resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Physiology of Anger
Most of us recognize and have felt anger at some point in our lives. Anger can be seen as a natural response to some kind of pain, whether emotional or physical.
Extraordinary Vessels and Emotional Healing
In addition to the 12 primary Organ-related meridians in the body, there are other energy circulation channels that have been mapped out by Traditional Chinese Medicine. Probably the most significant of these are called the Eight Extraordinary (or Extra) Vessels.
Pre-Conception Wellness: What Do Your Patients Need to Know?
Deciding to have a baby is one of the most important decisions a woman will ever make. But how many women are really prepared for a healthy pregnancy?
10 Life Lessons That Will Change the Way You Practice
"What would you do if you knew you couldn't fail?" I have posed this question for years to groups I've spoken to across the country and around the world.
It's About the Word
The new patient was already a fan of chiropractic. "I liked the guy a lot," he said of the previous DC he had consulted. "But he is on the other side of town, and I just can't get there after work. So he sent me to you, since you're his buddy."
Healing the Qi: The Boston Marathon Bombing
On Monday, April 15 2013, locals and visitors from around the globe gathered for the world's largest marathon in the city of Boston. With 23,000 participating in the race and many more on the sidelines, the marathon represents a Boston institution.
Protein and Weight Loss
Recently I was asked by the staff at Dynamic Chiropractic to referee some of their water-cooler discussions regarding nutrition. Topping their list was this one about protein and weight loss: "Why is protein important for weight loss and how much should I eat?"
A Medication Primer for Alternative Health Care Practitioners (Part 2)
Morphine is arguably the greatest drug of all time, at least in the sense that it is so powerful in relieving pain.
Chiropractic Care for Veterans: Serving Those Who Served (Pt. 2)
To what extent do you think the role of chiropractors in the VA can serve as a model for greater chiropractic integration elsewhere in the American health care system? That's a very important question.
The Monkey on Your Back
Many practitioners run their clinic without any extra help—at least initially. I've always been pretty good at multi-tasking. Having nine kids taught me how to wear multiple hats and juggle a lot of responsibilities. Running a clinic is similar.
Three Essential Herbal Products For Your First-Aid Kit
There are three Chinese patent medicines that belong in everyone's first aid kit. All three are for topical application, and all three provide extraordinary benefits unavailable from any domestic over-the-counter.
Weight Training: Are Cheat Reps Worth It?
While resting between exercises at the gym recently, a young lifter asked me for a spot on a set of barbell bench presses. The bar was loaded with a moderately heavy amount of weight that at first glance appeared to be too heavy for his frame.
Maintaining Professional Boundaries in a Facebook World: Social Media Guidelines for DCs
A few months ago, I received an unexpected message on my Facebook account: "Hi Doc, do you remember me? I'm so happy to find you here on Facebook. It's been years since I have seen you and I'm glad to reconnect with you.
Keeping Up With Western Medicine Advancements: The Amazing World of Imaging Studies
When patients with neuromuscular problems come to you for treatment there is usually a lot you can do for them to improve their mobility or reduce their pain, whether it is a middle age woman with a frozen shoulder.
If you visit the website of the JAMA and search on the word chiropractic, more than 200 results appear. If you sort that list chronologically and look at the oldest entry, you will find "Medical News" that includes the following.
Dry Needling is Acupuncture: But What of Education? What of Public Safety?
One of my patients told me recently, that their physical therapist used a "dry needle" and that it wasn't acupuncture. Apparently, physical therapists (PT) are taught to tell their patients that "only acupuncturists practice acupuncture."
Beauty is Averageness
After seeing Kim Kardashian's face all over the Internet -and my inbox- following her posting on getting facial acupuncture, I recalled the work of Michael Cunningham who was at the University of Louisville when I was doing my doctoral work.
We Get Letters & E-Mail
The "Great Opportunity" for Chiropractic: Expanded Scope of Practice; The SOAP Note: An Effective Tool for Documentation; Treating Patients Goes Beyond Following Established Protocol.
Weaving Eastern & Western Medicine Together: Q&A with Beijing's Dr. Kezhen Zhang
Dr. Kezhen Zhang M.D., is currently the founder and president of Beijing Taijitang Traditional Chinese Medicine Hospital.
A Solution for the Primary Care Crisis?
A white paper generated by the ACCAHC Primary Care Project and UCLA Center for Health Policy Research Senior Research Scientist, Michael Goldstein, PhD, addresses a clear oversight noted in recent workforce analyses designed to assess the nation's primary care needs.
News in Brief
In Remembrance: A Moment of Silence for Robin McKenzie (1931-2013); DC Re-Elected to Co-Chair AMA Code Review Board; WFC Celebrates 25 Years.
Obesity is a Shen Problem
The expressions "obese" and "obesity" are not pejorative terms. They are scientific terms, determined solely by the Body Mass Index scale, which combines a person's height and weight in a mathematical formula. A number of 30 and above denotes "obesity."
Study: Acupuncture for Acute Low Back Pain More Effective Than Drugs
New research by Korean doctors of Oriental Medicine suggested that an acupuncture method could reduce acute lower back pain faster and more effectively than conventional drug injections.
Becoming a Concussion Expert in Your Community: What You Need to Know (Part 2)
What makes an individual an expert in concussions? Obtaining education about concussions and treating concussed patients are two factors that lead to expertise.
Lateral Femoral Cutaneous Nerve Entrapments
The lateral femoral cutaneous nerve arises from the 2nd and 3rd lumbar nerves. It is formed in the psoas muscle and emerges from its lateral border to cross the iliacus muscle and exit the pelvis.
November, 2012, Vol. 12, Issue 11
Enhancing Your Networking Skills: Getting People to Talk About You
By Ann Catlin, LMT, NCTMB, OTR
I have always relied on word-of-mouth to spread the word about my services. And from this developed the concept of champions. A champion is an advocate and trusted friend that helps spread the word about your mission and service.How can you meet future champions? Network and get people talking. Lots of us don't like the idea of networking. If you think networking is only about going to a chamber of commerce coffee or cocktail hour, think again.
One definition of networking is: A supportive system of sharing information and services among individuals and groups having a common interest. Support; share; common interest ... maybe it's not so scary after all!
There is a great book written by Andy Sernovitz called, Word of Mouth Marketing: How Smart Companies Get People Talking. He teaches a process he calls the Five "T's" of word of mouth marketing and I've applied them in hopes of showing you where to connect with people who are already champions of good care of people in later life stages.
Who might be willing to talk about you, your service and your story about the power of touch and the difference it can make in people's lives? Where in your community might you meet health care professionals who are really interested in your special form of service? Social workers, nurses, activity professionals and chaplains are among some of the folks who you should consider colleagues if you want to work in a hospital, hospice or eldercare environment. Find out how to meet them in your own city. I've done some of the homework for you and created a list of online networking opportunities. Many of these sites include state or local directories — some even list people's names and phone numbers.
Sernovitz tells us to give people a reason to talk. I think this one is pretty easy. We have a captivating story to tell about how massage and touch changes lives. If you offer a unique service, let people know. I like to tell people I specialize in massage therapy for people in hospice and eldercare. When I tell someone that, they often talk about their own experience. For example, the great care their sister received from hospice. I might say something like, "I'm glad you had a positive experience. Did you know that many hospices now offer massage therapy for their patients?" The conversation goes on from there and I have a chance to gain a champion.
How can you make it easy for people to spread the word about you? I think of tools in two ways: tangible and intangible. Tangible tools are things like flyers, brochures, free samples, products branded with your company logo. Intangible tools mostly happen online, including blogs and online communities, the "Tell a Friend" button on your website and electronic newsletters.
Join the conversation and tell your story! The resources listed below include networking groups relevant to eldercare and hospice.
Pay attention to people who are talking about you and what they have to say — good and bad. Ask for feedback and when you get it, reply. Say thank you when someone praises your service, and then ask them to tell others. Offer to make it right when the feedback is less than positive or if there is a problem. I have a Google alert set for my own name, as well as my business and other topics related to my work. That way I can take part right away.
Before I knew about the Five T's
Several years ago, I attended a book signing. The book was about a creative approach to advanced directives and how to communicate your wishes should you become ill. As you might imagine, not a topic that attracted droves of people, but those of us who showed up had lots of things in common. Standing in line to get my book signed, I overheard the guys in front of me talking about something (I don't even recall now what it was). I introduced myself and that I had overheard them and was interested in what they were saying. Turned out they were talking about happenings at a local organization that advocated for people in end-of-life care. They invited me to a meeting — and I went. Representatives from local hospitals, hospices, the Alzheimer's Association, faith communities, senior centers, city officials and the university were members of this organization. What started out as conversation at a book store, launched several years of involvement with this group and relationships that still serve me in my career. I showed up, spoke up and took part and I encourage you to do the same. You just never know who you'll bump into!
1. Hospice Association of America: www.nahc.org. A a national organization representing thousands of hospices, caregivers and volunteers who serve terminally ill patients and their families.
2. National Hospice and Palliative Care Organization: http://my.nhpco.org/NHPCO/Home/. The largest nonprofit membership organization representing hospice and palliative care programs and professionals in the United States. They have a great site for social networking called Share, Care, Connect.
3. HospiceDirectory.org: www.hospicedirectory.org. An extensive directory of hospices in the United States and Canada, as well as state hospice organizations.
4. Pioneer Network: www.pioneernetwork.net. Advocates and facilitates deep system change and transformation in our culture of aging. Includes a directory of coalitions by state.
5. Linked in Groups: www.linkedin.com. Click on the Groups tab to find a directory of networking groups.
6. The Elder Care Network is where Professionals, Service Providers and Vendors come together to partner in providing resources, products, services and referrals for families in need of Elder Care/Senior Care solutions for loved ones.
7. Alzheimer's & Dementia Professionals provides a forum for all professionals serving individuals with dementia and their caregivers to network on advances in the field, job opportunities or to share job openings, etc.
8. Alzheimer Coach offers educational resources, articles, information, and a discussion forum to caregivers, health professionals, and families who face Alzheimer's and dementia.
9. Advocates for Person Centered Care is for anyone who is an advocate for Person Centered Care in our senior population. If you are willing to share ideas for creating such an environment in existing settings such as in-home care, assisted living, dementia care facilities and skilled nursing homes, please join our group.
10. Hospice - Forum for All provides support and\or networking to those of us providing hospice services in one form or another, be it in a corporate office or in the field. A group dedicated to hospice and hospice related health care used for the purpose of networking, information exchange, prospecting and encouragement in this ever changing world of hospice.
11. Home Health and Hospice is a group of home health and hospice executives developed for the purpose of professional networking and creating resources to assist in meeting the demands of the fast changing climates in home health and hospice.
12. Caregivers Connection is connecting everyday caregivers, professional caregivers, and industry related professionals with an interest in home health related issues and caregiving. We want to explore certain angles of the industry including retirement living, safety issues, technology products, and remote caregiving.
Click here for more information about Ann Catlin, LMT, NCTMB, OTR.
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