Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
October, 2012, Vol. 12, Issue 10
Disaster Proofing Your Massage Practice
By Rita Woods, LMT
These days, we are accustomed to hearing about disaster preparedness, the zombie invasion, when "it" hits the fan and keeping your BOB (bug out bag) updated. What you are not hearing so much about is how to prepare your small business for the same set of disasters.Whether you have a small practice in your home or a large facility with several employees, maintaining the integrity and continuity of your business is the key to a speedy recovery should disaster strike. Whenever you think of a personal or family disaster preparedness plan, include your business as a parallel entity. Whatever you do for the family plan, do for your business plan. Let's look at some specifics.
It is advised that you maintain your homeowners insurance policy, wills, bank account numbers and such in a portable fireproof safe. This makes it easy to grab and run should the need arise, and to protect them from fire and the elements. You should be maintaining secure backup records of important business documents in the same way. These might include your continuing education records, insurance policies, licenses and permits, and client records to name a few. Massage schools and educators should also maintain off-site backup files of student transcripts. If you have a website, be sure that a backup copy is being created and maintained on a regular basis. There are companies that provide "cloud" storage of your internet and computer files so you may want to look at that service.
A friend of mine was in a F4 tornado that literally took her house out from around her. She was left squatting in what used to be a closet holding a pillow over her head. She had nothing left but the pajamas she was wearing. As most of us do these days, she had entered contact information of friends and family into her cell phone. When disaster struck she didn't even have phones numbers to call for someone to come get her and could not contact them afterwards to let them know she was alive. Her advice is to store information in an online address book so you can access it later. Don't depend on your computer or cell phone as they can easily be destroyed or lost.
Disasters come in all forms, shapes and sizes. If something happens, you may be stuck at your office and unable to get home or stuck in your car trying to get home. What's the first thing that crosses your mind when you envision that scenario? Think that process through, then be proactive in addressing each concern with proper planning and preparation.(I've included links at the end of this article that will help you make a good plan.) Being proactive will help keep you and your loved ones calm in an emergency. I have a GHB (get home bag) that is in my car at all times. I change it according to the season and my destination. In a medium sized back pack I have everything I would need to survive (in relative comfort) for several days. Civil unrest often follows a disaster because people do not have basic supplies. Remember, a person was killed during Hurricane Katrina over a bottle of water. Your key to personal safety is self sustainability. Your office should be as prepared as your home.
Be prepared by keeping your favorite (portable) comfort items in the office. Maybe you like a cup of hot coffee or tea. Keep it on hand and have a way to heat your water. If you have no electricity, you might want to have some candles and an extra blanket. At least you'll have a massage table to sleep on – there is some good news! If it's winter, you might want to invest in one of those portable indoor/outdoor propane heaters. Be sure it's safe for indoors as some are not. Keep an extra set of clothes and shoes on hand. If your office is on public utilities, then you will probably have water as the flow is gravity fed from the water tower. If not, then you will need to keep some on hand. Now we come to the part no one talks about – the bathroom issues. If you have running water, no problem. If you can get outside and dig a hole, no problem. But if your situation leaves you empty handed on the bathroom thing, you may need to keep a five gallon bucket around with some trash bags and kitty litter. I'll leave that for you to figure out the details.
Unless you have been caught in a tornado like my friend I mentioned earlier, you will probably have your cell phone or office phone. However, if you have no electricity, you will need the old fashioned phone that does not require electricity. They cost about $10 and are worth their weight in gold in a power outage. Phone lines usually work even when you have no electricity. You should have one of these for your home and office to communicate with the family. It saves your cell phone batteries and leaves the cell lines open for emergency use. To charge your cell phone battery, I suggest one of those emergency weather alert radios that you can wind up. Some of them have a port for charging cell phones. Do your homework to be sure it serves all your needs. Mine is a cell phone charger, emergency weather alert, radio, LED light and can be run via hand cranked, solar, battery or AC power.
By the way, be sure to have ICE (In Case of Emergency) entered as a contact in all cell phones. Enter the contact person and phone number of who should be contacted in case there is an emergency. First responders are trained to look for this in the event that the individual is unable to communicate.
Remember this: Not to prepare is to prepare to fail. Include your practice as part of your emergency planning to ensure a swift recovery to business as usual.
Click here for more information about Rita Woods, LMT.
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