resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Is There a Neurological Basis and Correction for Macular Degeneration?
Macular degeneration, aka AMD (age-related macular degeneration), is a common eye disease and a leading cause of blindness in people age 50 years and older, according to the National Institutes of Health National Eye Institute.
Billing and Coding for Moxibustion
Q: I am trying to locate a code for cupping and moxibustion, and have had various fellow acupuncturists indicate that they bill using the existing codes for heat, 97010 hot packs or 97026 infra-red for moxa and 97016 vasopneumatic device for cupping.
Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
RAND Study Recruiting DCs
Dr. Ian Coulter, RAND / Samueli chair for integrative medicine and senior health policy researcher for the RAND Corporation, has issued a call for participation, recruiting doctors of chiropractic for a practice-based research study that will examine "the impact of evidence, outcomes, costs and patient preferences on the choice of treatment for chronic low back pain and neck pain."
Ethics: The Glue That Holds Us Together
Kudos to the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) for creating a code of ethics for the nationwide profession and for deciding to make courses in ethics a requirement for certification renewal.
Asking the Insurance Rep the Right Questions
One of the first or last questions a potential patient often asks is: "Do you take insurance?" An ill-informed or optimistic, "yes" can result in delayed or non-payment. Instead, just say: "Let me check if you are eligible first."
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
Chiropractic Around the World: WFC Country Reports December 2015
The following country updates are reprinted with permission from the December 2015 World Federation of Chiropractic (WFC) Quarterly World Report. Information is excepted for space and edited to DC-specific style guidelines.
Changing the Cultural View of Medicine
Many hospitals in the U.S. are incorporating integrative clinics that include Traditional Chinese Medicine. Cleveland Clinic has led the charge for adding a traditional Chinese herbal medicine clinic to their existing acupuncture program.
The MRI: What to Do With the Results
As I wrote in my previous article on this topic, it is my goal for you, the doctor, to be an expert in interpreting MRI images yourself; and to be able to independently make decisions based upon a combination of clinical presentations and findings, followed by the MRI images.
Enhancing Performance in Cross-Fit Athletes
Cross-fitness centers are expanding in number and increasing in popularity. To remain relevant to this growing portion of society, practitioners need to learn about the exercises and injuries common to this group.
Do Doctors Lie to Patients? (Do You Lie to Yours?)
In a previous column ["When Patients Lie (Bribe or Flatter)," Oct. 1, 2015], I discussed the issue of patients lying to doctors, and the many reasons why this can occur.
The Roots of Insomnia
One of the most common clinical presentations is insomnia. Next to digestive disorders, sleep disorders are one of the most common complaints the clinician will encounter in daily practice.
East Meets West
Gung Hay Fat Choi. Welcome to the year of the Monkey. There will be fireworks for both January and February this year. What great celebrations.
From Antiquity to Modernity: Huang Qin Tang at Yale Medical School, Part 1
Traditional Chinese medicine is a coherent medical system with several unique characteristics: it originated almost 3,000 years ago; in its area of origin, it has been practiced without interruption since its inception.
How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
Yo San University Helps Make LA Communities Healthier
An element of healthcare training often overlooked is the residual benefit to communities served by Acupuncture and Oriental Medicine (AOM) schools nationwide.
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
Treating Pain: The Hypermobile Coccyx
When I write about the coccyx, I recognize that I am talking about a relatively small subset of patients. When I write for Dynamic Chiropractic, I am trying to reach 60,000 chiropractors.
The Clinical Versatility of Milk Thistle (Part 2)
Evidence is growing that the silymarin complex of flavonolignans from milk thistle can impact serum ferritin and iron overload in various clinical circumstances.
Window of the Sky Points
The acupuncture points known as Window of the Sky are a modern creation. There is no reference in Chinese medical texts for an acupuncture point category called Window of the Sky.
Taking Another Step Toward a Secure Future
In 2008, the Council on Chiropractic Guidelines and Practice Parameters (CCGPP) released a literature review on chiropractic care for low back disorders.
Diet, Nutrition and the Context of Risk (Part 1)
Food and supplement safety is a topic that often comes up when I speak to chiropractors for CE relicensing, even when it is not the advertised subject.
December, 2012, Vol. 12, Issue 12
Connecting with Your Clients with Intent
By Ann Brown, LMT
Historically, spas were established as places for healing. Even though they have since evolved into a luxury industry, healing is still at the heart of what we do. Look at the menu offerings of destination spas, resort spas, even day spas and you'll find treatments that go beyond manicures, pedicures and massage.From guided hikes and meditation, reiki and crystals, spas strive to provide life-changing experiences as they help guests address concerns on physical, mental and spiritual levels. However, when you want to provide a healing experience, the number and diversity of treatments on the menu are not as important as working with intent. With the prevalence of technology in our lives today, your massage clients and spa guests alike have lost touch with their lives, leaving them searching for fulfillment. Your work as a massage therapist, when performed with intent, goes beyond simple strokes to provide impactful therapy for your clients.
Making Honest Connections
People today have less and less time to really connect. Massage provides grounding and the physical touch that so many people need. Whether visiting a spa or a private massage practice, many are looking for relaxation, not help for specific strains or aches, so it is really important to find out their needs. To offer the kind of massage experience that brings your clients back for more, you need to be in tune with their needs, but first – you need to be in tune with yourself.
Providing quality spa education to therapists has been a mission of mine for a long time. Nothing surpasses the significance of education when trying to impact customer satisfaction, but while we can learn new strokes and techniques, technical practice may still be lacking something. As a spa director, I want my massage therapists (and all of my staff) to be at the top of their game and I know that education and awareness is a big part of achieving that level of service.
As a therapist, your personal focus and growth impacts how well you serve your client. Your personal intention in the massage therapy you provide translates in your service to your client. Anyone who has had massages from different therapists understands how intent plays a role in the delivery and the level of quality. You don't learn intent. You won't find it on massage school curriculum or evaluated on your licensing exam. Intent is your concentrated focus on the client. It is a connection transferred by the physical action of your strokes and touch upon the client, but one that stems from a deeper place inside you as you reach out to help your them.
Massage therapy is an interesting industry. It's not a first-choice career for most of the therapists in it. The American Massage Therapy Association reports that 83 percent of therapists enter into massage therapy as a second career. Massage therapists, by nature, are caring, nurturing people, drawn to a massage therapy career by the desire to help others. If you are one of those who entered the profession as a second career, is massage therapy a calling for you? If so, now that you are here, now that you have clients on the massage table, do you feel a purpose, a clear vision for your next step? Do you know what you are going to do now that you are here, at this new place in your life?
By choosing a new career, a new life path, you re-invent your life, making changes as you search for fulfillment and happiness. Richard Leider, a former member of the International Spa Association (ISPA) Foundation Board of Directors and ranked by Forbes as one of the top five most respected executive coaches in the world, calls it unpacking and repacking. Because massage therapy is a helping profession, I think unpacking is important for us to know not just in terms of ourselves, but what that means for our clients as well. I was first introduced to Leider through ISPA a few years ago, and I was fortunate to get to know him. You can see his true passion for life in his eyes and hear it in his voice. I've found that his books, philosophies and teachings really resonate with me and with the spa and massage therapy professions in general. I found Leider's lessons to be extremely helpful in my own life and want you to consider how they can apply to your own life and massage therapy practice as well.
Leider is the author of several books, including the international best-seller Repacking Your Bags: Lighten Your Load for the Good Life, co-authored with David Shapiro. Leider stumbled across the notion of considering if what we carry – evaluating if the material things and craziness that we pile on ourselves – will bring happiness while he was on walking safari in Tanzania. A new friend, a Maasai village elder, showed fascination with the high-tech tools that Leider, outfitted with the best gear, was carrying. Leider unloaded his backpack with pride to show the elder the impressive materials. The Massai elder, after looking at the gear, asked one simple question that got to the heart of what today is Leider's teaching to others. He asked, "Does all this make you happy?"
We're all on a journey, looking for the good life. The question is what are we carrying with us along the way? What does the good life mean to me, and what am I going to need to get there? Leider teaches that we all follow predictable paths as we grow and mature, a cyclical series of changes that each move us farther along the path. We encounter our own unpredictable twists and turns, but the over arching sequences and stages of our life are universal.
At Phase I, we sit at a plateau. Life is generally pretty good and running smoothly. We're satisfied with our relationships, work and personal, content with where we are. Phase I comes with a potential danger, however, as we may become too set in our ways and are content to stay on the safe path for too long. We may avoid growing. We may not want to do the work required to move up and on.
Phase II is the trigger phase. Whether we like it or not, something knocks us out of that safe zone. Suddenly we are unbalanced and forced to re-evaluate our lives. Triggers may be death, divorce, work changes or deep losses, but they aren't always traumatic. They may also be spiritual awakenings, new relationships, changes in children's lives, retirements and decade birthdays (40, 50, 60 and so on). For me, a few of the most significant triggers in my life were getting married and the births of my two children. Triggers are wake-up calls, according to Leider.
We enter limbo at Phase III. Leider says, to protect ourselves from the chaos initiated by a trigger, we go into suspended animation, withdrawing emotionally. We lack knowledge and understanding of what our life is going to be in the future, and we are left numb and confused. In limbo, we don't know where we are supposed to go next.
Next comes the unpacking phase, Phase IV. When we unpack, we look for that direction we lacked in limbo. We look for answers, solutions that will fulfill us. We explore – new relationships, books, travel, coaching, job renewal. In the unpacking phase, we may be happy and excited one day but depressed the next. We are still confused, but we are seeking the answers that will bring us happiness.
Phase V is repacking. Unpacking and searching drains our energy, so we find relief in repacking. We take charge. We make decisions that will reinvent ourselves. We turn attention to other areas of life we may have neglected. Right or wrong, we make decisions. We move on and eventually find our way back to plateau. Does this cycle sound familiar to you? Did a trigger move you into an unpacking stage, that brought you to re-invent your life with a new career in massage therapy? Leider's stages fit my own life, as I look back at the health challenges and revelations that moved me from a high-paced, money-motivated career in sales to discovering the rewards of working in the spa industry. I look back and see how my father's death – another trigger – initiated change in my personal relationships. We continually hit plateaus, fall off them and then figure out how to climb back up. The goal is to reach higher levels of purpose, life awareness, self-worth and happiness at each new plateau. Our journeys, including all the good stops and bad, have purpose.
When we move with awareness through the sequences of life, we realize the dangers of the plateau. You may have re-invented your life with your new massage therapy career, but that doesn't mean you've found the end-all answer to happiness. Big or small, triggers will come along that force you to once again reevaluate how and where you are. The key is to recognize them as triggers. Awareness will help you to make good moves as you look at the different paths before you and reevaluate your vision in life.
In this industry, continuing education is required. We've embedded a structure of growth and learning, but you need to look at education as more than a requirement. Expand what you are learning to assess more than your hands-on skills. Evaluate where you are in life and where you want to be. Ask the question, "What does the good life mean to me?" The strength that you may find as you move through Leider's sequences of life will bolster the relationships you have with your clients. You have the opportunity to impact others through your work as a massage therapist. Isn't that why you chose this career? Consider what you are carrying, what you are bringing into your practice, and how it impacts or serves your clientele.
In the spa industry, we see guests enter who look like they have it all. The stereotypical guest is affluent, dressed in the best. But they are searching for something. On the massage table, your guest looking for stress relief, or relief from pain built up by tension, is at their own stage in Leider's sequence. How can you help them to become more aware of what is going in on their body physically, that may in turn help them mentally and spiritually as well? How can you help them achieve a greater awareness? When you are aware and mindfully present in your life situation, you are able to serve your clientele with more intent, more focus, more connection.
One of the things I love about the spa is watching guests come back who don't even know why they are coming back. They came for a massage, but the therapy was more than they expected and they discover the healing that is possible through the re-connection with the body and through the respite from day-to-day life drains that spa therapy can bring. When we are whole in our lives, professionally and personally, it resonates with our guests. It keeps your clients coming back. You reach greater heights and you help your clients on their own journeys to new plateaus. Bring the healing spa therapy mind set to your practice. Focus on more than a sequence of strokes when you provide massage to a client. When you work with intent, you help both the client and yourself reach fulfillment.
For me, I'm still climbing as well, in more ways than one. Richard Leider is an avid hiker, and he's inspired me to hike Machu Picchu in early 2013. Awareness of my own "a-ha" moments in life is helping me open up to life's possibilities and take advantage of opportunities to challenge myself and grow. My wish for you is that you will also find awareness and the paths that will take you to your highest plateaus. For more information on Leider, visit www.richardleider.com.
Ann Brown, a licensed massage therapist, is a member of the International Spa Association's board of directors and serves as spa director at Spa Shiki at The Lodge of Four Seasons in Lake Ozark, Mo. She also provides management consulting services through Spa Insight Consulting.
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