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News in Brief
Life to Open Branch Campus in Italy; Northwestern Research Arm Benefits From Big Donation.
Introduce Your Patients to Collagen Induction Therapy
Cutaneous (skin) aging generally occurs from either intrinsic or extrinsic processes. Intrinsic aging results from natural skin tissue damage and degeneration.
DC App – The Next Generation
According to a survey by technology firm CDW, health care professionals gain approximately 1.2 hours per day in productivity simply by using a tablet computer in practice.
Avoiding "Just a Pop Doc" Syndrome
Yes, it's harsh. Patients don't like to admit it. They have an unspoken plan when they first visit you: to come one time, get rid of their pain and then get rid of you. They know it's unrealistic, but they'd like to pay nothing for this service.
Chronic heightened emotional states create a perfect breeding ground for illness. Through my practice I noted the increasingly obvious relationship between one's mental focus on negative thinking, emotions, resistance to experiencing feelings and disease.
Treating Menopausal Women in Your Practice
I love what I do for a living. It's a great way to trade health for bread. And no topic of health, with the right bedside manner, is taboo.
Acupuncture Detox as Part of Drug Rehabilitation
In the U.S., more than 2,000 alcohol and drug rehabilitation programs have added ear acupuncture to their practice. The development of the protocol was determined by Lincoln Hospital as it delivered 100 acupuncture treatments daily.
Are You Ready for the 2016 Patient?
In October, Apple released its iOS 8 operating system for the iPhone and iPad. The new system includes Health, a new app that will interface with an ever-growing number of other apps.
Implications of Section 2706: The Non-Discrimination Provision Survey
In late April 2014, NCCAOM diplomates received an email survey with the subject line: "End discrimination against acupuncturists" polling CAM practitioners for a Request for Information from the Department of Health and Human Services, released in mid-March.
Inspire Your Patients to Make Healthy Choices
Have you tried to get your patients to change their eating habits or their diet and couldn't get them to succeed? Were they confused and unsure of what the right thing was to eat? You are not alone!
The Acupuncture Now Foundation: What Our Profession Needs
Although acupuncture is growing in popularity it continues to be underutilized due to misunderstandings about its true potential. Only a fraction of those who could be helped by acupuncture know enough to seek it out.
Treating Chronic Depression with Acupressure
In Traditional Chinese Medicine there already exists a comprehensive theory linking the body and mind.
Home Safety: Help Families Avoid Common Injury Hazards at Home
These days, many parents childproof their homes before a baby is even mobile. You will see an array of electrical outlet covers, bumpers on the corners of the coffee table and safety latches on the cupboards.
The Death of the Travel Card
As long as I have been in practice, the travel card has stood as the primary style of documentation for chiropractic. It is quick, simple and direct. Unfortunately, the rules have changed.
Peer Points: Promoting TCM Knowledge
When Elaine Wolf Komarow, LAc, received her first acupuncture treatment in 1989, she said it changed her life. "I felt more aware, calmer, and happier. I was so fascinated by the changes that I began to learn everything I could about the underlying philosophy of Chinese medicine," said Komarow.
Chinese Medicine: The Natural Way to Children's Wellness
As a child, I did not like going to the doctor. For the most part, when I had to go I wasn't feeling good to begin with, and I was heading into a sterile environment to be awkwardly probed by a man in a white coat for a very short, impersonal period of time.
Foundation for Chiropractic Progress Announces First Group Member
The Michigan Association of Chiropractors has joined the Foundation for Chiropractic Progress as its first group member.
Meat in the Middle
Have you ever wondered what's the truth about meat? Is it really as bad as many people think?
Step by Step: Long-Term Treatment of Soft-Tissue Injuries Combines Skill and Care
Treating soft-tissue injuries with long-lasting results starts the moment an individual enters the office. When it comes to pain, the only thing that matters to the patient is relief.
It Pays to be a Foodie
If there is an inner foodie in you, just waiting to burst out—this article is for you! Do you want to know how I know? I'm that girl. My middle name might as well be "Foodie." I love food! And if my patients are any indication, many of them do as well.
Solving the Pain Puzzle
Legendary former New York Yankees baseball player Yogi Berra once said, "You can observe a lot just by watching." He would have been a great chiropractor. We are trained to become experts with our hands: palpation, adjusting, soft-tissue release, etc.
Five Element Acupuncture Can Enhance Your Practice
For eight years I have been teaching and supervising TCM students at an acupuncture college in Colorado, in Five Element acupuncture.
Micro-Needle Dermal Roller Use in the Treatment Room
Recently micro-needle dermal rollers have been getting a lot of media attention. As a practitioner who specializes in acupuncture facial rejuvenation, I know that skin needling with a dermal roller (also known as collagen induction therapy), promotes the natural reproduction of collagen and elastin, making the skin feel smoother and tighter.
Treating Acute and Chronic Neck Pain With Ischemic Compression and Exercise
There are many reasons not to manipulate the neck with cavitation: the patient is too old, their neck is too tight, etc. But the most common reason is that plenty of patients are afraid of "the crack," mostly because of the bad publicity about that procedure.
Capturing the Essence of Tai Chi
Over the last 12 years, I have been working on one of the few documentaries about Tai Chi. It's called The Professor: Tai Chi's Journey West and it's about Cheng Man-Ching who moved to New York in the 1960s.
Make Low-Level Laser Therapy Part of Your Evidence-Based Practice
Low-level laser therapy (LLLT), also referred to as photobiomodulation, has been increasingly utilized in the clinical setting over the past decade.
Following the Thinking of the Classics
I have heard about the "best time of day" to carry out certain examinations or therapies. For example, I remember making a note years ago that early morning is the best time to take someone's pulses.
Why Drugs and Supplements Can't Cure Disease
Chronic diseases are the outcome of disease-promoting, goal-oriented behaviors. So, the notion that diseases can be cured with drugs or supplements should be abandoned. Hypertension is the best example of this.
Are You Ignoring the 10,000-Hour Rule?
Having trained interns and mentored new practitioners, it has been my observation that their No. 1 clinical concern is adjusting skills. Their second clinical concern is their ability to read X-rays. Physical diagnostic skills are a distant third.
The Power of Mu Xiang to Treat Irritable Bowel Disease
Bloating and gas pain is something that everyone has had to deal with at one point or another; however, that's usually reserved for holiday dinners and other large gatherings.
October, 2012, Vol. 12, Issue 10
A Professional Guide to Handling Change
By Terry Russell
Change. That inevitable situation that we all are faced with that makes us leave the secure area we are comfortable with and make potentially difficult choices. Whether it is personal or professional, we all strive for what is best in our world.For many, the fear of change prevents them from venturing away from their comfort zone so they choose to stay with the tried and true. A nice way of staying put.
Over the past few years, great strides have been made in the lubricant industry. Have you tried any of the new products from the professional manufacturers in our industry? There are lubricants that are olive oil based, creams that are truly all purpose, sheet friendly oils and lotions from sustainable plants, just to name a few.
Choosing the Right Product
When choosing a professional grade product, the guess work has been removed which should help alleviate any fear. For many, we start out using whatever oil, lotion and cream our school used. Before we realize it, we are five years into our career, still using the same lubricant. Think about how your clientele has changed over the past five years. How has your basic technique changed? Any new modalities added to your toolbox? When was the last time you used a new product?
I constantly hear from loyal customers that, "I love XYZ product and have been using it for six years," or "I only use XYZ brand." While brand and product loyalty is important, it is equally important to stay current with trends. Just like technology, our industry is consistently evolving into greater, more advanced products and techniques. Take oil as an example. Massage oil used to be so greasy and many times only considered when the client was hairy or extremely dry. Today's market offers many light, water soluble oils that are not only easy on the sheets, but also don't leave the client feeling like they have been marinating for the past hour. Many now are all natural and without the synthetic preservatives and still allow a long shelf life. There are a few that actually have an indefinite shelf life: (hint) fractionated coconut oil!
Lotions have evolved into a rich, vast category. No longer just a moisturizing tool, some lotions are versatile enough to handle your most complex days – going from Swedish to deep tissue without missing a beat. One of the best changes with newer lotions is the slower absorption rate allowing this to be the perfect choice in a varied technique session. The fact that most lotions completely absorb into the skin is sure to please even the most finicky client. Today's lotions often leave the client's skin feeling so fresh and vibrant that it makes a great retail product allowing for extra income to the therapist. Always keep an extra eight ounce bottle handy for when the client asks, "Where can I get that lotion you used on me?"
Creams by far the trickiest to find the proper match. I highly suggest trying two or three small sizes of various creams that interest you. Try them on several different clients and several different methods before making up your mind. Cream is no longer just for deep work. Some creams turn into lotion when heated to the body's temperature. Some are infused with moisturizers and some are safe for the face as well as the body.
Gels are a great compromise when you are unsure whether you need an oil or a lotion. Combining both oil and lotion, manufacturers have given us the luxury of having the slip of oil while absorbing like a lotion. The brand's performance can vary as greatly as creams so I suggest trying one or two to see if they work in your practice.
While samples are a nice idea theoretically – practically, this idea falls short. Not only is it costly for the manufacturer (who could be spending that money on research and development for new products), it is unjust to the therapist interested in trying a new product. A ketchup packet size of oil, lotion or cream cannot show the true quality and benefits of working with that product – it is just to give the therapist an idea of the performance. The best way to really put a product to the test is to buy a small size (some creams come in as little as 4 ounces). This way the therapist can try the product with different modalities because no one wants to buy a different lubricant for each different modality they perform. Also, it is a chance to put the product to the test with several different clients. No two client's skin condition and absorption rate is the same.
Another factor that all major lubricant manufacturers have embraced is going green. Whether going organic or using sustainable products, a therapist does not have to look far to find an organic or natural oil, lotion or cream. From the containers to the product, it is easy to go green in your practice. The majority of the oils, lotion and creams in our industry are American made as well. Your experiment into new products will be helping the U.S. economy by supporting local business. Even in these tough economic times, our lubricant manufacturers have been busy in research and development, bringing the best ideas to market. Ideas that will sustain our market help our industry grow and aid us in providing the best possible care to our clients.
Looking at all the choices that are at your fingertips can be overwhelming. We are fortunate to be in an industry where manufacturers and distributors alike have websites and customer service representatives to answer your questions – from basic to technical, the answer is only a call or click away.
Inventory Your Products
Take a moment. Look on your shelves at your oils, lotions and creams. When was the last time a new brand or new type shared that space? Do you have any consumer-based products occupying that space? Mass merchants and big box retailers are not the places to shop for professional grade products. What you use in your treatments clearly defines you as a professional therapist. Leave the consumer grade products for the consumer. This way, when you do experiment with products, you can rest assured that the professional grade products that you are considering are made with the best ingredients, tested for our industry and will represent you well to your clients. The last thing you want your client to see is a bottle of lotion on your table that they saw on clearance at a retail store earlier in the week.
Still using that same oil, lotion or cream that you were taught with eight years ago? There is a whole new world out there. Venture out. Experiment. That new professional grade oil, lotion or cream you consider today could help redefine you tomorrow. Change. It is an inevitable situation that arises in all our lives. We can choose to be safe, secure and complacent or we can grab the challenge by the horns and make it a positive force.
Your product choice is a direct reflection of who you are. Always use professional grade products. Every so often, change your oil, lotion and cream. Keep your clients guessing what wonderful new product you will be using today. This small change can have a huge impact on how you, your name and your practice are received. Are you trendy, up to date on new products or stuck in a decade past? Isn't it time for a little change?
Terry Russell has been involved in the massage community since 1999. His previous career includes being a full time therapist at Spa Palazzo in the Boca Raton Resort & Club, as well as owning a successful private practice. As the Director of Equipment Development at Universal Companies, his efforts are now focused on bringing the massage and spa industry the best of equipment with a focus on providing outstanding customer service. For more information, visit www.universalcompanies.com.
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