Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
August, 2012, Vol. 12, Issue 08
Extending the Benefits of Massage By Using Aromatherapy
By Shellie Enteen, RA, BA, LMBT
Most massage therapists interested in using essential oils as part of their sessions can easily relate to the idea of the physical properties of each of the oils and how they can be applied for a client's specific needs.Those familiar with the concept of subtle aromatherapy, which I have written about in previous columns, also know that a client can have the specific mental, emotional and spiritual energies that are part of the symptoms being presented directly addressed and assisted by using appropriate essential oils in the massage oil blend. But what happens after the client leaves the office?
On the purely physical level, essential oils can take from 18 to 24 hours to be processed and eliminated by the body. This is one of the reasons it is important to educate yourself and your clients about certain contraindications, such as increased UV impact on skin cells for the expressed citrus oils of lemon (Citrus limon), lime (Citrus aurantifolia) and bergamot (Citrus bergamia). Another example is the heightened intoxicant ability of clary sage (Salvia sclarea) that could easily cause unpleasant affects for a client who might consume alcohol at a dinner or party shortly after their massage. But this long lasting quality of essential oils is also a great benefit when working with clients who have chronic or acute inflammation and pain. It greatly enhances and extends the relief the client gets from the hands on techniques.
Along with delivering the essential oils to the body through application, simple inhalation of lavender (Lavandula angustifolia) has been shown to relieve pain and stress. The question of whether it is the stress relief achieved by inhalation alone that is responsible for the lowered pain experience has not been determined, but that has been suggested as a distinct possibility by research oriented aromatherapists like Robert Tisserand. Other essential oils with anti-anxiety properties, such as Roman chamomile (Anthemis nobilis), geranium (Pelargonium graveolens), sweet marjoram (Origanum majorana), patchouli (Pogostemom cablin), rose (Rosa damascena) and ylang ylang (Cananga odorata) can also demonstrate this stress relieving effect upon inhalation. Certainly, both therapist and client receive these benefits during the use of an aromatic massage oil blend.
Other ways to extend massage benefits with essential oils include giving the remainder of the blend to the client for home use. In a previous article, I mentioned that in order to sell an essential oil or blend, the therapist must have a retail license and collect taxes where required by law. But if the blend involved is part of the client's session, an extra amount can be created and given to the client as part of that session. This would require the massage session to cost more of course, but it does bypass the retail issues.
I would advise that whenever the client is going to leave with an aromatherapy blend for home use, they be given a "directions for use" form with the blend so they will know exactly what to do with it once they are at home. Verbal directions heard when a client is relaxed and focused on check out issues might not be retained as well. If they are given only the remaining massage oil, it can be used as a spot treatment a certain number of times a day and it can also be mixed into bath salts and used in a bath. If a small bottle of the undiluted blend itself is given for some reason, be sure to also include directions for proper dilution before use on the skin. Undiluted essences would be appropriate for room diffusion and inhalation, for dilution into honey, cream or bath salts for bathing, or for being added to an unscented carrier oil to create more for topical use. That could be helpful if the client is not going to be able to return for several weeks and they are dealing with a chronic issue, like arthritis. Essences I might avoid for bath use would be peppermint (Mentha x piperita), as it can be highly irritating to sensitive skin or mucous membranes, lemon (Citrus limon) and pine (Pinus sylvestris), unless it is certain that these are not old oils that have oxidized to become more irritating, and the above mentioned expressed citrus oils of lime and bergamot, due to their phototoxic potentials.
Be sure to keep a record of the exact essential oils and amount of drops to amount of carrier oil that was used for each client and the directions for use given. The good reports received about the extended benefits from using essential oils when the client returns will not only bring satisfaction but could easily result in increased referrals.
General Aromatherapy Bath Directions
Draw a hot tub that is not so hot that it will cause excessive perspiration. While the tub is filling, add all or part of the diluted aromatic massage oil to 2 cups of Epsom salts, mixing well. And undiluted blend can be added by drop to a tablespoon of honey or a cup of heavy cream. Up to 15 drops may be used and let the aroma be your guide. Again, mix well for complete dilution.
Once you are seated in the tub, add the essential oils (salts, honey, cream) to the water and swirl, inhaling deeply. Soak for 10 minutes and enjoy!
Click here for more information about Shellie Enteen, RA, BA, LMBT.
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