resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Good, the Bad and the Successful in Social Marketing
You might be thinking, "social marketing, don't you mean social media?" No, I mean social marketing. Every day, I keep reading, hearing and learning more and more about the changes happening in social media.
Does Anyone Know You're a Good Chiropractor?
If you had a chance to read the recent article in Time magazine (April 6), you know it provided some good information about the efficacy of chiropractic to the magazine's substantial consumer audience.
What Should You Call Your Patients (and What Should They Call You)?
When I walked into the exam room, the new patient looked uneasy, fumbling with his cellphone. He was a huge Polynesian man, probably in his 40s, with unrecognizable island tattoos.
The Eight Extraordinary Confluent Points
The eight extraordinary confluent points are a very popular set of acupuncture points in the modern practice of acupuncture. They are also called the intersection, meeting, command, opening, master, and the flowing and pooling points of the eight extraordinary vessels.
F4CP Campaign Addresses Public Misperceptions of Chiropractic
In late 2015, results of the Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic were published. The report found that 33.6 million U.S. adults (14 percent) had utilized chiropractic care within the previous 12 months.
How to Bill Evaluation and Management Codes
Q: I am in need for guidance on how to bill evaluation and management (E&M) codes in addition to acupuncture the same date of service, I have never been paid for an exam when done with acupuncture and I believe I am doing it wrong.
The Effectiveness of Chinese Medicine in Treating Infertility in the Philippines
Infertility is defined as the inability to achieve a successful pregnancy after 12 months or more of regular unprotected intercourse.
Introducing the Dynamic Chiropractic Digital Edition
In response to the changing habits of our readers, Dynamic Chiropractic is proud to introduce a digital edition of the publication beginning with the July 2016 issue.
Five-Element Reaches Out to Serve the Community
In 2006, a student at the Institute of Taoist Education and Acupuncture (ITEA) approached the administration about an idea for his senior project.
Immunotherapy: Where Molecular Medicine Crosses Into Holistic Thinking
Immunotherapy, and its promise as a cancer treatment, has been in the news a lot in the last few years, and for good reason. Real shifts are happening in oncology and exciting researchers, clinicians, and patients.
Time for World-Wide Growth
Acupuncture is the organically growing around the world. The legislative body in Quatar has said acupuncture is "okay." The United States has five states to go to have every state recognized and regulated.
Are Herbs Useful for Chronic Pain?
The human nervous system is what makes us special, but our greatest strength also makes us vulnerable: witness the growing incidence of chronic addictions, anxiety, depression, sleep disorders and chronic pain syndromes.
2016 Trudy McAlister Foundation AOM Scholars
This year, the Trudy McAlister Foundation (TMF) received a record number of excellent applications for the 2016 scholarship awards and has awarded five scholarships for $2000 each. More information is available on our website: AOMScholarship.org
Diet, Nutrition and the Context of Risk (Part 2): Food Poisoning
Other than the morbidity and mortality linked to eating too much food, "all-natural" organisms that contaminate our food cause more illness, more hospitalizations and more death than food contaminated by heavy metals, plastics, preservatives, artificial colors, emulsifiers, artificial sweeteners and pesticides combined.
Acupuncture at a Pain Clinic
Introduction: Pain is the most comprehensive human experience. The experience of pain is associated with the somatic, emotional and social impact. Pain has not only somatic symptoms, but also psycho-social dimension, especially in case of chronic pain.
Bring on the Bitters
Out of all the possible flavor choices with foods, such as sweet, sour, salty, and umami (deliciousness), which would you choose first? Bitter, though not as enjoyable, is also a flavor.
Day in the Life of an Advanced- Practice DC (Pt. 2)
Let's continue our Q&A with Stephen Perlstein, DC, APC, chair of the New Mexico Chiropractic Association PAC and president of the American Academy of Chiropractic Physicians. Part 1 of this interview appeared in the May 1 issue.
The Liver: The Official of Planning
The Liver, with its paired Official, the Gall Bladder, belongs to the Element Wood within us. Wood grants us the power of birth – new beginnings, growth, breaking through boundaries and surging forward. It is the vigorous, exuberant energy of the spring season.
Chiropractic Needs a Lesson in Education
The American Chiropractic Association has launched a campaign, The National Medicare Equality Petition, to enact federal legislation that would achieve full physician status for DCs in Medicare.
Shoulder Rehab: The Gait Connection
Shoulder problems can be difficult to rehab completely for several reasons. The shoulder is made up of several joints that must function together smoothly to provide the extreme mobility that is possible and necessary for many activities.
Who is Your Ideal Patient?
Being in a healthcare practice requires you to think critically about many things including your equipment, techniques, documentation, financial goals, and the retention of clients and staff.
We Get Letters & Email
Another Slap in the Face for DCs; I Know Where to Find the Missing Chiropractic Patients; Clarification on Vitamin D Study.
Herbal Medicine Continues to Evolve
Product manufacturers, industry partners, distributors and practitioners work as a collective Traditional Chinese Herbal Medicine (TCHM) community to produce high quality TCHM prescriptions that bring low-risk healthcare to thousands of patients everyday.
Case Studies and Answer Analysis for NCCAOM Exam in Foundation of Oriental Medicine
Case studies are very common for acupuncture school students, either in class exams or during taking the national board exam. Most test takers feel they have no idea where they should start and how they should start to analyze those complicated cases.
November, 2012, Vol. 12, Issue 11
The Power of Touch: A Basic Human Need
By Judi Calvert, LMP
"Countless variations of 'hands-on' therapy have been devised and practiced in every culture we know of, all honoring and elaborating the timeless traditions of primate grooming. The ubiquity, antiquity and variety of these practices can mean only one thing: back-scratching is more than politics. We all need to be touched." - Frank R. Wilson, author of The Hand: How Its Use Shapes the Brain, Language, and Human Culture.
The evolution of human touch has progressed from the grooming behaviors of our primate ancestors to the variety of well-developed systems of manual therapies we know today. Yet, at every stop along the time line, our fundamental need for touch has remained critical to our epic story. This account of human touch is not a laundry list of techniques or scientific principles related to anatomy, physiology or pathology; the importance of touch goes beyond time and space, or art and science. Rather, it is about human interaction and human development at its most basic level.
Touch takes place on the canvas of human experience. Healthy, positive touch is intended to help and to heal, and the application of healthy touch takes many forms. Massage, for example, is the structured form of applied touch, administered with purpose and by way of thoughtful techniques based on knowledge. Touch can be an expression of our unique human nature and brings us many benefits. J. Lionel Taylor, author of The Stages of Human Life wrote: "The greatest sense in our body is our touch sense. It is probably the chief sense in the processes of sleeping and waking; it gives us our knowledge of depth or thickness and form; we feel, we love and hate, are touchy and are touched, through the touch corpuscles of our skin."
Primate grooming behaviors are the origins of healthy touch and I believe that it is both a basic need and an invaluable inheritance derived from our animal origins. Do you believe that humans exhibit both learned and instinctual touch behavior? I do. Touch, as Frank R. Wilson says, is ancient. Primitive man and woman inherited the social structure and function of grooming from their primate relatives. Of course, we have changed them significantly during our evolutionary process. For example, human models of leadership have emerged in place of alliances formed through grooming. But the principle remains the same.
For both species, touch continues to be a crucial element of care giving and the primary way we show love to our young. We know that positive, loving touch is a way to provide a sense of security, and massage therapists of yesterday and today know that touch remains essential to our health and well being. Research and observation shows us that primate grooming behaviors are a central feature of social life. Grooming establishes and maintains a social hierarchy within the community and between family members. It provides a way to give love and comfort, especially to their young. It's even used to apologize for offenses committed against another member of the group as a way to make up and move on. Some of those grooming behaviors include scratching, hugging, holding, slapping, pressing, dabbing, pulling, sucking, rubbing and licking. That behavior is woven into the social fabric of primate life. Grooming is a deeply ingrained behavior - a habit millions of years in use.
Over time, forms of grooming changed as humans evolved. As we began to stand upright, our bodies were no longer so exposed to the sun. Needing less protection from the elements, we lost our protective covering of thick, course hair.
As our skin became more exposed, it became more sensitive. The dexterous, sensitive primate hand evolved into an even more intricate instrument — the human hand. Developments in human hand dexterity and sensitivity, increased intelligence and the advent of language all contributed to more evolved touch behavior. Humans could now apply caring hands to soothe and heal. Eventually, that led to systematic touch techniques.
Though its form and function has changed considerably, the fundamental value of touch remains intact. Touch is a bonding agent, a means of pain relief and perhaps most importantly, a way to say, "I care." The inherent human need for touch has always been a part of our story, and it continues to this day. I give thanks to all the people in this field for helping the world with your healing hands.
Click here for previous articles by Judi Calvert, LMP.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.