Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Reverse Digit Span: A Useful Assessment Tool for Patients With and Without Concussion
Reverse digit span is an easily administered test of attention span. It is a component of the SCAT3 test, which is frequently used to assess concussion. It has been part of the armamentarium of cognitive assessment for many years.
Research: Know What You're Talking About
Have you ever seen a patient in your office with multiple serious health problems you weren't sure exactly how to address?
Chiropractic Care and Risk of Stroke: The Shoe Moves to the Other Foot
For decades, numerous papers have linked upper cervical chiropractic care to the incidence of vertebral artery dissections and stroke.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Are You Making the Wrong Impression?
Taking a page from Stacy and Clinton of The Learning Channel's hit television program, "What Not to Wear," we recently published an article in the summer issue of Chiropractic History: The Archives and Journal of the Association for the History of Chiropractic, that explores the evolution of physician attire from prehistoric times to the present.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
The Winter of Life: A Personal and Chiropractic Practice Perspective
Last November, my wife and I invited an elderly relative, Uncle Josh, to spend the winter with us. He was 82 years old at the time and turned 83 during his stay. As soon as he accepted our invitation, we began preparing.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
7 Reasons You Want a Beacon in Your Office
Have you heard about how "beacons" are transforming the way businesses interact with their customers? Beacons are low-energy Bluetooth devices that have the ability to send information to a smartphone app.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Looking Back: Abstracts From Chiropractic History (Summer 2015 Issue)
The following abstracts are reprinted with permission from Chiropractic History, the official journal of the Association for the History of Chiropractic. Chiropractic History is the leading scholarly journal of the chiropractic profession dedicated to the preservation and dissemination of the profession's credible history.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
August, 2012, Vol. 12, Issue 08
A Massage Therapy Presence at the Global Spa and Wellness Summit
By CG Funk, LMT and Lynda Solien-Wolfe, LMT
Under the theme, "Innovation through Imagination," the 7th annual Global Spa and Wellness Summit (GSWS) was held at the Aspen Institute in Aspen, Colorado, from June 4 through June 6. GSWS is an international organization bringing together leaders and visionaries to positively impact and shape the future of the global spa and wellness industries. The Summit was founded by a group of industry spa leaders and led by Susie and Pete Ellis from Spa Finder.
The GSWS attracts more than 300 leading spa and wellness professionals representing 40 countries to this invitation-only event. Invitations to the Summit are mailed to a list of top-level executives who are decision makers in spa, wellness and related industries. Representatives from diverse sectors including hospitality, investment, finance, real estate, medicine, consulting, manufacturing, product, technology, and other related industries are invited to attend.
Each year, the GSWS also invites students from international hospitality schools with spa programs to join as student delegates. Some of these students participate in the Student Challenge competition, while others help with conference logistics, note-taking, etc. Some of the objectives of the Summit are:
Amy Margerum, Executive Vice President of Operations for the US Aspen Institute, welcomed the attendees and shared information about the Aspen Institute. Founded in 1950, The Aspen Institute's mission is to foster values-based leadership and to provide a neutral and balanced venue for discussing and acting on critical world issues.
The Global Spa and Wellness Summit is known for offering its attendees exclusive world views through inspiring and thought provoking speakers, panel discussions and break-out sessions led by highly regarded industry leaders. Philippe Bourguignon, Vice Chairman of Revolution and CEO of Miraval Resort, addressed the at capacity room with an engaging presentation titled, "Why We Need Innovation Through Imagination NOW." John Kao, who calls himself an Innovation Activist, entertained the attendees with a lively lecture on "The Art of Getting Innovation Done" using piano practice and jazz music as an example of achieving innovation. John is the author of Innovation Nation.
This year's GSWS also had a focus on cutting edge technology and how spas can use these latest technological advances to deepen client relationships and provide spa users with more inclusive ways to gain and maintain wellness. Ted Souder, Google's Head of Industry and Retail discussed, "Cutting Edge Technology and What's Around the Corner." This was not only enlightening for many of us non-technies, but also provided practical information on Foursquare, Facebook and Pinterest. Dr. Richard Carmona, the 17th Surgeon General, U.S. & Vice Chairman of Canyon Ranch, gave the keynote address, "Pursuit of Global Health and Wellness: The Value Proposition of the Future," and included an overview of health issues in the United States, how obesity is an issue of national security, and how the spa industry can be a major player in addressing many prevalent health issues today. John Hickenlooper, the Governor of Colorado, made a guest appearance to talk about the growing health crisis in the United States. Governor Hickenlooper stressed the incredible urgency of this crisis, and how the focus should be on controlling costs and prevention initiatives.
There was a panel discussion on "Innovative Spa Marketing Campaign: Mexico." The panel, moderated by Alfredo Carvajal from Universal Companies, discussed views about marketing spas in a way that shows consumers they can discover themselves through a spa retreat experience. Panelists also taught the attendees about Mexican spas and their cultural offerings including indigenous styles of massage; Manteada, Kukulkan massage and Sacred Obsidian massage.
Susie Ellis, President of Spa Finder, interviewed actress and wellness advocate Mariel Hemingway. Mariel spoke openly about the mental health issues in her family and how the spa experience addresses not only the physical, but also mental and emotional wellness. "Having an understanding of holistic living is a powerful tool. I think the spa industry is doing a magnificent job of creating a sense of body, mind and spirit but you could be doing more as there's still a perception of pampering rather than lifestyle. Once a month, I get facials. I love massage and the power of touch. The fact people don't get touched in this society is really sad. This longing for comfort and touch goes back to being babies. It's very important. Massage is such a powerful tool," shared Mariel during the interview.
The third day of the summit had a stronger focus on industry issues and trends, including research and data. The major piece of research unveiled at the summit was the report, Spa Management Workforce & Education: Addressing Marketing Gaps, commissioned by the GSWS and conducted by SRI International. Presenting the findings, SRI's senior economist, Katherine Johnston, told delegates there are 130,000 to 180,000 spa managers and directors in the global spa industry and only 4,000 students in management degree courses. Spa businesses and operators need to collaborate more closely with training providers to ensure that courses deliver what's needed.
"Shaking Things up a Bit", with Jessica Alquist, who spoke about the dynamics of Willpower and "Happiness" by Jeremy McCarthy, were two of our favorite presentations. And, Deborah Szekely, founder of Rancho La Puerto and Golden Door, shared her new vision, Wellness Spring, promoting wellness and spa initiatives on Capitol Hill in Washington, D.C. The networking opportunities were just incredible and staged flawlessly to produce the most out of every breakfast, lunch and dinner. With both of us representing the massage market, we were engaged in conversation many times asking for opinions and feedback on current projects delegates are working on.
The event concluded with the announcement that the next GSWS will be hosted in India. We were honored to attend as representatives of both our companies and the massage profession and to participate in this collaboration that has become part of our industry family. All of the GSWS presentations, briefing papers and research presentation from the 2012 Summit can be found at www.globalspawellnesssummit.org. We encourage massage therapists, massage educators and students to visit the GSWS website and www.spaevidence.com and put these tools and information to use in the classroom and in practice.
CG Funk is the Vice President of Industry Relations and Product Development for Massage Envy Franchising. Her responsibilities include developing national therapist/esthetician recruiting/retention strategies, developing and testing new service and model offerings and implementing national public relations programs and campaigns. CG has been actively involved in the massage therapy industry since 1992 as a therapist, instructor, curricula and program developer, writer and presenter, corporate trainer and school administrator. She's also a licensed massage therapist in Arizona and California and an advanced cranial sacral therapist.
Click here for previous articles by Lynda Solien-Wolfe, LMT.
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