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How to Market to the Medical Profession
The world of health care is changing dramatically. When situations occur that cause expenses to increase, it is time for you to develop strategies that maintain and grow revenue.
Detoxification Demystified and the Crucifers that Help
"Let food be your medicine and medicine be your food," is a quote often attributed to Hippocrates, a philosopher of the 5th century BC.
Making Sense of an Increasingly Obvious Conclusion
Where's U.S. health care heading? Like it or not, the list of telltale signs is growing to a point that stands out to even the most myopic observer. Consider this list of facts as you look into the future of health care in the United States:
Pro-Con: Swaddling for Newborns
The practice of swaddling has been used for thousands of years and was popular until the 1700s, when it was slowly abandoned by many cultures that considered it old-fashioned or barbaric.
Create Community and Grow Your Practice
Many healthcare providers are fortunate to enjoy the freedom and independence of owning their own businesses. However, the constant demands can lead to a lonely and isolating experience unless you make an effort to get out of your office.
Targeting the Bad Apples in the Bunch
While everyone was focused on the conversion to ICD-10, the Office of Inspector General for Health and Human Services released a new report on chiropractic titled "CMS Should Use Targeted Tactics to Curb Questionable and Inappropriate Payments for Chiropractic Services."
F4CP Making a High-Impact Impression
The Foundation for Chiropractic Progress has released details of its 2016 strategy, certain elements of which are already in play. The strategy includes ads, posters and other resources available to all F4CP members.
When I started to think about what I wanted to do, I toured different schools to choose where to pursue my original chiropractic education.
Born to Energize the Human Spirit: Recollections of Sig Miller
Sig Miller, longtime executive director of the Association of New Jersey Chiropractors (ANJC), passed away on Sept. 17 after a long battle with cancer.
Are You a Stakeholder?
In today's world many new things are occurring, especially in the world of information technology. With these changes, comes an entire new set of vocabulary words and definitions.
Tailor-Made Knee Pain: The Sartorius Muscle
A patient was referred to my office after receiving treatment from various providers with no results. The patient was training for the Olympics as a marathon runner and was unable to run or walk without severe medial knee pain.
Breech Baby: A Scientific Approach
You learned a classic cookbook style treatment strategy in college for treating breech baby presentation. I'm sure you've used it. The main ingredient: moxa at Urinary Bladder 67.
Suffering Makes Us Human
It is possible that suffering, instead of being something negative, can be one of the greatest gifts to bring out one's humanity — if we allow it to be.
Yo San University Receives $1 Million Gift
Long-time Yo San University supporter Thomas S. Blount recently gave a $1 million dollar gift to the University, it's largest charitable gift to date. Mr. Blount was a retired naval officer, aerospace consultant and philanthropist.
Too Many to Remember: Tips to Revive Your Ortho / Neuro Test Skills
When I was at Palmer in the mid-1980s, we were given a set of notes in one of our diagnostic courses. The notes covered approximately 70 orthopedic and neurological tests for various regions of the body.
Diagnose Sprain Injuries in MVA Cases With Dynamic X-Rays (Pt. 1)
Am I the only person to notice hospitals are doing a seemingly insufficient job lately in their initial radiological workup of motor vehicle accident (MVA) victims?
The 2015 Nobel Prize Shines a Spotlight on TCM Research
Traditional Chinese Medicine continues to make it's presence felt on the world stage as the 2015 Nobel Prize in Physiology or Medicine was jointly awarded to William C. Campbell and Satoshi Omura for their work on combating parasites and YouYou Tu for her discoveries in combating Malaria.
Cold and Flu Season: Expanding the Repertoire
As we move into the winter months, it is important for clinicians to have a solid working knowledge of effective herbal protocols for treating and managing clinical cold and flu presentations.
The Concussion-Subluxation Complex
In the Aug. 1, 2014 issue of Dynamic Chiropractic, I reviewed some of the literature demonstrating the role of the chiropractic adjustment in post-concussive care.
Building Community: A New Way to Socialize Your Practice
Social Media can seem like a slippery slope when, in fact, it is fairly easy to understand. With social media platforms, you can connect with current and potential new clients, build strong customer loyalty and increase brand awareness.
August, 2012, Vol. 12, Issue 08
Your Top 5 Frequently Asked Questions Get Answered by NCBTMB
By Alexa Zaledonis, NCBTMB Board of Directors
There are many exciting changes going on at the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB). The outcome is going to be amazing, but during this transition, I know there are questions floating around that I would love to address.I know everyone understands that change can be a challenge and that to be successful change must be executed in proper order. Like putting your shoes on before your pants, it just doesn't work. Sometimes this order seems like it takes forever, but have no fear, we have been working very hard and are going to be unveiling great products and programs throughout the remainder of 2012.
So, to help clarify any confusion, here are the top five frequently asked questions massage therapists are asking and we want to answer:
You have exams now and a new one coming out in 2013. I am not sure if I took the exam, need to take the exam, already took it and can't remember... please can you explain the differences?
Let me make this as simple as I can. If you are not sure you took one of the National Certification exams please call NCBTMB at 1-800-296-0664, or e-mail , and we will be happy to work with you and let you know.
Today through December 31, 2012, we offer two exams – the NCETM and the NCETMB. These exams can be taken just as they have been for more than 20 years. Actually, we suggest you DO take our exams and become Nationally Certified by the end of the year. Why, you ask? If you jump on the train of National Certification now, you will have four years from your recertification date to complete the rest of the requirements to become Board Certified without taking the Board exam. If you are ready sooner, you can convert to Board Certification at that time. Of course, if you choose not to become Nationally Certified now, you can take the new Board Certification exam at a later date and meet the new requirements.
As of January 1, 2013, we will still offer the NCETM and the NCETMB exams, BUT they will only be used to fulfill state licensing requirements and will NOT be used for board certification. The new Board Certification exam will be available as a voluntary credential beginning with the first quarter of 2013.
I am sure that I am Nationally Certified. Do I need to renew now or wait until the new credential comes out?
If you are due to recertify before December 31, 2012, then renew now. By keeping your National Certification in an active status, you will have four years from your recertification date to complete the new requirements to become Board Certified, without taking the Board Certification exam. Don't wait and let your status lapse because you will have to take the new exam! If you are due to recertify in 2013 and are not ready to meet the new eligibility requirements at that time, you may want to recertify by the end of this year (2012) to give yourself more time to meet the new requirements.
I took one of your exams under the NESL option, but I never converted to National Certification. Do I have to take the new Board Certification exam to get the Board Credential?
This depends. If it has been less than two years since the date of your exam, then you can convert to National Certification. You must convert two years from the date of your exam or by December 31, 2012; whichever comes first. By keeping your National Certification status active, you will not have to take the new Board Certification exam, you will just need to meet all other requirements. If it has been longer than two years since your exam date, you will have to meet all Board Certification requirements, including the new exam. Stay in active status and you won't have to take another test. Active is good, while inactive is bad.
My school is only 500 hours; do I have to increase my hours to 750 to stay in compliance?
No, you do not have to increase the hours. NCB's two licensing exams are based on a 500-hour program. Board Certification is voluntary and can only be achieved after graduation and meeting the new Board requirements. Your current program is a sure fit for our licensing exam and then you can begin down the pathway of becoming Board Certified through continuing education to meet the additional 250-hour education requirement (750 total).
I have been a therapist for a long time, but my situation is different than a lot of other people. How will you help me?
This is a question we hear a lot. Many therapists have had very unique pathways to their massage career and we recognize that everyone does not fit into a "box." We will have portfolio review specialists that can look at your specific situation to help determine what you need to do to become eligible for Board Certification without starting your life over again! Remember, we are in this together.
Another questions we're often asked is what about specialties? Rest assured, the NCB Board has completed a lot of research and listened carefully and we agree that massage therapists need to be recognized in their area of concentration. Look at the Board Certification as a credential that is followed by a concentration. For example, it's just like university studies, like getting a BS with a concentration in finance. We get it. Just hang tight, there is more to come and it is going to be great.
I can't tell you everything now or you won't read my next article. If you have any questions, we are here to help. Please call us (800-296-0664) or send us an e-mail ( ) with your questions. I remain committed to raising the standards and creating an exciting pathway for massage therapists to build and grow their careers.
Editor's Note: For additional information about the new NCBTMB Board Certification, read "NCB Announces New Credential" from the May 2012 issue of Massage Today.
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