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Offline Marketing Techniques: Opportunities to Help Grow Your Business
In a world becoming increasingly dominated by connected devices, when we think of marketing, we often think of online and social media marketing. Considerable attention is given to Facebook and Twitter, as well as CPC [cost-per-click] advertising.
Advice for Young Doctors
When I began practice, I was just shy of my 25th birthday. I was young and I looked it. I had been told this would be a problem when starting a practice – and it was. Older patients often paused when they entered for care.
The Gluteal-Knee Connection
The underlying causes of knee pain and dysfunction are rarely isolated to the knee. The knee is a relatively stable joint with limited intrinsic ability to adapt to aberrant motion.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
Talking to Skeptical MDs: "Just the Facts, Ma'am"
The first lesson in public speaking is to know your audience. This is particularly applicable when talking to skeptical medical doctors about chiropractic. You have to understand where they are coming from and speak the language they understand.
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
Looking Back: Abstracts From Chiropractic History
D.D. Palmer's Technique for the Posterior Apical Prominence; An Early Attempt to Achieve Consensus on Subluxation; Chiropractic Subject Headings: Past, Present and Future; Mabel Palmer: A History of Chiropractic That Almost Wasn't.
Primary Lateral Sclerosis: A Condition With a Chiropractic Connection
Primary lateral sclerosis (PLS) is a slowly progressive, adult degenerative disease of the upper motor neurons characterized by progressive spasticity or stiffness. It is a clinical diagnosis that has been avoided because it is (largely) a diagnosis of exclusion.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
F4CP: New Campaign to Promote Chiropractic as a Career
The F4CP has announced a "targeted cooperative campaign" that will engage doctors of chiropractic and chiropractic students, as well as chiropractic colleges, chiropractic media, state associations and vendors, to encourage DCs to recommend a chiropractic career to patients, family and friends.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Post-Concussion Patient Care: Relevance of the Chiropractic Adjustment
There is a widespread understanding within the profession of the general guidelines for care of the concussion patient. These include guidelines for physical and cognitive rest, return to normal activities and so forth.
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
Resolving Medial Arch Suspicions: The Navicular Drop Test
Healthy feet have three distinct arches: medial longitudinal, lateral longitudinal and anterior transverse.
Super Bowl Chiropractor
With opening night of the 2014 National Football League season only a month away, what better time to talk to Dr. Jim Kurtz, team chiropractor for the defending Super Bowl champion Seattle Seahawks?
Not Another Typical Drug Company Lawsuit
It's becoming more common to see drug manufacturers negotiate "false claims" settlements for millions and billions of dollars.1-2 Most of these settlements have to do with violations in the marketing of the drugs they produce and sell.
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
Healing With Simple, Healthy Food
When it comes to your health, there is no better way to take control and create positive outcomes than by focusing on diet and lifestyle. As chiropractors, you know the power that regular self-care has for your patients.
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Getting Athletes Back in the Game: Low-Level Laser Therapy for Sports Injuries
Sports injury rehabilitation is all about getting back in the game quickly and with optimal health. A relatively new tool for the treatment of sports injuries is finding global success, and it is doing so in a fast, efficient way.
September, 2012, Vol. 12, Issue 09
WIBB Exclusive: Why "Voice" Matters to Facebook Pages
By Stephanie Beck
With all the changes on Facebook and the recent changes on Google, it is now more important than ever to have engaged Fans on Facebook. The more fans liking, commenting and sharing, the higher your page will appear in your Fans newsfeeds and the more likely your posts will show up in the Search Engines.Before the change, whenever you posted on the page as an administrator, it would show up as the page name only. You can now change the "voice" of your post so you can post on a page as you. I will demonstrate how you do this and share why this is beneficial to your page.
As page administrator when you are on that page, there is a new term between "Home" and "Your Name" called "Voice." You will also notice an additional tool bar at the top that signifies how you are posting, commenting and liking on the page. You change your "voice" on a page by clicking on the section that starts with "change to..." You can change back to post as the page by simply clicking on this same section again.
Sometimes you have multiple administrators on a page. Prior to this new upgrade, it wasn't always clear who was posting, liking and commenting because all comments from administrators show as the page name. One way some companies and organizations use to denote which administrator is making the post is for the administrator to put their name or initial after a post was made.
Why does this matter to you?
For example, I am one of the administrators for the Alliance for Massage Therapy Education and although I serve as the Marketing Director for the Alliance For Massage Therapy Education (AFMTE), I don't always want to be commenting, liking, and posting as AFMTE. This now allows me to have a voice independent of AFMTE on the page. Whether you are a non-profit organization or business, your administrators now have a way to be interactive independently on your page.
Also in this AFMTE example, I have many friends on my personal profile that are also massage therapists, school owners and educators. Because they are my friends, when I post, like and comment as myself, it shows up in their newsfeed. Now that I can post as myself on the AFMTE page, all my friends, and more importantly, those who are not fans of AFMTE will see that I am liking, commenting, and posting on the AFMTE page. The reason reaching nonfans is so important is that being able to comment as Stephanie Beck, my personal friends now see a page that they should have a shared interest in. This enables me to increase the social reach for the AFMTE page by posting as Stephanie Beck on the AFMTE page.
Therefore, if you are administrator for a page, I encourage you to change your "voice" and like, comment and share as yourself when you post on the page.
And for those of you who have already figured it out, yes, you will be "talking to yourself" if you are the administrator of a page and commenting as yourself. I do remember someone catching me one time talking to myself in public. I sheepishly made the excuse I was talking to myself and not crazy. They jokingly remarked "well as long as you are not answering yourself I think you are safe". Oh dear... I think I might be in trouble now. Oh well, at least I will always be in good company, right?
To read other posts from our expert panel, visit the WIBB blog at www.massagetoday.com/wibb/
Click here for more information about Stephanie Beck.
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