resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Dealing with a Pain in the Butt
The patient came into my office with the classic antalgic stoop. She was bent over almost to ninety degrees, leaning on her husband for support and staggering to walk. She had been under supportive care for a long time, but this new pain scared her.
The Drug Epidemic: Are You Guilty, Too?
Attention-deficit / hyperactivity disorder (ADHD) has become epidemic among children in the United States. According to the Centers for Disease Control and Prevention (CDC), the percentage of school-aged children diagnosed with ADHD has grown from 7.8 percent in 2003 to 11.0 percent in 2011.
Case Study: 2-Year-Old Suffering From Urinary Reflux
A19-month-old female child presented to my office for treatment. Her mother reported the child had been diagnosed with urinary reflux and associated urinary tract infections, recurrent bouts of otitis media and inability to sleep.
Forward Head Carriage and the Feet: What's the Connection? (Pt. 2)
Clinical evaluation of standing posture using relatively low-tech tools has been confirmed as valid and reliable by several studies. The original device used to evaluate posture was the plumb line, which served as a reference line for the effects of gravity on body alignment.
HVLA Technique: Addressing Myths
In the annals of chiropractic history and literature, and in the imagination of the public, there is one manual adjusting technique that can produce a wide range of responses, both from patients and casual observers.
NBCE Fumbles Computerized Testing Process
Imagine being a student again, about to take one of the four tests required to become a doctor of chiropractic. You've studied almost nonstop for the past few weeks. You can feel your anxiety level rise as you sit down in front of the computer screen.
Patience vs. Patients
How long have you been in practice? I began my journey more than 20 years ago and opened my first acupuncture clinic in 2008. Just like you, I've learned a lot over the years. Recently, I sat in an interview and was asked what made me successful.
Acupuncture's Essential Role
Acupuncture should play a more prominent role in U.S. healthcare during and after this post-Affordable Care Act era when chronic care and population health management are key concerns for all healthcare providers.
Acupuncture Earns BLS Unique Code
The United States Bureau of Labor Statistics recently announced that acupuncturists will have their own unique occupational code in the 2018 BLS Handbook. The new Standard Occupational Code (SOC) is 29-1291, will be included in the next edition of the BLS Occupational Handbook, which will be published in 2018.
News in Brief
F4CP MEmbership Milestone Reached; ICA Challenging New California Vaccine Law; TCC Names New President; New Provost at UWS.
Letter to the Editor
On December 7, 1999, the U.S. FDA reclassified the status of acupuncture needles from class III (investigative devices subject to investigative device exemptions...) to class II (special controls).
Sacroiliac Joint Fusion: Where's the Wisdom?
We should be very skeptical of the purportedly less invasive version of the already defrocked sacroiliac fusion surgery, "minimally invasive" sacroiliac joint fusion; and concerned this procedure simply represents the device manufacturer's attempt to find yet another new market.
We Get Letters & Email
Our Medicare Challenges Aren't an Education Issue; Passion to Succeed: More Pivotal Than GPA?
Physical Examination in an Evidence-Based World
I have always had a fascination with physical examination procedures, particularly orthopedic tests. The origin of my fascination began just after graduation when I began the chiropractic orthopedics program.
The Lung Official
The Lung is known as the "Official Who Receives the Pure Chi From the Heavens." The act of breathing in, known as inspiration, brings oxygen into the body from the atmosphere. Each exhalation or expiration removes and releases carbon dioxide, a waste product of the body, into the atmosphere.
Putting POLITE Into Practice
First came the acronym RICE (Rest, Ice, Compression, Elevation), which eventually became PRICE (Protect, Rest, Ice, Compression, Elevation). Then in 2015, we started hearing POLICE (Protect, Optimal Loading, Ice, Compression, Elevation).
The Most Important Vitamin You've Never Heard Of: K2
Imagine if one in every three patients who walked through your door was afflicted with a debilitating, yet completely preventable and treatable disease.
University of Bridgeport Acupuncture Students Make Rounds at Sisters of Notre Dame
Nuns are not stereotypical acupuncture patients, Dr. Jennifer Brett acknowledges with a laugh. But then again, acupuncture has gone mainstream, just like cappuccinos and recycling. "It's changed a lot from the '70s and '80s," said Brett.
Why We Need to Fix the Mechanoreceptors (Part 2)
The muscle spindle, a particular type of mechanoreceptor, is located deep within the muscle belly, encapsulated in fascia made up of intrafusal fibers, all within the extrafusal muscle fibers.
Concerns Regarding CDC Guidelines for Pain Management
In response to the epidemic rates of opioid and heroin addiction, the Centers for Disease Control and Prevention (CDC) set new guidelines for physicians regarding treatment for pain.
CE Regulations Are Hurting Chiropractic
During my 35 years in the chiropractic profession, I have been forced to attend available continuing-education programs that were occasionally incredibly beneficial, but frequently not worth my time.
Infertility: Managing Irregular Menses
Infertility is an area where Chinese medicine is particularly helpful. In the main, in women below the age of 38 without organic disturbance, the success rate using TCM (Traditional Chinese Medicine) should exceed 85%.
Comparing Costs of Care: DCs, MDs or PTs - Who Costs More?
In a health care era where evidence is increasingly the benchmark for insurance coverage, patient care and even cultural authority, we get plenty of it courtesy of a retrospective cost analysis spanning 10 years, more than 660,000 "covered lives" and nearly 7.5 million claims from Blue Cross Blue Shield of North Carolina.
October, 2012, Vol. 12, Issue 10
A Professional Guide to Handling Change
By Terry Russell
Change. That inevitable situation that we all are faced with that makes us leave the secure area we are comfortable with and make potentially difficult choices. Whether it is personal or professional, we all strive for what is best in our world.For many, the fear of change prevents them from venturing away from their comfort zone so they choose to stay with the tried and true. A nice way of staying put.
Over the past few years, great strides have been made in the lubricant industry. Have you tried any of the new products from the professional manufacturers in our industry? There are lubricants that are olive oil based, creams that are truly all purpose, sheet friendly oils and lotions from sustainable plants, just to name a few.
Choosing the Right Product
When choosing a professional grade product, the guess work has been removed which should help alleviate any fear. For many, we start out using whatever oil, lotion and cream our school used. Before we realize it, we are five years into our career, still using the same lubricant. Think about how your clientele has changed over the past five years. How has your basic technique changed? Any new modalities added to your toolbox? When was the last time you used a new product?
I constantly hear from loyal customers that, "I love XYZ product and have been using it for six years," or "I only use XYZ brand." While brand and product loyalty is important, it is equally important to stay current with trends. Just like technology, our industry is consistently evolving into greater, more advanced products and techniques. Take oil as an example. Massage oil used to be so greasy and many times only considered when the client was hairy or extremely dry. Today's market offers many light, water soluble oils that are not only easy on the sheets, but also don't leave the client feeling like they have been marinating for the past hour. Many now are all natural and without the synthetic preservatives and still allow a long shelf life. There are a few that actually have an indefinite shelf life: (hint) fractionated coconut oil!
Lotions have evolved into a rich, vast category. No longer just a moisturizing tool, some lotions are versatile enough to handle your most complex days – going from Swedish to deep tissue without missing a beat. One of the best changes with newer lotions is the slower absorption rate allowing this to be the perfect choice in a varied technique session. The fact that most lotions completely absorb into the skin is sure to please even the most finicky client. Today's lotions often leave the client's skin feeling so fresh and vibrant that it makes a great retail product allowing for extra income to the therapist. Always keep an extra eight ounce bottle handy for when the client asks, "Where can I get that lotion you used on me?"
Creams by far the trickiest to find the proper match. I highly suggest trying two or three small sizes of various creams that interest you. Try them on several different clients and several different methods before making up your mind. Cream is no longer just for deep work. Some creams turn into lotion when heated to the body's temperature. Some are infused with moisturizers and some are safe for the face as well as the body.
Gels are a great compromise when you are unsure whether you need an oil or a lotion. Combining both oil and lotion, manufacturers have given us the luxury of having the slip of oil while absorbing like a lotion. The brand's performance can vary as greatly as creams so I suggest trying one or two to see if they work in your practice.
While samples are a nice idea theoretically – practically, this idea falls short. Not only is it costly for the manufacturer (who could be spending that money on research and development for new products), it is unjust to the therapist interested in trying a new product. A ketchup packet size of oil, lotion or cream cannot show the true quality and benefits of working with that product – it is just to give the therapist an idea of the performance. The best way to really put a product to the test is to buy a small size (some creams come in as little as 4 ounces). This way the therapist can try the product with different modalities because no one wants to buy a different lubricant for each different modality they perform. Also, it is a chance to put the product to the test with several different clients. No two client's skin condition and absorption rate is the same.
Another factor that all major lubricant manufacturers have embraced is going green. Whether going organic or using sustainable products, a therapist does not have to look far to find an organic or natural oil, lotion or cream. From the containers to the product, it is easy to go green in your practice. The majority of the oils, lotion and creams in our industry are American made as well. Your experiment into new products will be helping the U.S. economy by supporting local business. Even in these tough economic times, our lubricant manufacturers have been busy in research and development, bringing the best ideas to market. Ideas that will sustain our market help our industry grow and aid us in providing the best possible care to our clients.
Looking at all the choices that are at your fingertips can be overwhelming. We are fortunate to be in an industry where manufacturers and distributors alike have websites and customer service representatives to answer your questions – from basic to technical, the answer is only a call or click away.
Inventory Your Products
Take a moment. Look on your shelves at your oils, lotions and creams. When was the last time a new brand or new type shared that space? Do you have any consumer-based products occupying that space? Mass merchants and big box retailers are not the places to shop for professional grade products. What you use in your treatments clearly defines you as a professional therapist. Leave the consumer grade products for the consumer. This way, when you do experiment with products, you can rest assured that the professional grade products that you are considering are made with the best ingredients, tested for our industry and will represent you well to your clients. The last thing you want your client to see is a bottle of lotion on your table that they saw on clearance at a retail store earlier in the week.
Still using that same oil, lotion or cream that you were taught with eight years ago? There is a whole new world out there. Venture out. Experiment. That new professional grade oil, lotion or cream you consider today could help redefine you tomorrow. Change. It is an inevitable situation that arises in all our lives. We can choose to be safe, secure and complacent or we can grab the challenge by the horns and make it a positive force.
Your product choice is a direct reflection of who you are. Always use professional grade products. Every so often, change your oil, lotion and cream. Keep your clients guessing what wonderful new product you will be using today. This small change can have a huge impact on how you, your name and your practice are received. Are you trendy, up to date on new products or stuck in a decade past? Isn't it time for a little change?
Terry Russell has been involved in the massage community since 1999. His previous career includes being a full time therapist at Spa Palazzo in the Boca Raton Resort & Club, as well as owning a successful private practice. As the Director of Sales – Schools, Distributors & Franchises Division at Universal Companies, his efforts are now focused on bringing schools, distributors and franchises the best of equipment and supplies with outstanding customer service. For more information, visit www.universalcompanies.com.
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