resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
How Much is Enough?
One of the primary arguments used against acupuncture care is the overuse of treatment. Some people say, "once you go, you have to go forever."
No Whining on the Yacht
This admonition – no whining on the yacht – may sound familiar to you. Many claim its origination.
News in Brief
In Remembrance: A Moment of Silence for Dr. Dick Versendaal; NYCC Named Chiropractic College of the Year by ACA; National University Partners With Indiana VA Facility.
Alternatives to the Rainy Day Fund: Better Things to Do With Your Money
Google "rainy day fund" and you'll find the predominant and traditional advice given today is that you need to have three months of living expenses saved for an emergency. Some even recommend six months or more.
Your Chance to Go Back to High School
As the father of a student who recently entered high-school sports (soccer), I have come to recognize an untapped opportunity for the chiropractic profession.
We Get Letters & E-Mail
Shouldn't the Pentagon Know More About Chiropractic Care? Office Flow: Have You Reviewed the Patient Experience Lately? Let's Stop Confusing the Public About Chiropractic; Cutting Down the Cherry Tree.
AAAOM: Facing An Ultimatum
On the heels of the growing discontent with leaders of the AAAOM, the Council of State Associations (CSA) recently took it upon themselves to present the organization with an ultimatum: for all board members to resign from the board and turn the organization over to the CSA or they will proceed on their own to become the primary representative of the AOM profession.
Environmental Toxins: Cause of Modern Illness (Part I)
Environmental toxins have created burdens on the human body that put demands beyond our evolutionary development. Modern diseases that historically did not exist to any great degree have been rising sharply in the last 40 years.
Enhancing TCM with Enzymes
Herbal formulations are an integral component for most Traditional Chinese Medicine (TCM) practitioners. One of the best ways to enhance their effectiveness is the addition of plant-based enzymes.
Colorado to Have the First Acupuncture Medical Reserve Corps in the U.S.
In the summer of 2012, Colorado was on fire. Literally. Many acupuncturists from around the state, especially those who had received disaster response training through AWB, wanted to help those affected by the fires as well as the first responders and tireless state and local officials, with the healing and stress-relief of acupuncture.
Making Sense of Chronic Inflammation
Inflammation is big business, evidenced by not only the laundry lists of medications patients bring me aimed at managing inflammation, but also the never-ending stream of advertisements for anti-inflammatory supplements that constantly find their way to my desk.
Revisiting the Neurological Exam
In spinal trauma or disease, the neurological exam chiefly aims to determine whether one (or more) of three basic neurological conditions is present: myelopathy, radiculopathy and peripheral nerve disorder.
Dry Needling is Acupuncture: Anatomy of a Legal Victory in Oregon
On January 23, 2014, the Oregon Court of Appeals overturned the Oregon Board of Chiropractic Examiners "dry needling" administrative rule, which allowed chiropractic physicians to perform acupuncture after only 24 hours of training.
Chiropractic Management of Sports-Related Tendinopathy
Tendinopathy is increasing in prevalence and accounts for a substantial percentage of sports injuries. Despite the magnitude of the disorder, research on chiropractic treatment is limited.
Shoulder Strategies: Reduce Pain, Improve Function With Proper Taping
Shoulder pain / dysfunction is a common problem for chiropractic patients. Clinicians who utilize elastic therapeutic taping as part of their treatment approach know it can be effective for a variety of shoulder problems.
Through the Eyes of a Child
Once upon a time there was a girl name Lucy. Lucy had cancer, but she had a heart filled with love and compassion. Please come along to hear this story of an amazing child, her tenacity and her dream to help other children.
San Zhen Protocols Part II: Case Studies
In my last article, I presented a collection of three-point acupuncture combinations which can provide effective clinical results.
Anti-Aging: Educating Your Patients About The Skin
We know that cosmetic acupuncture works but what then? Education is a key part to the practice of Chinese medicine and when you practice cosmetic acupuncture, facial rejuvenation, etc., it is time talk about skin with your patients.
Dietary Supplement Research: Contradictions, Bias, Misinterpretation and Confusion
I do not care what the truth is, one way or another; I just want to know it. And when it comes to dietary supplements, the truth can be hard to find for a number of reasons.
The Recliner Test
"Hi, Bill, how are you?" "Oh, I'm OK, Doc. I've got pain down the leg again, so I thought I would stop by and get you to check it."
Arch Height and Running Shoes: The Best Advice to Give Patients
Because runners with different arch heights are prone to different injuries, running shoe manufacturers have developed motion-control, stability and cushion running shoes for low-, neutral- and high-arched runners, respectively.
Evaluating Prenatal and Pediatric Automobile Injuries
Often in a family practice, one of your patients or an entire family is in an automobile accident and you are sought out to provide care for their soft-tissue injuries.
Are You Driving Patients Toward Dependence on Big Pharma?
Over the years I have had the opportunity to talk to doctors of chiropractic about health promotion, wellness and preventive care in chiropractic practice.
Socializing In My Slippers
When I graduated college, I had grandiose dreams of becoming an amazing acupuncturist. I wanted to build a great practice and make a good living. For four years, 13 semesters to be exact, I had a spreadsheet.
Chinese Herbs Debut at the Cleveland Clinic
Chinese herbal medicine is now being prescribed at the Cleveland Clinic thanks to a trailblazing team of people.
February, 2013, Vol. 13, Issue 02
Let My People Go...To See You as Often as They Like
By Cary Bayer
"How often should I see you?" It's a question that just about every licensed massage therapist is typically asked by new clients or prospective clients with regard to the ideal frequency for treatments.It's a terrific question for any massage therapist to be asked for a number of reasons, the least of which is that it generally means that the person doing the asking will soon be receiving the benefit of your healing hands, and they be revitalizing their achy body and tired mind.
Unfortunately, I have seen far too many therapists answer this important question in ways that sound something along the lines of:
I'll comment on each of these answers and then offer an alternative that provides a win/win/win scenario. Why three wins? Because getting massaged more often benefits the client in obvious health-giving and emotional ways, it benefits the therapists in obvious financial ways, and it benefits all those around the client in a variety of subtle ways.
Whenever You Think Best
One of the things that, in my position as a business coach for massage therapists, I tell my clients who are licensed massage therapists is that if the person who's asking you the questions about frequency of treatments happens to be new to massage and you're the professional, why in the world would you ever possibly think about passing the decision off to them? After all, they are asking you in the first place.
Suppose you asked a dentist whom you were considering seeing for treatment how often they recommend that you should see them. Would you expect a highly-trained health care professional like a DDS to say something along the lines of "Well, whenever you think best?' Or better yet, "Just ask your teeth; they'll know." I'm well aware that you probably have four wisdom teeth in your mouth — but, take it from me, they're much better at chewing food than at chewing over health maintenance schedules.
Once A Month Is Usually A Good Frequency
After doing an informal poll, I discovered that people who get massaged regularly rank the experience as among the top ten pleasures in their lives. So, why would you ask them to wait so long to have this feeling of well-being? Bob Hope, the great entertainer who lived more than a hundred years, used to get a massage once a day. While your prospective client most likely doesn't have the comic star's many millions, a frequency of once a week is a pretty nice one for you to recommend. If they can't afford to pay for a massage each week, let that be their decision, not yours. If they say their are too busy to come in to see you once a week, let that also be their decision, not yours. Don't make financial decisions for your clients and prospects, and don't make scheduling decisions for them either.
An Alternative Response
I like to tell my massage therapist clients the following, which I think is a perfect response to the question that their clients ask, "How often should I see you?" The simple response is as follows, "When I ask my clients how they feel right after a massage ends, they almost always reply by saying, 'great or terrific.' So I ask you, 'How often would you like to feel terrific?'"
What I like most about this answer is that it isn't a lecture. Your client is lectured to by bosses, parents and spouses, on a sometimes daily basis, so the last thing they need is to be lectured to by you, their prospective massage therapist, as well. (Lecturer is also a terrible role for you to play with your client, in this context or in any, because lecturers drone on and on with words and you have the ability to bring your client to a wordless state of silence for an hour. Don't confuse them with such a dichotomy. Far too many people in their life at home and at work bombard them with spoken words, to say nothing of the hundreds of others who bombard them with words in emails.)
What I also love about the answer is that it lets them decide — but only after you've provided an enlightened context within which they can think about it; namely, the state of feeling terrific. There are very few people in their personal or professional lives with whom they come into contact who give them the opportunity to feel terrific — and who do so consistently. That's a rare gift and blessing that you enjoy. Don't short-change them by turning into someone who bores them with words.
Never forget that your massage table is like an oasis for your clients, a calm place in the storm of their lives. You're the lighthouse in a dark and stress-filled world. Never underestimate your importance to their bodies and psyches. You make a difference in their lives and, as a result, in the lives of everyone they touch. If they take a long time between treatments, they carry extra stress and tension around with them for a longer period of time than is necessary, and may wind up taking it out on the people in their lives. Too often, it's those who they love the most who receive their worst. On the other hand, if the frequency with which they see you is, say weekly, you give them the chance to share more of a stress-free, harmonious vibration with their friends, family and co-workers. It also means that you're giving them the chance to share more love with those who they love the most. And that's a huge blessing for you, for them and for their loved ones.
As Moses said to Pharoah repeatedly, "Let my people go." I'm no leader of the Hebrew people, but I'd like to adapt this edict from this great Biblical prophet by saying to you repeatedly, "Let your clients go to see you — as frequently as possible."
Click here for more information about Cary Bayer.
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