Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
October, 2012, Vol. 12, Issue 10
In Memoriam: Dianne Polseno
By Tracy Walton, LMT, MS
On May 12, 2012, the massage therapy profession lost one of its biggest champions. Dianne Polseno died of cancer, eight months to the day after her diagnosis. She passed after an overwhelming illness, a rich life and an illustrious career in touch education.
Dianne had boundless energy and gave it freely. She always made time for people who needed her. A common experience people had upon meeting her was the sense that they had known her forever. She was warm, direct, strong and loving. As a teacher, practitioner, activist and administrator, she encouraged and mentored many of her students and colleagues along the way. She was known for her dedication and hard work, as well as her strong opinions. She was fiercely protective of massage therapy.
Dianne's signature is a regular column and an entire body of work on ethics in massage therapy. Her writing was always clean, clear and practical, and she churned out many glorious turns of phrase. She brought wonderful case studies to her column and made the reader feel that ethics were intertwined with the daily life of the practitioner. She welcomed questions from readers and answered them thoughtfully and thoroughly. Her contributions to this tender, growing area of massage therapy are deeply appreciated and will endure for a long time.
Massage therapy students who had the happy chance to study with her at the Bancroft School of Massage Therapy raved about her courses. She taught science, drawing on her previous life in nursing and a passion for the workings of the human body. One of her greatest contributions was a continuing education course in cadaver anatomy where she brought massage therapists into the lab to view, touch and hold the human anatomy. She taught with reverence and a deep well of expertise. As a teacher, she received outstanding reviews.
Dianne received many awards and recognitions over her career, notably the 2006 AMTA Jerome Perlinski Teacher of the Year Award. That same year, she began work at Cortiva Institute-Boston as the Education Director where she rose to become its Campus President. While there, she navigated all of her administrative responsibilities while maintaining the long view of what massage therapy could become in the world of health care.
Although Dianne was prominent in the profession, many contributions were quiet and behind the scenes. Her 20-year practice in massage therapy served a wide range of clients. She worked with children with disabilities, athletes and people with serious illness. She massaged many members of her adoring family, including several when they were infants and young children. She had a strong connection to the younger world; as a faithful aunt to many lucky children, she was an attentive caregiver and gift giver.
Dianne's sense of humor was legendary. She was irreverent, self-deprecating and wacky, with brilliant comic timing. She kept her students' attention with mnemonics, stories and her characteristic arm-waving. Story after story brought massage therapy and science to life. She maintained her sense of humor throughout her illness, writing beautifully about her cancer experience on her CaringBridge journal (www.caringbridge.org/visit/diannepolseno). The site has been kept alive by her sisters and people continue to contribute. It is an impressive account of spirit and strength in the face of cancer.
Dianne's personality and gifts to the world were larger than life. The loss of her is deeply felt in the New England massage therapy community, the national American Massage Therapy Association, massage education and among her many colleagues and fans around the country. Yet, after she left us, I had the distinct feeling that the empty space she left behind was already filing with all that she brought to us while she was here.
The last time I saw Dianne, I thanked her for all that she gave to our profession. I asked her if she wouldn't mind, wherever she was going next, to continue looking after it and looking after us. As I expected, she agreed without hesitation. Her service to the large goodness of skilled touch will endure for decades. Generations of therapists, clients and teachers will be buoyed by her unseen support. And Dianne Polseno's spirit keeps on in these words she has been credited with: "We are changing the world, one massage at a time."
Click here for more information about Tracy Walton, LMT, MS.
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