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Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
March, 2013, Vol. 13, Issue 03
The Future of the Profession and the Evolution of Massage
By Velvete Womack, PhD, LMT, CE, MI
As with any career growth, is inevitable to maintain success, massage therapy included. Just as the medical profession continues its growth with research and new technology, massage therapy strives to do the same, or at least it should.At best, many therapists will continue to read articles about stone massage, trigger point therapy or aromatherapy to help inspire them to continue in their practice rather than striving to "add" to massage therapy in a brand new way.
By taking a look at and emulating professions around us, we can better understand how they have evolved and what it will take for massage therapy to evolve to that next level as well. Oh, I know I hear it all the time that massage therapy is as good as it gets. Even though this may be true on some levels, it's not true on all levels.
Each year, we have thousands of students graduating massage school, but leaving very few to make it past the 7 year mark. If massage is as good as it gets, then why are we only practicing for 7 years and then leaving the field? It doesn't have to be this way.
Massage therapy has so much to offer clients if we are willing to take the time that it so well deserves. Many times, we are the first introduction to wellness and stress reduction, and many times while clients are in our office it's the only time they'll even think about taking care of "them." This is one way we can evolve massage to that next level of professionalism and realism.
We will never evolve as long as we think we are better than another profession or that we feel our clients should avoid other healthcare providers. In order to evolve, we must be willing to blend the two worlds of holistic and medical together with harmony and grace in order to continue growth, awareness, safety and most of all enlightenment. Enlightenment simply means we have come into the knowing of something. Enlightenment can only occur if we are willing to open ourselves to the world around us showing us how to become better people, better therapists and better at understanding unity.
In my practice, I call myself a "hybrid," a hybrid of blended services and information to better meet the individual needs of each and every client. Each client is an individual and to enhance their experience, we must be willing to make those little adjustments in each session that is unique to them. Just because one technique worked for one client, doesn't mean it will have the same affect on another. The same is true about the information we share.
In the beginning of any new practice, we all have new clients coming in and we begin our educational material on "the importance of drinking more water after a session." And then we continue to educate them further on bath salts, aromatherapy, etc. But then, one day, we wake up and we realize we've been doing this for 7 years and we're bored. We're tired of handing out the water sheets, or worse, we have no new clients to hand these sheets out to. However, this is where it gets really interesting!
If I'm going to be a gallbladder specialist, of course I'm going to want to know everything I can about the gallbladder. Now, if I only take the information at hand and not think about it, and I just apply the information into my practice, I might do pretty well for myself. But what if I took that information, applied it to some other knowledge, and then what if I developed a combination of holistic approaches and medical approaches and came up with a hot new way to clear the gallbladder of gall stones without surgery? It's physicians like this that have allowed the medical world to scratch its head to say, "We need to do something different." And different is what we are getting with what is being coined as "functional medicine." The medical community is evolving.
If the medical community is evolving, we will be left behind if we don't open our eyes and see what is happening outside our little dark rooms. It's by asking that we grow. As I stated earlier, many times we are the first introduction in self care and self appreciation. Many times, we are the first source of holistic/medical treatment folks will seek because someone else shared a success story with them. That being said, can you imagine how important it is to know something about supplementation, stretching, other physicians in the area, and most important other holistic healthcare providers that can meet the client's needs that might be outside of your scope of practice? You would become a lifesaver to many!
So, what am I talking about here when it comes to the "Evolution of Massage?" Well, here are some great starters:
Dr. Velvete H. Womack, PhD, LMT, CE, MI, is a published author, inventor, licensed massage therapist and wellness coach. With more than 35 years in corporate American, and in the medical and holistic field of health and wellness, Dr. Womack strives to provide individuals tools that will aid in balance and stress reduction. For more information, visit www.massagebyvelvete.com.
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