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21st Century Marketing: Five Ways to Use Social Networks as a Customer-Service Tool
As the popularity of social networks grows among businesses and professionals, customers' expectations about how they will be served through these networks continue to evolve.
Advancing the Primary Spine Practitioner
A large New York Blue Cross / Blue Shield plan hosted the formal inaugural training program for primary spine practitioners (PSP) on Sept. 28-29, 2013.
Promoting Acupuncture with Acupressure Demonstrations
Dan and his wife Marla were admiring the beautiful bouquet of flowers at our booth at the Business Expo when our receptionist asked him if he knew anyone who had tried acupuncture.
A Tribute to Richard D. Yennie, DC (1928-2013)
It was with sadness that I read the obituary of Dr. Richard Yennie in the Oct. 20, 2013 Kansas City Star. However, reading it also brought reflection and warm memories, as he was a close family friend of my grandparents, Cleveland College founders Drs. Ruth and C.S. Cleveland Sr.; and my parents, Drs. Mildred and Carl Cleveland Jr.
Leaving a Vision of the Future Behind
Jeff Nelson, president / chief executive officer of Northwestern Health Sciences University since April, died suddenly on Oct. 22 as the result of a gunshot wound.
Managing a High Protein Diet
One of the most common clinical presentations in today's clinic is patients following a high protein diet. It seems that every year a new version of a high protein diet appears promising weight loss and physical transformation.
Sports Media Legend Joins the TIPS Team
The Foundation for Chiropractic Progress developed "Athletic TIPS" (Towards Injury Prevention in Sports) in an effort to address the growing concern of sports injuries.
Educating the Growing Hispanic Population About the Value of Chiropractic Care
Chiropractic was given the spotlight on the largest and highest-rated Hispanic television network in the U.S., Univision.
Unlocking Secrets of the Pelvis (Pt. 3)
In part 1 of this series [Aug. 15 issue], we began to identify the many asymmetries human beings are all born with and detail how these asymmetries, when they become excessive or unchecked, can create a cascade of imbalance in every system of our body, resulting in dysfunction, pain, degeneration and eventually disease.
PCOM Symposium Celebrates 25 Years
Acupuncture and Oriental medicine practitioners and students, as well as providers representing various other health care disciplines, flocked to San Diego's Catamaran Resort Hotel to attend the PCOM Annual Symposium on Oct. 24-27.
Acupuncture Today Continues To See Unprecedented Growth
For the past decade, the profession has seen steady growth in stature with legislators and the general public. The growing presence of the profession has been directly reflected in the growth of our publication.
The Lateral Subsystem and Lower Extremity Pain
Human locomotion is an incredible demonstration of muscle activation, timing, sequencing and patterning. The very idea that we can stand upright and put one foot in front of the other to get from point A to point B without falling down is miraculous.
Peer Points: In The Business of Herbs
When it comes to herbs, acupuncturist Cathy Margolin wants her patients and customers to know she is the expert they need. In order to do this, Margolin has studied the marketplace and incorporated key business lessons to build an herbal company that sells and markets herbs to the masses who may be skeptics.
Electric Qigong: An Ancient Therapy Evolves
Recently in a small, dimly lit treatment room in downtown Taipei, Wesley Chen instructed his patient to lie down. A frayed wire, which he wrapped around a small piece of metal, is now plugged in.
Breathing Techniques To Resolve Patient Issues
When a patient of mine who has practiced yoga for nearly 30 years, told me that she was experiencing panic attacks, I was surprised. "After so many years of training, can't you turn them off?" I asked. "I do turn them off, but only temporarily," she replied.
50 Million Opportunities
Toca! Tira! Golasso! While you may not recognize these words ("Touch! Shoot! Goal!"), I hear them often.
Acupuncture In Haiti: Aid that Works
I recently returned from Haiti. So many people ask whether Haiti has recovered since the earthquake of January, 2010. Once you've been to Haiti, you would never ask that question. It doesn't make any sense.
We Get Letters & E-Mail
Change: Healthy and Inevitable; Our Scope of Practice Needs to Change; Chiropractic Physicians Deserve to Be Accurately Informed.
Acupuncture: The Key and Future of High Sports Performance
Acupuncture is commonly utilized in the intervention of pain and has also been gaining popularity in sports medicine. Athletes are treated with acupuncture for the relief of soft tissue injuries such as sprains, muscle strains, and tendonitis.
Partnerships Leverage Power for Our Profession
While there are many recognized benefits and advantages to developing partnerships between organizations, the main reason why partnerships are established is relatively simple: There is added value in working together for a common cause or purpose.
Continuing Education Showdown: Online Learning vs. In-Person Seminars
Many state TCM and acupuncture regulatory bodies and associations are interfering with the success of their members by limiting the number of continuing education credit hours they can earn online.
Facial Rejuvenation: The Key to Exceptional Results
Acupuncturists make the best detectives. I know this first hand because I'm an acupuncturist and a private investigator and in both professions, there is a need to dig deep to solve the mystery.
Does Copper in Your Multivitamin Cause Dementia?
For the past year or more, I have been asked about whether it is safe to take multivitamins with copper because of a fear that is apparently spreading. The fear is that 1-2 mg of copper in multivitamins supposedly causes dementia and/or Alzheimer's disease.
Acupuncture & Substance Abuse Rehabilitation
One of the most rapidly changing areas of healthcare is that of addiction medicine. Advances in brain imaging technology have allowed doctors and scientists to understand addiction, and recovery from addictive disorders, at the level of the individual neuron in the brain.
Patellofemoral Pain: Fascial and Exercise Treatment
I recently had a male high-school senior come in who was having some patellofemoral pain, as well as some distal iliotibial band (ITB) pain. He had just started end-of-summer training to play high-school football.
German Auricular Acupuncture: Effective For Your Patients
Auricular medicine as developed by Western medical doctors in Europe is a complete modality of diagnosis and treatment. Unlike body acupuncture, auricular acupuncture is treating the central nervous system rather than meridians.
Studies: Acupuncture Effective For Depression
Many people suffering from depression can find a natural and effective way to treat their symptoms with acupuncture, according to the latest study.
March, 2013, Vol. 13, Issue 03
The Future of the Profession and the Evolution of Massage
By Velvete Womack, PhD, LMT, CE, MI
As with any career growth, is inevitable to maintain success, massage therapy included. Just as the medical profession continues its growth with research and new technology, massage therapy strives to do the same, or at least it should.At best, many therapists will continue to read articles about stone massage, trigger point therapy or aromatherapy to help inspire them to continue in their practice rather than striving to "add" to massage therapy in a brand new way.
By taking a look at and emulating professions around us, we can better understand how they have evolved and what it will take for massage therapy to evolve to that next level as well. Oh, I know I hear it all the time that massage therapy is as good as it gets. Even though this may be true on some levels, it's not true on all levels.
Each year, we have thousands of students graduating massage school, but leaving very few to make it past the 7 year mark. If massage is as good as it gets, then why are we only practicing for 7 years and then leaving the field? It doesn't have to be this way.
Massage therapy has so much to offer clients if we are willing to take the time that it so well deserves. Many times, we are the first introduction to wellness and stress reduction, and many times while clients are in our office it's the only time they'll even think about taking care of "them." This is one way we can evolve massage to that next level of professionalism and realism.
We will never evolve as long as we think we are better than another profession or that we feel our clients should avoid other healthcare providers. In order to evolve, we must be willing to blend the two worlds of holistic and medical together with harmony and grace in order to continue growth, awareness, safety and most of all enlightenment. Enlightenment simply means we have come into the knowing of something. Enlightenment can only occur if we are willing to open ourselves to the world around us showing us how to become better people, better therapists and better at understanding unity.
In my practice, I call myself a "hybrid," a hybrid of blended services and information to better meet the individual needs of each and every client. Each client is an individual and to enhance their experience, we must be willing to make those little adjustments in each session that is unique to them. Just because one technique worked for one client, doesn't mean it will have the same affect on another. The same is true about the information we share.
In the beginning of any new practice, we all have new clients coming in and we begin our educational material on "the importance of drinking more water after a session." And then we continue to educate them further on bath salts, aromatherapy, etc. But then, one day, we wake up and we realize we've been doing this for 7 years and we're bored. We're tired of handing out the water sheets, or worse, we have no new clients to hand these sheets out to. However, this is where it gets really interesting!
If I'm going to be a gallbladder specialist, of course I'm going to want to know everything I can about the gallbladder. Now, if I only take the information at hand and not think about it, and I just apply the information into my practice, I might do pretty well for myself. But what if I took that information, applied it to some other knowledge, and then what if I developed a combination of holistic approaches and medical approaches and came up with a hot new way to clear the gallbladder of gall stones without surgery? It's physicians like this that have allowed the medical world to scratch its head to say, "We need to do something different." And different is what we are getting with what is being coined as "functional medicine." The medical community is evolving.
If the medical community is evolving, we will be left behind if we don't open our eyes and see what is happening outside our little dark rooms. It's by asking that we grow. As I stated earlier, many times we are the first introduction in self care and self appreciation. Many times, we are the first source of holistic/medical treatment folks will seek because someone else shared a success story with them. That being said, can you imagine how important it is to know something about supplementation, stretching, other physicians in the area, and most important other holistic healthcare providers that can meet the client's needs that might be outside of your scope of practice? You would become a lifesaver to many!
So, what am I talking about here when it comes to the "Evolution of Massage?" Well, here are some great starters:
Dr. Velvete H. Womack, PhD, LMT, CE, MI, is a published author, inventor, licensed massage therapist and wellness coach. With more than 35 years in corporate American, and in the medical and holistic field of health and wellness, Dr. Womack strives to provide individuals tools that will aid in balance and stress reduction. For more information, visit www.massagebyvelvete.com.
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