resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Amazing Clinical Versatility of Milk Thistle (Part 1)
Most of us know that the standardized extract from the seeds of milk thistle (Silybum marianum) is probably the best-proven herb for protecting the liver from chemical and inflammatory damage.
Preventing ACL Injuries in Female Athletes
For female athletes, the key to optimal athletic health lies in preventing ACL injuries. In medical terms, the anterior cruciate ligament (ACL) is the primary restraint to the anterior displacement of the tibia on the femur at all angles of the knee flexor.
Osteoporosis Isn't Always the Case
What is your diagnosis? The patient is a 58-year-old female with back pain. I am sure all of you see the compression fracture at L2; however, there are some findings that suggest this is not a compression fracture due to osteoporosis.
News in Brief
A Winner in and Out of the Office; Ready for the "Have-A-Heart" Campaign? New Integrative Medicine Journal.
The Future of Functional Neurology
Functional is the hot buzzword in health care these days; witness the rising popularity of functional medicine, functional testing and yes, functional neurology.
Spine Surgery: A Tale of Greed and Corruption
All too often, where there's substantial money to be made, greed and corruption inevitably follow.
Billing and Coding for Moxibustion
Q: I am trying to locate a code for cupping and moxibustion, and have had various fellow acupuncturists indicate that they bill using the existing codes for heat, 97010 hot packs or 97026 infra-red for moxa and 97016 vasopneumatic device for cupping.
East Meets West
Gung Hay Fat Choi. Welcome to the year of the Monkey. There will be fireworks for both January and February this year. What great celebrations.
Sell Out: Using Research for the Wrong Reasons
The above chorus is from the ska band Reel Big Fish's 1997 hit song, "Sell Out," from their album, "Turn the Radio Off." In the song, the singer sarcastically relates the plight of a musician who is tired of "flipping burgers" and is willing to get "lots of money" by playing "what they want you to hear" in order to get a recording contract.
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
Top 10 Fitness Trends for 2016
The American College of Sports Medicine (ACSM) published its annual fitness trend forecast in the November / December 2015 issue of ACSM's Health & Fitness Journal.
Ethics: The Glue That Holds Us Together
Kudos to the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) for creating a code of ethics for the nationwide profession and for deciding to make courses in ethics a requirement for certification renewal.
Do You Teach Patients How to Breathe Properly?
Spinal manipulation often produces quick results in terms of pain alleviation and improved range of motion. Unfortunately, once the patient is no longer in pain, they may discontinue therapy, only to be plagued by the same complaint at a future date.
Yo San University Helps Make LA Communities Healthier
An element of healthcare training often overlooked is the residual benefit to communities served by Acupuncture and Oriental Medicine (AOM) schools nationwide.
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
Changing the Cultural View of Medicine
Many hospitals in the U.S. are incorporating integrative clinics that include Traditional Chinese Medicine. Cleveland Clinic has led the charge for adding a traditional Chinese herbal medicine clinic to their existing acupuncture program.
Elevated Shoulder? Check the QL
As you know, posture reveals a great deal about the body. Posture is a unique mental and physical landscape revealing compensations and adaptations to life. It's a classic mind-and-body story.
How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
The MRI: When and Why to Order One
As I lecture around the country to both chiropractors and medical specialists, it's clear one of the main disconnects between the two professions is that of an accurate diagnosis.
We Get Letters & Email
In the Dec. 1, 2015 issue, we have Donald Petersen reporting on "the adapting chiropractic practice," which includes multidisciplinary practice as an option; a ChiroPoll indicating 59 percent of DCs are seeing at least 21 patients per day and 27 percent are seeing more than 40.
The Roots of Insomnia
One of the most common clinical presentations is insomnia. Next to digestive disorders, sleep disorders are one of the most common complaints the clinician will encounter in daily practice.
Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
Asking the Insurance Rep the Right Questions
One of the first or last questions a potential patient often asks is: "Do you take insurance?" An ill-informed or optimistic, "yes" can result in delayed or non-payment. Instead, just say: "Let me check if you are eligible first."
Window of the Sky Points
The acupuncture points known as Window of the Sky are a modern creation. There is no reference in Chinese medical texts for an acupuncture point category called Window of the Sky.
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
November, 2012, Vol. 12, Issue 11
Enhancing Your Networking Skills: Getting People to Talk About You
By Ann Catlin, LMT, NCTMB, OTR
I have always relied on word-of-mouth to spread the word about my services. And from this developed the concept of champions. A champion is an advocate and trusted friend that helps spread the word about your mission and service.How can you meet future champions? Network and get people talking. Lots of us don't like the idea of networking. If you think networking is only about going to a chamber of commerce coffee or cocktail hour, think again.
One definition of networking is: A supportive system of sharing information and services among individuals and groups having a common interest. Support; share; common interest ... maybe it's not so scary after all!
There is a great book written by Andy Sernovitz called, Word of Mouth Marketing: How Smart Companies Get People Talking. He teaches a process he calls the Five "T's" of word of mouth marketing and I've applied them in hopes of showing you where to connect with people who are already champions of good care of people in later life stages.
Who might be willing to talk about you, your service and your story about the power of touch and the difference it can make in people's lives? Where in your community might you meet health care professionals who are really interested in your special form of service? Social workers, nurses, activity professionals and chaplains are among some of the folks who you should consider colleagues if you want to work in a hospital, hospice or eldercare environment. Find out how to meet them in your own city. I've done some of the homework for you and created a list of online networking opportunities. Many of these sites include state or local directories — some even list people's names and phone numbers.
Sernovitz tells us to give people a reason to talk. I think this one is pretty easy. We have a captivating story to tell about how massage and touch changes lives. If you offer a unique service, let people know. I like to tell people I specialize in massage therapy for people in hospice and eldercare. When I tell someone that, they often talk about their own experience. For example, the great care their sister received from hospice. I might say something like, "I'm glad you had a positive experience. Did you know that many hospices now offer massage therapy for their patients?" The conversation goes on from there and I have a chance to gain a champion.
How can you make it easy for people to spread the word about you? I think of tools in two ways: tangible and intangible. Tangible tools are things like flyers, brochures, free samples, products branded with your company logo. Intangible tools mostly happen online, including blogs and online communities, the "Tell a Friend" button on your website and electronic newsletters.
Join the conversation and tell your story! The resources listed below include networking groups relevant to eldercare and hospice.
Pay attention to people who are talking about you and what they have to say — good and bad. Ask for feedback and when you get it, reply. Say thank you when someone praises your service, and then ask them to tell others. Offer to make it right when the feedback is less than positive or if there is a problem. I have a Google alert set for my own name, as well as my business and other topics related to my work. That way I can take part right away.
Before I knew about the Five T's
Several years ago, I attended a book signing. The book was about a creative approach to advanced directives and how to communicate your wishes should you become ill. As you might imagine, not a topic that attracted droves of people, but those of us who showed up had lots of things in common. Standing in line to get my book signed, I overheard the guys in front of me talking about something (I don't even recall now what it was). I introduced myself and that I had overheard them and was interested in what they were saying. Turned out they were talking about happenings at a local organization that advocated for people in end-of-life care. They invited me to a meeting — and I went. Representatives from local hospitals, hospices, the Alzheimer's Association, faith communities, senior centers, city officials and the university were members of this organization. What started out as conversation at a book store, launched several years of involvement with this group and relationships that still serve me in my career. I showed up, spoke up and took part and I encourage you to do the same. You just never know who you'll bump into!
1. Hospice Association of America: www.nahc.org. A a national organization representing thousands of hospices, caregivers and volunteers who serve terminally ill patients and their families.
2. National Hospice and Palliative Care Organization: http://my.nhpco.org/NHPCO/Home/. The largest nonprofit membership organization representing hospice and palliative care programs and professionals in the United States. They have a great site for social networking called Share, Care, Connect.
3. HospiceDirectory.org: www.hospicedirectory.org. An extensive directory of hospices in the United States and Canada, as well as state hospice organizations.
4. Pioneer Network: www.pioneernetwork.net. Advocates and facilitates deep system change and transformation in our culture of aging. Includes a directory of coalitions by state.
5. Linked in Groups: www.linkedin.com. Click on the Groups tab to find a directory of networking groups.
6. The Elder Care Network is where Professionals, Service Providers and Vendors come together to partner in providing resources, products, services and referrals for families in need of Elder Care/Senior Care solutions for loved ones.
7. Alzheimer's & Dementia Professionals provides a forum for all professionals serving individuals with dementia and their caregivers to network on advances in the field, job opportunities or to share job openings, etc.
8. Alzheimer Coach offers educational resources, articles, information, and a discussion forum to caregivers, health professionals, and families who face Alzheimer's and dementia.
9. Advocates for Person Centered Care is for anyone who is an advocate for Person Centered Care in our senior population. If you are willing to share ideas for creating such an environment in existing settings such as in-home care, assisted living, dementia care facilities and skilled nursing homes, please join our group.
10. Hospice - Forum for All provides support and\or networking to those of us providing hospice services in one form or another, be it in a corporate office or in the field. A group dedicated to hospice and hospice related health care used for the purpose of networking, information exchange, prospecting and encouragement in this ever changing world of hospice.
11. Home Health and Hospice is a group of home health and hospice executives developed for the purpose of professional networking and creating resources to assist in meeting the demands of the fast changing climates in home health and hospice.
12. Caregivers Connection is connecting everyday caregivers, professional caregivers, and industry related professionals with an interest in home health related issues and caregiving. We want to explore certain angles of the industry including retirement living, safety issues, technology products, and remote caregiving.
Click here for more information about Ann Catlin, LMT, NCTMB, OTR.
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