Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
February, 2013, Vol. 13, Issue 02
Quiet the Fear and Then Open Your Heart
By Ann Catlin, LMT, NCTMB, OTR
I've had the privilege of teaching hundreds of massage therapists about serving frail elders and people in hospice care. I've learned from these therapists that, no matter what, we all have a few things in common.We are compassionate, heart-centered people. We want to make a difference in other's lives. And we have a desire to serve people in nursing homes, hospice or home care. But, even massage therapists who feel drawn to this work, struggle with fears and lack confidence in their ability to successfully reach out to this special population. "I don't feel I know enough." "I don't know the proper techniques." "I've never worked in this kind of health care system so how do I get started?" "I'm afraid of the emotional toll it might take on me." I want to challenge you to admit, then let go, of some of your own fears about working with this special population.
There are two themes of concerns that therapists seem to share. (Did you notice I've substituted the word "fear" with "concern"? Feels better already, doesn't it?) One theme centers on questions about how to market your services and how to create clinical programs in long term care or hospice. The second theme has to do with working with these special clients and how to handle situations that arise in say, the nursing home environment. These concerns going to be the focus here.
Your concerns create obstacles. There are obstacles that affect our confidence but, more importantly, obstacles that become barriers to getting in touch with your ability to be a compassionate and therapeutic presence and fully serve your clients. So, how do you go about identifying your own concerns? Try this brief activity as a start. Get a piece of paper. Now, imagine this scenario. Let's suppose you are just getting started with a new position in a large eldercare facility. You have several new clients with a range of conditions and abilities. Three have dementia. One has had a severe stroke. One has advanced Parkinson's disease. Two are non-verbal and spend most of their time in bed. And two are in the facility short term recovering from hip surgery and will be returning home soon. As you get started with your day, the director of nursing asks you to join a staff meeting to introduce yourself and tell them about your work. Okay, now ask yourself, "Is there anything I feel nervous about? Is there anything I don't know if I'm prepared for? If I imagine such and such happening, do I feel a twinge of anxiety or a tightening in my body?" Quickly jot down whatever comes to mind. These reactions represent your personal concerns.
There are four areas of concern that emerge over and over when I do this exercise in my workshops. I will share the most common ones with you here in hopes that you will feel some relief knowing that you aren't alone. The truth is we all have concerns and it doesn't matter how much experience we have. What follows is each of the four areas of concerns and the top three situations that therapists commonly share.
We all could add our own things to these lists. I want you to hear that just because you have these thoughts, it doesn't mean that something is wrong with you or that you aren't cut out for this work. It means you're normal and willing to take an honest look at yourself. There is a great little book by Susan Jeffers called, Feel the Fear and Do It Anyway. She tells us to, "accept fear as simply a fact of life rather than a barrier to success. Whenever we take a chance and enter unfamiliar territory or put ourselves into the world in a new way, we experience fear." I like to think of it as finding my edge and then, expanding it.
If you give yourself a break and soften your fears just a little, then you can operate from a heart-centered place rather than being caught up in your thoughts. If we are able to be in the moment rather anticipating what comes next, we are guided in our actions. And if we accept the situation as it is we are able to be fully present to the individual we are serving at the time. After all, at the end of the day, isn't that what it's all about?
Click here for more information about Ann Catlin, LMT, NCTMB, OTR.
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