resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Future of Functional Neurology
Functional is the hot buzzword in health care these days; witness the rising popularity of functional medicine, functional testing and yes, functional neurology.
Billing and Coding for Moxibustion
Q: I am trying to locate a code for cupping and moxibustion, and have had various fellow acupuncturists indicate that they bill using the existing codes for heat, 97010 hot packs or 97026 infra-red for moxa and 97016 vasopneumatic device for cupping.
Asking the Insurance Rep the Right Questions
One of the first or last questions a potential patient often asks is: "Do you take insurance?" An ill-informed or optimistic, "yes" can result in delayed or non-payment. Instead, just say: "Let me check if you are eligible first."
Elevated Shoulder? Check the QL
As you know, posture reveals a great deal about the body. Posture is a unique mental and physical landscape revealing compensations and adaptations to life. It's a classic mind-and-body story.
Yo San University Helps Make LA Communities Healthier
An element of healthcare training often overlooked is the residual benefit to communities served by Acupuncture and Oriental Medicine (AOM) schools nationwide.
Changing the Cultural View of Medicine
Many hospitals in the U.S. are incorporating integrative clinics that include Traditional Chinese Medicine. Cleveland Clinic has led the charge for adding a traditional Chinese herbal medicine clinic to their existing acupuncture program.
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
The MRI: When and Why to Order One
As I lecture around the country to both chiropractors and medical specialists, it's clear one of the main disconnects between the two professions is that of an accurate diagnosis.
How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
East Meets West
Gung Hay Fat Choi. Welcome to the year of the Monkey. There will be fireworks for both January and February this year. What great celebrations.
Window of the Sky Points
The acupuncture points known as Window of the Sky are a modern creation. There is no reference in Chinese medical texts for an acupuncture point category called Window of the Sky.
Osteoporosis Isn't Always the Case
What is your diagnosis? The patient is a 58-year-old female with back pain. I am sure all of you see the compression fracture at L2; however, there are some findings that suggest this is not a compression fracture due to osteoporosis.
News in Brief
A Winner in and Out of the Office; Ready for the "Have-A-Heart" Campaign? New Integrative Medicine Journal.
Sell Out: Using Research for the Wrong Reasons
The above chorus is from the ska band Reel Big Fish's 1997 hit song, "Sell Out," from their album, "Turn the Radio Off." In the song, the singer sarcastically relates the plight of a musician who is tired of "flipping burgers" and is willing to get "lots of money" by playing "what they want you to hear" in order to get a recording contract.
Ethics: The Glue That Holds Us Together
Kudos to the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) for creating a code of ethics for the nationwide profession and for deciding to make courses in ethics a requirement for certification renewal.
Top 10 Fitness Trends for 2016
The American College of Sports Medicine (ACSM) published its annual fitness trend forecast in the November / December 2015 issue of ACSM's Health & Fitness Journal.
The Roots of Insomnia
One of the most common clinical presentations is insomnia. Next to digestive disorders, sleep disorders are one of the most common complaints the clinician will encounter in daily practice.
Do You Teach Patients How to Breathe Properly?
Spinal manipulation often produces quick results in terms of pain alleviation and improved range of motion. Unfortunately, once the patient is no longer in pain, they may discontinue therapy, only to be plagued by the same complaint at a future date.
We Get Letters & Email
In the Dec. 1, 2015 issue, we have Donald Petersen reporting on "the adapting chiropractic practice," which includes multidisciplinary practice as an option; a ChiroPoll indicating 59 percent of DCs are seeing at least 21 patients per day and 27 percent are seeing more than 40.
From Antiquity to Modernity: Huang Qin Tang at Yale Medical School, Part 1
Traditional Chinese medicine is a coherent medical system with several unique characteristics: it originated almost 3,000 years ago; in its area of origin, it has been practiced without interruption since its inception.
The Amazing Clinical Versatility of Milk Thistle (Part 1)
Most of us know that the standardized extract from the seeds of milk thistle (Silybum marianum) is probably the best-proven herb for protecting the liver from chemical and inflammatory damage.
Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
Spine Surgery: A Tale of Greed and Corruption
All too often, where there's substantial money to be made, greed and corruption inevitably follow.
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
September, 2012, Vol. 12, Issue 09
WIBB Exclusive: Why "Voice" Matters to Facebook Pages
By Stephanie Beck
With all the changes on Facebook and the recent changes on Google, it is now more important than ever to have engaged Fans on Facebook. The more fans liking, commenting and sharing, the higher your page will appear in your Fans newsfeeds and the more likely your posts will show up in the Search Engines.Before the change, whenever you posted on the page as an administrator, it would show up as the page name only. You can now change the "voice" of your post so you can post on a page as you. I will demonstrate how you do this and share why this is beneficial to your page.
As page administrator when you are on that page, there is a new term between "Home" and "Your Name" called "Voice." You will also notice an additional tool bar at the top that signifies how you are posting, commenting and liking on the page. You change your "voice" on a page by clicking on the section that starts with "change to..." You can change back to post as the page by simply clicking on this same section again.
Sometimes you have multiple administrators on a page. Prior to this new upgrade, it wasn't always clear who was posting, liking and commenting because all comments from administrators show as the page name. One way some companies and organizations use to denote which administrator is making the post is for the administrator to put their name or initial after a post was made.
Why does this matter to you?
For example, I am one of the administrators for the Alliance for Massage Therapy Education and although I serve as the Marketing Director for the Alliance For Massage Therapy Education (AFMTE), I don't always want to be commenting, liking, and posting as AFMTE. This now allows me to have a voice independent of AFMTE on the page. Whether you are a non-profit organization or business, your administrators now have a way to be interactive independently on your page.
Also in this AFMTE example, I have many friends on my personal profile that are also massage therapists, school owners and educators. Because they are my friends, when I post, like and comment as myself, it shows up in their newsfeed. Now that I can post as myself on the AFMTE page, all my friends, and more importantly, those who are not fans of AFMTE will see that I am liking, commenting, and posting on the AFMTE page. The reason reaching nonfans is so important is that being able to comment as Stephanie Beck, my personal friends now see a page that they should have a shared interest in. This enables me to increase the social reach for the AFMTE page by posting as Stephanie Beck on the AFMTE page.
Therefore, if you are administrator for a page, I encourage you to change your "voice" and like, comment and share as yourself when you post on the page.
And for those of you who have already figured it out, yes, you will be "talking to yourself" if you are the administrator of a page and commenting as yourself. I do remember someone catching me one time talking to myself in public. I sheepishly made the excuse I was talking to myself and not crazy. They jokingly remarked "well as long as you are not answering yourself I think you are safe". Oh dear... I think I might be in trouble now. Oh well, at least I will always be in good company, right?
To read other posts from our expert panel, visit the WIBB blog at www.massagetoday.com/wibb/
Click here for more information about Stephanie Beck.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.