Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
December, 2012, Vol. 12, Issue 12
Swimming: Enjoying Summer Fun in the Winter
By Sharon Puszko, PhD, LMT
Now that winter is here, most of us who live north of Missouri are preparing to spend more time indoors. Some of us - myself included - do this more reluctantly than others. During the winter, we need to be extra vigilant in finding creative ways to keep active.For instance, putting on our winter boots and going for a hike in the snow, or going ice skating with our children. It is so easy to get in exercise without even realizing it when it is warm outside: walking with friends or swimming in the pool with your kids.
As inch upon inch of snow piles up, I find myself reminiscing about sunny days, walks along the canal, the tropical smell of sun block and swimming pools. Speaking of swimming pools, this summer was particularly memorable because of the Olympics. Watching the victories of the "Fantastic Five" and our women's relay track team was thrilling. However, the most memorable moments for me happened in the pool as I, along with most other Americans, watched anxiously to see if Michael Phelps would make history and become the world's most decorated Olympic athlete. As I think back to the Olympic games of this past summer, I am reminded that even though we cannot bask in the summer sun while it's snowing, we can still head to the pool. Most gyms and YMCA's have indoor pools, so if you belong to one, why not use it?
According to the Centers for Disease Control and Prevention (CDC), swimming is the second most popular sports activity in the U.S. Swimming and water aerobics are also low-impact sports, making them very low risk for injury. The CDC goes on to list many other benefits of swimming and water-based exercises:
Getting into the pool and trying to swim might seem intimidating for those who have never learned proper technique, or who do not swim much. The good news is, swimming classes for adults are now more popular than ever (thanks in part to Michael Phelps). In addition, there is a wealth of information on the web regarding swimming techniques. In particular, I have found the instructional videos on YouTube helpful, as well as the articles and tips on the USA Swimming website.
If swimming laps in a pool does not pique your interest, consider water aerobics. For those who love aerobics or dancing, but have joints that don't, water exercise classes are an excellent alternative. Water aerobics now seem to be offered at gyms everywhere, and range from low to high intensity, and are offered in shallow or deep water. Flotation devices are used in the deep water programs, so one does not need to be an expert swimmer to participate in these. Zumba has started an Aqua Zumba series, for those looking for a fun, low-impact, high intensity form of exercise. There are even ability and age appropriate water exercise classes approved by the Arthritis Foundation and Silver Sneakers, the national fitness program designed for senior citizens.
There is something for everyone when it comes to exercising in a pool. Hopefully, the thought of going to a pool will motivate you to remain healthy during the winter. It is important for us to stay healthy and fit so we can serve our clients to the best of our abilities. Spending time in the water energizes our bodies and minds, even in the midst of winter. So if you start to feels some of those "seasonal" blues, grab your suit, towel and a change of clothes and dive in!
Sharon Puszko is the owner/director/educator for Day-Break Geriatric Massage Institute. She may be contacted at
or through her Web site: www.daybreak-massage.com.
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