resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Day in the Life of an Advanced- Practice DC (Pt. 2)
Let's continue our Q&A with Stephen Perlstein, DC, APC, chair of the New Mexico Chiropractic Association PAC and president of the American Academy of Chiropractic Physicians. Part 1 of this interview appeared in the May 1 issue.
Diet, Nutrition and the Context of Risk (Part 2): Food Poisoning
Other than the morbidity and mortality linked to eating too much food, "all-natural" organisms that contaminate our food cause more illness, more hospitalizations and more death than food contaminated by heavy metals, plastics, preservatives, artificial colors, emulsifiers, artificial sweeteners and pesticides combined.
Are Herbs Useful for Chronic Pain?
The human nervous system is what makes us special, but our greatest strength also makes us vulnerable: witness the growing incidence of chronic addictions, anxiety, depression, sleep disorders and chronic pain syndromes.
The Effectiveness of Chinese Medicine in Treating Infertility in the Philippines
Infertility is defined as the inability to achieve a successful pregnancy after 12 months or more of regular unprotected intercourse.
Who is Your Ideal Patient?
Being in a healthcare practice requires you to think critically about many things including your equipment, techniques, documentation, financial goals, and the retention of clients and staff.
Five-Element Reaches Out to Serve the Community
In 2006, a student at the Institute of Taoist Education and Acupuncture (ITEA) approached the administration about an idea for his senior project.
What Should You Call Your Patients (and What Should They Call You)?
When I walked into the exam room, the new patient looked uneasy, fumbling with his cellphone. He was a huge Polynesian man, probably in his 40s, with unrecognizable island tattoos.
The Good, the Bad and the Successful in Social Marketing
You might be thinking, "social marketing, don't you mean social media?" No, I mean social marketing. Every day, I keep reading, hearing and learning more and more about the changes happening in social media.
Immunotherapy: Where Molecular Medicine Crosses Into Holistic Thinking
Immunotherapy, and its promise as a cancer treatment, has been in the news a lot in the last few years, and for good reason. Real shifts are happening in oncology and exciting researchers, clinicians, and patients.
Shoulder Rehab: The Gait Connection
Shoulder problems can be difficult to rehab completely for several reasons. The shoulder is made up of several joints that must function together smoothly to provide the extreme mobility that is possible and necessary for many activities.
We Get Letters & Email
Another Slap in the Face for DCs; I Know Where to Find the Missing Chiropractic Patients; Clarification on Vitamin D Study.
Does Anyone Know You're a Good Chiropractor?
If you had a chance to read the recent article in Time magazine (April 6), you know it provided some good information about the efficacy of chiropractic to the magazine's substantial consumer audience.
The Liver: The Official of Planning
The Liver, with its paired Official, the Gall Bladder, belongs to the Element Wood within us. Wood grants us the power of birth – new beginnings, growth, breaking through boundaries and surging forward. It is the vigorous, exuberant energy of the spring season.
Time for World-Wide Growth
Acupuncture is the organically growing around the world. The legislative body in Quatar has said acupuncture is "okay." The United States has five states to go to have every state recognized and regulated.
F4CP Campaign Addresses Public Misperceptions of Chiropractic
In late 2015, results of the Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic were published. The report found that 33.6 million U.S. adults (14 percent) had utilized chiropractic care within the previous 12 months.
Case Studies and Answer Analysis for NCCAOM Exam in Foundation of Oriental Medicine
Case studies are very common for acupuncture school students, either in class exams or during taking the national board exam. Most test takers feel they have no idea where they should start and how they should start to analyze those complicated cases.
Acupuncture at a Pain Clinic
Introduction: Pain is the most comprehensive human experience. The experience of pain is associated with the somatic, emotional and social impact. Pain has not only somatic symptoms, but also psycho-social dimension, especially in case of chronic pain.
The Eight Extraordinary Confluent Points
The eight extraordinary confluent points are a very popular set of acupuncture points in the modern practice of acupuncture. They are also called the intersection, meeting, command, opening, master, and the flowing and pooling points of the eight extraordinary vessels.
Bring on the Bitters
Out of all the possible flavor choices with foods, such as sweet, sour, salty, and umami (deliciousness), which would you choose first? Bitter, though not as enjoyable, is also a flavor.
Treatment of Type 1 Diabetes Mellitus: The Latest Breakthroughs
There are now more than 29 million diabetics in the U.S. and 10% of them have Type 1. The incidence has been increasing in recent years at an epidemic rate.
How to Bill Evaluation and Management Codes
Q: I am in need for guidance on how to bill evaluation and management (E&M) codes in addition to acupuncture the same date of service, I have never been paid for an exam when done with acupuncture and I believe I am doing it wrong.
Herbal Medicine Continues to Evolve
Product manufacturers, industry partners, distributors and practitioners work as a collective Traditional Chinese Herbal Medicine (TCHM) community to produce high quality TCHM prescriptions that bring low-risk healthcare to thousands of patients everyday.
Introducing the Dynamic Chiropractic Digital Edition
In response to the changing habits of our readers, Dynamic Chiropractic is proud to introduce a digital edition of the publication beginning with the July 2016 issue.
2016 Trudy McAlister Foundation AOM Scholars
This year, the Trudy McAlister Foundation (TMF) received a record number of excellent applications for the 2016 scholarship awards and has awarded five scholarships for $2000 each. More information is available on our website: AOMScholarship.org
August, 2012, Vol. 12, Issue 08
A Massage Therapy Presence at the Global Spa and Wellness Summit
By CG Funk, LMT and Lynda Solien-Wolfe, LMT
Under the theme, "Innovation through Imagination," the 7th annual Global Spa and Wellness Summit (GSWS) was held at the Aspen Institute in Aspen, Colorado, from June 4 through June 6. GSWS is an international organization bringing together leaders and visionaries to positively impact and shape the future of the global spa and wellness industries. The Summit was founded by a group of industry spa leaders and led by Susie and Pete Ellis from Spa Finder.
The GSWS attracts more than 300 leading spa and wellness professionals representing 40 countries to this invitation-only event. Invitations to the Summit are mailed to a list of top-level executives who are decision makers in spa, wellness and related industries. Representatives from diverse sectors including hospitality, investment, finance, real estate, medicine, consulting, manufacturing, product, technology, and other related industries are invited to attend.
Each year, the GSWS also invites students from international hospitality schools with spa programs to join as student delegates. Some of these students participate in the Student Challenge competition, while others help with conference logistics, note-taking, etc. Some of the objectives of the Summit are:
Amy Margerum, Executive Vice President of Operations for the US Aspen Institute, welcomed the attendees and shared information about the Aspen Institute. Founded in 1950, The Aspen Institute's mission is to foster values-based leadership and to provide a neutral and balanced venue for discussing and acting on critical world issues.
The Global Spa and Wellness Summit is known for offering its attendees exclusive world views through inspiring and thought provoking speakers, panel discussions and break-out sessions led by highly regarded industry leaders. Philippe Bourguignon, Vice Chairman of Revolution and CEO of Miraval Resort, addressed the at capacity room with an engaging presentation titled, "Why We Need Innovation Through Imagination NOW." John Kao, who calls himself an Innovation Activist, entertained the attendees with a lively lecture on "The Art of Getting Innovation Done" using piano practice and jazz music as an example of achieving innovation. John is the author of Innovation Nation.
This year's GSWS also had a focus on cutting edge technology and how spas can use these latest technological advances to deepen client relationships and provide spa users with more inclusive ways to gain and maintain wellness. Ted Souder, Google's Head of Industry and Retail discussed, "Cutting Edge Technology and What's Around the Corner." This was not only enlightening for many of us non-technies, but also provided practical information on Foursquare, Facebook and Pinterest. Dr. Richard Carmona, the 17th Surgeon General, U.S. & Vice Chairman of Canyon Ranch, gave the keynote address, "Pursuit of Global Health and Wellness: The Value Proposition of the Future," and included an overview of health issues in the United States, how obesity is an issue of national security, and how the spa industry can be a major player in addressing many prevalent health issues today. John Hickenlooper, the Governor of Colorado, made a guest appearance to talk about the growing health crisis in the United States. Governor Hickenlooper stressed the incredible urgency of this crisis, and how the focus should be on controlling costs and prevention initiatives.
There was a panel discussion on "Innovative Spa Marketing Campaign: Mexico." The panel, moderated by Alfredo Carvajal from Universal Companies, discussed views about marketing spas in a way that shows consumers they can discover themselves through a spa retreat experience. Panelists also taught the attendees about Mexican spas and their cultural offerings including indigenous styles of massage; Manteada, Kukulkan massage and Sacred Obsidian massage.
Susie Ellis, President of Spa Finder, interviewed actress and wellness advocate Mariel Hemingway. Mariel spoke openly about the mental health issues in her family and how the spa experience addresses not only the physical, but also mental and emotional wellness. "Having an understanding of holistic living is a powerful tool. I think the spa industry is doing a magnificent job of creating a sense of body, mind and spirit but you could be doing more as there's still a perception of pampering rather than lifestyle. Once a month, I get facials. I love massage and the power of touch. The fact people don't get touched in this society is really sad. This longing for comfort and touch goes back to being babies. It's very important. Massage is such a powerful tool," shared Mariel during the interview.
The third day of the summit had a stronger focus on industry issues and trends, including research and data. The major piece of research unveiled at the summit was the report, Spa Management Workforce & Education: Addressing Marketing Gaps, commissioned by the GSWS and conducted by SRI International. Presenting the findings, SRI's senior economist, Katherine Johnston, told delegates there are 130,000 to 180,000 spa managers and directors in the global spa industry and only 4,000 students in management degree courses. Spa businesses and operators need to collaborate more closely with training providers to ensure that courses deliver what's needed.
"Shaking Things up a Bit", with Jessica Alquist, who spoke about the dynamics of Willpower and "Happiness" by Jeremy McCarthy, were two of our favorite presentations. And, Deborah Szekely, founder of Rancho La Puerto and Golden Door, shared her new vision, Wellness Spring, promoting wellness and spa initiatives on Capitol Hill in Washington, D.C. The networking opportunities were just incredible and staged flawlessly to produce the most out of every breakfast, lunch and dinner. With both of us representing the massage market, we were engaged in conversation many times asking for opinions and feedback on current projects delegates are working on.
The event concluded with the announcement that the next GSWS will be hosted in India. We were honored to attend as representatives of both our companies and the massage profession and to participate in this collaboration that has become part of our industry family. All of the GSWS presentations, briefing papers and research presentation from the 2012 Summit can be found at www.globalspawellnesssummit.org. We encourage massage therapists, massage educators and students to visit the GSWS website and www.spaevidence.com and put these tools and information to use in the classroom and in practice.
CG Funk is the Vice President of Industry Relations and Product Development for Massage Envy Franchising. Her responsibilities include developing national therapist/esthetician recruiting/retention strategies, developing and testing new service and model offerings and implementing national public relations programs and campaigns. CG has been actively involved in the massage therapy industry since 1992 as a therapist, instructor, curricula and program developer, writer and presenter, corporate trainer and school administrator. She's also a licensed massage therapist in Arizona and California and an advanced cranial sacral therapist.
Lynda Solien-Wolfe is Vice President, Massage and Spa at Performance Health. She is a Licensed Massage Therapist and has been in private practice in Merritt Island, Florida for more than 20 years. Lynda graduated from Space Coast Health Institute in West Melbourne, FL.
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