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21st Century Marketing: Five Ways to Use Social Networks as a Customer-Service Tool
As the popularity of social networks grows among businesses and professionals, customers' expectations about how they will be served through these networks continue to evolve.
Advancing the Primary Spine Practitioner
A large New York Blue Cross / Blue Shield plan hosted the formal inaugural training program for primary spine practitioners (PSP) on Sept. 28-29, 2013.
The Newest Public-Health Epidemic: Sitting Too Much, Moving Too Little
In my last column, I wrote about sitting versus standing at work. ("Sit or Stand? Strategies to Improve Workplace Health and Reduce Disease," Oct. 1 DC) I wrote the article from the perspective of an ergonomist.
Acupuncture Today Continues To See Unprecedented Growth
For the past decade, the profession has seen steady growth in stature with legislators and the general public. The growing presence of the profession has been directly reflected in the growth of our publication.
Sports Media Legend Joins the TIPS Team
The Foundation for Chiropractic Progress developed "Athletic TIPS" (Towards Injury Prevention in Sports) in an effort to address the growing concern of sports injuries.
Acupuncture: The Key and Future of High Sports Performance
Acupuncture is commonly utilized in the intervention of pain and has also been gaining popularity in sports medicine. Athletes are treated with acupuncture for the relief of soft tissue injuries such as sprains, muscle strains, and tendonitis.
Breathing Techniques To Resolve Patient Issues
When a patient of mine who has practiced yoga for nearly 30 years, told me that she was experiencing panic attacks, I was surprised. "After so many years of training, can't you turn them off?" I asked. "I do turn them off, but only temporarily," she replied.
PCOM Symposium Celebrates 25 Years
Acupuncture and Oriental medicine practitioners and students, as well as providers representing various other health care disciplines, flocked to San Diego's Catamaran Resort Hotel to attend the PCOM Annual Symposium on Oct. 24-27.
50 Million Opportunities
Toca! Tira! Golasso! While you may not recognize these words ("Touch! Shoot! Goal!"), I hear them often.
Managing a High Protein Diet
One of the most common clinical presentations in today's clinic is patients following a high protein diet. It seems that every year a new version of a high protein diet appears promising weight loss and physical transformation.
Unlocking Secrets of the Pelvis (Pt. 3)
In part 1 of this series [Aug. 15 issue], we began to identify the many asymmetries human beings are all born with and detail how these asymmetries, when they become excessive or unchecked, can create a cascade of imbalance in every system of our body, resulting in dysfunction, pain, degeneration and eventually disease.
Leaving a Vision of the Future Behind
Jeff Nelson, president / chief executive officer of Northwestern Health Sciences University since April, died suddenly on Oct. 22 as the result of a gunshot wound.
German Auricular Acupuncture: Effective For Your Patients
Auricular medicine as developed by Western medical doctors in Europe is a complete modality of diagnosis and treatment. Unlike body acupuncture, auricular acupuncture is treating the central nervous system rather than meridians.
Peer Points: In The Business of Herbs
When it comes to herbs, acupuncturist Cathy Margolin wants her patients and customers to know she is the expert they need. In order to do this, Margolin has studied the marketplace and incorporated key business lessons to build an herbal company that sells and markets herbs to the masses who may be skeptics.
Does Copper in Your Multivitamin Cause Dementia?
For the past year or more, I have been asked about whether it is safe to take multivitamins with copper because of a fear that is apparently spreading. The fear is that 1-2 mg of copper in multivitamins supposedly causes dementia and/or Alzheimer's disease.
Educating the Growing Hispanic Population About the Value of Chiropractic Care
Chiropractic was given the spotlight on the largest and highest-rated Hispanic television network in the U.S., Univision.
A Tribute to Richard D. Yennie, DC (1928-2013)
It was with sadness that I read the obituary of Dr. Richard Yennie in the Oct. 20, 2013 Kansas City Star. However, reading it also brought reflection and warm memories, as he was a close family friend of my grandparents, Cleveland College founders Drs. Ruth and C.S. Cleveland Sr.; and my parents, Drs. Mildred and Carl Cleveland Jr.
Studies: Acupuncture Effective For Depression
Many people suffering from depression can find a natural and effective way to treat their symptoms with acupuncture, according to the latest study.
Acupuncture & Substance Abuse Rehabilitation
One of the most rapidly changing areas of healthcare is that of addiction medicine. Advances in brain imaging technology have allowed doctors and scientists to understand addiction, and recovery from addictive disorders, at the level of the individual neuron in the brain.
We Get Letters & E-Mail
Change: Healthy and Inevitable; Our Scope of Practice Needs to Change; Chiropractic Physicians Deserve to Be Accurately Informed.
Patellofemoral Pain: Fascial and Exercise Treatment
I recently had a male high-school senior come in who was having some patellofemoral pain, as well as some distal iliotibial band (ITB) pain. He had just started end-of-summer training to play high-school football.
Acupuncture In Haiti: Aid that Works
I recently returned from Haiti. So many people ask whether Haiti has recovered since the earthquake of January, 2010. Once you've been to Haiti, you would never ask that question. It doesn't make any sense.
Continuing Education Showdown: Online Learning vs. In-Person Seminars
Many state TCM and acupuncture regulatory bodies and associations are interfering with the success of their members by limiting the number of continuing education credit hours they can earn online.
The Lateral Subsystem and Lower Extremity Pain
Human locomotion is an incredible demonstration of muscle activation, timing, sequencing and patterning. The very idea that we can stand upright and put one foot in front of the other to get from point A to point B without falling down is miraculous.
Partnerships Leverage Power for Our Profession
While there are many recognized benefits and advantages to developing partnerships between organizations, the main reason why partnerships are established is relatively simple: There is added value in working together for a common cause or purpose.
Promoting Acupuncture with Acupressure Demonstrations
Dan and his wife Marla were admiring the beautiful bouquet of flowers at our booth at the Business Expo when our receptionist asked him if he knew anyone who had tried acupuncture.
Facial Rejuvenation: The Key to Exceptional Results
Acupuncturists make the best detectives. I know this first hand because I'm an acupuncturist and a private investigator and in both professions, there is a need to dig deep to solve the mystery.
January, 2013, Vol. 13, Issue 01
The Facts About Sugar: The Sweet and the Sour of It
By Sharon Puszko, PhD, LMT
While on a flight to Phoenix this past fall, I came across an article on sugar that I found interesting. It made me wonder exactly how much sugar was in the non-fat, no whip, grande peppermint white chocolate mocha I was sipping.After settling in at the hotel, I checked Starbuck's website for the nutritional information, and interestingly, sugar is not listed. After some more online research, I found out my drink had 49 grams of sugar. Well, what exactly does that amount to? Is it a lot? We have been hearing more and more about the excessive use of sugar in our society and its possible effect on obesity and diabetes. But exactly how much we should or should not be consuming has not been made overtly clear. Since we work in the wellness field, it would certainly behoove us to get a sense of where our eating habits fall in the sugar-consumption spectrum.
It turns out that 49 grams of sugar is indeed a lot of sugar. In fact, it is more than double the recommended daily intake of added sugar for women. For the first time ever, in 2009, the American Heart Association published recommendations on sugar consumption (Circulation, August 2009). The report explained that we need to start limiting the amount of added sugars we consume, not naturally occurring sugars such as those found in fruit, vegetables and dairy products. For women, that means we should consume no more than 24 grams (about six teaspoons) of added sugar a day. For men, the recommendation is no more than 36 grams (about nine teaspoons) of added sugar a day, and for children the recommendation is 12 grams per day, or three teaspoons. Many a survey has found that on average, Americans consume about 22 teaspoons of added sugar on a daily basis.
After reading this report, I was quite shocked by how much added sugar most of us are eating without even realizing it. Now that I know how to read the nutritional labels (4 grams = 1 teaspoon or 1 gram = 1/4 teaspoon), I can try to do a better job of keeping track of my sugar intake. The problem, however, is that almost all processed foods have sugar added to them. That whole wheat bread I switched to in order to eat more healthy? Five added grams of sugar in one slice. My creamy peanut butter? Three grams of added sugar. Combined with my daily two cups of coffee (with cream and sugar) and I have reached already reached my limit. The half pint of chocolate milk children get from the school cafeteria? Well, that has 18 grams of added sugar. Add that to the sugar found in popular cereals, yogurts, granola bars and fruit juices, and you will soon understand why doctors are associating sugar consumption with the rise in childhood obesity and diabetes.
Let's be realistic: time and financial constraints make it almost impossible for the average family to prepare three meals a day without using any processed foods. So what, if anything, can we do to decrease sugar consumption?
I chose this topic because our personal state of health does directly relate to our ability to treat clients. If the body is constantly directing energy towards managing insulin levels, it is pulling that energy away from other areas. If we could train our bodies to resist the immediate gratification of the sugar “high,” would we feel even more energetic in the long run? Maybe we could handle doing one more massage a day? Or have enough energy to increase how much we workout? Many in the wellness and fitness industry condone sugar elimination cleanses. After writing this article, I am curious to learn more about them. For now, though, I think I will start by passing on the Starbucks mocha next time I fly.
Sharon Puszko is the owner/director/educator for Day-Break Geriatric Massage Institute. She may be contacted at
or through her Web site: www.daybreak-massage.com.
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