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Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Micro-Needle Dermal Roller Use in the Treatment Room
Recently micro-needle dermal rollers have been getting a lot of media attention. As a practitioner who specializes in acupuncture facial rejuvenation, I know that skin needling with a dermal roller (also known as collagen induction therapy), promotes the natural reproduction of collagen and elastin, making the skin feel smoother and tighter.
The McGill Approach to the Lower Back (Part 1)
Stuart McGill, PhD, brings a unique combination of tools to the table. He is a scientist who also functions as a clinician. He describes himself as a medical consultant who is referred challenging patients. He is both evidence based and practical.
Treating Chronic Depression with Acupressure
In Traditional Chinese Medicine there already exists a comprehensive theory linking the body and mind.
Treating Menopausal Women in Your Practice
I love what I do for a living. It's a great way to trade health for bread. And no topic of health, with the right bedside manner, is taboo.
Alcohol Consumption Strongly Linked to Risk of Colorectal Cancer
Alcohol intake is one of the primary risk factors for many human cancers, and is strongly associated with cancers of the oral cavity, pharynx, larynx, esophagus, liver, breast, and notably, the colon and rectum.
Introduce Your Patients to Collagen Induction Therapy
Cutaneous (skin) aging generally occurs from either intrinsic or extrinsic processes. Intrinsic aging results from natural skin tissue damage and degeneration.
Correcting Dysfunctional Movement Patterns – Is Local Treatment Enough?
It is widely believed that mechanical, non-traumatic back pain is largely related to dysfunctional or compensatory movement patterns the body has adopted over time.
Following the Thinking of the Classics
I have heard about the "best time of day" to carry out certain examinations or therapies. For example, I remember making a note years ago that early morning is the best time to take someone's pulses.
Chronic heightened emotional states create a perfect breeding ground for illness. Through my practice I noted the increasingly obvious relationship between one's mental focus on negative thinking, emotions, resistance to experiencing feelings and disease.
"Turn, Turn, Turn"
Many people are credited with saying, "If you remember the '60s, you really weren't there." Given the fact I didn't become a teenager until 1970, I actually do remember the '60s (or at least part of it). And as a child of the '60s, I was, of course, influenced by the music.
Peer Points: Promoting TCM Knowledge
When Elaine Wolf Komarow, LAc, received her first acupuncture treatment in 1989, she said it changed her life. "I felt more aware, calmer, and happier. I was so fascinated by the changes that I began to learn everything I could about the underlying philosophy of Chinese medicine," said Komarow.
Implications of Section 2706: The Non-Discrimination Provision Survey
In late April 2014, NCCAOM diplomates received an email survey with the subject line: "End discrimination against acupuncturists" polling CAM practitioners for a Request for Information from the Department of Health and Human Services, released in mid-March.
Capturing the Essence of Tai Chi
Over the last 12 years, I have been working on one of the few documentaries about Tai Chi. It's called The Professor: Tai Chi's Journey West and it's about Cheng Man-Ching who moved to New York in the 1960s.
The Bottom Line ... From a Surgeon Who Knows
Regardless of individual relationships between providers, there continues to be a type of Hatfield-McCoy feud between the philosophies of medicine and chiropractic, particularly when it comes to musculoskeletal ailments.
Chinese Medicine: The Natural Way to Children's Wellness
As a child, I did not like going to the doctor. For the most part, when I had to go I wasn't feeling good to begin with, and I was heading into a sterile environment to be awkwardly probed by a man in a white coat for a very short, impersonal period of time.
News in Brief
Foundation for Chiropractic Progress Enrolls Second Group Member; Focus on Chiropractic Education at WFC-ACC Conference in Miami; Are You Ready for Another "Have-a-Heart" Campaign?
Five Element Acupuncture Can Enhance Your Practice
For eight years I have been teaching and supervising TCM students at an acupuncture college in Colorado, in Five Element acupuncture.
Acupuncture Detox as Part of Drug Rehabilitation
In the U.S., more than 2,000 alcohol and drug rehabilitation programs have added ear acupuncture to their practice. The development of the protocol was determined by Lincoln Hospital as it delivered 100 acupuncture treatments daily.
It Pays to be a Foodie
If there is an inner foodie in you, just waiting to burst out—this article is for you! Do you want to know how I know? I'm that girl. My middle name might as well be "Foodie." I love food! And if my patients are any indication, many of them do as well.
Giving Chiropractic Some Much-Needed PR
Public relations has not always been the chiropractic profession's strong suit, a shortcoming that has subjected the profession to countless attacks on its legitimacy and seemingly perpetual confusion among the public and the health care world as to the skills and services doctors of chiropractic provide.
Drug War Rages in Wisconsin
Based on its actions over the past 15 years (review the sidebar in the app version of this article), controversy and the Wisconsin Chiropractic Association seem to go hand in hand.
The Power of Mu Xiang to Treat Irritable Bowel Disease
Bloating and gas pain is something that everyone has had to deal with at one point or another; however, that's usually reserved for holiday dinners and other large gatherings.
Meat in the Middle
Have you ever wondered what's the truth about meat? Is it really as bad as many people think?
Inspire Your Patients to Make Healthy Choices
Have you tried to get your patients to change their eating habits or their diet and couldn't get them to succeed? Were they confused and unsure of what the right thing was to eat? You are not alone!
January, 2013, Vol. 13, Issue 01
WIBB Exclusive: Customer Service Gone Bad
By Cherie Sohnen-Moe
I recently had one of the worst customer service experiences in my life! I placed an order with a company on October 15th. They state that all orders will be shipped in 7 to 14 working days.This company is only one state away and is open seven days a week, so I figured I would have my order in less than three weeks – even if we only count five working days per week. Three weeks pass and no order and no e-mail notice of the shipment.
So, on Monday, November 5th, I called and talked with someone at the company. He was very apologetic, said he would look into it and call me back. So far, so good. I figure that sometimes glitches happen, but what's critical is how they are handled. He calls me back and says the reason that my order had been held up was that a few of the 21 items had been on back order. I asked him why I wasn't contacted and given the option to have a partial (in actuality a majority) order shipped. He said that should have happened but didn't. Then, he assured me that everything was there and my order would ship out that day and that I would receive it by the following Tuesday or Wednesday at the latest.
Wednesday comes and no order. I call and get voice mail. I leave a message and send an e-mail.
Thursday morning, still no response. So I call again and talk with the same person. He claims it's out of his hands, but he will follow up. More than five hours elapse and no word. So, I call him back. Again, all I get is apologies. I ask him if there's anyone else I can talk with (sometimes going up the chain of command works). I was essentially told that there was nobody else. He promised to get this handled.
Friday comes and goes. No response. I talked with a friend who had gone in on the order with me. She went to Facebook and posted a quick note about her disappointment. Within minutes she received a response with a name and e-mail address to contact (different than the person I had contacted). So, I sent an email. I realize that not everyone reads their e-mail daily, but I expected to hear from someone by Monday. Nope.
This company held my money hostage for a month! They had multiple opportunities to make amends. They should have sent some of my order (even if it was just one item) next day delivery, when I first talked with them. Most importantly, they should have contacted me and explained what the delay was (even though supposedly everything was ready when I called on November 5th) and given me options. Instead, I had to initiate all of the communications and all I got was empty apologies.
On November 12th, I sent an email stating that I needed a response in an hour or I would contact my credit card company to get the charges reversed, contact the Better Business Bureau and post my story on my blogs and every social media outlet that I am on. In just under an hour, I received a lovely e-mail with a tracking number that my order is on its way. While this is good, the only apologies were for the delay, not the poor communication once they knew about the problem. And that was the most frustrating part of the whole experience.
I wholeheartedly endorse companies that incorporate a proactive customer service program. Unfortunately, many companies don't anticipate potential problems and how to handle them if they arise.
What circumstances do you think might occur to cause a client to be unhappy? What steps will you take to repair the relationship?
To read other posts from our expert panel, visit the WIBB blog at www.massagetoday.com/wibb/
Click here for previous articles by Cherie Sohnen-Moe.
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