Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
October, 2012, Vol. 12, Issue 10
What Does the Massage Therapy Foundation Do For You?
By Ruth Werner, LMP, NCTMB, Massage Therapy Foundation President
If you are like me, at some point in your massage school career you heard something like, "Cancer contraindicates massage because increased blood and lymph flow will speed metastasis. Your client will die sooner, and it will be your fault." And then later, you were introduced to the idea of oncology massage for cancer patients.Did you ever stop to question how this came about? Who determined that massage was dangerous in the first place? And who was brave enough to challenge that conventional wisdom?
Occasionally I have the opportunity to meet massage therapists outside the context of conferences or trade shows. When I do, I usually ask them if they've ever heard of the Massage Therapy Foundation. The response is almost always the same: "The what?" This answer causes me a little frustration and a lot of optimism, because it points to a huge untapped resource of people who don't yet know what the Massage Therapy Foundation is doing for them, and I know they're going to be excited about it when they find out.
Working for You
For those who don't know — and you're the ones I really want to talk to — the Massage Therapy Foundation is working for you. We were formed by the AMTA in 1991 with the mission of advancing the massage therapy profession through supporting scientific research, education and community service. We do this by raising money that we invest in programs to serve our vision: the practice of massage therapy is informed by evidence and is accessible to everyone.
The Foundation can only fund relatively small-scale research studies, but some of them have had huge impact. In the early 1990's, we funded some of the first research to challenge the "cancer contraindicates massage" shibboleth. The consequence: today massage therapists are able to offer safe, appropriate and welcomed touch to cancer patients. That work continues. In 2011, we funded a study on the use of massage for patients who had become addicted to opioids because of chronic pain. The 2012 grants will study massage along with exercise for weight management, and using massage to help treat chemotherapy-induced peripheral neuropathy. You can find a whole list of the studies in which the Foundation has invested a total of about $750,000 here: http://bit.ly/TI7iEn.
The more than $370,000 that we have given to community service grants since 1993 have had local and international impact, delivering massage to under served populations including homeless people in the U.S., Indians working in the fields in central Mexico and orphans in Japan and Uzbekistan. A full history of our community service grants can be found here: http://bit.ly/SrZG6t.
It's fun to talk about our research grants and our community service grants, because these can make every donor to the Foundation feel proud that their money is being used for such a good cause. But the work of the Foundation goes far beyond these programs.
It is important for you to know that the Massage Therapy Foundation is working –every single day– for you. Since its inception, the Foundation has been building and nurturing relationships within the research community. We have worked closely with the leading massage therapy researchers in this country and around the world. We don't just fund small-scale projects. We also help to sponsor international meetings, we offer consultation on NIH-funded research, we recruit experts to help with our own programs and we serve as a conduit for researchers with similar interests to find each other. The net result is that when a research project comes to fruition, the Massage Therapy Foundation often had something to do with it.
What does this do for you? It drives business to your door. Research that demonstrates the benefits of massage regularly makes headlines in major media outlets. This year alone massage research was featured in the New York Times, the Los Angeles Times, the Wall Street Journal, U.S. News & World Report, NPR, and many other outlets. Having an evidence base that demonstrates the benefits of massage helps YOUR bottom line. The days when we had to make hyperbolic claims about what massage could do, or "best guesses" about whether massage works are over, and solid information — in scientifically rigorous, credible forms — is now available for you to use to build your practice.
Research and community service grants are the tangible outputs of the Massage Therapy Foundation's mission. Education is third part of its job, and in many ways it is the focus that is closest to my heart. I am not an academic or a researcher, but I am a curious person. I believe that every massage therapist has the capacity — and even an obligation — to be curious. The Foundation gives you the tools to turn that curiosity into better outcomes for your clients. After all, if another massage therapist has already documented success in similar circumstances, why reinvent the wheel?
Here are some of those tools:
A lot of people feel intimidated by scientific articles because they are uncomfortable with that language. The Foundation's Basics of Research Literacy course is an online, self-paced interactive learning project that will help you move toward a more effective evidence-informed practice: www.BasicsOfResearchLiteracy.org.
The Foundation's Case Report Contests for students and practitioners provide an opportunity for you to tell your stories about your work with clients in a way that every other massage therapist can benefit. Case reports add important data to our profession's evidence base. How can we grow this without your input: http://bit.ly/GH93IK?
Maybe it would help if you had access to a peer-reviewed scientific journal dedicated to massage research. The International Journal of Therapeutic Massage and Bodywork is a rigorous academic publication that is open-sourced and available without subscription: www.massagetherapyfoundation.org/education/ijtmb/.
For even more information, check out the research column that is published in every issue of Massage Today: it is a recap of an important research article, put into lay-person's terms by Foundation volunteers, so that every massage therapist can make use of the research being conducted today: http://bit.ly/wAIWvd.
Are you a teacher, wanting to bring some research literacy skills into your classroom? Watch for Teaching Research Literacy, a free 1-day workshop hosted by ABMP's Instructors on the Front Lines program: http://bit.ly/GEuGhP.
Maybe you learn best by being in direct contact with others. Wouldn't it be inspiring to spend three days with massage therapy researchers, learning about their work and making suggestions for future studies? Make plans now to attend the International Massage Therapy Research Conference, presented by the Massage Therapy Foundation April 25-27, 2013, in Boston, Massachusetts: www.IMTRC.org.
Looking for some instant gratification? (Aren't we all?) Download our Education Toolbar. In about five minutes you'll have a bar on your internet browser that will give you instant access to Pubmed.gov (the world's largest database of science journals), Google Scholar, the Cochrane Library, and several other search engines. It has links to educational tools, the Foundation's blog pages, and much more: http://bit.ly/GR6jea.
This is just a short list of assets and services the Massage Therapy Foundation provides for you today, but these services are expanding all the time. In the works at this minute: an e-book on how to use research to build partnerships with physicians in your area; a webinar series on writing excellent case reports; and an updated Massage Therapy Research Agenda.
So, in a nutshell, that's what the Massage Therapy Foundation does for you. Our call to action is to USE these resources. Sign up for our monthly newsletter that will alert you to the latest Foundation projects. Download the Education Toolbar. Read the Massage Today research column. Participate in the Case Report Contest. Come to the Research Conference. Read the International Journal of Therapeutic Massage and Bodywork.
The Foundation's revenue comes from the AMTA (our largest donor), other industry supporters and a small amount comes from individual donors. These supporters allow us to invest about $200,000 each year in our granting and educational programs that help you — whether you're a donor or not. If every massage therapist reading this article gave the value of one massage per year to the Massage Therapy Foundation, we could invest over $2 million in research, education and community service. Do you want to be a part of that? It's easy: click on the "Donate Now" button at www.massagetherapyfoundation.org to join in our vision that the practice of massage therapy is informed by evidence, and accessible to everyone.
Click here for previous articles by Ruth Werner, LMP, NCTMB, Massage Therapy Foundation President.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.