Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
January, 2013, Vol. 13, Issue 01
Dissection: A Unique Way to Learn
By David Kent, LMT, NCTMB
Our massage clients include a wide variety of body types, sizes, ages and genders. Many have undergone surgeries, some structures have been removed, repaired or replaced. They have been diagnosed with problems in the circulatory, respiratory, reproductive, lymphatic, digestive and/or nervous systems.Have you ever thought it would be beneficial to see and touch the muscles, nerves, organs and bones? Compare diseased to normal organ tissue? Examine the same structure on multiple specimens? Did know this type of learning opportunity has existed for massage therapists, acupuncturists, physical therapists, personal trainers and others since 1993? The 2013 class will represent twenty years of these professions performing full body dissections at the University of South Florida College of Medicine in Tampa.
Each class begins with a dedication to our "Silent Teachers" for the privilege of being their students. They donated (bequeathed) their bodies to this program and we acknowledge, respect, thank and honor their souls. We commit to embrace the valuable knowledge they are about to teach us and to apply that knowledge to the benefit of our patients.
Very limited information is received about each cadaver and only includes: gender, sex, age, cause of death and occupation. We start by palpating boney landmarks and inspecting the cadavers for scars and surgical incisions.
Students are grouped in teams of seven. Together, they will dissect an entire body, superficial to deep, layer-by-layer, skin to bone. Their dissection exploration will also include the spinal cord, heart, lungs, organs, joints and the cranium.
As students dissect, their understanding, confidence and clinical application of knowledge grows. Can you think of a better way to learn about the skin, fascia, muscles, nerves, ligaments, vessels and other structures that compose the body? This type of study will clarify your understanding of the anatomy and eliminate any misperceptions that might exist.
Irregularities or deviations from the norm are discovered throughout each class. Examples include a unilateral sternocleidomastoid with four divisions, two sternal and two clavicular. Other examples include an upper trapezius muscle that did not exist on one side or adhesions throughout the body, arthritic joints, swollen lymph nodes and cancerous growths.
During class we remove a portion of the carotid artery and cut and peel away the arterial wall to expose a tubular structure that looks like a drinking straw formed by atherosclerotic plaque. Palpating this structure in a living person when treating in the anterolateral neck could cause a piece of plaque to break loose, producing a stroke. In the anatomy lab, students can palpate these structure without harm whiling clarifying its position to the sternocleidomastoid muscle. This level of education helps the students better understand the effects their treatments can have on the body.
It is common for students to uncover pacemakers, artificial hips, knees, shoulders and intervertebral discs. They examine the rods, screws and connectors used for a spinal fusion.
We also enter the cranium and vertebral column exposing the dura mater, arachnoid mater, the brain, spinal cord and cauda equine. Students open each joint throughout the body. In the knee, they examine articular cartilage, each meniscus, the cruciate and other ligaments. In the wrist, we investigate the carpel bones and the tunnel they form. The tendons and medium nerve that past through the carpel tunnel and the clinical significance created from swelling, infections, surgeries and/or trauma to the wrist. At least one cadaver in each class has undergone coronary bypass surgery. We palpate the metal wires that were used during the surgery to reconnect the sternum that was cut in half. We open the chest to see the lungs cradling the heart. We remove the lungs and inspect coronary bypass repair from every angle.
During an acupuncture treatment, the depth of needle insertion into the body is determined by multiple factors including the nature of the patient's condition, their age, size, etc. Acupuncturists check the accuracy of their needle placement by inserting them into the cadaver prior to starting the dissection.
Books, videos, computer programs, anatomical charts and models are all helpful aids in learning about the human body. Performing a dissection is a unique opportunity and you leave the lab with a new level of confidence and knowledge in your skills. Graduates have a clear understanding of the interconnection of the structures that form the body and how they function. Dissection allows students to feel the elasticity, density, size and position of structures throughout the body. While performing a full body dissection is not part of our standard curriculum, the opportunity is definitely available.
Click here for more information about David Kent, LMT, NCTMB.
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