Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
August, 2012, Vol. 12, Issue 08
Coming Home To Her Own Cranial Rhythm
By Sharon Desjarlais, CC
Janet* was an up-and-coming young hairstylist when panic attacks derailed her career. They'd roll over her in waves of anxiety, leaving her frozen and unable to move. And then the headaches would hit.Frightened, she finally withdrew. She fled the city, moved home with her parents and made a living styling hair out of their basement. She also started a rocky on-again, off-again relationship she knew, "wasn't good for her health." Janet didn't even recognize herself by the time she called Kerry Dontchos, PT, owner of the Dynamic Ease Wellness Center in Chicago, for help.
Kerry offers a seven-step integrative health program for women she calls out-of-control healers. "They're usually coming into their own after living for someone else," Kerry says. "Maybe they're doing everything their mother wants. Or they've morphed into what their boyfriend or husband wants. Or they're going along being a good employee, but they're not using their creative forces. They're not bringing their spirit to life." Ultimately, she says, they're letting everyone else pave their path for them. Until they wake up one day and say, "Hold on, that's not the path I want to take."
Discovering Her Energetic Boundaries
Kerry helps clients like Janet reclaim their self-worth and confidence by using holistic tools that get them in touch with their own bodies and energies, so they can discern "where they stop and where everyone else begins." She walks them through private retreats and programs that blend a range of modalities, from CranioSacral Therapy and Zero Balancing to meditation and clairvoyant energy healing.
"One of the big benefits they get out of our work is being able to clearly distinguish what a healthy, natural, balanced state feels like, and how that's different than what they're feeling on a daily basis," Kerry says. "Once they feel that difference and can understand it energetically and intellectually, they can start separating from all the pain, stress and worries they're dealing with. Then later, when the stress pops back up, they know that it's separate from who they are. And they can release it without taking it on as their own issue."
Kerry begins this sorting-out process by sitting down with her clients and talking about where they're struggling, what their concerns are and where they're stuck or in pain. "We also discuss which areas in their life they want to enhance. So we're always moving toward what they ultimately want." Once they determine the therapeutic goal, Kerry maps out a program of hands-on sessions and wellness coaching to help them get there. The program usually starts with a private retreat where she guides them through meditation and centering exercises to help them get clear on their priorities. Then they'll move to the table for some hands-on work.
Tuning Into Her Own Rhythm
When it comes to teaching women how to distinguish their energy from that of other people, one of Kerry's favorite tools is CranioSacral Therapy. Yet she uses it in a different way than most practitioners. "I teach them how to feel their own cranial rhythm as a significance detector," she says. When the pulsing rhythm of the craniosacral system suddenly stops, it indicates that something significant is happening in the body. The significance detector isn't hard to teach once they can feel the rhythm. But, feeling the rhythm is the challenge. So when they're on my table I'll place their hands on their body, then put my hands over theirs so I can accentuate the movement of the cranial rhythm as I point it out to them. Then I slowly take my hands away so they can keep feeling it."
When her clients are finally in tune with their own cranial rhythm, they're able to use it whenever they feel stuck and confused to reconnect to their own body and mind again. And make decisions that are true to themselves.
Coming Back Home to Herself
Not coincidentally, the last step of Kerry's 7-Step Dynamic Ease system is called "Coming Back Home to Yourself." After just a few sessions with Kerry, Janet's living on her own again and running a successful spa-party business hosting everything from bridal showers to mani-pedi parties for kids. She also became a yoga instructor. And she's in a new relationship. "She had to learn how to separate her energy from her mom's and her dad's and that old relationship to get what she wanted back into her life," Kerry says. "Then she brought all of that to her new relationship. Now she keeps telling me, 'I'm happy. And it's healthy!'"
*Name changed to respect privacy.
Click here for more information about Sharon Desjarlais, CC.
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