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Day in the Life of an Advanced- Practice DC (Pt. 2)
Let's continue our Q&A with Stephen Perlstein, DC, APC, chair of the New Mexico Chiropractic Association PAC and president of the American Academy of Chiropractic Physicians. Part 1 of this interview appeared in the May 1 issue.
The Liver: The Official of Planning
The Liver, with its paired Official, the Gall Bladder, belongs to the Element Wood within us. Wood grants us the power of birth – new beginnings, growth, breaking through boundaries and surging forward. It is the vigorous, exuberant energy of the spring season.
The Good, the Bad and the Successful in Social Marketing
You might be thinking, "social marketing, don't you mean social media?" No, I mean social marketing. Every day, I keep reading, hearing and learning more and more about the changes happening in social media.
Time for World-Wide Growth
Acupuncture is the organically growing around the world. The legislative body in Quatar has said acupuncture is "okay." The United States has five states to go to have every state recognized and regulated.
Herbal Medicine Continues to Evolve
Product manufacturers, industry partners, distributors and practitioners work as a collective Traditional Chinese Herbal Medicine (TCHM) community to produce high quality TCHM prescriptions that bring low-risk healthcare to thousands of patients everyday.
Acupuncture at a Pain Clinic
Introduction: Pain is the most comprehensive human experience. The experience of pain is associated with the somatic, emotional and social impact. Pain has not only somatic symptoms, but also psycho-social dimension, especially in case of chronic pain.
Case Studies and Answer Analysis for NCCAOM Exam in Foundation of Oriental Medicine
Case studies are very common for acupuncture school students, either in class exams or during taking the national board exam. Most test takers feel they have no idea where they should start and how they should start to analyze those complicated cases.
Introducing the Dynamic Chiropractic Digital Edition
In response to the changing habits of our readers, Dynamic Chiropractic is proud to introduce a digital edition of the publication beginning with the July 2016 issue.
F4CP Campaign Addresses Public Misperceptions of Chiropractic
In late 2015, results of the Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic were published. The report found that 33.6 million U.S. adults (14 percent) had utilized chiropractic care within the previous 12 months.
Bring on the Bitters
Out of all the possible flavor choices with foods, such as sweet, sour, salty, and umami (deliciousness), which would you choose first? Bitter, though not as enjoyable, is also a flavor.
Who is Your Ideal Patient?
Being in a healthcare practice requires you to think critically about many things including your equipment, techniques, documentation, financial goals, and the retention of clients and staff.
What Should You Call Your Patients (and What Should They Call You)?
When I walked into the exam room, the new patient looked uneasy, fumbling with his cellphone. He was a huge Polynesian man, probably in his 40s, with unrecognizable island tattoos.
Shoulder Rehab: The Gait Connection
Shoulder problems can be difficult to rehab completely for several reasons. The shoulder is made up of several joints that must function together smoothly to provide the extreme mobility that is possible and necessary for many activities.
Five-Element Reaches Out to Serve the Community
In 2006, a student at the Institute of Taoist Education and Acupuncture (ITEA) approached the administration about an idea for his senior project.
Immunotherapy: Where Molecular Medicine Crosses Into Holistic Thinking
Immunotherapy, and its promise as a cancer treatment, has been in the news a lot in the last few years, and for good reason. Real shifts are happening in oncology and exciting researchers, clinicians, and patients.
We Get Letters & Email
Another Slap in the Face for DCs; I Know Where to Find the Missing Chiropractic Patients; Clarification on Vitamin D Study.
The Effectiveness of Chinese Medicine in Treating Infertility in the Philippines
Infertility is defined as the inability to achieve a successful pregnancy after 12 months or more of regular unprotected intercourse.
Chiropractic Needs a Lesson in Education
The American Chiropractic Association has launched a campaign, The National Medicare Equality Petition, to enact federal legislation that would achieve full physician status for DCs in Medicare.
How to Bill Evaluation and Management Codes
Q: I am in need for guidance on how to bill evaluation and management (E&M) codes in addition to acupuncture the same date of service, I have never been paid for an exam when done with acupuncture and I believe I am doing it wrong.
Treatment of Type 1 Diabetes Mellitus: The Latest Breakthroughs
There are now more than 29 million diabetics in the U.S. and 10% of them have Type 1. The incidence has been increasing in recent years at an epidemic rate.
The Eight Extraordinary Confluent Points
The eight extraordinary confluent points are a very popular set of acupuncture points in the modern practice of acupuncture. They are also called the intersection, meeting, command, opening, master, and the flowing and pooling points of the eight extraordinary vessels.
2016 Trudy McAlister Foundation AOM Scholars
This year, the Trudy McAlister Foundation (TMF) received a record number of excellent applications for the 2016 scholarship awards and has awarded five scholarships for $2000 each. More information is available on our website: AOMScholarship.org
Diet, Nutrition and the Context of Risk (Part 2): Food Poisoning
Other than the morbidity and mortality linked to eating too much food, "all-natural" organisms that contaminate our food cause more illness, more hospitalizations and more death than food contaminated by heavy metals, plastics, preservatives, artificial colors, emulsifiers, artificial sweeteners and pesticides combined.
Are Herbs Useful for Chronic Pain?
The human nervous system is what makes us special, but our greatest strength also makes us vulnerable: witness the growing incidence of chronic addictions, anxiety, depression, sleep disorders and chronic pain syndromes.
February, 2013, Vol. 13, Issue 02
Essential Keys to Creating a Rich Holistic Business
By Sharon Desjarlais, CC and Michele McGrew
Alison Elsberry became a solo-preneur after she fell in love with light touch therapy. No longer fitting in with her traditional clinical team, she left to open her own office. Yet even as her practice grew, she sensed a deeper calling.As she opened up to her inner voice, she felt compelled to focus on helping mothers who are raising "spiritually gifted children."
To serve that big mission, Alison knew she couldn't limit her practice to individual sessions. So, she restructured it into a full-bodied business capable of supporting her clients and her higher spiritual purpose. Now, she takes women through group workshops, private retreats and long-term holistic programs that incorporate her hands-on help.
Does Alison's story ring a bell for you? Do you feel called to serve a bigger purpose through your practice? It may be time to create a holistic business that gives you the freedom to follow your highest calling. To find out, put a check mark next to each statement that feels like a "yes:"
___ You love your healing gifts, yet you know you haven't tapped all the ways you're meant to use them to fulfill your life purpose.
___ You're done struggling financially. On behalf of all the people you're here to help heal, you're ready to take a stand for your own freedom and prosperity.
___ You believe in living a holistic life as much as you believe in holistic healing. You're committed to making your needs a priority, just like you advise your clients to put their self-care first.
___ You know what's possible for people when they make a serious commitment to their health and well-being. You're determined to create the programs, retreats and workshops that make it easy for them.
___ You're giving your clients so many extras in the form of time, talent and tips that you're energetically out of balance with the modest income you're receiving.
If you checked even one statement, that's a sure sign that your spirit is calling you to expand your reach. We recommend starting with these four essential keys.
Key #1: Identify Your Big Why
Like Alison, you're probably passionate about using your hands-on gifts. The problem is, loving your process isn't enough to maintain the motivation you need to fully transform your practice. You also have to love your purpose; that deep, compelling reason you feel called to heal others every day. To sustain your commitment, take time to uncover your Big Why – your business mission and vision. It starts with a mission statement that captures the essence of what you're most meant to do. Follow these three simple steps to craft yours:
Now, combine your answers to the three steps above into one powerful statement:
My mission is to _______, _______ and _______ (your three verbs)______________ (your core value or values) to, for, in or with ______________ (the group or cause that most inspires you).
For example: "To uphold, discover and support trust, honesty and integrity in all relationships." "To create, nurture and maintain an environment of growth, challenge and unlimited potential for boys and girls." "To communicate, create and validate freedom of body, mind and spirit to women." "To recognize, promote and inspire the divine connection in myself and others." "To inspire, encourage and support creativity, empowerment and joy in women in the healing arts."
Notice how a mission statement creates a meaningful framework that inspires you to step forward? Now, add your vision to the mission for even more motivation. Simply ask yourself, "What do I want the world to look like after people have been touched by my work?" As you roll the question around, jot down any thoughts, words or scenes that come to mind. Then, write it and refine it until all you have left is the image of the world you want to live in.
Key #2: Claim Your Divine Right Client
As a compassionate caregiver, you couldn't possibly have the time, energy or resources to save the world. But you are perfectly suited to take good care of your own special corner. You have a unique set of talents and strengths and a distinct essence that you were born to give and receive. This constellation of who you are makes you the perfect practitioner for some people and the wrong practitioner for others. Release the guilt that comes from the mistaken belief that you need to help everyone. Like Alison, stake your claim on your Divine Right Clients – those people you feel most called to help now. By focusing all your intention and your resources on them, you'll expand your opportunities to attract them.
Key #3: Map Out Your Pathway to Prosperity
Once you know your Big Why and your Divine Right Client, the next key is to map out a sustainable business model that allows you to serve more people in less time with less effort. Alison uses a proven model we call a Prosperity Pyramid (Fig. 1) that puts her high-end programs at the top and her entry-level services at the bottom. Then she offers multiple price points and healing opportunities on the way up.
In this particular model, potential clients get to know Alison by connecting with her personally or hearing her speak and then visiting her website. From there they can invest a modest fee for a group experience that brings them to a breakthrough in their health. Inspired by seeing what's possible, they continue to move up the pyramid pathway into luxurious private retreats and programs, where Alison serves at her greatest capability – and receives a generous income in return. This is one of several Prosperity Pyramids that are proven to help hands-on practitioners like you build the foundation for a six-figure business. By using this essential key, you not only serve without sacrifice, but you also become a model for what's possible for your clients. As Marianne Williamson said, "As we let our own light shine, we unconsciously give other people permission to do the same."
Key #4: Receive the Full Value of Your Healing Gifts
By using the first three keys, you'll be on your way to transforming your practice into a holistic business. To fulfill your mission, however, you also need to be willing to receive its gifts. Alison has been using these same principles of prosperity with surprising results. She was recently tapped to be interviewed as a leader in her community. "I feel like I should pay you," the interviewer told her after their pre-interview meeting. "I got so much out of this experience. Your presence is worth paying for." Speechless, Alison simply allowed herself to receive the compliment. Then she thought, "Wow, it pays to be myself." That's what we call holistic wealth.
Click here for more information about Sharon Desjarlais, CC.
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