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5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Talking to Patients About Medial Branch Neurotomy (Part 2)
Even when lumbar facet denervation (medial branch neurotomy) is successful, relief is rarely complete or permanent. Smuck, et al., reviewed 16 articles and found the average duration of >50 percent pain relief for an initial procedure was nine months.
Functional Impingement of the Hip (Part 2): Rehab Exercises
I find functionally impinged hips that don't move properly on so many of my patients. (See part 1 of this article for a description of the condition.)
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Make Every Day Mother's Day
May is a special month for many reasons. After a long, harsh winter, spring is at last in full swing. Memorial Day helps us honor those who have fought and fallen in the name of freedom.
Teach Your Patients About External Healing Applications
Since the skin is the body's largest organ, and is able to respond to both internal and external stimulations, communicate sensations to the brain, protect the body, breathe and even excrete toxins, it can be an excellent source of healing.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Trouble in the Wellness Waters?
Call me old-fashioned, paranoid or just old, but I do remember graduating from chiropractic college in the late '70s in the midst of the Wilk v AMA lawsuit.
If Your Pro-Chiropractic Governor Resigned, Would You Be Prepared?
John Kitzhaber, MD, recently re-elected to a historic fourth term as Oregon governor, has resigned among alleged ethics violations by his fiancée' and first lady, Cylvia Hayes. I developed a personal friendship with John and consider him a good friend.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
News in Brief
Dr. Frank Nicchi Receives Award at ACC-RAC; Sherman College Expands International Influence.
Apple Takes a Bite Out of Research
The more than 700 million iPhone users have just been given the opportunity to "do their part to advance medical research."
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Applauding a Legacy of Leadership
Founding Palmer West President, John Miller, DC, HCD (Hon.), FICA (Hon.), a 1954 graduate of Palmer College of Chiropractic, passed away March 8, 2015 at age 83.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
December, 2012, Vol. 12, Issue 12
CAMTC Begins Sunset Review Process
By Kathryn Feather, Senior Associate Editor
The California Massage Therapy Council, which was created by the legislature in 2008 to establish state certification for trained massage therapists, is beginning preparations for the council's sunset review process.Unless renewed by the legislature, the CAMTC is due to sunset at the end of 2014.
According to CEO Ahmos Netanel, the CAMTC will receive its customized sunset questionnaire from the legislature in March of 2013, and has until December to submit its answers. As a part of this process, the CAMTC board spent considerable time at its September and October meetings to address the sunset review process and whether or not the structure, fees or current voluntary certification process should be altered or if things should remain as they are. "On October 12, 2012 the Board voted to recommend keeping CAMTC certification voluntary, however the Board may reconsider it in the future," said Netanel. "Keeping certification voluntary helps keep cost down and fees reasonable."
One potential change the Board did discuss was the possibility that the CAMTC would be moved from an independent entity to falling under the jurisdiction of the California Department of Consumer Affairs. Netanel said, "the Board has reviewed this option and has taken a position against it. The lean and efficient way by which CAMTC has been operating already made it the new model for professional regulation, making such a scenario highly unlikely."
Another issue the CAMTC has faced since it's inception has been creating positive relationships with cities and counties and their local law enforcement agencies. Prior to the CAMTC's creation, there was no statewide standard for massage certification, rather it was up to local jurisdictions to decide what ordinances and regulations were established and enforced. This created situations where massage therapists were required to obtain certification on a city-by-city or county-by-county basis, depending on where they were in the state. In creating the CAMTC, the bill specifically prohibits a city or county from enacting an ordinance that would regulate the practice of massage therapy by a certificate holder. However, according to the bill, cities and counties did retain the right to enforce local ordinances regarding zoning, business licensing and health and safety requirements for massage businesses.
According to Netanel those relationships have improved since the Council's early days. "CAMTC has worked hard to educate cities, counties and their law enforcement agencies about the legitimate massage therapy profession and I'm happy to say that we now have relationships that are respectful and cooperative," said Netanel. "Since CAMTC's inception, we had more than 40 meetings with individual cities, presented in more than 10 city council meetings and conducted more than 10 workshops for local government officials. In addition, CAMTC published an article in the League of California Cities monthly magazine, as well as worked with the League representatives. We also worked with the California State Association of Counties and presented at the California Police Chiefs Association. Three of our senior staff members work daily with local government officials on matters of public protection, compliance with the state massage law and development of local regulations that may affect certified professionals."
As of mid-October, the CAMTC has certified 35,309 massage professionals, with 1,251 applications pending. "We believe that sunset review is a healthy and important part of the organization's growth. Everyone at CAMTC is excited and optimistic about the future of CAMTC and the massage profession."
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