resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Illuminating the Hidden, Freeing the Source
Amongst the Primary Channels, from a classical point of view, the small intestine is perhaps the most important channel to understand. It is one of the least used acupuncture channels in modern acupuncture, yet it within it can be found a wealth of theories from the Ling Shu.
MPA Media Wins More Publishing Awards
The American Society of Business Publication Editors (ASBPE) has honored Dynamic Chiropractic with a national award and two regional awards for editorial excellence, and sister publication DC Practice Insights with two regional awards for graphic design excellence.
Work Stress and Musculoskeletal Health: Do Your Patients Get the Connection?
Most people underestimate the impact their job has on their health, especially if that job isn't particularly physically demanding. Big mistake.
Adventures with the Pericardium
My previous column on the San Jiao deserves equal time for SJ's loving partner, the pericardium. I nicknamed SJ the travel meridian – but pericardium can also play a crucial role in air travel.
Code Connection: Guidelines for the Use of Modifier -52
Modifier -52 identifies that a service or procedure has been partially reduced or eliminated at the physician's discretion. This is to indicate the basic service described by the procedure code has been performed, but not all aspects of the service have been performed.
What's New in the NCCIH Strategic Plan
The NIH National Center for Complementary and Integrative Health (NCCIH) released its draft strategic plan 2016-2021 for public comment in early spring of 2016.
The Professional and Practice Benefits of Political Activism
Welcome to election season, a vital part of our American culture. Every two years, without fail, we are bombarded with TV, print materials and phone messages seeking our vote.
Less Time Than Required
Q: When is it appropriate to use a modifier -52? Can I use it for a timed service when I do less than the time required by the code?
Are Probiotics Doing More Harm Than Good?
Considerable controversy exists concerning the efficacy of probiotic supplements. Very few human studies show any real positive impact on the microbiome or health. The "promise" of probiotics is based on the few animal studies that suggest a positive effect.
Chiropractic in the Eyes of the Public: 2nd Gallup-Palmer Poll
The second Gallup / Palmer College poll has been completed, yielding significant additional data regarding Americans' experiences with and perceptions of chiropractic care.
Don't Ignore the Lower Half of the Pelvis (Part 1)
When your patient complains of lower back or pelvic pain, but your usual treatments are not getting the job done, what do you examine and treat? You may be missing important structures in the lower half of the pelvis.
International Congress on Integrative Medicine
"Bridging Research, Clinical Care, Education and Policy" was the theme for the International Congress on Integrative Medicine and Health 2016 (ICIMH).
Know Your Research: Tips for Evaluating Literature Reviews
Clinical and experimental studies are not the only types of published research we might encounter as we look for evidence to inform our practices. One of the most useful types is the literature review, which summarizes a group of studies.
What are the Meridians?
The meridian and collateral system (jing luo, hereinafter referred to as "Meridians") is comprised of the main meridian channels (jing mai) and the collateral vessels (luo mai). Jing takes from meaning of the Chinese word pathway (also jing) and are the main branches of the system.
A Study of Relationships
Sa-Ahm's five element acupuncture method is known to be one of the most effective acupuncture techniques in Korea because it gives an instant response at the time of treatment and has a high success rate in resolving chronic problems.
The National Institutes of Health (NIH) lists more than 80 common autoimmune diseases including asthma, Crohn's disease, Guillain-Barré syndrome, multiple sclerosis, myasthenia gravis, psoriasis, rheumatoid arthritis, and lupus.
Overuse Injuries in Young Athletes (Part 1)
More than 45 million children ages 6-18 participate in some form of organized athletics, and 75 percent of American families with school-aged children have at least one child participating in organized sports.
Time to Fight for Your Medicare Right
I have heard a lot of noise and a lot of debate about what is going on with Medicare. As an ACA delegate, I often get asked: 'What is the ACA even doing?'
Traditional Chinese Herbal Medicine in Taiwan Hospitals
This spring, a team of Western medical doctors and TCM practitioners from Cleveland Clinic traveled to Taiwan to visit Kaiser Pharmaceutical Co. (KP), and China Medical University (CMU), Taiwan's leading integrative medicine hospital.
Let's Talk About Biceps Injuries at the Elbow
While most muscles cross over only one joint, the biceps crosses two joints: the elbow and the shoulder. Injuries to the lower biceps cause considerable elbow pain. Here's how to assess and treat an injury to this area conservatively.
Lessons from Functional Neurology
Chiropractic neurology, also known as clinical neuroscience or functional neurology, is moving the chiropractic profession forward by leaps and bounds.
October, 2012, Vol. 12, Issue 10
A Professional Guide to Handling Change
By Terry Russell
Change. That inevitable situation that we all are faced with that makes us leave the secure area we are comfortable with and make potentially difficult choices. Whether it is personal or professional, we all strive for what is best in our world.For many, the fear of change prevents them from venturing away from their comfort zone so they choose to stay with the tried and true. A nice way of staying put.
Over the past few years, great strides have been made in the lubricant industry. Have you tried any of the new products from the professional manufacturers in our industry? There are lubricants that are olive oil based, creams that are truly all purpose, sheet friendly oils and lotions from sustainable plants, just to name a few.
Choosing the Right Product
When choosing a professional grade product, the guess work has been removed which should help alleviate any fear. For many, we start out using whatever oil, lotion and cream our school used. Before we realize it, we are five years into our career, still using the same lubricant. Think about how your clientele has changed over the past five years. How has your basic technique changed? Any new modalities added to your toolbox? When was the last time you used a new product?
I constantly hear from loyal customers that, "I love XYZ product and have been using it for six years," or "I only use XYZ brand." While brand and product loyalty is important, it is equally important to stay current with trends. Just like technology, our industry is consistently evolving into greater, more advanced products and techniques. Take oil as an example. Massage oil used to be so greasy and many times only considered when the client was hairy or extremely dry. Today's market offers many light, water soluble oils that are not only easy on the sheets, but also don't leave the client feeling like they have been marinating for the past hour. Many now are all natural and without the synthetic preservatives and still allow a long shelf life. There are a few that actually have an indefinite shelf life: (hint) fractionated coconut oil!
Lotions have evolved into a rich, vast category. No longer just a moisturizing tool, some lotions are versatile enough to handle your most complex days – going from Swedish to deep tissue without missing a beat. One of the best changes with newer lotions is the slower absorption rate allowing this to be the perfect choice in a varied technique session. The fact that most lotions completely absorb into the skin is sure to please even the most finicky client. Today's lotions often leave the client's skin feeling so fresh and vibrant that it makes a great retail product allowing for extra income to the therapist. Always keep an extra eight ounce bottle handy for when the client asks, "Where can I get that lotion you used on me?"
Creams by far the trickiest to find the proper match. I highly suggest trying two or three small sizes of various creams that interest you. Try them on several different clients and several different methods before making up your mind. Cream is no longer just for deep work. Some creams turn into lotion when heated to the body's temperature. Some are infused with moisturizers and some are safe for the face as well as the body.
Gels are a great compromise when you are unsure whether you need an oil or a lotion. Combining both oil and lotion, manufacturers have given us the luxury of having the slip of oil while absorbing like a lotion. The brand's performance can vary as greatly as creams so I suggest trying one or two to see if they work in your practice.
While samples are a nice idea theoretically – practically, this idea falls short. Not only is it costly for the manufacturer (who could be spending that money on research and development for new products), it is unjust to the therapist interested in trying a new product. A ketchup packet size of oil, lotion or cream cannot show the true quality and benefits of working with that product – it is just to give the therapist an idea of the performance. The best way to really put a product to the test is to buy a small size (some creams come in as little as 4 ounces). This way the therapist can try the product with different modalities because no one wants to buy a different lubricant for each different modality they perform. Also, it is a chance to put the product to the test with several different clients. No two client's skin condition and absorption rate is the same.
Another factor that all major lubricant manufacturers have embraced is going green. Whether going organic or using sustainable products, a therapist does not have to look far to find an organic or natural oil, lotion or cream. From the containers to the product, it is easy to go green in your practice. The majority of the oils, lotion and creams in our industry are American made as well. Your experiment into new products will be helping the U.S. economy by supporting local business. Even in these tough economic times, our lubricant manufacturers have been busy in research and development, bringing the best ideas to market. Ideas that will sustain our market help our industry grow and aid us in providing the best possible care to our clients.
Looking at all the choices that are at your fingertips can be overwhelming. We are fortunate to be in an industry where manufacturers and distributors alike have websites and customer service representatives to answer your questions – from basic to technical, the answer is only a call or click away.
Inventory Your Products
Take a moment. Look on your shelves at your oils, lotions and creams. When was the last time a new brand or new type shared that space? Do you have any consumer-based products occupying that space? Mass merchants and big box retailers are not the places to shop for professional grade products. What you use in your treatments clearly defines you as a professional therapist. Leave the consumer grade products for the consumer. This way, when you do experiment with products, you can rest assured that the professional grade products that you are considering are made with the best ingredients, tested for our industry and will represent you well to your clients. The last thing you want your client to see is a bottle of lotion on your table that they saw on clearance at a retail store earlier in the week.
Still using that same oil, lotion or cream that you were taught with eight years ago? There is a whole new world out there. Venture out. Experiment. That new professional grade oil, lotion or cream you consider today could help redefine you tomorrow. Change. It is an inevitable situation that arises in all our lives. We can choose to be safe, secure and complacent or we can grab the challenge by the horns and make it a positive force.
Your product choice is a direct reflection of who you are. Always use professional grade products. Every so often, change your oil, lotion and cream. Keep your clients guessing what wonderful new product you will be using today. This small change can have a huge impact on how you, your name and your practice are received. Are you trendy, up to date on new products or stuck in a decade past? Isn't it time for a little change?
Terry Russell has been involved in the massage community since 1999. His previous career includes being a full time therapist at Spa Palazzo in the Boca Raton Resort & Club, as well as owning a successful private practice. As the Director of Sales – Schools, Distributors & Franchises Division at Universal Companies, his efforts are now focused on bringing schools, distributors and franchises the best of equipment and supplies with outstanding customer service. For more information, visit www.universalcompanies.com.
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