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5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
A House Divided?
The American Chiropractic Association's House of Delegates voted on 30 resolutions at its annual business meeting in Washington D.C., but two in particular took immediate center stage due to their controversial nature.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Low Back Pain in Professional Golf: A Common Muscular Relationship
Every sport creates its own unique demands on the body. Some sports require such a myriad of body positions that assessing pathology is often difficult and unpredictable.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Sleep, Less Sleep or No Sleep?
I had a dream I wasn't getting enough sleep. It was a very realistic dream, even though I was probably slightly awake and not really deep dreaming. Most likely I had been dozing, caught in that twilight of sleep and wakefulness.
Talking to Patients About Lumbar Facet Denervation (Medial Branch Neurotomy)
Lumbar facet denervation, more appropriately termed medial branch neurotomy (MBN), is a procedure that may be considered when patients suffer from recalcitrant non-radicular axial back and/or leg pain.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Term Limits: What's in a Word?
It was the French historian and philosopher Voltaire who once declared the Holy Roman Empire was neither holy nor Roman nor an empire.
Turning a Blind Eye to History – and Reality
The American Medical Association is taking the Supreme Court's Feb. 25, 2015 decision exactly as it always does – by turning a blind eye to history, legal precedent and reality.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
A View From the ER
The University of Western States has inked an innovative agreement with local nonprofit health system Legacy Health whereby UWS sports-medicine fellows can experience observational clinical rotations in emergency-room settings within the Legacy system.
Applying the Thin Skull Principle
The "thin skull" principle, also known as the "you take your victim as you find them" principle, is a legal principle that can be summed up by the following statement.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Optimism = Compassion = Trust
A randomized clinical trial recently published online in JAMA Oncology examined how patients viewed their doctor based upon how the practitioner presented bad news to the patient.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
January, 2013, Vol. 13, Issue 01
Getting the Name Right Gets the Right Essence
By Shellie Enteen, RA, BA, LMBT
When I was teaching professional level aromatherapy to a small group of cosmetology and aesthetics students at a technical college, I happened to see the catalogue all the students were likely to use to purchase supplies.Glancing at the essential oils section, I discovered that only one variety of chamomile was listed and it did not include its full common name. The catalogue was good enough to supply the Latin binomial, Matricaria recutita. That truly surprised me since this is not the chamomile most often used in facials and skin care.
Anyone who purchased this variety of chamomile would have had quite an expensive and unpleasant surprise. That experience clearly demonstrated the importance of getting the name right - both the common name and the one that truly identifies the plant. Without understanding this, a person exploring a different catalogue might also discover more than one type of chamomile listed. That catalogue would surely use the full common names, along with the Latin binomial: Roman Chamomile (also known as English Chamomile) with the Latin binomial Anthemis nobilis or Chamaemelum nobile, German Chamomile, Matricaria recutita or Matricaria chamomilla and Moroccan Chamomile, O. mixta or A. mixta. But, without knowing the difference, how could a wise purchase be made?
Common names for the same essential oils can also vary, so its best to know all the ways an essence might be called. For instance, Frankincense (Boswellia carteri) is the name given by the French who discovered this holy oil during the crusades. It shows the importance placed on this plant by the Arab culture as it means "true incense." In the Middle East, this essence was and still is known as Olibanum, the name it was called for thousands of years. Some texts, catalogues and articles will also use this more ancient name. Another essence, Helichrysum angustifolium, has three common names, Immortelle, Everlasting and simply Helichrysum. When looking for this essence in an alphabetical listing, all three might need to be searched before it is found.
But it is the Latin binomial, also called the "botanical name" that will truly identify the plant itself. Just like anatomical terms, the universal language of Botany uses Latin. The botanical name consists of two Latin words, one of which designates the plant family and the other the specific variety of that family. It could be likened to putting a person's surname first followed by their specific first name, which differentiates them from the others in the family with that same surname. The Latin binomial or botanical name is always written in italics with the first letter of the first name capitalized and the second all lower case.
The botanical name may be close to what the essence is commonly called, or it can be quite different. For example, the common name Thyme has the botanical name Thymus vulgaris while Geranium's botanical name is Pelargonium graveolens. All professional level texts on aromatherapy will list the botanical names for each essential oil described. These binomials are also commonly seen in articles by professional aromatherapists that are aimed at their peers. Gradually, this standard is reaching into the greater marketplace. Knowing the botanical name is a matter of simple memorization. Until that full memorization occurs, when shopping for essential oils, it is good to have a list of common names and Latin binomials handy for consultation.
Going back to the chamomile example, we must know Latin binomials because this commonly used essential oil has different varieties that vary in price and are used for different purposes. This is true for many essences where some varieties available also have toxic properties and are not desirable for use in aromatherapy. And unfortunately, you can't always rely on a catalogue to have only the variety you want.
For example, here are three chamomiles you may find listed:
For massage, any of these chamomiles could be used. German, Matricaria recutita, could be chosen for a severe spasm with inflammation. Roman, Anthemis nobilis, is helpful for stress related muscle pain and tension in the body due to insomnia. It is also very helpful for facial massage for TMJ. Moroccan would be quite helpful in massage for clients with PMS and menstrual issues.
The ever popular lavender also has three common varieties that may be listed in a catalogue: Lavender, Lavender Spike and Lavindin. The lower prices of the other two names might attract a purchase, but you need to know what you would be getting and how it is best used. A less expensive lavender variety is well suited for cleaning purposes, for instance. And one may even be helpful in massage.
Lavender, Lavandula offcinalis, L. angustifolia, is considered "true lavender" and is the most expensive of the three varieties. Spike Lavender, L. spica, L. latifolia, is more camphoraceious in aroma and has a chemical composition that makes it very helpful for protection from respiratory infection (via inhalation), muscle aches and pain, and as an insect repellent. It is less expensive than true lavender because it yields more essence and has a less "flowery" bouquet. Lavandin, L. fragrans, L. burnatti, is a hybrid of true lavender and spike lavender. In this case there are three varieties or clones, Abrial which is closer to spike lavender in property and application, Super, which is more similar to true lavender and Grosso, with the least desirable aroma and rarely used in aromatherapy but could be used for cleaning purposes.
Maritime lavender, L. stoechas, has a high level of ketone content and must be used in caution with children because of possible toxicity. It has mucolytic and antimicrobial qualities that could help with infrequent inhalation in respiratory infection but due to the toxic potential, it is not commonly used in the U.S.
Another thing we may see in the proper listing of an essential oil are words that indicate a particular "chemotype" of the same plant. Rosemary, Rosmarinus offcinalis, is a good example of this differentiation. Sometimes the chemotype is indicate after the designation "ct." There are three principle chemotypes of Rosmarinus officinalis: camphor (Spain), 1,8 cineole (Tunisia) and verbenone (France). Simply put, the camphor type is the one most desirable for massage, the 1,8 cineole for respiratory infection and the verbenone for detoxification and fragrance.
I hope this topic will spur the reader on to learn more about the essential oils, their true names, properties and specific uses. I highly recommend getting a good, professional level education in aromatherapy before embarking on using essential oils in a massage session. This will help not only the therapist, but importantly the client, to receive the perfect essence for their specific needs.
Click here for more information about Shellie Enteen, RA, BA, LMBT.
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