resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
I Felt it in My Fingers First
I'm not afraid to say it. Massage therapists make better acupuncturists. I'll tell you how I know, but first I have a question: What do a microcurrent device, a laser and a hippie massage therapist have in common?
Ringing in the Billing New Year
What are the new modifiers that replace modifier 59? Will they allow doctors of chiropractic to be paid for 97140, manual therapy, when done with chiropractic manipulation?
Acupuncture and its Place in the Integrative Healthcare Practice: The Need to Move from Modality to Profession
Acupuncture and oriental medicine (AOM) has grown and flourished from its inception thousands of years ago in China. In surrounding regions of Asia, AOM developed as a response to differing cultural, pathological, health and wellness care needs.
Age and Fertility: Why We Should Worry Less About Age and More About Overall Health
Recently, on one of the acupuncture alumni forums, the topic of age and fertility came up when a practitioner posted a question regarding a patient that was about to turn 40-years-old.
Movement Assessments: The DC's Sphygmomanometer
I think back to when I was going through chiropractic school outpatient clinic. I was embarrassed to have my family and friends come in for treatment because initial evaluations took three hours to complete.
Happy New Year 2015 Gong Hoy Fat Choi
Welcome to the year of the sheep! We begin a new year guided by the sign of a quietly and creatively organized animal.
AWB Makes a Difference in the Yucatan
We are in the sleepy town of Izamal, located about an hour from the Merida airport where our group arrived last night. Later that morning, on a bus winding through the dusty roads of the Yucatan, fourteen acupuncturists, two facilitators from AWB and two tour guides make their way to the small rustic town of Popola.
Fight Colorectal Cancer With Folic Acid
CRC is the second most common cause of cancer mortality in the U.S. and Canada. Although genetic susceptibility plays a role in the etiology of CRC, dietary factors, including certain vitamins, have also been shown to influence the development of the disease in various studies.
Three for One: The Cervical Distraction Test
Taking the time to do an exam is important, but it is time spent. The exam serves as a way to physically validate your clinical impression following a history and clinical consultation.
The Way of Zen Performance Enhancement
Working with elite athletes and implementing various techniques to keep athletes focused and at their optimal performance for a sustained period of time includes incorporating various meditation techniques that counterbalance their sport-specific physical and mental demands, which is an important element of success throughout the years.
Professionalism and Evidence-Based Health Care
Today's chiropractors are facing a conundrum with the Affordable Care Act and its health care reform requirements, including evidence-based practice and health technology assessment.
The App Advantage: Get More for Less
You may have noticed the list of "app-exclusive" articles in the directory on the front page of the print issue and in the Table of Contents on page 4. You can't find these articles in print or even in our online archives.
Animal Acupuncture Gaining in Popularity
We have just finished the year of the fire hoarse and now it is time to spend some time alone, daydreaming and thinking outside the box in terms of where our profession is headed. The sheep person is well organized and creative so this should not be difficult to do.
The Conscious Evolution of Healing: Importance of Opening the Sensory Portals in Classical Chinese Medicine
The Chinese medical classics are not just clinical guides. They give advice; ways we can awaken more fully into conscious awareness.
Show Up and Show Respect
I was recently asked about my chiropractic philosophy. My answer surprised my questioner.
How to Use Online Video as a Tool to Market Your Practice
Health care practitioners, including chiropractors, should consider online videos as a key element of their Internet marketing strategy. In the next three years, videos are expected to account for nearly 70 percent of all consumer online traffic, according to Cisco.
Helping to Create the Healthiest Generation
The imperative to create the "Healthiest Generation by 2030," envisioned by the American Public Health Association (APHA), was in full force at the APHA's 142nd Annual Meeting held in New Orleans from November 15-19, 2014.
The Static Postural Pelvic Exam
I include a static postural analysis in my evaluation routine whether you are a patient in pain or an elite-sport athlete in training. In my day-to-day practice, I require patients to stand still while I "just look" at them.
Taking the Freeze Out of Adhesive Capsulitis
Adhesive capsulitis or "frozen shoulder" is a relatively common condition resulting in severe shoulder pain and global loss of glenohumeral joint range of motion. Incidence of the condition is approximately 3 percent in the general population.
Two for One: The Cervical Distraction Test
In today's healthcare system, diagnoses and treatment plans follow a western medical model - especially if you work with attorneys or insurance companies.
Right Back Where We Started?
More than 25 years after Judge Susan Getzendanner issued her historic opinion in the Wilk v AMA anti-trust case, evidence suggests that despite increasing collaboration between doctors of chiropractic and their allopathic medical counterparts, when it comes to organized medicine, we may be right back where we started.
We Get Letters & Email
Rethinking Our Approach to Immunization; Coming Together for the Good of Our Patients.
Trouble Down Under: San Zhen Therapy for Lower Jiao Issues
In the last several columns, I have discussed many clinical options for utilizing San Zhen or Three Needle Therapy. In this installment, I will continue this trend and discuss several foundational patterns which can be found in several very common clinical presentations.
Chiropractic Research in Review
Occupational LBP in Primary- and High-School Teachers; Treating MVA Complications With Chiropractic Care; Neck Pain: Immediate Effects of Active Scapular Correction; Taping Benefits Stride, Step Length in Fatigued Runners.
News in Brief
While indignation may be your immediate reaction to H.R. 5780, the Protecting the Integrity of Medicare Act of 2014, the American Chiropractic Association suggests the legislation is just what the chiropractic profession needs.
October, 2012, Vol. 12, Issue 10
A Professional Guide to Handling Change
By Terry Russell
Change. That inevitable situation that we all are faced with that makes us leave the secure area we are comfortable with and make potentially difficult choices. Whether it is personal or professional, we all strive for what is best in our world.For many, the fear of change prevents them from venturing away from their comfort zone so they choose to stay with the tried and true. A nice way of staying put.
Over the past few years, great strides have been made in the lubricant industry. Have you tried any of the new products from the professional manufacturers in our industry? There are lubricants that are olive oil based, creams that are truly all purpose, sheet friendly oils and lotions from sustainable plants, just to name a few.
Choosing the Right Product
When choosing a professional grade product, the guess work has been removed which should help alleviate any fear. For many, we start out using whatever oil, lotion and cream our school used. Before we realize it, we are five years into our career, still using the same lubricant. Think about how your clientele has changed over the past five years. How has your basic technique changed? Any new modalities added to your toolbox? When was the last time you used a new product?
I constantly hear from loyal customers that, "I love XYZ product and have been using it for six years," or "I only use XYZ brand." While brand and product loyalty is important, it is equally important to stay current with trends. Just like technology, our industry is consistently evolving into greater, more advanced products and techniques. Take oil as an example. Massage oil used to be so greasy and many times only considered when the client was hairy or extremely dry. Today's market offers many light, water soluble oils that are not only easy on the sheets, but also don't leave the client feeling like they have been marinating for the past hour. Many now are all natural and without the synthetic preservatives and still allow a long shelf life. There are a few that actually have an indefinite shelf life: (hint) fractionated coconut oil!
Lotions have evolved into a rich, vast category. No longer just a moisturizing tool, some lotions are versatile enough to handle your most complex days – going from Swedish to deep tissue without missing a beat. One of the best changes with newer lotions is the slower absorption rate allowing this to be the perfect choice in a varied technique session. The fact that most lotions completely absorb into the skin is sure to please even the most finicky client. Today's lotions often leave the client's skin feeling so fresh and vibrant that it makes a great retail product allowing for extra income to the therapist. Always keep an extra eight ounce bottle handy for when the client asks, "Where can I get that lotion you used on me?"
Creams by far the trickiest to find the proper match. I highly suggest trying two or three small sizes of various creams that interest you. Try them on several different clients and several different methods before making up your mind. Cream is no longer just for deep work. Some creams turn into lotion when heated to the body's temperature. Some are infused with moisturizers and some are safe for the face as well as the body.
Gels are a great compromise when you are unsure whether you need an oil or a lotion. Combining both oil and lotion, manufacturers have given us the luxury of having the slip of oil while absorbing like a lotion. The brand's performance can vary as greatly as creams so I suggest trying one or two to see if they work in your practice.
While samples are a nice idea theoretically – practically, this idea falls short. Not only is it costly for the manufacturer (who could be spending that money on research and development for new products), it is unjust to the therapist interested in trying a new product. A ketchup packet size of oil, lotion or cream cannot show the true quality and benefits of working with that product – it is just to give the therapist an idea of the performance. The best way to really put a product to the test is to buy a small size (some creams come in as little as 4 ounces). This way the therapist can try the product with different modalities because no one wants to buy a different lubricant for each different modality they perform. Also, it is a chance to put the product to the test with several different clients. No two client's skin condition and absorption rate is the same.
Another factor that all major lubricant manufacturers have embraced is going green. Whether going organic or using sustainable products, a therapist does not have to look far to find an organic or natural oil, lotion or cream. From the containers to the product, it is easy to go green in your practice. The majority of the oils, lotion and creams in our industry are American made as well. Your experiment into new products will be helping the U.S. economy by supporting local business. Even in these tough economic times, our lubricant manufacturers have been busy in research and development, bringing the best ideas to market. Ideas that will sustain our market help our industry grow and aid us in providing the best possible care to our clients.
Looking at all the choices that are at your fingertips can be overwhelming. We are fortunate to be in an industry where manufacturers and distributors alike have websites and customer service representatives to answer your questions – from basic to technical, the answer is only a call or click away.
Inventory Your Products
Take a moment. Look on your shelves at your oils, lotions and creams. When was the last time a new brand or new type shared that space? Do you have any consumer-based products occupying that space? Mass merchants and big box retailers are not the places to shop for professional grade products. What you use in your treatments clearly defines you as a professional therapist. Leave the consumer grade products for the consumer. This way, when you do experiment with products, you can rest assured that the professional grade products that you are considering are made with the best ingredients, tested for our industry and will represent you well to your clients. The last thing you want your client to see is a bottle of lotion on your table that they saw on clearance at a retail store earlier in the week.
Still using that same oil, lotion or cream that you were taught with eight years ago? There is a whole new world out there. Venture out. Experiment. That new professional grade oil, lotion or cream you consider today could help redefine you tomorrow. Change. It is an inevitable situation that arises in all our lives. We can choose to be safe, secure and complacent or we can grab the challenge by the horns and make it a positive force.
Your product choice is a direct reflection of who you are. Always use professional grade products. Every so often, change your oil, lotion and cream. Keep your clients guessing what wonderful new product you will be using today. This small change can have a huge impact on how you, your name and your practice are received. Are you trendy, up to date on new products or stuck in a decade past? Isn't it time for a little change?
Terry Russell has been involved in the massage community since 1999. His previous career includes being a full time therapist at Spa Palazzo in the Boca Raton Resort & Club, as well as owning a successful private practice. As the Director of Sales – Schools, Distributors & Franchises Division at Universal Companies, his efforts are now focused on bringing schools, distributors and franchises the best of equipment and supplies with outstanding customer service. For more information, visit www.universalcompanies.com.
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