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TCM Congress in Rothenburg is Largest in Western World
In the medieval town of Rothenburg, deep set within the Bavarian countryside in Southern Germany, the TCM Kongress Rothenburg each year draws around 1.200 participants from more than 40 different countries to attend the biggest TCM conference in the Western world.
Synergy Doesn't Happen in Silos: Acupuncture in Hospitals and Other Healthcare Settings
As acupuncture and traditional East Asian medicine continue to intersect and integrate with biomedical approaches, the conversation about integration expands and becomes richer.
Atypical Femoral Fractures and Bisphosphonate Use: What to Watch For
Bisphosphonates (BP) are popular drugs, with more than 8 billion in sales in 2008; however, profits have declined as patents began expiring. Nonetheless, BP remain the most commonly prescribed drugs for patients at risk of osteoporotic fractures, with several million prescriptions written every year.
Impacting Chiropractic's Future With Technology
When it comes to electronic health records (EHR), Robert Moberg and Dr. Steven Kraus are two of the leading industry experts on the topic.
Will You Be an Amplifer or a Mute?
These times are changing, and changing quickly. There have been many challenges to this profession throughout the past few years. The challenge is to talk, then talk and talk some more about this medicine.
Recreational Cannabis Use and TCM
Many people are drawn to cannabis for its effects physically, mentally and emotionally. Medically, cannabis has some legitimate uses, however the scope of this article is limited to the recreational use of cannabis.
The Need for a New Medical Model: A Challenge for Biopsychosocial and Ecopsychologica Medicine
Chinese medicine speaks of alignment between humans, heaven and earth. It is a complex view with a focus upon relationship. These are comprehensive ideas with no specific terms in contemporary medical practice.
An Excerpt from TCM Case Studies: Pediatrics
This excerpt is reprinted with permission from Jamie Wu. TCM Case Studies: Pediatrics was released in 2014 by People's Medical Publishing House.
The Dietary Supplement Research Dilemma
I do not care what the truth is, one way or another; I just want to know it. And when it comes to dietary supplements, the truth can be hard to find for a number of reasons.
Expanding Access, Branch by Branch
The big news coming from Capitol Hill isn't merely the recent introduction of a pair of bills designed to expand chiropractic services in the Veterans Affairs and military health care systems; after all, similar legislation has made its way through Congress before, never reaching the Oval Office for presidential signature.
Converting More Patients to Your Practice
In 2013 and 2014, the theme was "the money is in the list." This meant that if you had a big email list, you were really making some "cha-ching." Unfortunately, having thousands of emails doesn't equate to thousands of dollars in profit.
A Well-Kept Secret: 5 Element Acupuncture, Part II
Supervising acupuncture interns at a TCM college, it has always struck me how funny it is to hear the clinic manager tell the patients that the Five Element clinic specializes in treating emotions, as if patients with physical pain have no emotions!
Interpersonal Skills 101: Enhancing the Value of Our Patient Interactions
Recently, I read an interesting article in our local newspaper titled "The Value of Human Interaction." The article presented comments from a senior editor for Fortune magazine who discussed "Civility in the Business World."
The Way We Are Designed: A Conversation with Gil Hedley, PhD
I was first introduced to the work of Gil Hedley by Tom DiFerdinando. He gifted me Gil's DVD series.
Avoid Random Treatment of Trigger Points (Part 2)
We must acknowledge that the fascia, which surrounds literally everything in our bodies, including every muscle fiber, is more than just a covering.
Primary Spine Care: Addressing Concerns & Criticisms
The Dec. 1, 2013 issue of Dynamic Chiropractic included an article describing the implementation of a training program for primary spine practitioners (PSP) within a metropolitan region and supported by a large BC/BS plan.
A Reality Check – and a Chance to Educate
Imagine working in the public relations department of nutrition retailer General Nutrition Corporation (GNC) and reading the The New York Times announce...
B Vitamins Improve Memory, Prevent Brain Atrophy
The 2010 OPTIMA study showed that the accelerated rate of brain atrophy in elderly with mild cognitive impairment could be slowed via supplementation with homocysteine-lowering B vitamins, which included folic acid, vitamin B12 and vitamin B6.
Help Update the LBP Practice Guideline
The Council on Chiropractic Guidelines and Practice Parameters has announced the release of an updated Clinical Practice Guideline for Chiropractic Management of Low Back Pain for stakeholder review and comment.
There Really is No Room for Sexism
Recently, Matteo* (a transgender male) approached me during a break in an advanced shiatsu class in Berlin where he was one of two men in a group of 20 women. "Pamela. Don't forget to remind the translator to include male endings."
Low Back Pain: Posture and Movement Analysis
When performing static and dynamic movement analysis of the lumbopelvic hip area, begin with standing visual posture analysis of the pelvis, and then perform lumbar range of motion and assess what you might see during normal versus abnormal lumbar flexion motion.
February, 2013, Vol. 13, Issue 02
Essential Keys to Creating a Rich Holistic Business
By Sharon Desjarlais, CC and Michele McGrew
Alison Elsberry became a solo-preneur after she fell in love with light touch therapy. No longer fitting in with her traditional clinical team, she left to open her own office. Yet even as her practice grew, she sensed a deeper calling.As she opened up to her inner voice, she felt compelled to focus on helping mothers who are raising "spiritually gifted children."
To serve that big mission, Alison knew she couldn't limit her practice to individual sessions. So, she restructured it into a full-bodied business capable of supporting her clients and her higher spiritual purpose. Now, she takes women through group workshops, private retreats and long-term holistic programs that incorporate her hands-on help.
Does Alison's story ring a bell for you? Do you feel called to serve a bigger purpose through your practice? It may be time to create a holistic business that gives you the freedom to follow your highest calling. To find out, put a check mark next to each statement that feels like a "yes:"
___ You love your healing gifts, yet you know you haven't tapped all the ways you're meant to use them to fulfill your life purpose.
___ You're done struggling financially. On behalf of all the people you're here to help heal, you're ready to take a stand for your own freedom and prosperity.
___ You believe in living a holistic life as much as you believe in holistic healing. You're committed to making your needs a priority, just like you advise your clients to put their self-care first.
___ You know what's possible for people when they make a serious commitment to their health and well-being. You're determined to create the programs, retreats and workshops that make it easy for them.
___ You're giving your clients so many extras in the form of time, talent and tips that you're energetically out of balance with the modest income you're receiving.
If you checked even one statement, that's a sure sign that your spirit is calling you to expand your reach. We recommend starting with these four essential keys.
Key #1: Identify Your Big Why
Like Alison, you're probably passionate about using your hands-on gifts. The problem is, loving your process isn't enough to maintain the motivation you need to fully transform your practice. You also have to love your purpose; that deep, compelling reason you feel called to heal others every day. To sustain your commitment, take time to uncover your Big Why – your business mission and vision. It starts with a mission statement that captures the essence of what you're most meant to do. Follow these three simple steps to craft yours:
Now, combine your answers to the three steps above into one powerful statement:
My mission is to _______, _______ and _______ (your three verbs)______________ (your core value or values) to, for, in or with ______________ (the group or cause that most inspires you).
For example: "To uphold, discover and support trust, honesty and integrity in all relationships." "To create, nurture and maintain an environment of growth, challenge and unlimited potential for boys and girls." "To communicate, create and validate freedom of body, mind and spirit to women." "To recognize, promote and inspire the divine connection in myself and others." "To inspire, encourage and support creativity, empowerment and joy in women in the healing arts."
Notice how a mission statement creates a meaningful framework that inspires you to step forward? Now, add your vision to the mission for even more motivation. Simply ask yourself, "What do I want the world to look like after people have been touched by my work?" As you roll the question around, jot down any thoughts, words or scenes that come to mind. Then, write it and refine it until all you have left is the image of the world you want to live in.
Key #2: Claim Your Divine Right Client
As a compassionate caregiver, you couldn't possibly have the time, energy or resources to save the world. But you are perfectly suited to take good care of your own special corner. You have a unique set of talents and strengths and a distinct essence that you were born to give and receive. This constellation of who you are makes you the perfect practitioner for some people and the wrong practitioner for others. Release the guilt that comes from the mistaken belief that you need to help everyone. Like Alison, stake your claim on your Divine Right Clients – those people you feel most called to help now. By focusing all your intention and your resources on them, you'll expand your opportunities to attract them.
Key #3: Map Out Your Pathway to Prosperity
Once you know your Big Why and your Divine Right Client, the next key is to map out a sustainable business model that allows you to serve more people in less time with less effort. Alison uses a proven model we call a Prosperity Pyramid (Fig. 1) that puts her high-end programs at the top and her entry-level services at the bottom. Then she offers multiple price points and healing opportunities on the way up.
In this particular model, potential clients get to know Alison by connecting with her personally or hearing her speak and then visiting her website. From there they can invest a modest fee for a group experience that brings them to a breakthrough in their health. Inspired by seeing what's possible, they continue to move up the pyramid pathway into luxurious private retreats and programs, where Alison serves at her greatest capability – and receives a generous income in return. This is one of several Prosperity Pyramids that are proven to help hands-on practitioners like you build the foundation for a six-figure business. By using this essential key, you not only serve without sacrifice, but you also become a model for what's possible for your clients. As Marianne Williamson said, "As we let our own light shine, we unconsciously give other people permission to do the same."
Key #4: Receive the Full Value of Your Healing Gifts
By using the first three keys, you'll be on your way to transforming your practice into a holistic business. To fulfill your mission, however, you also need to be willing to receive its gifts. Alison has been using these same principles of prosperity with surprising results. She was recently tapped to be interviewed as a leader in her community. "I feel like I should pay you," the interviewer told her after their pre-interview meeting. "I got so much out of this experience. Your presence is worth paying for." Speechless, Alison simply allowed herself to receive the compliment. Then she thought, "Wow, it pays to be myself." That's what we call holistic wealth.
Click here for more information about Sharon Desjarlais, CC.
Click here for more information about Michele McGrew.
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