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Talking to Skeptical MDs: "Just the Facts, Ma'am"
The first lesson in public speaking is to know your audience. This is particularly applicable when talking to skeptical medical doctors about chiropractic. You have to understand where they are coming from and speak the language they understand.
Getting Athletes Back in the Game: Low-Level Laser Therapy for Sports Injuries
Sports injury rehabilitation is all about getting back in the game quickly and with optimal health. A relatively new tool for the treatment of sports injuries is finding global success, and it is doing so in a fast, efficient way.
Healing With Simple, Healthy Food
When it comes to your health, there is no better way to take control and create positive outcomes than by focusing on diet and lifestyle. As chiropractors, you know the power that regular self-care has for your patients.
F4CP: New Campaign to Promote Chiropractic as a Career
The F4CP has announced a "targeted cooperative campaign" that will engage doctors of chiropractic and chiropractic students, as well as chiropractic colleges, chiropractic media, state associations and vendors, to encourage DCs to recommend a chiropractic career to patients, family and friends.
Primary Lateral Sclerosis: A Condition With a Chiropractic Connection
Primary lateral sclerosis (PLS) is a slowly progressive, adult degenerative disease of the upper motor neurons characterized by progressive spasticity or stiffness. It is a clinical diagnosis that has been avoided because it is (largely) a diagnosis of exclusion.
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Offline Marketing Techniques: Opportunities to Help Grow Your Business
In a world becoming increasingly dominated by connected devices, when we think of marketing, we often think of online and social media marketing. Considerable attention is given to Facebook and Twitter, as well as CPC [cost-per-click] advertising.
Resolving Medial Arch Suspicions: The Navicular Drop Test
Healthy feet have three distinct arches: medial longitudinal, lateral longitudinal and anterior transverse.
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Not Another Typical Drug Company Lawsuit
It's becoming more common to see drug manufacturers negotiate "false claims" settlements for millions and billions of dollars.1-2 Most of these settlements have to do with violations in the marketing of the drugs they produce and sell.
Looking Back: Abstracts From Chiropractic History
D.D. Palmer's Technique for the Posterior Apical Prominence; An Early Attempt to Achieve Consensus on Subluxation; Chiropractic Subject Headings: Past, Present and Future; Mabel Palmer: A History of Chiropractic That Almost Wasn't.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
The Gluteal-Knee Connection
The underlying causes of knee pain and dysfunction are rarely isolated to the knee. The knee is a relatively stable joint with limited intrinsic ability to adapt to aberrant motion.
Post-Concussion Patient Care: Relevance of the Chiropractic Adjustment
There is a widespread understanding within the profession of the general guidelines for care of the concussion patient. These include guidelines for physical and cognitive rest, return to normal activities and so forth.
Super Bowl Chiropractor
With opening night of the 2014 National Football League season only a month away, what better time to talk to Dr. Jim Kurtz, team chiropractor for the defending Super Bowl champion Seattle Seahawks?
January, 2013, Vol. 13, Issue 01
WIBB Exclusive: Customer Service Gone Bad
By Cherie Sohnen-Moe
I recently had one of the worst customer service experiences in my life! I placed an order with a company on October 15th. They state that all orders will be shipped in 7 to 14 working days.This company is only one state away and is open seven days a week, so I figured I would have my order in less than three weeks – even if we only count five working days per week. Three weeks pass and no order and no e-mail notice of the shipment.
So, on Monday, November 5th, I called and talked with someone at the company. He was very apologetic, said he would look into it and call me back. So far, so good. I figure that sometimes glitches happen, but what's critical is how they are handled. He calls me back and says the reason that my order had been held up was that a few of the 21 items had been on back order. I asked him why I wasn't contacted and given the option to have a partial (in actuality a majority) order shipped. He said that should have happened but didn't. Then, he assured me that everything was there and my order would ship out that day and that I would receive it by the following Tuesday or Wednesday at the latest.
Wednesday comes and no order. I call and get voice mail. I leave a message and send an e-mail.
Thursday morning, still no response. So I call again and talk with the same person. He claims it's out of his hands, but he will follow up. More than five hours elapse and no word. So, I call him back. Again, all I get is apologies. I ask him if there's anyone else I can talk with (sometimes going up the chain of command works). I was essentially told that there was nobody else. He promised to get this handled.
Friday comes and goes. No response. I talked with a friend who had gone in on the order with me. She went to Facebook and posted a quick note about her disappointment. Within minutes she received a response with a name and e-mail address to contact (different than the person I had contacted). So, I sent an email. I realize that not everyone reads their e-mail daily, but I expected to hear from someone by Monday. Nope.
This company held my money hostage for a month! They had multiple opportunities to make amends. They should have sent some of my order (even if it was just one item) next day delivery, when I first talked with them. Most importantly, they should have contacted me and explained what the delay was (even though supposedly everything was ready when I called on November 5th) and given me options. Instead, I had to initiate all of the communications and all I got was empty apologies.
On November 12th, I sent an email stating that I needed a response in an hour or I would contact my credit card company to get the charges reversed, contact the Better Business Bureau and post my story on my blogs and every social media outlet that I am on. In just under an hour, I received a lovely e-mail with a tracking number that my order is on its way. While this is good, the only apologies were for the delay, not the poor communication once they knew about the problem. And that was the most frustrating part of the whole experience.
I wholeheartedly endorse companies that incorporate a proactive customer service program. Unfortunately, many companies don't anticipate potential problems and how to handle them if they arise.
What circumstances do you think might occur to cause a client to be unhappy? What steps will you take to repair the relationship?
To read other posts from our expert panel, visit the WIBB blog at www.massagetoday.com/wibb/
Click here for previous articles by Cherie Sohnen-Moe.
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