resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Applauding a Legacy of Leadership
Founding Palmer West President, John Miller, DC, HCD (Hon.), FICA (Hon.), a 1954 graduate of Palmer College of Chiropractic, passed away March 8, 2015 at age 83.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Functional Impingement of the Hip (Part 2): Rehab Exercises
I find functionally impinged hips that don't move properly on so many of my patients. (See part 1 of this article for a description of the condition.)
If Your Pro-Chiropractic Governor Resigned, Would You Be Prepared?
John Kitzhaber, MD, recently re-elected to a historic fourth term as Oregon governor, has resigned among alleged ethics violations by his fiancée' and first lady, Cylvia Hayes. I developed a personal friendship with John and consider him a good friend.
Teach Your Patients About External Healing Applications
Since the skin is the body's largest organ, and is able to respond to both internal and external stimulations, communicate sensations to the brain, protect the body, breathe and even excrete toxins, it can be an excellent source of healing.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Talking to Patients About Medial Branch Neurotomy (Part 2)
Even when lumbar facet denervation (medial branch neurotomy) is successful, relief is rarely complete or permanent. Smuck, et al., reviewed 16 articles and found the average duration of >50 percent pain relief for an initial procedure was nine months.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Make Every Day Mother's Day
May is a special month for many reasons. After a long, harsh winter, spring is at last in full swing. Memorial Day helps us honor those who have fought and fallen in the name of freedom.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Apple Takes a Bite Out of Research
The more than 700 million iPhone users have just been given the opportunity to "do their part to advance medical research."
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
News in Brief
Dr. Frank Nicchi Receives Award at ACC-RAC; Sherman College Expands International Influence.
December, 2012, Vol. 12, Issue 12
Serving America's Finest
Veterans see the benefits of massage and therapists find a calling
By Kathryn Feather, Senior Associate Editor
The men and women in uniform who serve our country so faithfully often come home from battle with a variety of health issues, both physical and mental.And many of these brave warriors are finding that massage therapy is a great treatment for what ails them. Veterans hospitals are looking at the research and many massage therapists are finding that serving those who protect us is an honor and a special calling. Massage Today is pleased to announce that the 2012 Heroes of the Profession are all the therapists who faithfully serve our military heroes.
Returning soldiers and veterans from prior conflicts can suffer from a variety of issues when they return home. These issues include post-traumatic stress disorder (PTSD), depression, anxiety, isolation, insomnia and other sleep disorders, fatigue, chronic pain, anger issues and even substance abuse. For many of these individuals, massage therapy is an affordable and drug-free option to help them deal with these issues.
VA Recognizes Massage
The U.S. Department of Veteran's Affairs has been keeping a close eye on massage and other complementary therapies as more and more veterans from Iraq and Afghanistan have returned home with not only neuromuscular issues but mental health issues as well. An extensive study was published last year in the Journal of Rehabilitation Research and Development and featured prominently on the Veteran's Affairs web site. The study, "Complementary and alternative medicine use among veterans with chronic noncancer pain" was conducted with the help of the Portland Center for the Study of Chronic, Comorbid Physical and Mental Disorders, the Portland Department of Veteran's Affairs Medical Center and the Department of Psychiatry at the Oregon Health & Science University.
The results of the study were promising, with researchers concluding that the "results support efforts of the VA to increase access to CAM treatment options for veterans and suggest that the addition of massage therapy as a treatment option would be popular among veterans with chronic pain."
A nationwide organization called Hands for Heroes (www.handsforheroes.net) recruits massage therapists to help in "healing our nation's protectors." Hands for Heroes reminds therapists that the work they do doesn't just benefit the returning soldier. "As health care providers, you are already aware of the profound effect bodywork has in alleviating pain, reducing stress and balancing lives. For every veteran to whom you provide service, this will in turn affect the lives of their family, friends and associates."
Hands for Heroes believes its mission "is to make available to our returning veterans, bodywork therapy through numerous health care centers and individuals across the U.S." When a therapist decides to become a Hands for Heroes partner, the organization provides marketing materials, a gift certificate template, a certificate to show the therapist's support for veterans and they can also include your business in its national registry.
Therapists who live close to military bases and see the service members and their families on a regular basis are also getting involved in serving this clientele on an individual basis. Robert and Melanie Sachs began working with now retired Brig. General James T. Cook, on the Welcoming Warriors Home project. This project also recruits therapists nationwide to offer returning veterans and their families complimentary health and wellness plans and services. So far, they have therapists, spas and yoga studios in California, Georgia, Idaho, New Jersey, New York, Massachusetts, Oregon, Pennsylvania and Texas participating in this program.
In their work, Robert and Melanie use specific treatments of Ayurveda. One of their most popular treatments is a process known as Shirodhara, where a fine stream of oil is poured onto the forehead for a period of time. They say that, "the result is a significant increase in serotonin, providing a deep sense of relaxation, which helps veterans with both mood and sleep issues." To learn more about this project and how you might become involved, visit Robert and Melanie's website at www.diamondwayayurveda.com/welcomehome.html.
America's men and women in uniform, and their families, sacrifice a great deal to protect our freedoms. They believe their calling is in service to their nation. Massage Today celebrates those therapists who feel called to serve these brave men and women. The healing touch you provide offers relief and comfort to those who have seen destruction and may have tragically lost fellow warriors in combat. In faithfully serving this amazing population, you have become our 2012 Heroes of the Profession.
Editor's Note: If you have a story about your work with veterans, tell us about it. Post it on our Facebook page, www.facebook.com/massagetoday or send an e-mail to .
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