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Physical Exam 101: The Hands
I am sure you are familiar with the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
The Science of Stretching
In 1986, Rob DeCastella set a course record by running the Boston Marathon in 2:07:51, just 39 seconds off the world record.
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
Immunizations by Colorado DCs: Really?
You probably didn't hear about it, but back on Nov. 21, 2013, the Board of Directors of the Colorado Chiropractic Association (CCA) adopted "immunization authority" for Colorado DCs as its No. 2 legislative goal.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Vaccines and Chiropractic: Evidence-Based Medicine or Medical Dogma?
Right or wrong, the chiropractic profession has historically been against vaccinations. However, a growing trend within the profession is seeking to reverse this position.
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
Are You a Bad Chiropractic Patient?
My father was a great DC. In fact, as you might expect, he was the doctor of chiropractic I measured all other doctors against. Sadly, he died at age 61 when I was in my early 30s.
Fibromyalgia: Put the Pain in Its Place
While some fibromyalgia patients respond favorably to regular chiropractic care, others experience minimal relief. Unfortunately, many of these patients must rely on pharmacological management to relieve their constant pain.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
Coding for the Subluxation: ICD-9 vs. ICD-10
When I attended chiropractic school, I was taught that chiropractors approach health care differently than the traditional medical establishment.
A Chinese Medicine Story: An Interview with Mazin Al-Khafaji
Mazin Al-Khafaji's work has interested me for years. In February 2014, we invited him for the second time to speak at the Southwest Symposium in Austin, Texas.
Knee Pain From the Kinetic Chain
As practitioners of manual medicine, chiropractors often treat patients suffering from knee pain.
Why You Should Include the Single-Leg Stance Test in Every Patient Assessment
The single-leg stance (SLS) test, also known as the single-limb stance test, unipedal stance test or one-legged stance / balance test, is often used in the geriatric population to assess static postural and balance control.
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
Curbing Label Overwhelm
For the average consumer, reading a food package can be overwhelming: natural, organic, non-GMO, gluten free, free range ... you get the picture.
Remembering Clarence Gonstead and 50 Years of the Gonstead Clinic
Dr. Clarence Selmer Gonstead (1898-1978) took chiropractic practice from back-alley bone setting to an understandable biomechanical science. His life was dedicated to clinical competency.
By the Numbers: 3 Common Financial Mistakes With Major Consequences
Warren Buffett is on record for sharing the hidden art of becoming wealthy and making it simple enough for anyone to grasp.
February, 2013, Vol. 13, Issue 02
Essential Keys to Creating a Rich Holistic Business
By Sharon Desjarlais, CC and Michele McGrew
Alison Elsberry became a solo-preneur after she fell in love with light touch therapy. No longer fitting in with her traditional clinical team, she left to open her own office. Yet even as her practice grew, she sensed a deeper calling.As she opened up to her inner voice, she felt compelled to focus on helping mothers who are raising "spiritually gifted children."
To serve that big mission, Alison knew she couldn't limit her practice to individual sessions. So, she restructured it into a full-bodied business capable of supporting her clients and her higher spiritual purpose. Now, she takes women through group workshops, private retreats and long-term holistic programs that incorporate her hands-on help.
Does Alison's story ring a bell for you? Do you feel called to serve a bigger purpose through your practice? It may be time to create a holistic business that gives you the freedom to follow your highest calling. To find out, put a check mark next to each statement that feels like a "yes:"
___ You love your healing gifts, yet you know you haven't tapped all the ways you're meant to use them to fulfill your life purpose.
___ You're done struggling financially. On behalf of all the people you're here to help heal, you're ready to take a stand for your own freedom and prosperity.
___ You believe in living a holistic life as much as you believe in holistic healing. You're committed to making your needs a priority, just like you advise your clients to put their self-care first.
___ You know what's possible for people when they make a serious commitment to their health and well-being. You're determined to create the programs, retreats and workshops that make it easy for them.
___ You're giving your clients so many extras in the form of time, talent and tips that you're energetically out of balance with the modest income you're receiving.
If you checked even one statement, that's a sure sign that your spirit is calling you to expand your reach. We recommend starting with these four essential keys.
Key #1: Identify Your Big Why
Like Alison, you're probably passionate about using your hands-on gifts. The problem is, loving your process isn't enough to maintain the motivation you need to fully transform your practice. You also have to love your purpose; that deep, compelling reason you feel called to heal others every day. To sustain your commitment, take time to uncover your Big Why – your business mission and vision. It starts with a mission statement that captures the essence of what you're most meant to do. Follow these three simple steps to craft yours:
Now, combine your answers to the three steps above into one powerful statement:
My mission is to _______, _______ and _______ (your three verbs)______________ (your core value or values) to, for, in or with ______________ (the group or cause that most inspires you).
For example: "To uphold, discover and support trust, honesty and integrity in all relationships." "To create, nurture and maintain an environment of growth, challenge and unlimited potential for boys and girls." "To communicate, create and validate freedom of body, mind and spirit to women." "To recognize, promote and inspire the divine connection in myself and others." "To inspire, encourage and support creativity, empowerment and joy in women in the healing arts."
Notice how a mission statement creates a meaningful framework that inspires you to step forward? Now, add your vision to the mission for even more motivation. Simply ask yourself, "What do I want the world to look like after people have been touched by my work?" As you roll the question around, jot down any thoughts, words or scenes that come to mind. Then, write it and refine it until all you have left is the image of the world you want to live in.
Key #2: Claim Your Divine Right Client
As a compassionate caregiver, you couldn't possibly have the time, energy or resources to save the world. But you are perfectly suited to take good care of your own special corner. You have a unique set of talents and strengths and a distinct essence that you were born to give and receive. This constellation of who you are makes you the perfect practitioner for some people and the wrong practitioner for others. Release the guilt that comes from the mistaken belief that you need to help everyone. Like Alison, stake your claim on your Divine Right Clients – those people you feel most called to help now. By focusing all your intention and your resources on them, you'll expand your opportunities to attract them.
Key #3: Map Out Your Pathway to Prosperity
Once you know your Big Why and your Divine Right Client, the next key is to map out a sustainable business model that allows you to serve more people in less time with less effort. Alison uses a proven model we call a Prosperity Pyramid (Fig. 1) that puts her high-end programs at the top and her entry-level services at the bottom. Then she offers multiple price points and healing opportunities on the way up.
In this particular model, potential clients get to know Alison by connecting with her personally or hearing her speak and then visiting her website. From there they can invest a modest fee for a group experience that brings them to a breakthrough in their health. Inspired by seeing what's possible, they continue to move up the pyramid pathway into luxurious private retreats and programs, where Alison serves at her greatest capability – and receives a generous income in return. This is one of several Prosperity Pyramids that are proven to help hands-on practitioners like you build the foundation for a six-figure business. By using this essential key, you not only serve without sacrifice, but you also become a model for what's possible for your clients. As Marianne Williamson said, "As we let our own light shine, we unconsciously give other people permission to do the same."
Key #4: Receive the Full Value of Your Healing Gifts
By using the first three keys, you'll be on your way to transforming your practice into a holistic business. To fulfill your mission, however, you also need to be willing to receive its gifts. Alison has been using these same principles of prosperity with surprising results. She was recently tapped to be interviewed as a leader in her community. "I feel like I should pay you," the interviewer told her after their pre-interview meeting. "I got so much out of this experience. Your presence is worth paying for." Speechless, Alison simply allowed herself to receive the compliment. Then she thought, "Wow, it pays to be myself." That's what we call holistic wealth.
Click here for more information about Sharon Desjarlais, CC.
Click here for more information about Michele McGrew.
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