Issue 03
It's Time to Spring Into Action
By Sharon Puszko, PhD, LMT
I've noticed a familiar drip, drip, drip sound coming from my patio this week that is putting a smile on my face. It is the sound of snow and ice slowly, but surely, melting off the roof and dripping down the gutter.Even though the last couple of winters have been more mild than usual in the Midwest, I still find myself anxiously awaiting the arrival of spring in March. While I enjoy the snow after it first falls, it always seems to turn into a slushy, dirty mess after a couple of days. Which makes it unpleasant to walk in, hike in, or simply get from my car into a building - especially when carrying a table. The disappearance of snow and the dirty snow piles makes it much easier for me to get outside on a regular basis. Since spring is now just around the corner, it is a perfect time to come out of hibernation and re-convene with nature.
Of course, we have all heard that it is good for us to spend time outside. The fact that sunlight touching human skin creates the most absorbable form of vitamin D available is a powerful testament to the importance of spending time outdoors. But, how often do you really get outside? I believe the answer to this question varies greatly depending on where people live and what their lifestyle is like. While some may be spending an abundance of time outside, my guess is that for the majority of us, there is room for improvement.
I know we all lead busy lives, but getting quality "nature" time every week is really important. There are a plethora of reasons to get outside on a regular basis - indeed, entire books have been written on the subject. Let me share with you just a few I came across. Hopefully, one or more of them will pique your interest and motivate you to spend some more time outdoors.
"Time-Out" For Adults
If your business is near a park or a quiet street, use a break in between clients to step outside for 10 minutes, and either sit on a bench or take a brief walk. If you are located near a busy street, or in a large city, I would recommend taking a brief walk with headphones and your favorite music. I, personally, would not find it relaxing to sit on a bench in the middle of Chicago. Try to forget about the phone, TV, Internet, to-do lists and family obligations for just 10 minutes. Getting outdoors is one good way to relax and recharge our body and mind. This is so important to us as practitioners!
Feed Your Brain
In a 2008 study, researchers at the University of Michigan found memory performance and attention spans improved by 20 percent after people spent an hour interacting with nature. We now live in a world of instant gratification and more people seem to have attention spans that are drifting in 10 directions at once. No doubt, we could all benefit from improving our ability to concentrate and remember things.
Invite New Things Into Your Life
When you leave the confines of your office or home, you enter a whole new environment, filled with new sights, sounds, smells, textures and people. By visiting a park or walking around the neighborhood, you can make new connections with people that would have never been possible. When you visit the same place at roughly the same time, you will probably start to recognize some of the faces you come across. Who knows what that might lead to: an interesting friendship or possibly a new client.
As the weather warms and the sights, sounds and smells of Spring begin to appear, I hope you will take advantage of at least one of these reasons and get outside. You, and your clients, will be glad you did.
Sharon Puszko is the owner/director/educator for Day-Break Geriatric Massage Institute. She may be contacted at
or through her Web site: www.daybreak-massage.com.
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