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Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
The Life & Legacy of James Sigafoose, DC (1933-2014)
Surrounded by his family and closest friends, Dr. James M. Sigafoose passed away quietly on Thursday, July 3, 2014. With his wife of 60 years, Patsy, along with his children, Tina, Daun, Kieth, Selina and Carey – all chiropractors – at his side.
MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
Your Patients' Best Health Resource
There is nothing as powerful as information. The right information has won wars, saved lives and changed hearts; lack of information has led to hesitation, poor decisions and unintended consequences.
From the Other Side of the Table
People come to us to gain freedom from pain, to feel better, to live better. As D.D. Palmer stated, "We Chiropractors work with the subtle substance of the soul." Therein also lies the rub.
The Spirit of the Point
After receiving a large amount of positive feedback on my San Zhen Protocols series, I have decided to focus this article on some relevant clinical aspects of acupuncture therapy prior to moving on to San Zhen Protocols III.
Take Care of Your Skin: Tips to Pass on to Your Patients
Many of our patients are not aware that the largest organ in the human body is actually the skin. Accounting for 16 percent of total body weight and covering up to 22 square feet of surface area, the skin is more than just a "covering," as originally thought.
Decompression-Traction: A Core Treatment Method in Chiropractic's Future
We're all competing for new patients. We're competing for new patients with physical therapists, massage therapists, medical specialists and hospital fitness centers. We're even competing with side-effect-ridden medications that quit working every four hours.
Ringing in a Fiscal New Year With a Recommitment to Cost-Effectiveness
Back when the Foundation for Chiropractic Education and Research was in its heyday, I used to send out New Year's greetings and virtual noisemakers to some close friends on July 1 – the beginning of our new fiscal year – wishing for prosperity in the year ahead.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
Detoxification for Athletes: The Key to Winning Performance
One of the most dangerous culprits that affects an athlete's ability to perform at an optimum level also happens to be one of the most elusive.
Building the DC-MD Bridge
From MDs practicing integrative holistic medicine to the family internist, many DCs are enjoying unprecedented attention from their allopathic colleagues.
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
How to Find Your Ideal Patient – and Help Your Ideal Patient Find You
Just imagine: You're at the front desk looking at the scheduler and a smile creeps across your face. Row after row, name after name, hour after hour; you're blessed with an entire day of ideal patients. Every day should be like this, you whisper. Exactly!
News in Brief
Oregon Gov. John Kitzhaber (a medical doctor, no less) proclaimed October 2014 "Oregon Chiropractic Health and Wellness Month" in an official proclamation signed Aug. 25, 2014.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
Don't Forget About the Performers
Donald Petersen Jr.'s recent article, "Your Chance to Go Back to High School" [May 1, 2014 DC], focused on the injuries incurred by high-school athletes and the subsequent opportunities for the chiropractic profession.
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
March, 2013, Vol. 13, Issue 03
How to Clear the Path to a Wealth of Loyal Clients
By Sharon Desjarlais, CC and Michele McGrew
Do you know what the holistic practitioner's most valuable asset is? It's not your massage table. Or your treatment room. Or even the modalities you offer. It's the lifetime value of a faithful client who understands that whole-body health doesn't happen in one fell swoop. Instead it's a natural state that's revealed, layer by layer, over time.
That's the beauty of having a toolkit overflowing with services that address your clients' needs at every phase of their healing journey. Just ask MaryFrances Barbisan, a light-touch therapist in Calgary. She blends CranioSacral Therapy with massage, crystal therapy, wellness coaching, medical knowledge and intuitive insights to help busy professionals relieve the symptoms of stress. Then she tops it all off with a piece of "living vibrational jewelry" that complements her clients' fresh new state of well-being.
The problem comes in when you try to promote a laundry list of services like these. That's a sure-fire way of stopping new clients from walking in your door. Because you're putting them in the painful position of having to figure out which modalities they need and when they need them, which is overwhelming and confusing. And a confused mind always says, "No." Fortunately, there's an elegant solution. Bundle up all your services into one signature system that makes you the expert who gets to decide which modalities your clients need.
That's what MaryFrances did when she wrapped all her skills – even her jewelry – into her signature Radiance Rejuvenation system. Now her clients understand the outcome they can expect to get over time. And because the result is something they value, they're invested in reaching it.
Begin and End With Your Divine Right Client
What exactly is a signature system? It's simply the step-by-step journey you walk clients through that helps them get from the discomfort they're in when they first start working with you to the results they want at the end. The benefits of having a signature system are especially rich for you, because it gives you an easy way to talk about your work. When you say you've got a 5-step system for solving your client's most pressing health problem, they breathe a sigh of relief. Because you've got it all figured out for them.
That's why a strong signature system starts with knowing who your Divine Right Client is – that person who brings you more energy and more joy with every session. When you look back over your favorite clients, what similarities do you see in their characteristics, challenges and goals? Use those details to flesh out a Divine Right Client profile. But remember, before you guide your clients on any healing journey, you need to know where they want to go. Determine that by making a list of 30 results they get from working with you. Why 30? Because if you've been in practice for any length of time, listing 10 results should be easy. Stretching to 20 might be a challenge. But making the commitment to list 30 results forces you to become very specific.
It's easy to say that your clients leave your sessions with less pain and stress. But notice how the value of your therapy comes alive when you realize they're doing things like swinging a golf club, casting a fishing line, digging in the garden or pulling their grandchildren into their laps for the first time in years. To make this exercise even more potent, imagine that you're following your favorite client around for a day. What situations do you see them in that indicate they are enjoying the benefits of your work? Be sure to watch them from the moment they wake up. What are they doing in the morning to get ready for their day? How are they responding to their clients and colleagues once they get to work? How well are their creative juices flowing and how is that impacting their income? How are they handling their children, their partner or spouse around the dinner table at night? What future do they dream about now when they finally nod off to sleep?
Allow the Path to Reveal Itself
Once you have your 30 results, you're ready to give birth to your signature system. Here's the best part: right now, this moment, it's already alive inside of you. You just need an intuitive process that gently coaxes it to come out. We recommend our Signature System Pathway Process. It's based on the holistic concept that we each subconsciously store information in and around our body. When we set the intention and create the space for that information to reveal itself, the signature system comes bubbling up like magic.
To uncover your signature system, start by choosing a room indoors where you won't be disturbed. It should have plenty of space to walk in a straight line without having to dodge furniture or stacks of books. Even a long hallway works well. Now, with a pen and paper in hand, stand at one end of that space as if you're standing at the gateway to a path that leads across the room. As you look down along that path, allow your gaze to gently rest at the far end. And imagine that your Divine Right Client is standing there, in that space, enjoying the results of your work.
You may see them. You may hear them. You may feel them. Or you may simply intend to know that they are there. There's no wrong answer; it's only the connection with your satisfied client that counts. When you finally have a strong sense of your client, take a deep breath and then take one step forward. And when both of your feet land on the ground, ask yourself, "What's the first thing my client needs to do to get from where they are when they first start working with me to those results they are experiencing at the end?" Then pay attention to the ideas that pop up. Sometimes they come fast and clear. Other times they're wisps and impressions. Don't edit yourself or judge what comes up. Just write it all down.
Once you get a sense of completion, take another step forward and ask yourself, "Now what's the next step they need to take to get to those results at the end?" Allow that one to reveal itself, too, then continue along the path until you've reached the last healing step. When you're done? Celebrate! Join your imaginary client at the end of the path and soak up all their joy and gratitude. Congratulations, you've just uncovered the path to more clients like them.
Now Bring Your Logic Back In
Once you've got the first draft of your signature system, refine it by starting at the beginning and walking the whole path again. As you do, read each step out loud. Does each one feel solid and complete? Good, that's what you're looking for. Don't worry if the steps don't sound special. You're not writing for your website or brochure yet, just confirming that each step is correct.
Now you're ready invite your logical mind back in for some fun. Under each step, make three columns with these headings at the top:
Under Points to Make, jot down a few notes about why this step is important. Under Tools to Use, list the modalities and exercises you enjoy using most at this stage in the healing journey. And under Results They Take Away, write the results your clients get from this particular step. Each step represents a mini-outcome along the path. Then they all weave together to lead to the ultimate result your clients want at the end.
A Tantalizing Name
Once you've refined your signature system, you want to give it an attractive name that'll appeal to your Divine Right Client. The key? Don't name it for what it includes. Name it for the ultimate result your clients take away. In MaryFrances' case, her clients feel so rejuvenated after her sessions, they radiate. Which made Radiance Rejuvenation the perfect name for her signature system.
So, what's the biggest result your ideal clients crave? Name your system after that. Then use it to fill your practice with a wealth of new clients who return, again and again, for your healing gifts.
Click here for more information about Sharon Desjarlais, CC.
Click here for more information about Michele McGrew.
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