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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
November, 2012, Vol. 12, Issue 11
Where Did All the Graduates Go?
By Ralph Stephens, BS, LMT, NCTMB
A very strange thing is happening in our profession. It has been going on for some time. The numbers are frightening and hardly anyone talks about them. Do you know that massage therapists are disappearing at an alarming, almost inexplicable rate? What, pray tell, is happening to all of them?
It is absolutely amazing how many massage schools there are "out there" and how many people graduate from them. Yet, the total size of our profession has not grown anywhere near the rate it "should" have. It seems we have an incredible percentage of our graduates dropping out of the field and fairly soon after graduation.
The following statistics are courtesy of ABMP. They have been conducting very thorough surveys since 1988 to track the profession and provide it with improved services and products. Here is what they found in their bi-annual surveys to determine the total number of practicing therapists/practitioners in our profession.
1998 = 139,390
In 14 years, there has been a net gain of 181,610 massage therapists. That is an impressive number. The massage profession is growing, on average, 12,972 per year. Hip hip hurray!
But wait, for the same 14-year period, according to ABMP's bi-annual school universe survey, massage schools handed diplomas to 748,752 individuals. That is a yearly average of 53,482 diplomas. What happened to the other 40,510 each year? Where did they go? How could there be such a huge drop out rate, almost 75%? I am shocked.
This is a significant indictment of a large portion of our education sector that seems to be fleecing people who, after their school experience, either run away or are unable to find career opportunity. I know that not all people who go through a massage school program intend to practice professionally. I went to school with some people who were in the program for personal growth, their own health, or to just practice massage on their family. However, that was less than 10%. Not a statistically valid number, I am sure, but let's just say 10% never intend to practice.
Some become so excited about healthcare that they immediately or eventually go on to other fields like physical therapy, nursing, chiropractic, etc. I just had a pre-PT graduate in a seminar who is taking a break from college and attending massage school, but who intends to get her PT degree and incorporate lots of soft tissue care into her PT practice. I know of MD's who have gone through massage programs to learn about this alternative therapy to better utilize it or prescribe it. This sector might be another 10%. Together this explains about 8,100 out of 40,510 each year on average for 14 years. That's still 32,410 MIA's. Does anybody wonder or care what happened to them?
I have asked colleagues what they attribute the high drop out rate to and many opinions are given, most based around inadequate training in what it takes to develop and maintain a practice. Opinions are abundant, excuses plentiful, but it is difficult to explain a 75% dropout rate without casting suspicion on unscrupulous recruitment.
In my opinion, we have a moral crisis. It mostly goes back to the "Seven Deadly Sins of Massage Education" I listed in the August 2012 issue, coupled with two additional factors. We have recruited people into the profession promising easy work and high pay. Both lies. Not everyone and not just anyone can do this work, yet everyone is told, "sure you can." One student was told by her high school counselor, "go to massage school, its easier than cosmetology." The example set for most students, in way too many schools, is dishonesty. Dishonesty occurs from copyright violations in teaching materials, to instructors who are unskilled in the teaching process and sometimes in the work, or worse sexual predators, to false promises of "at your convenience employment for big bucks," to exploiting students in school clinics. Most programs' graduates are inadequately trained in technique, self-care, and business/marketing skills, while given unrealistic expectations. When reality hits, they fail, get injured or run away.
Those 32,000 people a year are a cash cow for schools. I am not against profit or success. Massage is great knowledge for people to have and will probably positively impact their lives and the lives of their family and friends, whether they practice professionally or not. So, the question becomes, is this a problem for concern, or just a statically interesting phenomena? Are these 32,000 people each year happy with their outcome? If so, fine. But if not, we have a real problem that needs to be addressed, and soon.
At one time, massage was rated as the profession with the highest job satisfaction score. Yet, we lose 32,000 people a year. Are we still satisfied? Are we content with this failure rate? Should all schools be required to survey their graduates after two or three years and find out if they are doing massage, and if not, why? Are prospective students being advised of this dropout rate? Should they be?
Best Laid Plans
A year ago I announced my intended retirement and a "Farewell Tour." The best laid plans. Then I met with the Social Security Administration and the IRS. Always do that before planning retirement – they are very much involved. Seems I dare not retire until I am 66, my new "full retirement" age, or the IRS will take about 50% of what I make over social security and there is no way I am going to submit to that. The "Farewell Tour" is temporarily cancelled and I am gearing up for another two years on the road. I will be presenting my medical massage certification series one more year and adding a new series of seminars – Neural-Reset Therapy (NRT). I look forward to sharing as much as I can with as many as possible in the next two years so that when I do retire, I can go anywhere and get a great massage!
Send the Bums Home
The elections are upon us. As usual, I am against the Ruling Class (incumbents) and urge you to send them home. The Ruling Class is the problem, not the 1%. In three election cycles, we could have this mess cleaned up if everyone voted against every incumbent. If you really think about it, you'll do it!
It's That Time Again
Most faiths have a holiday during this time. There is a reason for this season besides shopping and gift certificates. Make it a joyous time for those around you.
I want to thank Massage Today for another year of ink and all of you who read this column. Think more next year, and join in to help bring the massage profession up to its potential, for the sake of suffering humanity. If the world doesn't end in December, I look forward to seeing you next year, here and out there at seminars or wherever we are destined to meet.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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