resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Waist Circumference: A Conversation Starter (Part 2)
Now let's discuss the clinical approach to reducing WC and implementation in today's chiropractic practice. The primary intervention centers around dietary modification and lifestyle habits aimed to reduce adiposity, improve insulin sensitivity and ultimately, diminish systemic metabolic dysfunction.
Integrative Cardiology: The Heart of TCM & Western Medicine
Patient centered therapy is a growing trend in hospitals that are expanding to boutique services.
Caring for Refugees in Greece
At the beginning of 2016 I had no idea what was in store for me, but I was looking forward to a personal retreat on the Greek island of Paros; a graduation gift to myself after 22 years of motherhood, and four-plus years of Chinese medicine school.
The Qi Focus: A Guide to Managing Stress
Stress, are you experiencing heightened stress levels? Your own, and your clients? Is Trumpitis getting to you? I recently polled a cluster of acupuncturists, Asian Bodywork Therapists (ABT) and psychotherapy colleagues on the issue.
Treating the Terrain of Chronic Sinus Infections
Chronic sinus infections can be stubborn to treat, but the therapeutic path forward can be simplified when utilizing three distinct treatment principles which take into account the terrain of the body, and the way in which microbes grow.
Good Works at the Canandaigua VA
Faculty and students of the Finger Lakes School of Acupuncture and Oriental Medicine (FLSAOM) of the New York Chiropractic College have provided acupuncture to veterans at the Veterans' Administration Medical Center (VAMC) in Canandaigua, New York since September of 2007.
Help Save an Important Chiropractic Landmark
The chiropractic profession has a splendid and varied history. Sadly, many landmarks have been lost to bulldozers and wrecking crews, such as the Ryan Building, Little-Bit-O-Heaven, Spears Chiropractic Hospital, and Clearview Sanitarium.
Insomnia Treatment Based on the Yu Theory
In recent years, acupuncture has risen in popularity as a form of alternative or supplemental medicine for the treatment of many different types of disorders.
NSAIDs No Better Than Placebo for Spine Pain
A meta-analysis of randomized, placebo-controlled trials comparing the efficacy and safety of NSAIDs with placebo for spinal pain concludes that among 6,065 spine pain patients, "NSAIDs reduced pain and disability, but provided clinically unimportant effects over placebo."
Making Sense of Liver Regulation
In Chinese medicine, the liver has the function of moving and storing qi and blood. In its moving function, the liver smoothly distributes qi and blood to the tendons, muscles and flesh through microcirculation.
Toxicity & Kids: The Importance of Environmental Intake
The old adage is true that children are not little adults. Traditional Chinese medicine (TCM) has long known that the physiology of children is unique, as are the diseases that plague them.
The Chiropractor's Guide to CRISPR
Science magazine's "Breakthrough of the Year" award for 2015 was described as "the gene-editing tool called CRISPR." CRISPR stands for "clustered regularly interspaced short palindromic repeats."
Give Your Patients the Ergonomic Advantage
Prolonged sitting contributes to low back pain and is a health risk. When I discuss my POLITE technique practice recommendations with patients, ergonomics may be last, but not least!
The First (Only) Choice for Spinal Pain
The study on NSAIDs for spinal pain summarized on the front page of this issue is intriguing on a number of levels, the most obvious being the conclusion that "compared with placebo, NSAIDs do not provide a clinically important effect on spinal pain, and six patients must be treated with NSAIDs for one patient to achieve a clinically important benefit in the short-term."
Treating LBP the Right Way: Think Natural
An updated clinical practice guideline from the American College of Physicians (ACP) recommends spinal manipulation and other non-invasive, non-drug therapies as first options for acute, subacute and chronic low back pain, rather than pain medications, as stipulated in the original 2007 guideline.
5 Ways to Enhance Your Family Practice
Every practice has a personality style. A practice that caters to athletes, PI cases or adults, for example, projects differently to patients than a family wellness practice.
What's Bugging You? Probiotics and Your Health
An estimated 100 trillion microorganisms representing more than 500 different species inhabit every normal, healthy bowel. Gut-dwelling bacteria keep pathogens in check, aid digestion and nutrient absorption, and contribute to immune function.
Shedding Light on the Benefits of Heliotherapy
I can't imagine anyone not feeling good strolling in the sun on a beautiful spring day. The sun is responsible for all life on earth and is best illustrated along the equator touting the richest biodiversity on the planet, in stark contrast to the Arctic Circle and South Pole.
Chiropractic: A Great Fit for the White House
Dr. Eric Kaplan is a New York Chiropractic College alumnus; a No. 1 best-selling author whose books include Awaken the Wellness Within and The 5 Minute Motivator; a chiropractor for professional sports teams and elite athletes; and even served as an advisor under the Clinton Administration to the President's Council on Sports & Physical Fitness.
Scope of Chiropractic Practice: Why Now Is the Time to Expand
In my January article, "Scope of Chiropractic Practice: Is It Time for Change?" I discussed the use of the term primary spine care practitioner, the loss of privileges to diagnose in Texas, and the fact that the definition of "chiropractic" varied from state to state.
How to Correct a Cuboid Subluxation
Cuboid subluxation is a poorly recognized condition, even though it is not uncommon. It has been described in the literature under various names: cuboid subluxation, cuboid syndrome, locked cuboid, dropped cuboid, cuboid fault syndrome or peroneal cuboid syndrome.
September, 2012, Vol. 12, Issue 09
Cyrano, MT's and Losing the Fear of Rejection
By Cary Bayer
Recently, I caught David DiChiera's "Cyrano," a 2007 operatic version of my very favorite play from 1897, Cyrano de Bergerac, written by Edmond Rostand. If you're unfamiliar with this tragedy, set in Paris in 1640, it centers around the eponymous Cyrano, who's as much of a hero with the sword as he is a coward with expressing love.He's great at swordplay and wordplay, but pathetic at romance and love because he's insecure about his grotesque nose, virtually the size of his sword.
This play can be instructive for you if you're a licensed massage therapist. (It's too bad a DVD version of the film with the incomparable Jose Ferrer isn't screened over popcorn in massage training schools.) With his sword, Cyrano can slay a hundred men on a battlefield in France. With your hands, you can slay a hundred knots of tension on the battlefield of clients' bodies. But with his mouth, he freezes up in the presence of his beloved Roxanne. And you do this in your own way, too.
After teaching my "Build a $100,000 a Year Massage Business in Just 1 Hour a Day," course and privately coaching more than 125 LMTs, it's become painfully obvious to me that far too many of you freeze up in the presence of opportunities to promote your work. You become as tongue-tied in the face of a prospective new client as the usually poetic Cyrano does in the face of his true love. Rather than risk rejection, Cyrano doesn't attempt wooing Roxanne. Rather than risk rejection, far too many LMTs don't attempt wooing new clients. Oh sure, you'll hand out your business card. But do you ever risk the rejection of asking a prospective client for his? No. Why not? He may lose yours, and then you can kiss goodbye the possibility of him gaining relief on your table.
I've seen far too many therapists fail to book a massage at a party when a stranger says they could really use one. The fear that they might reject the offer to book stops the LMT in their tracks. Instead of asking the prospective client if they would like to schedule a session, the therapist takes another floret of broccoli and dips it into the guacamole. The person is hungry for relief from pain in their neck but, fearful that they might say no, the therapist is hungry for crudités.
The would-be client is denied healing relief, like Roxanne was denied Cyrano's healing love. The therapist is denied income that might result from this party guest becoming a new client. That could have been some $3,500 per year had they become a weekly client. The LMT is kept financially poor, much like Cyrano who wouldn't market his plays — partly because he couldn't abide the mediocre tastes of the publishing establishment of his day, and largely because he couldn't endure any rejection of his work.
Rather than risk rejection, many therapists fail to ask the simple question, "Would you like to schedule a session?" I know of LMTs who are afraid to book their clients' next sessions for fear that they'll say something like, "Let me call you when I'm ready." I know of far too many massage therapists who fail to ask existing clients if they'd like to purchase a package of treatments, even though they could save money. The fear of rejection again raising its ugly...nose.
The reason for these fears is a gross misunderstanding of the process of sales. If you ask a prospect if they would like to come in for a treatment, and they say, "No," they hasn't rejected you. They have simply taken a pass on having relief from pain today. The key words there are "you" and "today." They rejected your offer — to relieve them of their pain — today. They may not reject that offer tomorrow, if the pain increases. Making the distinction that their rejection is of an offer, and not of you, keeps you emotionally protected. This protection encourages you to take more risks and ask more people if they'd like to have sessions. That's because you have nothing to lose.
In the play, Cyrano sadly dies never having told his Roxanne that he loves her, even though it was his soul that she loved. Cyrano had extemporaneously written exquisitely beautiful poetry for a handsome young soldier whose face Roxanne had fallen in love with. The man was all looks and no books; he looked gorgeous, but spoke poorly. Cyrano, knowing that his beautiful beloved would never fall for someone as ugly as himself, wrote the poems to win the heart of his beloved for the young man. The hero was so terrified at the thought of competing against this handsome stud that he didn't even attempt it. Years later, when Roxanne finally discovered that the poetry that eventually won her heart was Cyrano's and not the pretty boy's, she confessed her love for him as he lay dying. Stubborn, proud and fearful to the very end, however, he refused to admit his love. His insecurities were deeper than some of the knots in the necks that you're asked to untwist.
Cyrano was a tragic hero of fiction. But it's no fiction that massage therapists are missing out on opportunities for new clients and new massage packages. Don't let yourself be a tragic statistic of the massage business. Don't take your talented hands away from your massage table and put them on a computer keyboard in some nameless office so that you have a secure way to pay your bills. Roxanne always loved Cyrano, but he was too scared to find that out. People love what you do with your hands; don't be too scared to ask them if they'd like a session.
Click here for previous articles by Cary Bayer.
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