Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
December, 2012, Vol. 12, Issue 12
Serving America's Finest
Veterans see the benefits of massage and therapists find a calling
By Kathryn Feather, Senior Associate Editor
The men and women in uniform who serve our country so faithfully often come home from battle with a variety of health issues, both physical and mental.And many of these brave warriors are finding that massage therapy is a great treatment for what ails them. Veterans hospitals are looking at the research and many massage therapists are finding that serving those who protect us is an honor and a special calling. Massage Today is pleased to announce that the 2012 Heroes of the Profession are all the therapists who faithfully serve our military heroes.
Returning soldiers and veterans from prior conflicts can suffer from a variety of issues when they return home. These issues include post-traumatic stress disorder (PTSD), depression, anxiety, isolation, insomnia and other sleep disorders, fatigue, chronic pain, anger issues and even substance abuse. For many of these individuals, massage therapy is an affordable and drug-free option to help them deal with these issues.
VA Recognizes Massage
The U.S. Department of Veteran's Affairs has been keeping a close eye on massage and other complementary therapies as more and more veterans from Iraq and Afghanistan have returned home with not only neuromuscular issues but mental health issues as well. An extensive study was published last year in the Journal of Rehabilitation Research and Development and featured prominently on the Veteran's Affairs web site. The study, "Complementary and alternative medicine use among veterans with chronic noncancer pain" was conducted with the help of the Portland Center for the Study of Chronic, Comorbid Physical and Mental Disorders, the Portland Department of Veteran's Affairs Medical Center and the Department of Psychiatry at the Oregon Health & Science University.
The results of the study were promising, with researchers concluding that the "results support efforts of the VA to increase access to CAM treatment options for veterans and suggest that the addition of massage therapy as a treatment option would be popular among veterans with chronic pain."
A nationwide organization called Hands for Heroes (www.handsforheroes.net) recruits massage therapists to help in "healing our nation's protectors." Hands for Heroes reminds therapists that the work they do doesn't just benefit the returning soldier. "As health care providers, you are already aware of the profound effect bodywork has in alleviating pain, reducing stress and balancing lives. For every veteran to whom you provide service, this will in turn affect the lives of their family, friends and associates."
Hands for Heroes believes its mission "is to make available to our returning veterans, bodywork therapy through numerous health care centers and individuals across the U.S." When a therapist decides to become a Hands for Heroes partner, the organization provides marketing materials, a gift certificate template, a certificate to show the therapist's support for veterans and they can also include your business in its national registry.
Therapists who live close to military bases and see the service members and their families on a regular basis are also getting involved in serving this clientele on an individual basis. Robert and Melanie Sachs began working with now retired Brig. General James T. Cook, on the Welcoming Warriors Home project. This project also recruits therapists nationwide to offer returning veterans and their families complimentary health and wellness plans and services. So far, they have therapists, spas and yoga studios in California, Georgia, Idaho, New Jersey, New York, Massachusetts, Oregon, Pennsylvania and Texas participating in this program.
In their work, Robert and Melanie use specific treatments of Ayurveda. One of their most popular treatments is a process known as Shirodhara, where a fine stream of oil is poured onto the forehead for a period of time. They say that, "the result is a significant increase in serotonin, providing a deep sense of relaxation, which helps veterans with both mood and sleep issues." To learn more about this project and how you might become involved, visit Robert and Melanie's website at www.diamondwayayurveda.com/welcomehome.html.
America's men and women in uniform, and their families, sacrifice a great deal to protect our freedoms. They believe their calling is in service to their nation. Massage Today celebrates those therapists who feel called to serve these brave men and women. The healing touch you provide offers relief and comfort to those who have seen destruction and may have tragically lost fellow warriors in combat. In faithfully serving this amazing population, you have become our 2012 Heroes of the Profession.
Editor's Note: If you have a story about your work with veterans, tell us about it. Post it on our Facebook page, www.facebook.com/massagetoday or send an e-mail to .
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.