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The Good, the Bad and the Successful in Social Marketing
You might be thinking, "social marketing, don't you mean social media?" No, I mean social marketing. Every day, I keep reading, hearing and learning more and more about the changes happening in social media.
Bring on the Bitters
Out of all the possible flavor choices with foods, such as sweet, sour, salty, and umami (deliciousness), which would you choose first? Bitter, though not as enjoyable, is also a flavor.
Treatment of Type 1 Diabetes Mellitus: The Latest Breakthroughs
There are now more than 29 million diabetics in the U.S. and 10% of them have Type 1. The incidence has been increasing in recent years at an epidemic rate.
We Get Letters & Email
Another Slap in the Face for DCs; I Know Where to Find the Missing Chiropractic Patients; Clarification on Vitamin D Study.
How to Bill Evaluation and Management Codes
Q: I am in need for guidance on how to bill evaluation and management (E&M) codes in addition to acupuncture the same date of service, I have never been paid for an exam when done with acupuncture and I believe I am doing it wrong.
Acupuncture at a Pain Clinic
Introduction: Pain is the most comprehensive human experience. The experience of pain is associated with the somatic, emotional and social impact. Pain has not only somatic symptoms, but also psycho-social dimension, especially in case of chronic pain.
Introducing the Dynamic Chiropractic Digital Edition
In response to the changing habits of our readers, Dynamic Chiropractic is proud to introduce a digital edition of the publication beginning with the July 2016 issue.
F4CP Campaign Addresses Public Misperceptions of Chiropractic
In late 2015, results of the Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic were published. The report found that 33.6 million U.S. adults (14 percent) had utilized chiropractic care within the previous 12 months.
Herbal Medicine Continues to Evolve
Product manufacturers, industry partners, distributors and practitioners work as a collective Traditional Chinese Herbal Medicine (TCHM) community to produce high quality TCHM prescriptions that bring low-risk healthcare to thousands of patients everyday.
The Effectiveness of Chinese Medicine in Treating Infertility in the Philippines
Infertility is defined as the inability to achieve a successful pregnancy after 12 months or more of regular unprotected intercourse.
The Eight Extraordinary Confluent Points
The eight extraordinary confluent points are a very popular set of acupuncture points in the modern practice of acupuncture. They are also called the intersection, meeting, command, opening, master, and the flowing and pooling points of the eight extraordinary vessels.
Immunotherapy: Where Molecular Medicine Crosses Into Holistic Thinking
Immunotherapy, and its promise as a cancer treatment, has been in the news a lot in the last few years, and for good reason. Real shifts are happening in oncology and exciting researchers, clinicians, and patients.
Are Herbs Useful for Chronic Pain?
The human nervous system is what makes us special, but our greatest strength also makes us vulnerable: witness the growing incidence of chronic addictions, anxiety, depression, sleep disorders and chronic pain syndromes.
Case Studies and Answer Analysis for NCCAOM Exam in Foundation of Oriental Medicine
Case studies are very common for acupuncture school students, either in class exams or during taking the national board exam. Most test takers feel they have no idea where they should start and how they should start to analyze those complicated cases.
What Should You Call Your Patients (and What Should They Call You)?
When I walked into the exam room, the new patient looked uneasy, fumbling with his cellphone. He was a huge Polynesian man, probably in his 40s, with unrecognizable island tattoos.
Does Anyone Know You're a Good Chiropractor?
If you had a chance to read the recent article in Time magazine (April 6), you know it provided some good information about the efficacy of chiropractic to the magazine's substantial consumer audience.
Diet, Nutrition and the Context of Risk (Part 2): Food Poisoning
Other than the morbidity and mortality linked to eating too much food, "all-natural" organisms that contaminate our food cause more illness, more hospitalizations and more death than food contaminated by heavy metals, plastics, preservatives, artificial colors, emulsifiers, artificial sweeteners and pesticides combined.
Five-Element Reaches Out to Serve the Community
In 2006, a student at the Institute of Taoist Education and Acupuncture (ITEA) approached the administration about an idea for his senior project.
2016 Trudy McAlister Foundation AOM Scholars
This year, the Trudy McAlister Foundation (TMF) received a record number of excellent applications for the 2016 scholarship awards and has awarded five scholarships for $2000 each. More information is available on our website: AOMScholarship.org
Day in the Life of an Advanced- Practice DC (Pt. 2)
Let's continue our Q&A with Stephen Perlstein, DC, APC, chair of the New Mexico Chiropractic Association PAC and president of the American Academy of Chiropractic Physicians. Part 1 of this interview appeared in the May 1 issue.
Shoulder Rehab: The Gait Connection
Shoulder problems can be difficult to rehab completely for several reasons. The shoulder is made up of several joints that must function together smoothly to provide the extreme mobility that is possible and necessary for many activities.
Time for World-Wide Growth
Acupuncture is the organically growing around the world. The legislative body in Quatar has said acupuncture is "okay." The United States has five states to go to have every state recognized and regulated.
Chiropractic Needs a Lesson in Education
The American Chiropractic Association has launched a campaign, The National Medicare Equality Petition, to enact federal legislation that would achieve full physician status for DCs in Medicare.
The Liver: The Official of Planning
The Liver, with its paired Official, the Gall Bladder, belongs to the Element Wood within us. Wood grants us the power of birth – new beginnings, growth, breaking through boundaries and surging forward. It is the vigorous, exuberant energy of the spring season.
December, 2012, Vol. 12, Issue 12
Serving America's Finest
Veterans see the benefits of massage and therapists find a calling
By Kathryn Feather, Senior Associate Editor
The men and women in uniform who serve our country so faithfully often come home from battle with a variety of health issues, both physical and mental.And many of these brave warriors are finding that massage therapy is a great treatment for what ails them. Veterans hospitals are looking at the research and many massage therapists are finding that serving those who protect us is an honor and a special calling. Massage Today is pleased to announce that the 2012 Heroes of the Profession are all the therapists who faithfully serve our military heroes.
Returning soldiers and veterans from prior conflicts can suffer from a variety of issues when they return home. These issues include post-traumatic stress disorder (PTSD), depression, anxiety, isolation, insomnia and other sleep disorders, fatigue, chronic pain, anger issues and even substance abuse. For many of these individuals, massage therapy is an affordable and drug-free option to help them deal with these issues.
VA Recognizes Massage
The U.S. Department of Veteran's Affairs has been keeping a close eye on massage and other complementary therapies as more and more veterans from Iraq and Afghanistan have returned home with not only neuromuscular issues but mental health issues as well. An extensive study was published last year in the Journal of Rehabilitation Research and Development and featured prominently on the Veteran's Affairs web site. The study, "Complementary and alternative medicine use among veterans with chronic noncancer pain" was conducted with the help of the Portland Center for the Study of Chronic, Comorbid Physical and Mental Disorders, the Portland Department of Veteran's Affairs Medical Center and the Department of Psychiatry at the Oregon Health & Science University.
The results of the study were promising, with researchers concluding that the "results support efforts of the VA to increase access to CAM treatment options for veterans and suggest that the addition of massage therapy as a treatment option would be popular among veterans with chronic pain."
A nationwide organization called Hands for Heroes (www.handsforheroes.net) recruits massage therapists to help in "healing our nation's protectors." Hands for Heroes reminds therapists that the work they do doesn't just benefit the returning soldier. "As health care providers, you are already aware of the profound effect bodywork has in alleviating pain, reducing stress and balancing lives. For every veteran to whom you provide service, this will in turn affect the lives of their family, friends and associates."
Hands for Heroes believes its mission "is to make available to our returning veterans, bodywork therapy through numerous health care centers and individuals across the U.S." When a therapist decides to become a Hands for Heroes partner, the organization provides marketing materials, a gift certificate template, a certificate to show the therapist's support for veterans and they can also include your business in its national registry.
Therapists who live close to military bases and see the service members and their families on a regular basis are also getting involved in serving this clientele on an individual basis. Robert and Melanie Sachs began working with now retired Brig. General James T. Cook, on the Welcoming Warriors Home project. This project also recruits therapists nationwide to offer returning veterans and their families complimentary health and wellness plans and services. So far, they have therapists, spas and yoga studios in California, Georgia, Idaho, New Jersey, New York, Massachusetts, Oregon, Pennsylvania and Texas participating in this program.
In their work, Robert and Melanie use specific treatments of Ayurveda. One of their most popular treatments is a process known as Shirodhara, where a fine stream of oil is poured onto the forehead for a period of time. They say that, "the result is a significant increase in serotonin, providing a deep sense of relaxation, which helps veterans with both mood and sleep issues." To learn more about this project and how you might become involved, visit Robert and Melanie's website at www.diamondwayayurveda.com/welcomehome.html.
America's men and women in uniform, and their families, sacrifice a great deal to protect our freedoms. They believe their calling is in service to their nation. Massage Today celebrates those therapists who feel called to serve these brave men and women. The healing touch you provide offers relief and comfort to those who have seen destruction and may have tragically lost fellow warriors in combat. In faithfully serving this amazing population, you have become our 2012 Heroes of the Profession.
Editor's Note: If you have a story about your work with veterans, tell us about it. Post it on our Facebook page, www.facebook.com/massagetoday or send an e-mail to .
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