Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
October, 2012, Vol. 12, Issue 10
What Does the Massage Therapy Foundation Do For You?
By Ruth Werner, LMP, NCTMB, Massage Therapy Foundation President
If you are like me, at some point in your massage school career you heard something like, "Cancer contraindicates massage because increased blood and lymph flow will speed metastasis. Your client will die sooner, and it will be your fault." And then later, you were introduced to the idea of oncology massage for cancer patients.Did you ever stop to question how this came about? Who determined that massage was dangerous in the first place? And who was brave enough to challenge that conventional wisdom?
Occasionally I have the opportunity to meet massage therapists outside the context of conferences or trade shows. When I do, I usually ask them if they've ever heard of the Massage Therapy Foundation. The response is almost always the same: "The what?" This answer causes me a little frustration and a lot of optimism, because it points to a huge untapped resource of people who don't yet know what the Massage Therapy Foundation is doing for them, and I know they're going to be excited about it when they find out.
Working for You
For those who don't know — and you're the ones I really want to talk to — the Massage Therapy Foundation is working for you. We were formed by the AMTA in 1991 with the mission of advancing the massage therapy profession through supporting scientific research, education and community service. We do this by raising money that we invest in programs to serve our vision: the practice of massage therapy is informed by evidence and is accessible to everyone.
The Foundation can only fund relatively small-scale research studies, but some of them have had huge impact. In the early 1990's, we funded some of the first research to challenge the "cancer contraindicates massage" shibboleth. The consequence: today massage therapists are able to offer safe, appropriate and welcomed touch to cancer patients. That work continues. In 2011, we funded a study on the use of massage for patients who had become addicted to opioids because of chronic pain. The 2012 grants will study massage along with exercise for weight management, and using massage to help treat chemotherapy-induced peripheral neuropathy. You can find a whole list of the studies in which the Foundation has invested a total of about $750,000 here: http://bit.ly/TI7iEn.
The more than $370,000 that we have given to community service grants since 1993 have had local and international impact, delivering massage to under served populations including homeless people in the U.S., Indians working in the fields in central Mexico and orphans in Japan and Uzbekistan. A full history of our community service grants can be found here: http://bit.ly/SrZG6t.
It's fun to talk about our research grants and our community service grants, because these can make every donor to the Foundation feel proud that their money is being used for such a good cause. But the work of the Foundation goes far beyond these programs.
It is important for you to know that the Massage Therapy Foundation is working –every single day– for you. Since its inception, the Foundation has been building and nurturing relationships within the research community. We have worked closely with the leading massage therapy researchers in this country and around the world. We don't just fund small-scale projects. We also help to sponsor international meetings, we offer consultation on NIH-funded research, we recruit experts to help with our own programs and we serve as a conduit for researchers with similar interests to find each other. The net result is that when a research project comes to fruition, the Massage Therapy Foundation often had something to do with it.
What does this do for you? It drives business to your door. Research that demonstrates the benefits of massage regularly makes headlines in major media outlets. This year alone massage research was featured in the New York Times, the Los Angeles Times, the Wall Street Journal, U.S. News & World Report, NPR, and many other outlets. Having an evidence base that demonstrates the benefits of massage helps YOUR bottom line. The days when we had to make hyperbolic claims about what massage could do, or "best guesses" about whether massage works are over, and solid information — in scientifically rigorous, credible forms — is now available for you to use to build your practice.
Research and community service grants are the tangible outputs of the Massage Therapy Foundation's mission. Education is third part of its job, and in many ways it is the focus that is closest to my heart. I am not an academic or a researcher, but I am a curious person. I believe that every massage therapist has the capacity — and even an obligation — to be curious. The Foundation gives you the tools to turn that curiosity into better outcomes for your clients. After all, if another massage therapist has already documented success in similar circumstances, why reinvent the wheel?
Here are some of those tools:
A lot of people feel intimidated by scientific articles because they are uncomfortable with that language. The Foundation's Basics of Research Literacy course is an online, self-paced interactive learning project that will help you move toward a more effective evidence-informed practice: www.BasicsOfResearchLiteracy.org.
The Foundation's Case Report Contests for students and practitioners provide an opportunity for you to tell your stories about your work with clients in a way that every other massage therapist can benefit. Case reports add important data to our profession's evidence base. How can we grow this without your input: http://bit.ly/GH93IK?
Maybe it would help if you had access to a peer-reviewed scientific journal dedicated to massage research. The International Journal of Therapeutic Massage and Bodywork is a rigorous academic publication that is open-sourced and available without subscription: www.massagetherapyfoundation.org/education/ijtmb/.
For even more information, check out the research column that is published in every issue of Massage Today: it is a recap of an important research article, put into lay-person's terms by Foundation volunteers, so that every massage therapist can make use of the research being conducted today: http://bit.ly/wAIWvd.
Are you a teacher, wanting to bring some research literacy skills into your classroom? Watch for Teaching Research Literacy, a free 1-day workshop hosted by ABMP's Instructors on the Front Lines program: http://bit.ly/GEuGhP.
Maybe you learn best by being in direct contact with others. Wouldn't it be inspiring to spend three days with massage therapy researchers, learning about their work and making suggestions for future studies? Make plans now to attend the International Massage Therapy Research Conference, presented by the Massage Therapy Foundation April 25-27, 2013, in Boston, Massachusetts: www.IMTRC.org.
Looking for some instant gratification? (Aren't we all?) Download our Education Toolbar. In about five minutes you'll have a bar on your internet browser that will give you instant access to Pubmed.gov (the world's largest database of science journals), Google Scholar, the Cochrane Library, and several other search engines. It has links to educational tools, the Foundation's blog pages, and much more: http://bit.ly/GR6jea.
This is just a short list of assets and services the Massage Therapy Foundation provides for you today, but these services are expanding all the time. In the works at this minute: an e-book on how to use research to build partnerships with physicians in your area; a webinar series on writing excellent case reports; and an updated Massage Therapy Research Agenda.
So, in a nutshell, that's what the Massage Therapy Foundation does for you. Our call to action is to USE these resources. Sign up for our monthly newsletter that will alert you to the latest Foundation projects. Download the Education Toolbar. Read the Massage Today research column. Participate in the Case Report Contest. Come to the Research Conference. Read the International Journal of Therapeutic Massage and Bodywork.
The Foundation's revenue comes from the AMTA (our largest donor), other industry supporters and a small amount comes from individual donors. These supporters allow us to invest about $200,000 each year in our granting and educational programs that help you — whether you're a donor or not. If every massage therapist reading this article gave the value of one massage per year to the Massage Therapy Foundation, we could invest over $2 million in research, education and community service. Do you want to be a part of that? It's easy: click on the "Donate Now" button at www.massagetherapyfoundation.org to join in our vision that the practice of massage therapy is informed by evidence, and accessible to everyone.
Click here for previous articles by Ruth Werner, LMP, NCTMB, Massage Therapy Foundation President.
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