resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
February, 2013, Vol. 13, Issue 02
Let My People Go...To See You as Often as They Like
By Cary Bayer
"How often should I see you?" It's a question that just about every licensed massage therapist is typically asked by new clients or prospective clients with regard to the ideal frequency for treatments.It's a terrific question for any massage therapist to be asked for a number of reasons, the least of which is that it generally means that the person doing the asking will soon be receiving the benefit of your healing hands, and they be revitalizing their achy body and tired mind.
Unfortunately, I have seen far too many therapists answer this important question in ways that sound something along the lines of:
I'll comment on each of these answers and then offer an alternative that provides a win/win/win scenario. Why three wins? Because getting massaged more often benefits the client in obvious health-giving and emotional ways, it benefits the therapists in obvious financial ways, and it benefits all those around the client in a variety of subtle ways.
Whenever You Think Best
One of the things that, in my position as a business coach for massage therapists, I tell my clients who are licensed massage therapists is that if the person who's asking you the questions about frequency of treatments happens to be new to massage and you're the professional, why in the world would you ever possibly think about passing the decision off to them? After all, they are asking you in the first place.
Suppose you asked a dentist whom you were considering seeing for treatment how often they recommend that you should see them. Would you expect a highly-trained health care professional like a DDS to say something along the lines of "Well, whenever you think best?' Or better yet, "Just ask your teeth; they'll know." I'm well aware that you probably have four wisdom teeth in your mouth — but, take it from me, they're much better at chewing food than at chewing over health maintenance schedules.
Once A Month Is Usually A Good Frequency
After doing an informal poll, I discovered that people who get massaged regularly rank the experience as among the top ten pleasures in their lives. So, why would you ask them to wait so long to have this feeling of well-being? Bob Hope, the great entertainer who lived more than a hundred years, used to get a massage once a day. While your prospective client most likely doesn't have the comic star's many millions, a frequency of once a week is a pretty nice one for you to recommend. If they can't afford to pay for a massage each week, let that be their decision, not yours. If they say their are too busy to come in to see you once a week, let that also be their decision, not yours. Don't make financial decisions for your clients and prospects, and don't make scheduling decisions for them either.
An Alternative Response
I like to tell my massage therapist clients the following, which I think is a perfect response to the question that their clients ask, "How often should I see you?" The simple response is as follows, "When I ask my clients how they feel right after a massage ends, they almost always reply by saying, 'great or terrific.' So I ask you, 'How often would you like to feel terrific?'"
What I like most about this answer is that it isn't a lecture. Your client is lectured to by bosses, parents and spouses, on a sometimes daily basis, so the last thing they need is to be lectured to by you, their prospective massage therapist, as well. (Lecturer is also a terrible role for you to play with your client, in this context or in any, because lecturers drone on and on with words and you have the ability to bring your client to a wordless state of silence for an hour. Don't confuse them with such a dichotomy. Far too many people in their life at home and at work bombard them with spoken words, to say nothing of the hundreds of others who bombard them with words in emails.)
What I also love about the answer is that it lets them decide — but only after you've provided an enlightened context within which they can think about it; namely, the state of feeling terrific. There are very few people in their personal or professional lives with whom they come into contact who give them the opportunity to feel terrific — and who do so consistently. That's a rare gift and blessing that you enjoy. Don't short-change them by turning into someone who bores them with words.
Never forget that your massage table is like an oasis for your clients, a calm place in the storm of their lives. You're the lighthouse in a dark and stress-filled world. Never underestimate your importance to their bodies and psyches. You make a difference in their lives and, as a result, in the lives of everyone they touch. If they take a long time between treatments, they carry extra stress and tension around with them for a longer period of time than is necessary, and may wind up taking it out on the people in their lives. Too often, it's those who they love the most who receive their worst. On the other hand, if the frequency with which they see you is, say weekly, you give them the chance to share more of a stress-free, harmonious vibration with their friends, family and co-workers. It also means that you're giving them the chance to share more love with those who they love the most. And that's a huge blessing for you, for them and for their loved ones.
As Moses said to Pharoah repeatedly, "Let my people go." I'm no leader of the Hebrew people, but I'd like to adapt this edict from this great Biblical prophet by saying to you repeatedly, "Let your clients go to see you — as frequently as possible."
Click here for more information about Cary Bayer.
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