resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
March, 2013, Vol. 13, Issue 03
The Future of the Profession and the Evolution of Massage
By Velvete Womack, PhD, LMT, CE, MI
As with any career growth, is inevitable to maintain success, massage therapy included. Just as the medical profession continues its growth with research and new technology, massage therapy strives to do the same, or at least it should.At best, many therapists will continue to read articles about stone massage, trigger point therapy or aromatherapy to help inspire them to continue in their practice rather than striving to "add" to massage therapy in a brand new way.
By taking a look at and emulating professions around us, we can better understand how they have evolved and what it will take for massage therapy to evolve to that next level as well. Oh, I know I hear it all the time that massage therapy is as good as it gets. Even though this may be true on some levels, it's not true on all levels.
Each year, we have thousands of students graduating massage school, but leaving very few to make it past the 7 year mark. If massage is as good as it gets, then why are we only practicing for 7 years and then leaving the field? It doesn't have to be this way.
Massage therapy has so much to offer clients if we are willing to take the time that it so well deserves. Many times, we are the first introduction to wellness and stress reduction, and many times while clients are in our office it's the only time they'll even think about taking care of "them." This is one way we can evolve massage to that next level of professionalism and realism.
We will never evolve as long as we think we are better than another profession or that we feel our clients should avoid other healthcare providers. In order to evolve, we must be willing to blend the two worlds of holistic and medical together with harmony and grace in order to continue growth, awareness, safety and most of all enlightenment. Enlightenment simply means we have come into the knowing of something. Enlightenment can only occur if we are willing to open ourselves to the world around us showing us how to become better people, better therapists and better at understanding unity.
In my practice, I call myself a "hybrid," a hybrid of blended services and information to better meet the individual needs of each and every client. Each client is an individual and to enhance their experience, we must be willing to make those little adjustments in each session that is unique to them. Just because one technique worked for one client, doesn't mean it will have the same affect on another. The same is true about the information we share.
In the beginning of any new practice, we all have new clients coming in and we begin our educational material on "the importance of drinking more water after a session." And then we continue to educate them further on bath salts, aromatherapy, etc. But then, one day, we wake up and we realize we've been doing this for 7 years and we're bored. We're tired of handing out the water sheets, or worse, we have no new clients to hand these sheets out to. However, this is where it gets really interesting!
If I'm going to be a gallbladder specialist, of course I'm going to want to know everything I can about the gallbladder. Now, if I only take the information at hand and not think about it, and I just apply the information into my practice, I might do pretty well for myself. But what if I took that information, applied it to some other knowledge, and then what if I developed a combination of holistic approaches and medical approaches and came up with a hot new way to clear the gallbladder of gall stones without surgery? It's physicians like this that have allowed the medical world to scratch its head to say, "We need to do something different." And different is what we are getting with what is being coined as "functional medicine." The medical community is evolving.
If the medical community is evolving, we will be left behind if we don't open our eyes and see what is happening outside our little dark rooms. It's by asking that we grow. As I stated earlier, many times we are the first introduction in self care and self appreciation. Many times, we are the first source of holistic/medical treatment folks will seek because someone else shared a success story with them. That being said, can you imagine how important it is to know something about supplementation, stretching, other physicians in the area, and most important other holistic healthcare providers that can meet the client's needs that might be outside of your scope of practice? You would become a lifesaver to many!
So, what am I talking about here when it comes to the "Evolution of Massage?" Well, here are some great starters:
Dr. Velvete H. Womack, PhD, LMT, CE, MI, is a published author, inventor, licensed massage therapist and wellness coach. With more than 35 years in corporate American, and in the medical and holistic field of health and wellness, Dr. Womack strives to provide individuals tools that will aid in balance and stress reduction. For more information, visit www.massagebyvelvete.com.
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