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Web Marketing: Content Is King
Google's sweeping updates to its search algorithms over the past few years have brought a paradigm shift in how you can optimize your chiropractic website to gain maximum marketing leverage.
Help Patients Achieve Optimal Vitamin D Levels
Much research has been done on vitamin D levels and their impact on health; optimal levels have been correlated with a reduced risk of developing numerous conditions.
Simple Ways To Find True Happiness
Patients in our clinics are always seeking happiness. As their health advocate, we need to ensure we inform them that in order to find happiness, they have to make sure to identify what makes them happy in the first place.
Lime Jello on Morphine
Taste is in the eyes... actually the mouth... of the beholder. My food preferences have changed, lightening from the food of my youth. My parents loved heavy eastern European cuisine and I loved it as a child. Now I enjoy leaner, healthier whole foods.
Transparency and Accountability: Q&A With the CCE
Every profession needs an organization dedicated to upholding the quality and integrity of its degree programs and educational institutions.
5 Ways to Occupy Occupational Health
Despite the progress that has been made to better protect workers, occupational health and safety remains a priority area for many national governmental organizations due to the widespread problem of occupationally related morbidity and mortality.
Managing Today's Fertility Patient
I recently received an email from one of my fertility patients: "Got my lab results back. FSH is 11, AMH is 0.7. My doctor said these numbers aren't good. I guess I'm infertile. Just as a thought. Just set up an appointment to speak with an adoption agency."
Blaming the Gluteus Medius, Overlooking the Deltoid
The gluteus medius (Gmed) is commonly written about, strengthened and blamed for many conditions, and rightfully so. After all, the Gmed plays a role in pelvic stability, hip motor control and lower-quarter dynamic movements.
The Tao of Gender
If you think gender is as simple as having a new client check off the "male" or "female" box on your intake form, we hope this article will expand your understanding and thus the reach of your health care.
Managing Patient Expectations About Acupuncture
Last year, I attended the Pacific Symposium in San Diego for the first time in six or seven years. It was the 25th anniversary of this event, and on one evening there was a panel discussion with the title; "What is Qi?."
AOMA Strengthens Leadership Team
AOMA Graduate School of Integrative Medicine, a leading college of acupuncture & herbal medicine, announced the appointment of Donna LaPoint Hurta, MBA as the new VP of Finance & Operations this Fall.
Talking to Patients About Healthy Aging
I've noticed that a particular category of patients seems to make up more and more of my practice – they work out, but still experience lots of degenerative joint disease (DJD) issues.
The X Factor in Clinical Research: The Patient
It was the great baseball legend, former New York Yankees catcher Yogi Berra – he of countless aphorisms, each with a mind-bending twist – who once declared, "You can observe a lot by watching."
Pulse Diagnosis: What We Know
I am still finding pearls of wisdom from the books and papers that I inherited from my pulse diagnosis mentor Jim Ramholz.
Calcium Helps Prevent Colorectal Cancer
Over the past 25 to 30 years, studies have suggested calcium may confer protection against colorectal cancer.
To The Finish Line With the Help of TCM
When acupuncturist Eddy De Smedt pursued a career in Traditional Chinese Medicine, he knew he wanted to make a difference.
The Heart Protector
On the physical level, the Pericardium is a double-layered sac of fibrous tissue that envelops the Heart. The space between the layers is filled with serous fluid that protects the Heart from external shock or trauma and lubricates to allow for normal Heart movement.
Understanding and Identifying Pediatric Growth-Plate Fractures
In general, fractures in children heal well with little intervention as long as the alignment is good. Fractures involving the growth plate, however, are a different issue. In fact, growth-plate injuries are the primary reason for the subspecialty of pediatric orthopedics.
The Wonders of Light Therapy: An Interview with Wes Burwell
I first met Wes Burwell in 2011 when he was teaching a class on light. Since then, every time I hear him speak, his understanding of the benefits, function and capacity of light has evolved.
Healing With TCM at San Quentin State Prison
For the prisoners at San Quentin State Prison, life-sentences are the reality of every day life. It is not often that prisoners get the opportunity to use alternative medicine to deal with common ailments they encounter behind bars such as, depression, anxiety and pain.
Saying No to Medicine
An interesting article recently appeared in Men's Journal titled "When to Say No to Your Doctor." The article begins with the summary statement above and effectively arms readers with information that will help them "take more responsibility for your own health care, because you can't be sure anyone else is.
October, 2012, Vol. 12, Issue 10
What Does the Massage Therapy Foundation Do For You?
By Ruth Werner, LMP, NCTMB, Massage Therapy Foundation President
If you are like me, at some point in your massage school career you heard something like, "Cancer contraindicates massage because increased blood and lymph flow will speed metastasis. Your client will die sooner, and it will be your fault." And then later, you were introduced to the idea of oncology massage for cancer patients.Did you ever stop to question how this came about? Who determined that massage was dangerous in the first place? And who was brave enough to challenge that conventional wisdom?
Occasionally I have the opportunity to meet massage therapists outside the context of conferences or trade shows. When I do, I usually ask them if they've ever heard of the Massage Therapy Foundation. The response is almost always the same: "The what?" This answer causes me a little frustration and a lot of optimism, because it points to a huge untapped resource of people who don't yet know what the Massage Therapy Foundation is doing for them, and I know they're going to be excited about it when they find out.
Working for You
For those who don't know — and you're the ones I really want to talk to — the Massage Therapy Foundation is working for you. We were formed by the AMTA in 1991 with the mission of advancing the massage therapy profession through supporting scientific research, education and community service. We do this by raising money that we invest in programs to serve our vision: the practice of massage therapy is informed by evidence and is accessible to everyone.
The Foundation can only fund relatively small-scale research studies, but some of them have had huge impact. In the early 1990's, we funded some of the first research to challenge the "cancer contraindicates massage" shibboleth. The consequence: today massage therapists are able to offer safe, appropriate and welcomed touch to cancer patients. That work continues. In 2011, we funded a study on the use of massage for patients who had become addicted to opioids because of chronic pain. The 2012 grants will study massage along with exercise for weight management, and using massage to help treat chemotherapy-induced peripheral neuropathy. You can find a whole list of the studies in which the Foundation has invested a total of about $750,000 here: http://bit.ly/TI7iEn.
The more than $370,000 that we have given to community service grants since 1993 have had local and international impact, delivering massage to under served populations including homeless people in the U.S., Indians working in the fields in central Mexico and orphans in Japan and Uzbekistan. A full history of our community service grants can be found here: http://bit.ly/SrZG6t.
It's fun to talk about our research grants and our community service grants, because these can make every donor to the Foundation feel proud that their money is being used for such a good cause. But the work of the Foundation goes far beyond these programs.
It is important for you to know that the Massage Therapy Foundation is working –every single day– for you. Since its inception, the Foundation has been building and nurturing relationships within the research community. We have worked closely with the leading massage therapy researchers in this country and around the world. We don't just fund small-scale projects. We also help to sponsor international meetings, we offer consultation on NIH-funded research, we recruit experts to help with our own programs and we serve as a conduit for researchers with similar interests to find each other. The net result is that when a research project comes to fruition, the Massage Therapy Foundation often had something to do with it.
What does this do for you? It drives business to your door. Research that demonstrates the benefits of massage regularly makes headlines in major media outlets. This year alone massage research was featured in the New York Times, the Los Angeles Times, the Wall Street Journal, U.S. News & World Report, NPR, and many other outlets. Having an evidence base that demonstrates the benefits of massage helps YOUR bottom line. The days when we had to make hyperbolic claims about what massage could do, or "best guesses" about whether massage works are over, and solid information — in scientifically rigorous, credible forms — is now available for you to use to build your practice.
Research and community service grants are the tangible outputs of the Massage Therapy Foundation's mission. Education is third part of its job, and in many ways it is the focus that is closest to my heart. I am not an academic or a researcher, but I am a curious person. I believe that every massage therapist has the capacity — and even an obligation — to be curious. The Foundation gives you the tools to turn that curiosity into better outcomes for your clients. After all, if another massage therapist has already documented success in similar circumstances, why reinvent the wheel?
Here are some of those tools:
A lot of people feel intimidated by scientific articles because they are uncomfortable with that language. The Foundation's Basics of Research Literacy course is an online, self-paced interactive learning project that will help you move toward a more effective evidence-informed practice: www.BasicsOfResearchLiteracy.org.
The Foundation's Case Report Contests for students and practitioners provide an opportunity for you to tell your stories about your work with clients in a way that every other massage therapist can benefit. Case reports add important data to our profession's evidence base. How can we grow this without your input: http://bit.ly/GH93IK?
Maybe it would help if you had access to a peer-reviewed scientific journal dedicated to massage research. The International Journal of Therapeutic Massage and Bodywork is a rigorous academic publication that is open-sourced and available without subscription: www.massagetherapyfoundation.org/education/ijtmb/.
For even more information, check out the research column that is published in every issue of Massage Today: it is a recap of an important research article, put into lay-person's terms by Foundation volunteers, so that every massage therapist can make use of the research being conducted today: http://bit.ly/wAIWvd.
Are you a teacher, wanting to bring some research literacy skills into your classroom? Watch for Teaching Research Literacy, a free 1-day workshop hosted by ABMP's Instructors on the Front Lines program: http://bit.ly/GEuGhP.
Maybe you learn best by being in direct contact with others. Wouldn't it be inspiring to spend three days with massage therapy researchers, learning about their work and making suggestions for future studies? Make plans now to attend the International Massage Therapy Research Conference, presented by the Massage Therapy Foundation April 25-27, 2013, in Boston, Massachusetts: www.IMTRC.org.
Looking for some instant gratification? (Aren't we all?) Download our Education Toolbar. In about five minutes you'll have a bar on your internet browser that will give you instant access to Pubmed.gov (the world's largest database of science journals), Google Scholar, the Cochrane Library, and several other search engines. It has links to educational tools, the Foundation's blog pages, and much more: http://bit.ly/GR6jea.
This is just a short list of assets and services the Massage Therapy Foundation provides for you today, but these services are expanding all the time. In the works at this minute: an e-book on how to use research to build partnerships with physicians in your area; a webinar series on writing excellent case reports; and an updated Massage Therapy Research Agenda.
So, in a nutshell, that's what the Massage Therapy Foundation does for you. Our call to action is to USE these resources. Sign up for our monthly newsletter that will alert you to the latest Foundation projects. Download the Education Toolbar. Read the Massage Today research column. Participate in the Case Report Contest. Come to the Research Conference. Read the International Journal of Therapeutic Massage and Bodywork.
The Foundation's revenue comes from the AMTA (our largest donor), other industry supporters and a small amount comes from individual donors. These supporters allow us to invest about $200,000 each year in our granting and educational programs that help you — whether you're a donor or not. If every massage therapist reading this article gave the value of one massage per year to the Massage Therapy Foundation, we could invest over $2 million in research, education and community service. Do you want to be a part of that? It's easy: click on the "Donate Now" button at www.massagetherapyfoundation.org to join in our vision that the practice of massage therapy is informed by evidence, and accessible to everyone.
Click here for previous articles by Ruth Werner, LMP, NCTMB, Massage Therapy Foundation President.
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