resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Uncle Sam Needs You
Scrutiny into the Department of Veterans Affairs (DVA) continues to grow after efforts to reform the DVA by the former Secretary of Veterans Affairs, Eric Shinseki, were deemed "a stunning period of dysfunction" by Senate Minority Leader Mitch McConnell (R-Ky.).
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
The Spirit of the Point
After receiving a large amount of positive feedback on my San Zhen Protocols series, I have decided to focus this article on some relevant clinical aspects of acupuncture therapy prior to moving on to San Zhen Protocols III.
Medicalization and Mindfulness
The past several years have seen a veritable explosion of research on mindfulness. Research abstracts we've published in each issue of Health Insights Today under the heading "Mind-Body News" have increasingly reported on studies about mindfulness interventions.
Thoracolumbar Syndrome: The Great Mimic
The thoracolumbar junction is a common area of joint dysfunction. The most obvious cause is dysfunctional breathing or lack of diaphragmatic breathing. Treating this breathing problem will ultimately be the long-term cure for the syndrome.
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
Help Secure Our Future by Sharing It
The National Board of Chiropractic Examiners (NBCE) conducts one of the most comprehensive surveys of the U.S. chiropractic profession every 4-5 years.
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 1)
When we think of lower back pain, we tend to think in terms of the lower lumbar spine and the SI joint. These joints and their discs are obviously important. However, we tend to miss fixations that occur just above – in the upper lumbar spine. Three questions come to mind: 1) Why is the upper lumbar spine so important? 2) Why do we miss the fixations here? 3) How can we adjust them?
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
News in Brief
NBCE Launches Computer-Based Testing Era; California Chiropractors Get Expanded DOT Exam Privileges; New Jeff Hays Documentary.
Improving Our Political Effectiveness
The November 2014 elections are right around the corner; members of Congress, governors and state legislators are all running. Now is a good time to talk frankly about our overall political involvement.
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
Rethinking GMO: Less Panic, More Context
Some of you may have noticed that after writing parts 1 and 2 of “Genetic Modification of Organisms for Human Consumption” a while back [Nov. 15, 2013 and Jan. 1, 2014 issues], part 3 never appeared.
If You Get a Request for Records, Respond!
In our previous two articles, we discussed two of the main reasons for denial when chiropractic records are reviewed by Medicare contractors.
Let the Patient Tell Their Story
Often when a patient presents with an injury, they want to tell their story. People by nature like to talk about themselves, particularly when they're worried about their health.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
August, 2012, Vol. 12, Issue 08
A Massage Therapy Presence at the Global Spa and Wellness Summit
By CG Funk, LMT and Lynda Solien-Wolfe, LMT
Under the theme, "Innovation through Imagination," the 7th annual Global Spa and Wellness Summit (GSWS) was held at the Aspen Institute in Aspen, Colorado, from June 4 through June 6. GSWS is an international organization bringing together leaders and visionaries to positively impact and shape the future of the global spa and wellness industries. The Summit was founded by a group of industry spa leaders and led by Susie and Pete Ellis from Spa Finder.
The GSWS attracts more than 300 leading spa and wellness professionals representing 40 countries to this invitation-only event. Invitations to the Summit are mailed to a list of top-level executives who are decision makers in spa, wellness and related industries. Representatives from diverse sectors including hospitality, investment, finance, real estate, medicine, consulting, manufacturing, product, technology, and other related industries are invited to attend.
Each year, the GSWS also invites students from international hospitality schools with spa programs to join as student delegates. Some of these students participate in the Student Challenge competition, while others help with conference logistics, note-taking, etc. Some of the objectives of the Summit are:
Amy Margerum, Executive Vice President of Operations for the US Aspen Institute, welcomed the attendees and shared information about the Aspen Institute. Founded in 1950, The Aspen Institute's mission is to foster values-based leadership and to provide a neutral and balanced venue for discussing and acting on critical world issues.
The Global Spa and Wellness Summit is known for offering its attendees exclusive world views through inspiring and thought provoking speakers, panel discussions and break-out sessions led by highly regarded industry leaders. Philippe Bourguignon, Vice Chairman of Revolution and CEO of Miraval Resort, addressed the at capacity room with an engaging presentation titled, "Why We Need Innovation Through Imagination NOW." John Kao, who calls himself an Innovation Activist, entertained the attendees with a lively lecture on "The Art of Getting Innovation Done" using piano practice and jazz music as an example of achieving innovation. John is the author of Innovation Nation.
This year's GSWS also had a focus on cutting edge technology and how spas can use these latest technological advances to deepen client relationships and provide spa users with more inclusive ways to gain and maintain wellness. Ted Souder, Google's Head of Industry and Retail discussed, "Cutting Edge Technology and What's Around the Corner." This was not only enlightening for many of us non-technies, but also provided practical information on Foursquare, Facebook and Pinterest. Dr. Richard Carmona, the 17th Surgeon General, U.S. & Vice Chairman of Canyon Ranch, gave the keynote address, "Pursuit of Global Health and Wellness: The Value Proposition of the Future," and included an overview of health issues in the United States, how obesity is an issue of national security, and how the spa industry can be a major player in addressing many prevalent health issues today. John Hickenlooper, the Governor of Colorado, made a guest appearance to talk about the growing health crisis in the United States. Governor Hickenlooper stressed the incredible urgency of this crisis, and how the focus should be on controlling costs and prevention initiatives.
There was a panel discussion on "Innovative Spa Marketing Campaign: Mexico." The panel, moderated by Alfredo Carvajal from Universal Companies, discussed views about marketing spas in a way that shows consumers they can discover themselves through a spa retreat experience. Panelists also taught the attendees about Mexican spas and their cultural offerings including indigenous styles of massage; Manteada, Kukulkan massage and Sacred Obsidian massage.
Susie Ellis, President of Spa Finder, interviewed actress and wellness advocate Mariel Hemingway. Mariel spoke openly about the mental health issues in her family and how the spa experience addresses not only the physical, but also mental and emotional wellness. "Having an understanding of holistic living is a powerful tool. I think the spa industry is doing a magnificent job of creating a sense of body, mind and spirit but you could be doing more as there's still a perception of pampering rather than lifestyle. Once a month, I get facials. I love massage and the power of touch. The fact people don't get touched in this society is really sad. This longing for comfort and touch goes back to being babies. It's very important. Massage is such a powerful tool," shared Mariel during the interview.
The third day of the summit had a stronger focus on industry issues and trends, including research and data. The major piece of research unveiled at the summit was the report, Spa Management Workforce & Education: Addressing Marketing Gaps, commissioned by the GSWS and conducted by SRI International. Presenting the findings, SRI's senior economist, Katherine Johnston, told delegates there are 130,000 to 180,000 spa managers and directors in the global spa industry and only 4,000 students in management degree courses. Spa businesses and operators need to collaborate more closely with training providers to ensure that courses deliver what's needed.
"Shaking Things up a Bit", with Jessica Alquist, who spoke about the dynamics of Willpower and "Happiness" by Jeremy McCarthy, were two of our favorite presentations. And, Deborah Szekely, founder of Rancho La Puerto and Golden Door, shared her new vision, Wellness Spring, promoting wellness and spa initiatives on Capitol Hill in Washington, D.C. The networking opportunities were just incredible and staged flawlessly to produce the most out of every breakfast, lunch and dinner. With both of us representing the massage market, we were engaged in conversation many times asking for opinions and feedback on current projects delegates are working on.
The event concluded with the announcement that the next GSWS will be hosted in India. We were honored to attend as representatives of both our companies and the massage profession and to participate in this collaboration that has become part of our industry family. All of the GSWS presentations, briefing papers and research presentation from the 2012 Summit can be found at www.globalspawellnesssummit.org. We encourage massage therapists, massage educators and students to visit the GSWS website and www.spaevidence.com and put these tools and information to use in the classroom and in practice.
CG Funk is the Vice President of Industry Relations and Product Development for Massage Envy Franchising. Her responsibilities include developing national therapist/esthetician recruiting/retention strategies, developing and testing new service and model offerings and implementing national public relations programs and campaigns. CG has been actively involved in the massage therapy industry since 1992 as a therapist, instructor, curricula and program developer, writer and presenter, corporate trainer and school administrator. She's also a licensed massage therapist in Arizona and California and an advanced cranial sacral therapist.
Click here for previous articles by Lynda Solien-Wolfe, LMT.
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