Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
November, 2012, Vol. 12, Issue 11
Enhancing Your Networking Skills: Getting People to Talk About You
By Ann Catlin, LMT, NCTMB, OTR
I have always relied on word-of-mouth to spread the word about my services. And from this developed the concept of champions. A champion is an advocate and trusted friend that helps spread the word about your mission and service.How can you meet future champions? Network and get people talking. Lots of us don't like the idea of networking. If you think networking is only about going to a chamber of commerce coffee or cocktail hour, think again.
One definition of networking is: A supportive system of sharing information and services among individuals and groups having a common interest. Support; share; common interest ... maybe it's not so scary after all!
There is a great book written by Andy Sernovitz called, Word of Mouth Marketing: How Smart Companies Get People Talking. He teaches a process he calls the Five "T's" of word of mouth marketing and I've applied them in hopes of showing you where to connect with people who are already champions of good care of people in later life stages.
Who might be willing to talk about you, your service and your story about the power of touch and the difference it can make in people's lives? Where in your community might you meet health care professionals who are really interested in your special form of service? Social workers, nurses, activity professionals and chaplains are among some of the folks who you should consider colleagues if you want to work in a hospital, hospice or eldercare environment. Find out how to meet them in your own city. I've done some of the homework for you and created a list of online networking opportunities. Many of these sites include state or local directories — some even list people's names and phone numbers.
Sernovitz tells us to give people a reason to talk. I think this one is pretty easy. We have a captivating story to tell about how massage and touch changes lives. If you offer a unique service, let people know. I like to tell people I specialize in massage therapy for people in hospice and eldercare. When I tell someone that, they often talk about their own experience. For example, the great care their sister received from hospice. I might say something like, "I'm glad you had a positive experience. Did you know that many hospices now offer massage therapy for their patients?" The conversation goes on from there and I have a chance to gain a champion.
How can you make it easy for people to spread the word about you? I think of tools in two ways: tangible and intangible. Tangible tools are things like flyers, brochures, free samples, products branded with your company logo. Intangible tools mostly happen online, including blogs and online communities, the "Tell a Friend" button on your website and electronic newsletters.
Join the conversation and tell your story! The resources listed below include networking groups relevant to eldercare and hospice.
Pay attention to people who are talking about you and what they have to say — good and bad. Ask for feedback and when you get it, reply. Say thank you when someone praises your service, and then ask them to tell others. Offer to make it right when the feedback is less than positive or if there is a problem. I have a Google alert set for my own name, as well as my business and other topics related to my work. That way I can take part right away.
Before I knew about the Five T's
Several years ago, I attended a book signing. The book was about a creative approach to advanced directives and how to communicate your wishes should you become ill. As you might imagine, not a topic that attracted droves of people, but those of us who showed up had lots of things in common. Standing in line to get my book signed, I overheard the guys in front of me talking about something (I don't even recall now what it was). I introduced myself and that I had overheard them and was interested in what they were saying. Turned out they were talking about happenings at a local organization that advocated for people in end-of-life care. They invited me to a meeting — and I went. Representatives from local hospitals, hospices, the Alzheimer's Association, faith communities, senior centers, city officials and the university were members of this organization. What started out as conversation at a book store, launched several years of involvement with this group and relationships that still serve me in my career. I showed up, spoke up and took part and I encourage you to do the same. You just never know who you'll bump into!
1. Hospice Association of America: www.nahc.org. A a national organization representing thousands of hospices, caregivers and volunteers who serve terminally ill patients and their families.
2. National Hospice and Palliative Care Organization: http://my.nhpco.org/NHPCO/Home/. The largest nonprofit membership organization representing hospice and palliative care programs and professionals in the United States. They have a great site for social networking called Share, Care, Connect.
3. HospiceDirectory.org: www.hospicedirectory.org. An extensive directory of hospices in the United States and Canada, as well as state hospice organizations.
4. Pioneer Network: www.pioneernetwork.net. Advocates and facilitates deep system change and transformation in our culture of aging. Includes a directory of coalitions by state.
5. Linked in Groups: www.linkedin.com. Click on the Groups tab to find a directory of networking groups.
6. The Elder Care Network is where Professionals, Service Providers and Vendors come together to partner in providing resources, products, services and referrals for families in need of Elder Care/Senior Care solutions for loved ones.
7. Alzheimer's & Dementia Professionals provides a forum for all professionals serving individuals with dementia and their caregivers to network on advances in the field, job opportunities or to share job openings, etc.
8. Alzheimer Coach offers educational resources, articles, information, and a discussion forum to caregivers, health professionals, and families who face Alzheimer's and dementia.
9. Advocates for Person Centered Care is for anyone who is an advocate for Person Centered Care in our senior population. If you are willing to share ideas for creating such an environment in existing settings such as in-home care, assisted living, dementia care facilities and skilled nursing homes, please join our group.
10. Hospice - Forum for All provides support and\or networking to those of us providing hospice services in one form or another, be it in a corporate office or in the field. A group dedicated to hospice and hospice related health care used for the purpose of networking, information exchange, prospecting and encouragement in this ever changing world of hospice.
11. Home Health and Hospice is a group of home health and hospice executives developed for the purpose of professional networking and creating resources to assist in meeting the demands of the fast changing climates in home health and hospice.
12. Caregivers Connection is connecting everyday caregivers, professional caregivers, and industry related professionals with an interest in home health related issues and caregiving. We want to explore certain angles of the industry including retirement living, safety issues, technology products, and remote caregiving.
Click here for more information about Ann Catlin, LMT, NCTMB, OTR.
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