resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A Conversation With Dr. Betty Edmond
This month's column is an exclusive interview with Betty Edmond MD, newly elected CEO/President of the AOMA Graduate School of Integrative Medicine in Austin, Texas.
Qigong for Substance Abuse
It is commonly believed that substance abuse, in addition to harming one’s physiological state, hurts the spirit. There is also a belief that one’s spirit does not weaken due to substance abuse, but rather, the person finds solace in addiction due to an already weak spirit.
Low Back Pain in Running Athletes
After 7 million years of adapting to upright postures, the lumbar spine and pelvis have become remarkably adept at managing ground-reactive forces associated with running.
We Get Letters & Email
Our Country Needs Us Between Elections, Too; Continuing Care: We Aren't There Yet; Our Associations Need to Do More.
An Opportunity & a Responsibility
Nearly 80 Americans die from an opioid-related overdose every day, and spine-related pain is one of the principle drivers of opioid use. This unfortunate situation creates both an opportunity and a responsibility.
True Practice Mobility for the Chiropractic Profession
When natural disasters occur, chiropractors can literally travel to the other side of the world to offer humanitarian relief in less than a day. The chiropractor's license to legally practice, however, can't make it past the state line.
News in Brief
Updated Neck Pain & Whiplash Guideline; Attention, IHS DCs; New VP of Institutional Advancement At Palmer; N.J. DC Interns At U.S. Olympic Training Center; Chiropractic Society Of R.I. On The Front Lines.
Prepare for the End, From the Beginning: Wealth Building and Retirement with the Tao
Yin and yang flow into and out from one another continually. Beginnings become endings and endings become beginnings again. Wholeness and cycles are the nature of Tao.
Five Branches University Has First Hospital TCM Residency
Established in 1984, Five Branches University (FBU) has campuses in Santa Cruz and San Jose, Calif., which serve the communities of Santa Cruz, the Monterey Bay, and Silicon Valley.
Anti-Aging With Dr. Ping Zhang
Jennifer Waters, TCM practitioner and writer of the Acupuncture Today column, "Talking With the Masters" sat down with Dr. Ping Zhang to discuss aniti-aging with acupuncture.
Shoulder Rehab: Start With the Scapula
The scapula is an incredible display of elegance and movement within the biomechanics of human motion. It's evolved for mobility and stability in the scapulo-thoracic region, giving us the ability to do things that are uniquely human, such as throwing with accuracy.
Scar Reduction With Acupuncture & Microneedling (Part 2)
Protocols & treatment Timing
Flirting With Alternative Therapies
There are about as many adjunct therapies being marketed to acupuncturists as there are acupuncturists. While some may remain purist in their application of traditional Chinese medicine, others choose to explore new horizons of treatment.
The Acupuncture Channel System (Part 1)
The earliest Chinese reference to channels is in the Mawangdui Medical Manuscripts,1 which are dated to the Warring States period of the Zhou Dynasty (475 BC-221 AD). The text presents 11 channels. There are no acupuncture points listed in those channels.
The Case Report: A Valuable Tool
Case reports are a valuable form of descriptive research. The most basic form of practice-based research, a case report is a detailed account of the history, presenting symptoms, assessment, observations, treatment and follow-up of an individual patient, discussed in the context of prior and potential future research.
Another Step Forward for Chiropractic
Chiropractic is now available to 86,000-plus Latter-Day Saints missionaries and you are invited to become a provider. LDS membership in not required; our only concern is that our missionaries get the best quality care available.
Crow Like the Rooster
As we welcome in the Year of the Rooster, we look at some of its major characteristics: confidence and communication, which suits the image we have of the Rooster...strutting in the farmyard, crowing to the others that it's time to wake up.
Let's Clear Up the Collection Confusion
This is an often-misunderstood practice swirling with misinformation. First, a few basics: Insurance is a contract between the patient and the insurance company. The insurance company is simply making a payment for services or care on behalf of the patient.
A New Year and Vision for the ACA
Inadequate pain management coupled with the epidemic of prescription opioid overuse and abuse has taken a severe toll on the lives of millions of people in the United States. Every day, more than 1,000 people are treated in the ER for misusing prescription opioids.
The winter season is upon us and offers unique challenges for the clinician and patient alike. To effectively navigate through the winter season there are two main TCM medicinals, Huang Qi and Gan Jiang, to consider, as well as two important formulas which feature these two TCM treasures.
An Education in Gluten Sensitivity
A relatively new syndrome officially documented as non-celiac gluten sensitivity (NCGS) or gluten sensitivity (GS) was officially recognized and published in the new list of gluten-related disorders in 2012.
Nutrition for Menopause: Front-Line Therapy for All Phases
Of all the changes women experience during their reproductive life, there is no doubt the most dreaded are the three phases of menopause. This is not surprising since all of the symptoms associated with menopause are replete with unpleasantness.
February, 2013, Vol. 13, Issue 02
Essential Keys to Creating a Rich Holistic Business
By Sharon Desjarlais, CC and Michele McGrew
Alison Elsberry became a solo-preneur after she fell in love with light touch therapy. No longer fitting in with her traditional clinical team, she left to open her own office. Yet even as her practice grew, she sensed a deeper calling.As she opened up to her inner voice, she felt compelled to focus on helping mothers who are raising "spiritually gifted children."
To serve that big mission, Alison knew she couldn't limit her practice to individual sessions. So, she restructured it into a full-bodied business capable of supporting her clients and her higher spiritual purpose. Now, she takes women through group workshops, private retreats and long-term holistic programs that incorporate her hands-on help.
Does Alison's story ring a bell for you? Do you feel called to serve a bigger purpose through your practice? It may be time to create a holistic business that gives you the freedom to follow your highest calling. To find out, put a check mark next to each statement that feels like a "yes:"
___ You love your healing gifts, yet you know you haven't tapped all the ways you're meant to use them to fulfill your life purpose.
___ You're done struggling financially. On behalf of all the people you're here to help heal, you're ready to take a stand for your own freedom and prosperity.
___ You believe in living a holistic life as much as you believe in holistic healing. You're committed to making your needs a priority, just like you advise your clients to put their self-care first.
___ You know what's possible for people when they make a serious commitment to their health and well-being. You're determined to create the programs, retreats and workshops that make it easy for them.
___ You're giving your clients so many extras in the form of time, talent and tips that you're energetically out of balance with the modest income you're receiving.
If you checked even one statement, that's a sure sign that your spirit is calling you to expand your reach. We recommend starting with these four essential keys.
Key #1: Identify Your Big Why
Like Alison, you're probably passionate about using your hands-on gifts. The problem is, loving your process isn't enough to maintain the motivation you need to fully transform your practice. You also have to love your purpose; that deep, compelling reason you feel called to heal others every day. To sustain your commitment, take time to uncover your Big Why – your business mission and vision. It starts with a mission statement that captures the essence of what you're most meant to do. Follow these three simple steps to craft yours:
Now, combine your answers to the three steps above into one powerful statement:
My mission is to _______, _______ and _______ (your three verbs)______________ (your core value or values) to, for, in or with ______________ (the group or cause that most inspires you).
For example: "To uphold, discover and support trust, honesty and integrity in all relationships." "To create, nurture and maintain an environment of growth, challenge and unlimited potential for boys and girls." "To communicate, create and validate freedom of body, mind and spirit to women." "To recognize, promote and inspire the divine connection in myself and others." "To inspire, encourage and support creativity, empowerment and joy in women in the healing arts."
Notice how a mission statement creates a meaningful framework that inspires you to step forward? Now, add your vision to the mission for even more motivation. Simply ask yourself, "What do I want the world to look like after people have been touched by my work?" As you roll the question around, jot down any thoughts, words or scenes that come to mind. Then, write it and refine it until all you have left is the image of the world you want to live in.
Key #2: Claim Your Divine Right Client
As a compassionate caregiver, you couldn't possibly have the time, energy or resources to save the world. But you are perfectly suited to take good care of your own special corner. You have a unique set of talents and strengths and a distinct essence that you were born to give and receive. This constellation of who you are makes you the perfect practitioner for some people and the wrong practitioner for others. Release the guilt that comes from the mistaken belief that you need to help everyone. Like Alison, stake your claim on your Divine Right Clients – those people you feel most called to help now. By focusing all your intention and your resources on them, you'll expand your opportunities to attract them.
Key #3: Map Out Your Pathway to Prosperity
Once you know your Big Why and your Divine Right Client, the next key is to map out a sustainable business model that allows you to serve more people in less time with less effort. Alison uses a proven model we call a Prosperity Pyramid (Fig. 1) that puts her high-end programs at the top and her entry-level services at the bottom. Then she offers multiple price points and healing opportunities on the way up.
In this particular model, potential clients get to know Alison by connecting with her personally or hearing her speak and then visiting her website. From there they can invest a modest fee for a group experience that brings them to a breakthrough in their health. Inspired by seeing what's possible, they continue to move up the pyramid pathway into luxurious private retreats and programs, where Alison serves at her greatest capability – and receives a generous income in return. This is one of several Prosperity Pyramids that are proven to help hands-on practitioners like you build the foundation for a six-figure business. By using this essential key, you not only serve without sacrifice, but you also become a model for what's possible for your clients. As Marianne Williamson said, "As we let our own light shine, we unconsciously give other people permission to do the same."
Key #4: Receive the Full Value of Your Healing Gifts
By using the first three keys, you'll be on your way to transforming your practice into a holistic business. To fulfill your mission, however, you also need to be willing to receive its gifts. Alison has been using these same principles of prosperity with surprising results. She was recently tapped to be interviewed as a leader in her community. "I feel like I should pay you," the interviewer told her after their pre-interview meeting. "I got so much out of this experience. Your presence is worth paying for." Speechless, Alison simply allowed herself to receive the compliment. Then she thought, "Wow, it pays to be myself." That's what we call holistic wealth.
Click here for more information about Sharon Desjarlais, CC.
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