Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
August, 2012, Vol. 12, Issue 08
Your Top 5 Frequently Asked Questions Get Answered by NCBTMB
By Alexa Zaledonis, NCBTMB Board of Directors
There are many exciting changes going on at the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB). The outcome is going to be amazing, but during this transition, I know there are questions floating around that I would love to address.I know everyone understands that change can be a challenge and that to be successful change must be executed in proper order. Like putting your shoes on before your pants, it just doesn't work. Sometimes this order seems like it takes forever, but have no fear, we have been working very hard and are going to be unveiling great products and programs throughout the remainder of 2012.
So, to help clarify any confusion, here are the top five frequently asked questions massage therapists are asking and we want to answer:
You have exams now and a new one coming out in 2013. I am not sure if I took the exam, need to take the exam, already took it and can't remember... please can you explain the differences?
Let me make this as simple as I can. If you are not sure you took one of the National Certification exams please call NCBTMB at 1-800-296-0664, or e-mail , and we will be happy to work with you and let you know.
Today through December 31, 2012, we offer two exams – the NCETM and the NCETMB. These exams can be taken just as they have been for more than 20 years. Actually, we suggest you DO take our exams and become Nationally Certified by the end of the year. Why, you ask? If you jump on the train of National Certification now, you will have four years from your recertification date to complete the rest of the requirements to become Board Certified without taking the Board exam. If you are ready sooner, you can convert to Board Certification at that time. Of course, if you choose not to become Nationally Certified now, you can take the new Board Certification exam at a later date and meet the new requirements.
As of January 1, 2013, we will still offer the NCETM and the NCETMB exams, BUT they will only be used to fulfill state licensing requirements and will NOT be used for board certification. The new Board Certification exam will be available as a voluntary credential beginning with the first quarter of 2013.
I am sure that I am Nationally Certified. Do I need to renew now or wait until the new credential comes out?
If you are due to recertify before December 31, 2012, then renew now. By keeping your National Certification in an active status, you will have four years from your recertification date to complete the new requirements to become Board Certified, without taking the Board Certification exam. Don't wait and let your status lapse because you will have to take the new exam! If you are due to recertify in 2013 and are not ready to meet the new eligibility requirements at that time, you may want to recertify by the end of this year (2012) to give yourself more time to meet the new requirements.
I took one of your exams under the NESL option, but I never converted to National Certification. Do I have to take the new Board Certification exam to get the Board Credential?
This depends. If it has been less than two years since the date of your exam, then you can convert to National Certification. You must convert two years from the date of your exam or by December 31, 2012; whichever comes first. By keeping your National Certification status active, you will not have to take the new Board Certification exam, you will just need to meet all other requirements. If it has been longer than two years since your exam date, you will have to meet all Board Certification requirements, including the new exam. Stay in active status and you won't have to take another test. Active is good, while inactive is bad.
My school is only 500 hours; do I have to increase my hours to 750 to stay in compliance?
No, you do not have to increase the hours. NCB's two licensing exams are based on a 500-hour program. Board Certification is voluntary and can only be achieved after graduation and meeting the new Board requirements. Your current program is a sure fit for our licensing exam and then you can begin down the pathway of becoming Board Certified through continuing education to meet the additional 250-hour education requirement (750 total).
I have been a therapist for a long time, but my situation is different than a lot of other people. How will you help me?
This is a question we hear a lot. Many therapists have had very unique pathways to their massage career and we recognize that everyone does not fit into a "box." We will have portfolio review specialists that can look at your specific situation to help determine what you need to do to become eligible for Board Certification without starting your life over again! Remember, we are in this together.
Another questions we're often asked is what about specialties? Rest assured, the NCB Board has completed a lot of research and listened carefully and we agree that massage therapists need to be recognized in their area of concentration. Look at the Board Certification as a credential that is followed by a concentration. For example, it's just like university studies, like getting a BS with a concentration in finance. We get it. Just hang tight, there is more to come and it is going to be great.
I can't tell you everything now or you won't read my next article. If you have any questions, we are here to help. Please call us (800-296-0664) or send us an e-mail ( ) with your questions. I remain committed to raising the standards and creating an exciting pathway for massage therapists to build and grow their careers.
Editor's Note: For additional information about the new NCBTMB Board Certification, read "NCB Announces New Credential" from the May 2012 issue of Massage Today.
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